CENTORAMO
RFID TECHNOLOGY SOFTWARE SOLUTION +
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CENTORAMO
RFID TECHNOLOGY SOLUTION z
Context
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Methodology
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Our solution
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Marketing & Finance
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CENTORAMO
CONTEXT
CENTORAMO
Definition of needs Facts about emergencies services:
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Regular hassle :
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650 000 SMUR operations a year
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Difficulty to manage fluctuations of patient flow
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33% of patients’ patients’ files are incomplete
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Information about patients with special conditions is lost
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Slow down of operations due to handwriting
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Poor quality of service
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20% of them are not readable
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10% remain without diagnosis
Lack of coordination = > additional costs
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CENTORAMO
COCHIN CONTEXT z
Receives 50 000 patients every year
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130 emergency medical care procedures
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One emergency each 30 seconds
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CENTORAMO
COCHIN HOSPITAL z
50 000 patients a year
MARKET TRENDS - Change in technology
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In 2007, public hospitals will receive a 50M€ (5% budget for IT, that is 5M€)
Most industries are now adopting integrated systems that enables useful collaborative work.
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There are 1032 public hospitals in France
- Change in requirements
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Emphasis on the quality of service provided to clients. Especially relevant for public service in healthcare.
Market of possibly 5,000M€ : indeed, the market does exist
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CENTORAMO
Mission & Vision PURPOSE: Satisfy the needs of all stakeholders : - customers (provide high quality services and innovative solutions); - employees (improve their work conditions with technology); - society (bring global solutions that can bring individual fulfillment).
Strategy and Scope:
Mission statement:
VALUES:
Implement customized and original business solutions for our customers
« Bring innovative and cost effective business solutions to our customers worldwide. »
- Commitment to
Centoramo aims to reach a leading position in French health industry. industry
excellence
- Innovate is our motto - We put customers first.
Standards and behaviors: - We endeavor to provide our customers with innovative, cutting-edge technology based solutions. - Our R&D department employs the best researchers in order to be leaders in innovations.
CENTORAMO
Mission & Vision z z z
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Identify and focus on our customer’s needs Introduce cutting-edge technologies and collaborative work chain Provide help to set up a field for study and medical research based on data collection of patient history, treatment using statistics - Improve the management of patient’s medical files - Provide the hospital with the needed tool to implement appropriated medical care - Maximize the use of the resources of the hospital
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METHODOLOGY
CENTORAMO
METHODOLOGY z
Market study :
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Benchmark Competitors analysis Data collection Quantitative analysis
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Synthesis of the best practices Comparison of existing products Quantitative interviews =>> Creative idea
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Our approach to the market:
Analysis of the environment
PEST SWOT Ansoff matrix Hamel & Pralahad framework
How to use strengths to take advantage of opportunities
M E T H O D
Defining our competitive advantage
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ENVIRONMENT(PEST) POLITICAL
SOCIAL
- Government is modernizing the health services (e.g. “carte vitale”); >> possibility to set a standard ;
- Strong social capitalism model ; >> government might support in the project; - Hospitals are not granted enough resources ; >> software compensates this lack ; - lack of uniformity in medical emergencies treatment ; >> training
- UE is examining similar projects about emergency care solutions ; >> possibility to get funding from Brussels;
Cochin Hospital
TECHNOLOGICAL - Trend to blend technology and medicine ; >> RFID is an emerging technology that is poised to be used in numerous industries; - Hospitals still don’t use integrated systems; >> innovative aspect of this project that allows to stand out from other hospitals ;
ECONOMICAL - Huge deficit of the national health department ; >> possible funding from UE ; - Patients might not be ready to pay more for healthcare ; >> this could be a brake ;;
CENTORAMO
Ansoff Matrix MARKET EXTENSION new
DIVERSIFICATION:
Other industries
Other hospitals
Market
present
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MARKET
PRODUCT
PENETRATIO N
DEVELOPMENT
present
new
Product
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CENTORAMO
OUR SOLUTION
CENTORAMO
Analysis of the Emergency Process Patient Registration
Medical test Decision
Waiting for an available box
Analysis
Hospitalization Taken into The box
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Waiting for A doctor
Medical results
Interpretation
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CENTORAMO
Faced problems z z z z z z
Waiting time Difficulty to deal with the fluctuating flow of patients No control on upstream nor downstream flow Emergency services works twenty-four seven but the efficiency is questionable Poor quality of service High costs
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CENTORAMO
Our solution – Creative idea 1 We are selling a new concept: - The patient, but also all the medical equipment and the doctors tablet PC will be equipped with an RFID chip - The wireless geo localization of the patient and of the medical equipment will optimize the medical care and determine the availability of the medical equipment.
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CENTORAMO
Our solution – Creative idea 2
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The patients will receive a personified RFID chip integrated in a bracelet given, when: The ambulatory pick them The patient registrates in the emergency sevice The hospital patient will receive an RFID bracelet.
CENTORAMO
Our solution – Creative idea CENTORAMO has elaborated it solution on a concept based on 2 technologies: z RFID Technology tags z Software solution: Sunset
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CENTORAMO
RFID 1 z
-“Radio Frequency Identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves. Chip-based RFID tags contain silicon chips and antennas.”
CENTORAMO
RFID ID
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RFID 2 There 2 kinds of RFID: z z
Passive RFID tags no require internal power source Active RFID tags require a power source
CENTORAMO
RFID 3 In our case we are interested by the Passive tags, as they: – – – – –
don’t have internal energy and receive energy from outside (inductive energy) have a simple message and the R&D trends to increase their memory They are cheap (around 1euro) disposable Have very small size
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Personified RFID Bracelet
RFID
RFID
CENTORAMO
SOFTWARE SOLUTION 3 main axes of development : z
Electronic patient file (RFID)
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Management of resources (equipment)
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Clinical decision support (data mining)
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CENTORAMO RFID : PATIENT’S E-FILE
RESOURCES MANAGEMENT CLINICAL SUPPORT DECISION Special treatments (doctor) for patients with special conditions
Program running
RFID Program Database
Best practices >> procedures
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Ambulance cars
Schedules
Medicine
Quality
Equipment
CENTORAMO
SCOPE OF THE PROJECT
« Moduled » software; Integrated software for management of resources (ERP)
Introducing collaborative work in healthcare industry
Classified data provides tools for medical research
SCM
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MARKETING & FINANCE
CENTORAMO
Marketing mix
Objectives We aim 13 percent market place in the first year on the RFID technology market, and 20 percent in the second year, and then, we expect a 5 percent increase of our market share.
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CENTORAMO
Marketing mix
Products 2 type of products: z z z
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Develop RFID Technology solution for Cochin Hospital (Paris) License of RFID Technology Software. Services: Training, monitoring, maintenance to company you reengineering project.
CENTORAMO
Marketing mix Penetrating price. z RFID chip will be free (in quantity compatible with the sold products) z For Cochin Hospital: for the development, market price should be 200,000€, but we will own the license, so we propose 100,000, a price very competitive and attractive. z License of RFID Technology Software: 15000€ z Services: depends the project and service required
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Place ( channel of distribution) B to B, negotiate directly with the hospitals
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Marketing mix Communication plan z z z
Axe of communication: Centoramo provide RFID technology solution to minimize your risks in case of emergency. Targets of communication: Hospitals, ambulance organization, public. Objectives of communication: - Build up good image - Inform public contributions of RFID technology in emergency care sector.
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CENTORAMO
Core Competencies Based on : - In-depth knowledge of integrated maintenance concepts for Cochin
emergency situations - Unique knowledge of process management for progress and budget monitoring - Specialized knowledge in the areas described under “core activities”
Core activities : Assembly, installation, maintenance, repair, renovation, modification, relocation and extension of all kinds of technical installations, ranging from process installations to process supporting installations and equipment - Consultancy and technical management (maintenance management) - Project management and execution -
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COMPETETITIVE ADVANTAGES Our product is based on an accurate medical knowledge that Only the doctor possesses =>> Difficult to imitate We can provide this tool as a whole or we can sell only modules of it =>> Asset for various markets We use an emerging technology that is poised to enter major industries like retail, aviation =>> Emerging technology
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Hamel & Pralahad
CENTORAMO VALUE CHAIN
Infrastructures
Legal, Accounting, Financial Management
HR Management
Manpower planning : technical assistant and trainer hire, organization of training for our employees
R&D
Technology / competition monitoring, Research, Local testing
Procurement
Suppliers (RFID technology supplies : tags and readers), Subcontractors (data collection, equipment maintenance)
CENTORAMO
LOGISTICS
OPERATIONS
SALES & MKG
SERVICING
- Ordering - Receiving - Data transfer
-Collection of data -Software development -Customization -Testing -Installation - Test on-site
- Sales subcontracting -Attendance to - Convention, medicine convention - Agreement with Cochin
- Training - Technical assistance - Warranty - Software Upgrade - Special discount on additional modules
Value added For Centoramo Greater Satisfaction For Cochin patients
TechParadise (Asia) Electronic equipment wholesaler - supply of RFID tags – readers AdministOR (France) Administrative services – data entry of Cochin patients’ files. Hospital Cochin :
Healthcare public institution - a special agreement will be set up in order to access patient’s information
Marketing agency :
Sales – partnering with doctors, presentation of the solution in medicine conventions, incentive sales to doctor from other public hospitals
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FINANCE
CENTORAMO
RECOMMENDATIONS
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CENTORAMO
RECOMMENDATIONS - Collaborative work with the emergency department staff Preparing the list of functionalities according to the situation - A highly “moduled” software ¾ ¾ ¾
tools to manage the patient information using RFID technology a clinical decision support module a hospital resources management module
- Regular user training Sessions to familiarize the staff with the tool - Measurement of performance
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gain in time, customer satisfaction, cost, hospitalization duration - Technical assistance
CENTORAMO
Decision Tool Benefits GO GO Go
Prototype Intelligence service
Absorb NO
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Risks
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CENTORAMO
Our proposal
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We propose a long-term partnership with your Hospital, based on the pilot-project, that will allow you to become a leader in this new revolutionnary technology. Your collaboration in the clinical decision software will provide you comisions on each sold decion support module.
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