Marketing mix Sustainable packaging Marketing techniques Letter of enquiry
B2 Peut méthodiquement développer une présentation ou une description soulignant les points importants et les détails pertinents.
DescripteursintermédiairesCECRL: A2 Peut identifier l'information pertinente sur la plupart des écrits simples rencontrés tels que lettres, brochures et courts articles de journaux décrivant des faits. B1 Peut identifier les principales conclusions d'un texte argumentatif clairement articulé B2 Peut comprendre les idées principales d'interventions complexes du point de vue du fond et de la forme, sur un sujet concret ou abstrait et dans une langue standard, y compris des discussions techniques dans son domaine de spécialisation.
Lesson
Document
Languageskills
Topic and objectives
Lesson 1 (03/02/2017) Lesson 2 (08/02/2017)
Brainstorming Cartoon « addiction to mobile phones » Audio “Susan’s shopping habits”
EOI
Brainstorming MARKETING (mindmap) Cartoon / cartoonist / addiction / S1 want S2 to + VB What influences her shopping habits / her prediction about the future of shopping
The 4 Ps of marketing Text “Sustainable packaging” Text “Sustainable packaging” Video “Sustainable packaging” Video “Sustainable packaging”
CE CE CO CO
Add words to your mindmap Activity sheet 2 introduction + vocabulary + general comprehension (ex. 1-2-3) End of activity sheet 2 Introduction Problem / challenge / solutions
Lesson 6 10/03/2017
Activity sheet 3 Activity sheet 4 Video / audio “Apple vs. Samsung, US Supreme Court hears phone design patent case” Video / audio “Apple vs. Samsung, US Supreme Court hears phone design patent case” Vision statement: how people really use their smartphones
Listening comprehension what new date has revealed
Lesson 7 22/03/2017 Lesson 8 24/03/201
CO
FINAL TASK Choose two similar products of your choice and describe their marketing mix. CE → Compréhension écriteCO → Compréhension orale EE → Expression écrite EOI → Expression orale en interaction EOC → Expression orale en continu CE/EE
Assignment
Read document “Marketing mix” and add new words to your mindmap. Ex. 4-5
Activity sheet 3 (ex.12) Activity sheet 4 (ex. 1)
TEST March 31st
MARKETING Lesson 9 29/03/2017
UNIT 3 CE/EE
FINAL TASK Choose two similar products of your choice and describe their marketing mix.
CE → Compréhension écriteCO → Compréhension orale EE → Expression écrite EOI → Expression orale en interaction EOC → Expression orale en continu
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Brainstorming. PAIRWORK â one pupil to describe / one pupil to draw. Lesson 2. 10/01/2017. Cover âDetective Magazineâ. Video âpronunciation trainingâ.
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