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IMiM 2
This is an open book examination. Questions based on the BMW ... What directions and methods ofdevelopment does BMW appear to follow? ) Evaluate their ...
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IMiM 2 Internutional Masters in Management AcudemicYeur2006/ 2007 Exams Session April2007
StrategicManagement Tony Purdie 3 hours
ESCLille IMiM2 StrategicManagement Aprll2007
Time allowed 3 hours
This is an openbook examination Questionsbasedon the BMW Automobilescasestudy. Answer all qùestions All questionscârry the samemarks. l
Whatmaintrendsaxeidentifiablein thebusiness environment in generaland in theautomobilema,"ie,in particularin 2004thatmightaffectBMVr,_strategy?
2. FromBMW'Spointofview andusinga suitablefiamework,analysgthe competitionin the automobileindustryin 2004. 3. Whatfutufechargesarelikely in theaulomobileirdusl,.),because ofmacrofactors? environmental factorsin themarketsegments in whichBMW \ 4. Whatarethe criticalsuccess \ competes? How do BMW'Scompetences compareto these? 5. Whatdirectionsandmethodsofdevelopment doesBMW appearto follow? ) in light of yourunderstanding ofthe ma-rket Evaluatetheireffectiveness segments in whichthe companycompetes.
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