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ANSWER TWO OF THE FOLLOWING QUESTIONS. How would you characterize the competjtive, cooærdlive arÉ cdrù|fd !F d interaction strategies?
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IMiM 2 fnturnutional Masters in Management AcudemicYesr2006/ 2007 Exams Session April2007

Businessto Business Henrikki Tikkanen

ANSWERTWOOF THE FOLLOWING QUESTIONS. 1. How wouldyou characterizethe competjtive,cooærdlive arÉ cdrù|fd

!F d interactionstrategies?Give practicalexamplesof businessrEæiË t-g lE differentstrategies. 2. Whâtare the keycomponents of the businessmodeloftheftm? GiÉ FË exampleshowdifferentcomponents Canact as the keysourcesof cdrpæ âdvantages for certainfirms. \ Jhatessentiallymeant by CorporateStrategicMarketingin the arti.b by PrrE TikkanenandAspaG(2007)?Givepracticalexamplesof the impo.tir d CSI activities. Whatarethe keytaskstor (strategic) marketing management idenlifid driE tE lectures?Give practicâlexamplesof hor/ they may be intenelatedin Ê-dte h ttci

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