Table of contents “Topos” Series

1

“Idem” Series

2

Business, Economics and Management Sciences 4 “Tool Box” Series

Marketing

6

8

“Marketing Trends” Series

10

“Professional Efficiency” Series

12

Psychology, Self Help & Behavioural Sciences 14 “Little experiments in psychology” Series

14

“Discover” Series

18

Self-Help

19

“Visual Textbooks” Series

21

“Psycho Sup” Series

22

Childhood

23

Psychoanalysis

24

“Practitioner’s workshops” Series

Popular science & Sciences Popular Sciences “Guide Books for the amateur naturalist”

Life Sciences & Chemistry “The Mini-Handbook Series”

27

28 28 31

33 36

Technics & Engineering

37

Architecture

40

Oenology & Winemaking

41

“Practical Guide Series”

43

1

“TOPOS” SERIES This collection of paper backs, each 128 pages in length, enables readers to familiarize themselves with a given subject, prepare a paper or file, review prior to an exam, is illustrated by an example or its application to a specific case. The subjects are treated based on an excellent understanding of theoretical foundations and, when necessary, practical details. The concepts are clearly presented and each idea foundations and, when necessary, practical details. The works all include an index and bibliography.

PSYCHOLOGY

ECONOMICS

DUNOD LBF 2013

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“IDEM” SERIES In Human, Social and Fundamental Sciences, major texts by major authors taken from our catalogue made once again available in a modernised collection – layout and format that make reading and consulting easier.

A PSYCHOANALYSIS – WHY ROGER PERRON 1st reprint l April 2013 l 312pp l 140x205 mm l 9782100592265 l Soft cover l 18 €

Psychoanalysis often gets bad press. Critics have been announcing its death since its origin. Even though often considered as obsolete, old fashioned and even suspected of sectarianism, it is none-the-less celebrating its centenary and remains an unequalled investigative and treatment technique for psychological troubles. This work in 40 questions deals with, in a simple and often humorous manner, all the related subjects, the conducting of analytic treatment from theoretical basics to adult and child treatments. A master work by one of the “mandarins” of this field which tackles the most difficult task that exists: discuss and explain a complex subject without falling into oversimplification and speaking down to the reader.

Roger Perron, a psychoanalyst, is honorary director of research at CNRS (national centre for scientific research), and professor emeritus of the University of Paris 5. He is the author of some 15 works (PUF, and Dunod) His last works were: Une psychanalyse, pourquoi, (A Psychoanalysis – Why) October 2000, and Psychanalyste qui êtes-vous ?, (Psychoanalyst Who Are You?) October 2006. He co-authored the Dictionnaire international de psychanalyse with Golse and Mijolla

Rights sold : Italy

THE BODY OF THE HOUSE ALBERTO EIGUER 1st reprint l April 2013 l 208pp l 140x205 mm l 9782100592289 l Soft cover l 18 €

The house is our envelop: it generates an invisible uniting link between those living in it. It creates family “intimacy” and organises this territory with objects that are the reflection of our subconscious. The book of Alberto Eiguer studies the subtle forms that this link takes: acquisition, reparation, heritage, moving, loss. All those events that have a powerful psychic impact but which are also the result of our interior conflicts. CONTENTS: The body of the house. The interior habitat. Family intimacy. Objects and furniture. Furnishings/fittings and division of space. Building, repairing, modifying. Inherit. Moving. Creating family links. Loss of a dwelling. Healing the wounds of filiation. The couple in love and out of love. Bibliography. Index

UNDERSTANDING JACQUES LACAN JEAN-BAPTISTE FAGES July 2013 l 312pp l 140x205 mm l 2100590087 l Soft cover l 18 €

This work sheds light on and attempts to clear up the fundamental ideas of Lacanial theory and practice as well as reveal the basic lines of the theory. It endeavours to thus penetrate the strange Lacanian language which is adorned with preciousness and wrapped in inscrutability.

Jean-Baptiste Fages, Psychiatrist, psychoanalyst, president of the International Society of Family Psychoanalytic Therapy CONTENTS: Forward. Lacan’s discourse. Discourse on Lacan. Philosophic digression. Lexicon. Bibliography. Index

DUNOD LBF 2013

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FROM RUMOUR TO HISTORY ALFRED SAUVY 1st edition l October 2012 l 320pp l 140x205 mm l 9782100584185 l Soft cover l 18 €

One of the last books by the renowned demographer and economist Alfred Sauvy (1898-1990) From Rumour to History denounces the omnipresence of preconceived and commonly accepted ideas throughout history. He criticises the tendency of man to prefer the spectacular over truth, exaggeration over rigor, the moment over the long run. This deformation of economic, political, or social facts in such a way that, according to the author, strikes the mind but dulls the conscience of citizens. These inaccuracies and errors are transmitted not only by rumour, the media, etc, but also by the educational system and political discourse that places historical truth behind ideological ends. To combat this penchant, Alfred Sauvy is the advocate for a “quantitative history,” based on statistics, history that would be the most scientific as possible.

Alfred Sauvy, Graduate of Polytechnique, first director of the INED (National Institute for Demographic Studies), Professor at the College de France (1962), Alfred Sauvy is recognised as a clairvoyant observer and an active participant in his time. He originated the term “the third world” and the theory of dumping. He forcefully denounced the effects of falling birth rates and aging on society in general and on the retirement system in particular.

A NEW HISTORY OF PSYCHIATRY JACQUES POSTEL & CLAUDE QUÉTEL 1st edition l October 2012 l 672pp l 140x205 mm l 9782100583034 l Soft cover l 18 €

From the origins to today, all the evolution of the approach to mental illness and the practice of psychiatry in western societies.

Contents:

Jacques Postel, Psychiatrist, former editor in chief of L’évolution psychiatrique. Honorary president of the Société internationale d’histoire de la psychiatrie . Claude Quétel, Historian, former director of research at the CNRS (National Centre of Scientific Research). With the contribution of 50 historians and professors of psychiatry.

Antiquity Middle ages From the Renaissance to the Enlightenment The birth of psychiatry at the beginning of the 19th century The 20th century Aspects of psychiatry in the world Index

CREATE – DESTROY The Creative Psychological Work DIDIER ANZIEU 1st edition l October 2012 l 288pp l 140x205 mm l 9782100583010 l Soft cover l 18 €

The assessment of an intellectual life and the definition of its driving force in the light of the psychological creation of a work. As he did in Moi-Peau (Skin Ego / Haupt ich) Didier Anzieu has collected and organised texts from revues or collective works. The 19 chapters are divided into 3 sections: the double face, negative and destructive yet positive and creative, of all creative work; the example of the author Beckett; discovery and development of Skin Ego.

Didier Anzieu, was professor emeritus of the University of Paris X Nanterre and vice-president of the Psychoanalitical Association of France

DUNOD LBF 2013

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BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

How do today’s French youths view industry and how can one help them to better understand and appreciate the value of this sector of activity? In a dialogue between the director of an industrial enterprise and her two adolescent children (a girl and a boy) the most frequently asked questions about the world of industry are answered. Prejudices and preconceived ideas are considered and the objective data to shed light on the debates concerning industry and competitivity are provided. Written using simple language accessible to all and making references to cinema, rap and song, this book alternates between literary developments, educational boxed texts and humorous anecdotes that represent the points of view, at times naive at times iconoclastic or provocative, of the two teens.

INDUSTRY EXPLAINED TO MY TEENS (who couldn’t care less)

Christel Bories, graduate of HEC, at age 30 named head of strategy of the Péchiney group the number one European aluminium group. She resuscitated a part of the old Péchiney under the name of Constellilum where she was the director of some 9,500 employees. She is clearly among the top flight managers. Today, she is vice-president of Production.

CHRISTEL BORIES 1st edition | April 2013 | 160pp | 165x165 mm 9782100596126 | Soft cover | 18 €

CONTENTS Prologue . Where are the flying cars and cities in space? Industry? Just what are you talking to us about? We can live very well without industry. Industry is a factory to create unemployed people. Industry isn’t for me. It’s a physically draining and repetitive. Industry stinks and pollutes. Conclusion: Is a there a future for industry? Lexicon.

MADE BY CHINA The secrets of an industrial conquest

Are China and its industry a threat to western economies? The answer is clearly yes; China’s position as the world’s factory is today undisputed. Today a growing number of refrigerators, mobile phones, and photoelectric cells are not only “made in China” but also “made by China” - Chinese products designed and developed by Chinese industrial groups. And this will soon be the same for an increasing number of cars, civilian planes, and tomorrow’s high speed trains. This work written in a journalistic style examines the astounding development of these new giants of Chinese industry that have set out to conquer world markets or are preparing to do so. Sun Tzu said, “The general that wins is the one that is the best informed.” Shedding light on the principal figures of the Chinese economy is today indispensable and this is what this well documented, and lively work of reference does with its data, examples, and anecdotes.

JEAN-FRANÇOIS DUFOUR 1st edition | January 2012 | 168pp | 135x215 mm 9782100572427 | Soft cover | 16 €

Rights sold to: Italy

READERSHIP: All those interested in world economic issues and the development of China, students in Business Schools, of Masters of international business, in Engineering Schools, professionals already working with China or who would like to do so

CONTENTS: The beginning of a radical changeover. Development of the electronics giant. New references in small household goods. Battle of the telecoms. At the heart of new technologies. Will China be the “big” future of the automobile industry? Acquisition of high speed trains. A third giant of the aerospace industry? Specific major oil companies. New prospectors. Conclusion

WHEN DECISION MAKERS FOLLOW THE EXAMPLE OF MONKS Give meaning to your management

Jean-François Dufour, Director of DCA, a strategic consulting company, Publisher of the website www.chine-analyse.com, Former journalist at Challenges, Asie magazine, Atlaséco…The author of several books on the economy and geopolitics in Asia, Lecturer at Aix-Marseille University, France In a world in which progress and profit dominate, numerous company managers seeking meaning and absolutes are trying to find a new approach to managing. How can monastic rules of life, Christian or Buddhist, inspire company directors and managers today? That is the question answered by this book. It explores and analyses the precepts of Christian monks (modesty, poverty, obedience, meditation…) and Buddhists (simplicity, respect for the environment, non-violence…) to see how they are applicable to the world of companies, especially to directors and managers. The author presents practical exercises and provides the concrete tools to enable directors to question how they function, and then introduce more meaning and more humane treatment in team management.

SÉBASTIEN HENRY

READERSHIP: Managers and company directors, no matter their religious beliefs, management consulting firms, coaches.

1st edition | March 2012 | 264pp | 140x220 mm 9782100572588 | Soft cover | 22.90 €

Sébastien Henry, MBA (ESSEC), BA in Psychology, BA in Philosophy, entrepreneur and executive coach at Progress-U, Hong Kong

Rights sold to: Spanish DUNOD LBF 2013

US Translator Available

BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

THE INTUITIVE MANAGER A new force Meryem Le Saget

M. LE SAGET

STRATÉGIES ET MANAGEMENT

3e édition

LE MANAGER INTUITIF L’arrivée des nouvelles générations, l’ouverture de l’entreprise sur son écosystème, et le développement des technologies collaboratives impulsent des transformations importantes du monde du travail. Mais ces changements ne suffisent pas à rendre l’organisation plus performante ! Pour stimuler la créativité, et relever le défi de l’innovation, le manager du XXIe siècle devra : • construire une vision fédératrice pour motiver ses collaborateurs ; • pratiquer un management d’influence en rupture avec le management d’autorité traditionnel ; • favoriser l’apprentissage permanent et simuler la collaboration ; • mettre en œuvre une communication efficace et encourager la transparence ; • capitaliser sur ses compétences relationnelles : empathie, pédagogie, intuition, souplesse, etc. Mais comment le faire, concrètement ? Cette troisième édition, entièrement revue et enrichie de deux nouveaux chapitres, vous fournit des pistes pratiques, fondées sur des expériences menées en France et à l’étranger pour accompagner les changements et réussir la co-construction de vos projets. Le chapitre « Dix conseils pour le manager du XXIe siècle » bénéficie des dessins de Denis Pessin, qui illustre depuis de nombreuses années les chroniques de Meryem Le Saget dans Entreprise et Carrières.

MERYEM LE SAGET

MERYEM LE SAGET

Grande spécialiste des méthodes collaboratives et de la vision partagée, elle accompagne les équipes de direction et donne des conférences sur les meilleures pratiques de management. Son expérience de consultant en entreprise, ses voyages de veille à l’étranger, sa clarté de communication et son goût pour les approches pragmatiques la placent en position privilégiée pour aider les leaders à relever les défis d’aujourd’hui. Elle est membre international du Club de Budapest et cofondatrice de l’antenne française de l’International Association of Facilitators. www.lesaget.com

3d edition | May 2013 | 256pp | 140x220 mm 9782100569151 | Soft cover | 27 €

LE MANAGER INTUITIF

Vers l’entreprise collaborative

Meryem LE SAGET

Le Manager

Intuitif

Vers l’entreprise collaborative

5

Over the past few years the traditional manager has been replaced by a manager who is more sensitive, intuitive, accessible to collaborators and responsive to events. This work bridges the gap between professional efficiency and the human dimension. It is as much an avant-garde reflection on management as a practical guide book. In a context of improved performance this 3rd edition, completely revised and expanded with new chapters, outlines the practice of collaborative management, the creation of a shared vision, and the methods which that make it possible to change ways of thinking in an organisation.

3e édition Illustrations de Denis Pessin

Prix Dauphine-Entreprise

3e

6935456 ISBN 978-2-10-056915-1

LeSaget-9782100569151-V05.indd 1

REINVENTING BUSINESS THROUGH INNOVATION Strategy and management innovation in the automobile industry

édition

04/04/13 09:48

In a context of crisis and globalization the condition necessary to the success of enterprises is innovation. This book analyses the various styles of innovation management and the resulting performances of the automobile industry in order to understand the mechanisms, stumbling blocks and the conditions of success. This sector is, in fact, exemplary because of its reliance on innovation. The authors systematically compare the innovative processes in automobile companies. To do so they use two approaches: case studies (emblematic successes and failures) and an inquiry via a questionnaire. This research was conducted between 2006 and 2011 in the Americas, Europe and Asia for a study of 26 projects. READERSHIP: Senior executives in the industrial and tertiary sectors, Masters students in management innovation

Christopher Midler, Research director at the CNRS and at the Ecole polytechnique, France

CHRISTOPHER MIDLER 1st edition | August 2012 | 256pp | 140x220 mm 9782100583041 | Soft cover | 26 €

THE AGILE MANAGER Towards new management to deal with the turbulence JÉRÔME BARRAND 2d edition | March 2012 | 208pp | 155x240 mm 9782100574605 | Soft cover | 25 €

Agility is the capacity to maintain a company’s competitiveness while the turbulence of its environment exceeds its speed of adaptation. Why agility? The book explains the intrinsic causes of its emergence in companies. How to make an agility diagnosis? The book outlines the principals, criteria, and methods that can be used to evaluate in terms of agility, the strategy, and behavioural and managerial practices in a company. Concrete cases, examples and methods of calculation give the work a highly operational aspect. This updated 2nd edition includes a new chapter on finiteness that demonstrates the need to ask questions about production modes and to adopt new individual and group behaviour patterns. The author presents concrete solutions in terms of offer and client relations. READERSHIP: Managers of profit centres of large businesses, directors of small businesses, consultants

Jérôme Barrand, Teacher at the Grenoble School of Management, France. Founder of the Institute for Agility in Organizations, Grenoble and winner of the 2007 Mutations et Travail Prize for the 1st edition of “The Agile Management”

DUNOD LBF 2013

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BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

“TOOL BOX” SERIES La boîte à outils is a successful and growing series of practical, finger tip managerial knowledge aimed at new entrepreneurs and managers of young companies. Each book deals with all the major functions of an enterprise (marketing, HR, sales, production, etc) and outlines the tools used in each of these sectors (management charts, ratios and standard calculations, models, etc) from a practical in-thefield point of view. The appropriate tools to use are presented in double page spreads: the tool is described on the left page together with an Insight in English; their analyses are detailed on the right page in terms of Why? How? Advantages and Precautions to take. Depending on their degree of pertinence the analyses can be up to 4 pages long. Each Tool Box is practical and practicable. This is a series for the young entrepreneur to hit the ground running. http://www.dunod.com/collection/bao-la-boite-outils/entreprise-gestion

THE MANAGEMENT TOOL BOX – 2ND EDITION PATRICE STERN & JEAN- MARC SCHOETTL 2d edition l May 2013 l 192pp l 190x240 mm l 9782100594023 l Soft cover l 26.50 €

For each of the key responsibilities of any manager, this book provides the tools and proven methods that make it possible to give coherence and increased legitimacy to the practice of daily management, to improve competence and finally to make management easier! The Management Tool Box sets out a 3 dimensional approach: • • •

Self – What a manager must do to manage him/herself; Face to face – What the manager must do to manage an individual; Group – What the manager must do to manage a team.

TOOL BOX FOR IMPLEMENTING CHANGE DAVID AUTISSIER & JEAN-MICHEL MOUTOT 1st edition l May 2013 l 192pp l 190x240 mm l 9782100589081 l Soft cover l 26.50 €

Every company head needs models and tools for analysing, organising, and implementing change in the structure they are responsible for. This work presents 50 operational tools, divided into 8 files, that are indispensable to all professionals seeking to implement change. Explanatory models and grids for their production as well as examples are presented for each tool.

THE BUYER’S TOOL BOX STÉPHANE CANONNE & PHILIPPE PETIT 2d edition l May 2013 l 192pp l 190x240 mm l 9782100518203 l Soft cover l 26.50 €

A good purchase is based on the use of practices that are adapted to each step of the purchasing process. This book provides 60 tools divided into 11 files that correspond to these steps, that is to say the various phases that make it possible to anticipate, realise and then follow the purchases made by a company. As with the other titles in the Tool Box series this book gives a global and concrete vision of the job of buyer - The tools that can be used directly to optimise performance are set out in 2 or 4 pages which include the visual presentation of the tool. The essential in French and English. The reason for using it. How to use it, the advantages of using it and the precautions to take. Some of the tools discussed are gone into in more depth by the examination of a practical case or an example of the use of the tool. This 2nd edition is expanded with the inclusion of “soft skills” – creation of 3 specific tools. Responsible purchases and sustainable development which are both current concerns are also dealt with. This book also includes 6 in-depth videos

TOOL BOX FOR THE COMMUNICATION MANAGER PHILIPPE GÉRARD & BERNADETTE JEZÉQUIEL 2d edition l July 2012 l 192pp l 190x240 mm l 9782100574551 l Soft cover l 26.50 €

A company, a system open to the outside, must establish itself, speak and hold a dialogue - in short it must communicate. The more effective the communication policy the easier recruitment, HR, sales, and financial activities will be. This work contains 55 indispensable tools and methods for all those involved in company communication. All the steps in the building of an internal and external communication strategy are set out in a directly operational way. With this book mangers will have at their disposal all the tools needed for their daily task of conceiving, preparing, and writing of notes, presentations and synthesis.

DUNOD LBF 2013

Philippe Gérard, Manager of on line and graphic training courses & Bernadette Jezéquiel

BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

7

TOOL BOX FOR THE MARKETING MANAGER NATHALIE VAN LAETHEM & YVELISE LEBON 2d edition l July 2012 l 192pp l 190x240 mm l 9782100506798 l Soft cover l 26.50 €

Marketing, today, has spread to all sectors of the economy and to all the actors in companies. It seeks to develop an offer that is set apart from others, to create value for the client and profit for the company. This 2-colour work includes an operational synthesis of all the indispensable marketing tools needed to master and reinforce this client oriented approach. Grouped by theme or problem from an in the field perspective, the 62 tools are structured in the same way. A visual presentation of the tool, a definition, the essential of the tool in English, why to use it and in what context, the advantages and the precautions to take.

Nathalie Van Laethem &Yvelise Lebon, Consultant

Rights sold to: Mexico

TOOL BOX FOR THE COMPANY COACH BELKACEM AMMIAR 1st edition l April 2012 l 192pp l 190x240 mm l 9782100564354 l Soft cover l 26.50 €

A tool box for coaching inside a company might seem like a real challenge in a field that is so heavily influenced by the human aspect. The aim of this work is not to provide recipes but to shed light in a clear, concrete and operational way on the work of coaching by combining capabilities and “savoir faire.” The authors have collected the complementary tools and models that they most frequently use and that make it possible to deal with all situations. The book revolves around 8 fields of intervention by a coach, always in interactivity and the relationship of aid with the person being coached. Each field is linked to the others to make it possible for readers to get their bearings in their coaching work. Because if the person being coached is concerned by a problem to solve or a challenge to meet, the coach must systematically explore the various aspects that are part of each field.

Belkacem Ammiar, Consultant

THE STRATEGY TOOL BOX BERTRAND GIBOIN 1st edition l Feb 2012 l 192pp l 190x240 mm l 9782100570386 l Soft cover l 26.50 €

Anyone in a position of responsibility in a company needs models with which to analyze, organize, and implement the strategy of the structure that he manages. He/she must understand the processes of decision and power, and analyze the identity and image of the company. This work provides managers seeking to master the development of their companies 62 indispensable operational tools.

Bertrand Giboin, HEC, certified coach of HEC Executive Education, trainer specializing in marketing and management and teacher of strategy in business and engineering schools

THE SOCIAL NETWORK TOOL BOX CYRIL BLADIER 1st edition l Feb 2012 l 192pp l 190x240 mm l 9782100570553 l Soft cover l 26.50 €

22 million Facebook accounts in France! No company, big or small, can continue to ignore the media and social network phenomena. Being closer to clients, being in control of promotion and communication, recruiting, targeting the platforms the most appropriate to one’s own consumers and its professional visibility, establishing and then evaluating one’s community strategy…. these are some of the issues raised by networks in companies. This practical work provides all the tools for the effective use of social networks, whatever their function.

Cyril Bladier, Founding director of Business on Line Agency, working with B2B leaders to help them better their internet performance, from defining their strategy to their creation and profile definition on Linkedin, Viadeo, Twitter, Youtube, Facebook. A teacher at HEC, Reims Management School and Rouen Business School, France

DUNOD LBF 2013

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BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

MARKETING FASHION MANAGEMENT AND MARKETING

The fashion sector has undergone profound changes: globalisation of exchanges, development of mass marketing and specialised retailing to the detriment of boutiques, multi-branding, trend toward “fast-fashion,” soaring use of internet buying… These factors have reinforced the process of outsourcing and relocating by moving the strategy from fashion creation to price. This trend confronts in parallel the claim of being “made in France” with ethical consumerism. To deal with these paradoxical changes fashion companies are seeking new profiles in which their marketing and communication skills are solid as is their mastery of the product chain (from production to distribution).

LUCILE SALESSES

This collaborative work sets out a global vision of the fashion sector, from the design tomarketing. Illustrated with numerous examples from the world of fashion (clothes and accessories) this book is informative and educational.

THE COMMUNICATION PLAN Define and organise your communication strategy performance industrielle

finance/gestion comptabilité

marketing communication

audit/organisation conseil

ressources humaines

formation

commercial vente

systèmes d’information

T. LibaerT

1st edition | March 2013 | 256pp | 170x240 mm 9782100591206 | Soft cover | 26.50 €

Le Plan de communication

4e édition

Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens.

Thierry LibaerT

Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. ■ Comment rédiger un plan de communication ? ■ Comment le faire reconnaître dans l’entreprise ? ■ Comment le piloter et le mettre en oeuvre ? Cette 4e édition, entièrement actualisée, est accompagnée de compléments en ligne présentant des avis d’experts et plusieurs exemples de plan de communication thématique : interne, financière, de crise, de développement durable, de recrutement, des associations… Ouvrage de référence, Le Plan de communication s’adresse aux cadres des organisations ainsi qu’à l’ensemble des étudiants en communication.

LES

+

Après avoir travaillé plus d’une vingtaine d’années dans le monde des entreprises, Thierry Libaert dirige les enseignements de communication d’entreprise à l’Université catholique de Louvain. Également maître de conférences à Sciences-Po Paris, il a publié la plupart des ouvrages de référence en communication des organisations.

Cet ouvrage a été traduit en :

> Une pédagogie appuyée sur vingt années d’expérience dans la pratique de la communication > Intégration du rôle des réseaux sociaux dans la stratégie de communication > Nombreux conseils et avis d’expert

9:HSMBKA=Z]^X^Z:

THIERRY LIBAERT 6979744 ISBN 978-2-10-058939-5

Le Plan de communication

La coLLection de référence des professionneLs et des entreprises

Le Plan de communication >

Définir et organiser votre stratégie de communication

Conceived as a practical guide book, this work sets out in a pragmatic and operational manner the building and implementation of a communication plan. It helps to draw up a communication plan, make it known inside the company, lead and implement it. The work sets out thematic communication plans: internal, financial, crisis, sustainable development and recruiting. This 4th edition includes two new chapters of thematic communications: associations and public organisation. New feedback from communications specialists have also been added.

Rights sold to: Mexico and Romania

Thierry LibaerT

4e édition

15 000 dus ex. ven

4e

édition

4th edition | May 2013 | 280pp | 152x240 mm 9782100589395 | Soft cover | 26 €

MARKETING : 10 CASE STUDIES JEAN-LOUIS MARTINEZ & CLAIRE GARCIA 1st edition | May 2013 | 264pp | 170x240 mm 9782100588336 | Soft cover | 26 €

DUNOD LBF 2013

This work, appearing in February, is the English language translation of 10 Etudes de cas en Marketing. The case studies presented are from real situations and written in collaboration with the companies in question. They cover various sectors of activity (see the table of contents). In this English version the technical terms are defined in English and French. The work makes it possible for students to acquire English marketing and management strategy vocabulary. It is an effective educational tool to help to follow courses taught in English (English or bilingual French/ English curriculum) as well as prepare for entry into professional life. CONTENTS: Sequovia (services).PHIL@POSTE (services).MPO Fenêtres (Industry).Samsung (computers).Siemens (industry). Renault (comsumers goods). SNCF (Real estate).La grande récré (Cosumer goods).Lacoste (Sport).Siemens Enterprises Communications (Computers).Under Armour (Sport).

BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

STRATEGOR Everything about company strategy LAURENCE LEHMANN-ORTEGA, FRÉDÉRIC LEROY, RODOLPHE DURAND & PIERRE DUSSAUGE 6th edition | July 2013 | 640pp | 190x240 mm 9782100598649 | Soft cover | 43 €

toUte La StratÉgIe D’eNtrePrISe

Strategor 6eédition E-BOlOK s Inc u

9

This revised and much expanded 6th edition of STRATEGOR presents the most recent developments in company strategy and policy. The new points deal mainly with the business model and innovation strategy, innovation as the locomotive of internal growth, a new take on strategy and sustainable development for those concerned, and finally, strategic management through organisational changes. In this work, a collective effort, the reader will find a clear and critical analysis of the fundamental approaches as well as a summary of the most innovative reflections on the field of general management of companies and organisations. With the goal of integrating the multiple facets of the job of a director, it structures the information that is given by the authors to students, middle-managers and company heads. It reflects the experience that they have acquired while carrying out their numerous missions of research and consulting. This reference work is used in training programs – introductory and advanced – of the main universities and graduate schools in France and other countries.

THE MERCATOR Theory and Practice of Marketing

The Mercator is the uncontested best seller of French marketing books. Its success is due to the pedagogical qualities provided by its authors, Jacques Lendrevie and Julien Lévy, both recognized practitioners and professors. Their global and original approach to the subject emphasizes analysis and marketing. This completely revised and updated 10th edition has a new layout with new more visible rubrics including mini-cases that are much appreciated by readers.

JACQUES LENDREVIE & JULIEN LEVY

READERSHIP: Marketing and communications students (business schools, postgraduates), those following basic and continuous training, marketing and communication specialists

10th edition | Sept 2012 | 1120pp | 190x240 mm 9782100582464 | Soft cover | 55 €

Jacques Lendrevie, Senior lecturer at HEC, France & Julien Levy CONTENTS: Study one’s markets. Use the force of marketing actions. Beyond transactional marketing. Define one’s strategy. Sector and multinational marketing.

THE COMMUNICATOR The guide to business communication THIERRY LIBAERT & MARIE-HÉLÈNE WESTPHALEN 6th edition | August 2012 | 640pp | 190x240 mm 9782100582471 | Soft cover | 46 €

The communications Bible, COMMUNICATOR explains how to build an internal and external communication strategy based on eight fundamental communication techniques: the communication plan; internal communication; crisis communication; press relations; financial communication; logotypes; audio visual communication; sponsoring and patronage. Each theme is dealt with from four angles: what is expected from the proposed operation; how to proceed; how to delegate responsibilities; how to budget for the operation. Completely updated with a new more structured interior layout, the 6th edition of COMMUNICATOR is a highly educational book that closely follows the various communications training programs/courses. Numerous photos illustrate the company cases it contains, often communication campaigns and focus studies. The book is full of concrete examples taken from the most recent practice. Communication via the internet and social networks is emphasized. Expert advice is furnished by those that are directly concerned; the biggest communication directors or well known and respected professors. Other illuminating suggestions come from students that have just finished their studies or are beginning their professional life. COMMUNICATOR is also well adapted to the day to day functioning of communications departments in enterprises, agencies, local authorities and associations.

Thierry Libaert & Marie-Hélène Westphalen, Communications advisor to businesses and local self-governments CONTENTS: The foundations of communications. Overall communication. Internal communication. Relationship with the press. Crisis communication. The techniques. Financial communication. The logo. The audio visual. Patronage.

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10 BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

“MARKETING TRENDS” SERIES A collection that provides concrete answers to today’s problems. Communication, marketing, advertising and the media are constantly changing and adapting to the innovations in information technology as well as changes in society. To enable the professionals in these functions and sectors to keep in step with these changes the collection Marketing Trends presents works dedicated to emerging developments in marketingcommunication. Written by experts for professionals, each of the books in this collection contains precise and concrete answers to today’s problems. For more efficient and effective communication.

WEB ANALYSIS Data in action ANTOINE DENOIX April 2013 l 224pp l 160x210 mm l 9782100582273 l Soft cover l 22 €

Any company that has a web site needs to know what is happening on it and, in fact, everything on a web site is measurable. How to read the raw data? A relatively new discipline in companies, web analysis consists of analysing how internet surfers use the site so as to help them optimise it. Use of the site means the mode of access (the sources of the traffic), the paths (interaction with messages and functionality) and the realisation of defined objectives (so called conversion pages). The internet makes it possible for companies, more specifically marketing departments, to follow sales step by step from prospect to client. Product heads want to know the number of hits on their product ranges, management controllers the volume and value of sales, heads of acquisition traffic the performance of AdWords, communication heads the online impact of the latest T.V. campaign…the web analyst has to respond to all of these needs. This work, illustrated with numerous cases, outlines the methods and indicators needed to conduct an effective analysis.

CELEBRITIES AND MARKETING How stars are used in communication JEAN-PHILIPPE DANGLADE April 2013 l 192pp l 160x210 mm l 9782100584826 l Soft cover l 22 €

If celebrities attract the attention of the media, are frequently exploited by advertisers for their communications campaigns and are idolised by generations of fans, they still remain a factor that is little studied. This work explains how to manage celebrities in the same way that brands are so as to improve marketing and communications campaigns. It defines the notion of celebrity, emphasising the ubiquity of these personalities in the media and advertising. It studies the different sources of value generated by celebrities and their brand endorsements. The principles of brand management observed in more classic industries are deployed here to help create value from the presence of music, film and sports figures. This informative and educational work is illustrated with numerous examples.

BRAND CULTURE Developing the cultural potential of brands DANIEL BÔ & MATTHIEU GUÉVEL April 2013 l 192pp l 160x210 mm l 9782100589210 l Soft cover l 22 €

This book follows in the lines of the first book Brand Content. Brands present themselves through editorial content appearing in the media, thus they are led to reflect on and explain their historical and technical heritage, that is to say, their culture. Production of meaning is as important as production of goods. The manner in which a brand positions itself in its cultural environment in a coherent and lasting manner is what is called Brand Culture. On the strategic level companies and brands need to consider themselves cultural agents. They embody points of view and their vocation is to promote models.

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BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 11

STORYTELLING Add Enchantment to Your Communication Strategy SÉBASTIEN DURAND September 2011 l 192pp l 160x210 mm l 9782100556311 l Soft cover l 22 €

This highly practical work responds to the essential questions asked by those in the profession: What is storytelling? How can it be useful? How to use it? What are the secrets to a good story? Storytelling consists of organisations finding and using seductive and convincing stories to sell their messages. It is done internally to mobilise and externally to captivate and create customer loyalty. Storytelling gives a meaning to the relationship brand/consumer. It is of use to companies that already have a history,of which can avail themselves, as well as the newest of companies that need to create a history in order to sell their messages.

E-REPUTATION Managing reputation in the digital area DAVID RÉGUER November 2011 l 224pp l 160x210 mm l 9782100565535 l Soft cover l 22 €

E-reputation is the managing of the reputation of one’s identity or brand on the Internet be it a company, an organisation, or an individual. Public awareness acquired by any form of private or public organisation is an asset that can generate value. The concept of reputation existed long before the arrival of the Internet but the development of social networks gives it a new dimension and scope by providing numerous spaces where cybernauts can express their opinions. These multiple and posted expressions of thought create images that themselves make the reputation(s) of the brand.

NEUROMARKETING Marketing revisited in the light of consumer neuroscience OLIVIER DROULERS & BERNARD ROULLET 1st edition l October 2010 l 224pp l 160x210 mm l 9782100545643 l Soft cover l 19.90 €

This book sets out to increase awareness, inform and guide marketing professionals in the implementation of neuromarketing. Neuromarketing has already been tested for over 10 years by major business groups. It borrows concepts, methods, and techniques from mind sciences to better understand the consumer’s purchasing decisions. It is a completely new way, based on hard science, to examine consumer behaviour.

BEHAVIOURAL MARKETING ARNAUD CAPLIER & ALAIN SANJEAUME 1st edition l June 2010 l 224pp l 160x210 mm l 9782100534388 l Soft cover l 19.90 €

Behavioural marketing is based on the analysis of consumer behaviour; analysis which has been facilitated by the development of new technologies (internet, mobile telecommunications…). Knowledge of centres of interest, attitudes, and life styles of individuals is of major importance for brands to be able to target specific consumers and thus be more effective. This moves selling from mass marketing to one-to-one or one-to-few marketing. This work demonstrates, through concrete examples, the power, scope and possibilities arising from computerised behavioural marketing.

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12 BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES

“PROFESSIONAL EFFICIENCY” SERIES 12 WRITTEN AND ORAL METHODS OF COMMUNICATION MICHELLE FAYET & JEAN-DENIS COMMEIGNES 4th edition | March 2013 l 240pp l 140x220 mm l 9782100587551 l Soft cover l 17 €

How to convince someone of the validity of your point of view? How to present research results with pertinence? How to write a report that is a determining factor in one’s career? Operational tools are now at your disposition to improve your professional efficiency. Using 12 methods, you will learn how to : take notes and memorise, classify according to importance, synthesise. and organise your thinking, write letters, notes and reports of meetings, present a project, take the floor and speak, optimise the impact of a meeting. This book provides you the means to reinforce your assurance and save time in professional situations. Based on numerous examples and training exercises, the 2nd edition of this work sets out effective and efficient methods to improve your written and oral communication.

Michelle Fayet, a trainer-consultant in communication and general culture, and author of several works on these subjects. She conducts training sessions that focus on professional writing as well as writing workshops. She also provides personal assistance in writing techniques. Jean-Denis Commeignes, a specialist in communication and management, he is a trainer-consultant for companies and governmental administrations. He is an instructor at the University of Bordeaux III, he also teaches intercultural management and methodologies for the world-wide networks of the Alliances Françaises, Instituts Français, as well as universities abroad

ORGANIZE YOUR NOTES WITH MIND MAPPING Draw your ideas! PIERRE MONGIN & XAVIER DELENGAIGNE November 2011 l 192pp l 140x220 mm l 9782100556625 l Soft cover l 13.90 €

Who has not dreamed of mastering a simple and reliable technique to shorten words and organize their text so as to quicken their writing speed when taking notes that are often very complex? This work shows how to use Mind Mapping (the visual representation of your ideas) to take notes from all sources (oral, written, electronic): a simple, unique, easy-to-learn tool that makes it possible to rapidly access information that has been treated with it, thus making it immediately useful. READERSHIP: General public

ORGANIZE YOUR TIME WITH MIND MAPPING XAVIER DELENGAIGNE 1st edition | March 2013 l 288pp l 140x220 mm l 9782729612030 l Soft cover l 17 €

Who has not dreamt of mastering a simple and effective technique to organise their time, and increase efficiency and quickness in their professional or personal lives? This work shows how to put Mind Mapping (the visual representation of your ideas) to work in the management of time: simple tools, easily learned and assimilated, making it possible to access a great number of organised and treated, therefore immediately usable, data. You will thus learn how to plan your activities, manage your daily tasks and better organise your time integrating the time of others into your organisation. READERSHIP: General public

Xavier Delengaigne, A regional attaché specialized in new information and communication technologies, Director of information systems in Lille, France, trainer in management and IT, digital blogger and the author of several books

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PROFESSIONAL COACHING ! WHAT’S IN IT FOR ME? 10 practical ways to know... FRANÇOISE DEPÉRY & NATHALIE DUCROT April 2013 l 144pp l 140x220 mm l 9782729612818 l Soft cover l 18 €

What is professional coaching? What can you expect? When? How? What is a “real” coach? How do I find one? What is coaching and what is not coaching? I hired a coach, now how do I manage the process? With this practical guide and its many examples and testimonies, you will understand how to take advantage of coaching and discover what it can do for you and how coaching works. Two internationally recognized professional coaches explain their craft, its possibilities, its limitations and the “know how” of coaching. The authors offer simple, concrete and documented responses to a series of questions you ask yourself about professional coaches and coaching.

A “must have” reference guide for anyone before - and during - the entire coaching process! Françoise Depery PCC (Professional Certified Coach by International Coach Federation). After many years in charge of learning and development in a multinational company, she now works as business coach specializing in new job orientation and career transition. www.deperypartner.ch Nathalie Ducrot PCC (Professional Certified Coach by ICF), assists leaders and teams to discover their unique strengths and inner sources of motivation to perform with pleasure and adding a coaching dimension to management. She is the author of: Mieux au Travail (Better at Work) (ABM Publishing 2008) and Motivation: le déclic (InterEditions 2012) demonstrating her expertise about emotional intelligence at work. www.prooptim.com

MEMORISING EFFORTLESSLY… With Mind Mapping and other hints and tips to build and reinforce your memory XAVIER DELENGAIGNE 1st edition | March 2013 l 288pp l 140x220 mm l 9782729612030 l Soft cover l 17 €

This practical guidebook written by a Mind Mapping, project management, and organizational specialist explains not only how our brain works but, more importantly, how to double the capacity of our memories by learning how to rely on external aids. It thus offers the reader the choice between increasing the potential of his/her memory by strengthening it and/or to eliminate useless information by a better organization. READERSHIP: All publics, those in training and occupational retraining, students, mind mappers

Xavier Delengaigne , A regional attaché specialized in new information and communication technologies, Director of information systems in Lille, France, trainer in management and IT, digital blogger and the author of several books

ORGANISING YOUR LIFE WITH MIND MAPPING PIERRE MONGIN & XAVIER DELENGAIGNE 2d edition | February 2011 l 248pp l 140x220 mm l 9782729611323 l Soft cover l 17.30 €

More than 6.000 copies sold since 1st publication This new edition that makes a much used tool in the business world, and daily personal life accessible to the layman, includes a new chapter. The work shows how, with the aid of mind maps, one can easily reorganise the big and small projects of one’s daily life – one’s head – and become aware of the relationships with others and one’s way of looking at the world – one’s heart. Of course, numerous drawings enrich this interactive and entertaining work. Once familiarised with this tool one can no longer do without it! The new chapter deals with mind mapping in vulnerable situations in daily life. Includes an 8-page colour notebook.

Rights sold to: Vietnam DUNOD LBF 2013

14 PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES

“LITTLE EXPERIMENTS IN PSYCHOLOGY” SERIES This collection presents the most recent and surprising experiments and discoveries in the world of psychology be they scientific, cognitive or behavioural. An original and accessible introduction to psychology in the form of pedagogical files, questions, amusing tests or examples, and accounts of the results of experiments which enables a better understanding of human psychology.

THE SECRETS OF YOUR BRAIN ALAIN LIEURY 1st edition l March 2012 l 288pp l 150x210 mm l 9782100576944 l Soft cover l 16.90 €

The most surprising discoveries in cognitive psychology in 100 reports on experiments to better understand the workings of … our brains. The latest book from our bestselling author. READERSHIP: All publics

Rights sold to: Germany Mainland China

Alain Lieury, Emeritus Professor of cognitive psychology at University of Rennes 2, France

WHEN NATURE IS GOOD TO US NICOLAS GUEGUEN 1st edition l May 2012 l 288pp l 150x210 mm l 9782100570560 l Soft cover l 16.90 €

Rights sold to: Germany Mainland China

Over the past ten years abundant research has dealt with the psychology of ecology and sustainable environment. This work sets out, in an amusing and lively way, 100 laboratory experiments that show the influence that physical environment and the components of this environment have on human beings. There are studies on the effects: of tree lined walkways on passersby; of the presence of mini-parks of trees and flowers on the feeling of security and respect for the environment and on delinquency and incivility; on the impact of flowers and plants in the workplace, class rooms, and hospital rooms… READERSHIP: All publics

Nicolas Gueguen, Teacher of social and cognitive psychology at the University of Bretagne-Sud, France where he runs the GRESICO research laboratory. He is the author of numerous books

WHEN YOUR BODY DOES THE TALKING SÉBASTIEN BOHLER 1st edition l June 2012 l 320pp l 150x210 mm l 9782100557462 l Soft cover l 16.90 €

Every day, we unintentionally send thousands of body messages be they through hands, posture, clothes, intonation or facial expressions. And our counterparts do the same! This book discusses 100 eports on experiments to better understand the workings of non verbal language. Using humoristic but well-documented examples, the reader will become an ace in decrypting others, be it in romance, at work or in daily encounters.

Sébastien Bohler, Former student of the Ecole Polytechnique and Doctor of Neurobiology. Editor-in-chief of “Cerveau et Psycho” CONTENTS: The face. Mimics. The voice and the look. The hands. Movements and postures. Tastes and preferences.

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Examples: Why are tall men more successful in business? Does ones politicalaffiliation show on our faces? Is a person who touches a dominator? Does a woman’sinitiative betray her desire? What does a person’s office reveal about them? Whydoes the boss always have a bigger chair? What to think about someone who playswith their pen when talking? How to determine a false smile? Is your personalityreflected in your clothes? Is a gold watch a sign of narcissism? Is a solid handshake asign of honesty? Is a woman who lowers her eyes worried? ...

PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES 15

WHY DO WE DO STUPID AND IRRATIONAL THINGS? SYLVAIN DELOUVÉE 1st edition l October 2011 l 224pp l 150x210 mm l 9782100558346 l Soft cover l 17,50 €

Rights sold to: Germany, Korea, Portugal, Brazil, Mainland China

How can our behaviour be influenced by the context and presence of others? In an entertaining manner this work provides an answer using 20 of the most well-known psychological experiments on this theme: the Robbers Cave (Sherif), the psychology of panic (Cantril), obedience to authority (Milgram), cognitive dissonance (Festinger), effects of negotiation (Deutsch), etc. The author and illustrator form an effective tandem to create a work full of humour. READERSHIP: All publics and psychology students

Sylvain Delouvée, Senior lecturer of social psychology at Université Rennes 2, France, Editor-in-Chief of the journal, “Les Cahiers Internationaux de Psychologie Sociale” and publications director of www.psychologie-sociale.org

MANAGERIAL PSYCHOLOGY How to be more effective and efficient at work PATRICK AMAR 2nd edition l January 2012 l 256pp l 140x220 mm l 9782100574087 l Soft cover l 19,90 €

Rights sold for 1st ed. to: Mainland China, Italy, Korea, Romania Rights sold for 2 ed. to: Japan, Russia, Germany d

Positive thoughts, defensive mechanisms, emotional intelligence, persuasive communication, motivation and leadership theories, stress, management of difficult personalities, etc are all concepts that refer to psychological theories. Starting from experience or founding concepts in clinical, social and organizational psychology, the author provides managers with tips and tools to clarify and enrich their managerial practice, and to open up new opportunities for personal and professional development. This new edition is enriched with chapters on risk and empowerment. New drawings from illustrator Hervé Pinel bring a touch of humour to this pragmatic reference tool. READERSHIP: Managers, those that are managed, all publics, students of psychology and management

Patrick Amar, graduate of the prestigious French ESSEC Business School, with a Masters in clinical psychology. Co-founder and head of AXIS MUNDI www.axismundi.fr , a management and HR consulting firm providing counselling and coaching to business leaders. He is head teacher of HR at ESSEC and HEC business schools and at 3 Universities. Honorary President of the European Association of Coaching (AEC) and the author of numerous books.

DOES POWER BREED ARROGANCE? LAURENT AUZOULT 1st edition l October 2011 l 192pp l 140x220 mm l 9782100566617 l Soft cover l 17,50 €

Is power always the object of a devouring passion? Does it corrupt those who hold it? Does it lead to abuse? Does it fuel a vassal mentality? This book examines 100 little experiments concerning power, the abuse of power, the corrupting influence of power, the use of power. Also dealt with are subjects such as the foundations of power, individual and social consequences of power in social situations: school, couples, work. READERSHIP: All publics, psychology students, students of business and political studies

Rights sold to: Germany, Korea, Portugal

Laurent Auzoult, Senior lecturer of social psychology at the Université de Franche-Comté, Besançon, France and teacher of psychology at the Gestion des Entreprises et des Administrations

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EVERYTHING YOU SHOULD KNOW TO UNDERSTAND OTHERS SERGE CICCOTTI 2d edition l February 2011 l 424pp l 140x220 mm l 9782100556540 l Soft cover l 18.50 €

The most surprising discoveries of scientific psychology in 150 reports on experiments to better understand… the psychological functioning of others. Serge Ciccotti, has already authored 4 titles for Dunod in the “Little Experiments in Psychology” series. He also co-authored with Nicolas Guéguen “Why Do People Look Like Their Dogs?” (2010). READERSHIP: All publics

Rights sold to: Brazil, Mainland China, Czech Republic, Germany, Italy, Japan, Korea, Portugal, Romania, Vietnam

Serge Ciccotti, Psychologist and associate researcher at the University of Bretagne-Sud

AN ELEPHANT’S MEMORY Real tricks and false ideas ALAIN LIEURY 1st edition l April 2011 l 248pp l 140x220 mm l 9782100558230 l Soft cover l 17.50 €

This work, educational, full of humour, and teeming with examples, gives an overview of the various methods for memory development. It is illustrated with the most surprising of experimental results. A “classic” subject often treated in a dry academic or utilitarian manner is here reconsidered in a marriage of science and clarity.

Rights sold to: Germany, Italy, Mainland China

READERSHIP: All publics

Alain Lieury, Emeritus Professor of cognitive psychology at University of Rennes 2, France

THE PSYCHOLOGY OF THE CONSUMER to better understand how you are influenced NICOLAS GUÉGUEN 2d edition l March 2011 l 280pp l 140x220 mm l 9782100556489 l Soft cover l 18.50 €

An updated 2nd edition that includes all the latest experiments in consumer psychology from 2008 to 2010.

Rights sold to: Brazil, Mainland China, Italy, Korea, Romania, Russia, Taiwan

The most surprising discoveries of scientific psychology in 100 reports on scientific experiments to better understand the techniques used to influence consumer behaviour. READERSHIP: All publics

Nicolas Guéguen, Teacher of social and cognitive psychology at the University of Bretagne-Sud, France where he runs the GRESICO research laboratory. He is the author of numerous books

WHY SHOULD WE SMILE IF WE AREN’T ATTRACTIVE? The psychology of seduction NICOLAS GUÉGUEN 1st edition l April 2011 l 248pp l 140x220 mm l 9782100558230 l Soft cover l 17.50 €

The most surprising discoveries of psychology in 100 reports on experiments to better understand… the mechanisms of seduction and behaviour of those in love. READERSHIP: All publics

Rights sold to: Nicolas Guéguen, Teacher of social and cognitive psychology at the University of Bretagne-Sud, France where he runs Mainland China, Greece, Italy, research laboratory. He is the author of numerous books the GRESICO Korea, Netherlands, Romania, Russia, Vietnam DUNOD LBF 2013

PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES 17

Memory is a psychological theme that has interested mankind throughout the ages, the word itself is derived from the name of the Ancient Greek goddess who personified memory, Mnemosyne. From the ancient Greeks to the scholars of the Renaissance those seeking to understand the inner workings of memory were numerous.

THE BOOK OF MEMORY

This book is a veritable voyage, in images and texts, to the centre of the memory. All aspects of memory are discussed (medical, psychological as well as cultural, philosophical, and anthropological). The journey is chronological, from Antiquity to today, retracing the odyssey of the exploration of this mysterious interior continent.

ALAIN LIEURY 1st edition l April 2013 l 224pp l 190x230 mm 9782100585007 l Soft cover l 22.90 €

A fascinating excursion through mnemonic techniques and the most recent discoveries in the prevention of memory problems.

Alain Lieury, Emeritus Professor of cognitive psychology at University of Rennes 2, France

CONTENTS: ANTIQUITY (800 to 430 B.C.): Memory in the time of Helen and Ulysses; Mnemosyne and the origin of the word Memory; The Muses, goddesses of knowledge; The legend of Simonide de Céos; The method of loci; Plato and memory-knowledge; Aristotle the first scholar of memory; Use of the Zodiac for the method of loci; A first treatise on images: Rhetoric of Herennius; The Art of oratory and the method of loci; Quintilian: exercise and logic; Memory “where the treasures of innumerable images are stored” (Saint Augustin); The multiplicity of memories. MIDDLE AGES AND RENAISSANCE (735 – 1584 A.D.): Memory in the time of Charlemagne – Alcuin of York; Monasteries and Universities – St. Thomas of Aquinas; Bacon the Admirable Doctor; The combinatorial concentric circles: magic wheels of memory – Raymond Llull; First appearances of alphabet image codes; The Memory Theatre – Giulio Camillo; Magical memory system – Giordano Bruno; Aborescence and logic; The mnemonic system of the Shadows; The memory seals – Giordano Bruno. CLASSICISM AND ENLIGHTMENT : The first agenda: the hand of Girolamo Marafioti; The “vray art ” of memory; Descartes versus memory; Memory in a treatise on Mathematics; The invention of the number/letter code; The inventor of infinitesimal calculation becomes interested in the number/letter Code ; English philosophers and memory; The first phonetic procedures; The Memorial Lines of Richard Grey. 19th CENTURY: Association mechanisms of memory; The New Art of Memory: Gregor von Feinaigle; The invention of the table of recall; The invention of memory shorthand; Memorising numbers or dates with the number/letter code; The chronological chart of French kings; The discovery of aphasia; How to memorise the number Pi; Associations between memories; Regression of memories; Retrograde amnesia and mnesic consolidation; Phonetic memory processes; Korsakoff’s amnesia; Conditioning; The theory of partial memories; A technique to test memory: recognition; The visual memory of chess players; Mental calculation in prodigies; The origin of mnemonics in the United States; True memory and habit memory; How far back do our first childhood memories go?; Learning my trial and error; The learning curve. 20th CENTURY : Learning mazes; Learning transfer; Slips of the tongue and memory associations; Alzheimer’s; The cerebellum: the seat of reflexes; Proust and odour memory; Infants’ memory; Absence of memories in infancy; Short term memory; Limited capacity and the magic number 7; Organisation and memory; The amnesic ictus ; The recorder of memory: the hippocampus; Putting a name to a face; Visual memory…doesn’t exist; Face amnesia ; Repetition and memory; On the tip of the tongue. Forgetting is not inevitable: indications of recall; Mechanism of forgetting; Ageing memory; Sense memory.

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18 PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES

“DISCOVER” SERIES Learning the techniques of personal development from renowned experts at little expense is now possible thanks to the collection Discover! Each volume of this collection enables the reader to Discover a major known and recognized technique for personal development. The authors found fields who are able to transmit their ideas in a simple and in this collection are all specialists in their respective effective way.

DISCOVER COACHING

DISCOVER HYPNOSIS

VINCENT LENHARDT & LAURENT BURATTI

ANTOINE BIOY

2nd edition l April 2013 l 192pp l 140x220 mm l 9782729612726 l Soft cover l 13.90 €

2nd edition l April 2013 l 160pp l 140x220 mm l 9782729612733 l Soft cover l 13.90 €

Rights sold : Mainland China

DISCOVER: NLP

DISCOVER: EMDR

GIROD ANTONI

JACQUES ROQUES

2nd edition l November 2012 l 152pp l 140x220 mm l 9782729612108 l Soft cover l 13.90 €

2nd edition l November 2012 l 176pp l 140x220 mm l 9782729612153 l Soft cover l 13.90 €

DISCOVER: THE PROCESS OF COMMUNICATION

DISCOVER: SOPHROLOGY

2nd edition l Nov 2012 l 160pp l 140x220 mm l 9782729612092 l Soft cover l 13.90 €

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ETCHELECOU BERNARD & GAUTIER PASCAL 1st edition l 2008 l 164pp l 140x220 mm l 9782729609436 l Soft cover l 13.90 €

PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES 19

SELF-HELP CHILDBIRTH AND YOGA ELISABETH RAOUL 1st edition l May 2012 l 224pp l 155x240 mm 9782729612245 l Soft cover l 22.90 €

Yoga, an art of living, a culture, a philosophy, a science and a therapy, is an extremely rich discipline that makes it possible to live gestation, birth and maternity in an optimal way. This work is a precise, detailed and practical manual that draws on numerous concrete examples and drawings that discuss and demonstrate all the steps of birth: preparation for childbirth, yoga and breathing during labor, breastfeeding, massages and yoga for the new mother. READERSHIP:Midwives, child birth carers, mothers.

Elisabeth Raoul, Midwife, qualified sophrologist in OBGYN and qualified teacher of yoga. Founder of the unit for the preparation of childbirth with sophrology at Notre-Dame-deBon-Secours, Paris and at the Saint-Antoine Hospital, Paris. Teacher at various midwifery schools in Paris, Lyon and Lille, France

PRACTISING NONVIOLENT COMMUNICATION FRANÇOISE KELLER May 2011 l 240pp l 140x220 mm 9782729611125 l Soft cover l 19.50 €

9 GOOD WAYS TO BUILD ONE’S ADULT LIFE From 17 to 97!

Nonviolent Communication, developed by Marshall b. Rosenberg, a clinical psychologist, offers a simple and powerful framework to develop respectful relationships with others and one’s self. It is said to be “without violence” because in makes it possible to flush out all hidden or suppressed violence towards one’s self (keeping one’s mouth shut, not daring to express one’s opinions, hiding one’s thoughts) or towards others. Communicating non-violently does not mean becoming naive, artificial, or manipulative but rather being true to one’s self, and being able to express one’s feelings and opinions while understanding and taking into account the impact of one’s words on others. This book is a practical guide to learn how to use this new relational position.

Part of the series “good ways,” this work presents the key points to having a successful adult life. The author sets out the fundamental guidelines as well as the necessary self-coaching attitudes that lead to a fulfilling adult life no matter what generation one belongs to.

JANE TURNER & BERNARD HÉVIN May 2010 l 224pp l 140x220 mm 9782729610739 l Soft cover l 18 €

DO WHAT YOU WANT! 12 weeks to find your way and meet your destiny

This book presents a program that will enable you to reconcile your passions, desires, values and needs with your professional activities and thus to create a life full of enthusiasm and meaning. This method, developed by the author, accompanies you during 12 weeks in your search and discovery of your self and your raison d’etre. You are about to set out on a heady exploration via “interior” and “exterior” exercises that are surprising, educational and “devilishly” effective and which will enable you to finally meet your fabulous destiny and change your life!

MAUD SIMON Sept. 2011 l 192 pages l 140 x 220 mm 9782729611590 l 17 €

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20 PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES

THE ENNEAGRAM Descriptions and analyses of the 9 types

THE ERICKSONIAN HYPNOSIS ERIC SALMON 3d edition l 2012 l 264pp l 140x221 mm 9782729612139 l Soft cover l 28 €

ERIC SALMON 2012 l 312pp l 155x240 mm 9782729612122 l Soft cover l 28 €

THE SPIRAL DYNAMICS FABIEN CHABREUIL & PATRICIA CHABREUIL 2d edition l 2012 l 232pp l 155x240 mm 9782729612085 l Soft cover l 24 €

HOW TO OVERCOME BEING STRESSED AND BURNED OUT LAURENT ODDOUX 1st edition l 2011 l 176pp l 155x240 mm 9782729611453 l Soft cover l 22 €

BEHIND THE MAGICS : NLP

LITTLE MANUAL OF SELF-COACHING

JOSIANE DE SAINT PAUL & ALAIN CAYROL

PHILIPPE BAZIN & JEAN DORIDOT

2d edition l 2010 l 216pp l 155x240 mm 9782729610661 l Soft cover l 26 €

2d edition l 2011 l 296pp l 155x240 mm 9782729609993 l Soft cover l 24 €

Philippe Bazin, Krauthammer international and coach Jean Doridot, freelance psychotherapist

FINDING THE STRENGTH TO DARE DANIEL GROSJEAN & JEAN-PAUL SAUZÈDE 2d edition l January 2011 l 192pp l 155x240 mm 9782729610562 l Soft cover l 22 €

Jean-Paul Sauzède, Psychotherapist, group, private and family consultation, Paris, Marseilles and Nîmes, président of the AGESUD (association for the development of gestalt therapy South of France), vice-président of SFG (French Gestalt Society)

Market: General public, professionals in relational help, executives DUNOD LBF 2013

LITTLE MANUAL OF SELF-LEADERSHIP PHILIPPE BAZIN 1st edition l 2011 l 272pp l 155x240 mm 9782729611088 l Soft cover l 23.60 €

Philippe Bazin, Krauthammer international and coach

PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES 21

“VISUAL TEXTBOOKS” SERIES Visual Textbooks: A new style of textbook for university textbooks (large format and four colour illustrations) to teach psychology to students of the “web generation.” The fundamental bases and the major concepts explained and organised in a “light” and visual textbook. Each chapter will be organised in the following manner: • zoom in on the essential notions (English translations of the concept are included) illustrated by schematic diagrams, charts, drawings and photos • presentation of definitions and relevant web-site links • development of case studies and interactive documents (exercises with key, multiple choice questions, quizzes, recommended reading list of two levels of difficulty, webliography).

VISUAL TEXTBOOK OF CLINICAL PSYCHOLOGY AND PSYCHOPATHOLOGY

VISUAL TEXTBOOK OF COGNITIVE PSYCHOLOGY

ANTOINE BIOY & DAMIEN FOUQUES

3rd edition l May 2013 l 448pp l 195x265 mm l 9782100587773 l Soft cover l 26.50 €

ALAIN LIEURY

2nd edition l May 2012 l 272pp l 195x265 mm l 9782100576937 l Soft cover l 26.50 €

VISUAL TEXTBOOK OF BIOLOGY FOR PSYCHOLOGISTS

VISUAL TEXTBOOK OF PSYCHOPHYSIOLOGY

DANIEL BOUJARD

FRANÇOISE MORANGE-MAJOUX

1st edition l May 2010 l 272pp l 195x265 mm l 9782100547340 l Soft cover l 25 €

1st edition l May 2011 l 256pp l 195x265 mm l 9782100547340 l Soft cover l 26.50 €

VISUAL TEXTBOOK OF PSYCHOLOGY OF DEVELOPMENT

VISUAL TEXTBOOK OF SOCIAL PSYCHOLOGY

COORDINATED BY RICAUD-DROISY HÉLÈNE

COORDINATED BY SYLVAIN DELOUVÉE

2008 l 256pp l 195x265 mm l 9782100515820 l Soft cover l 24.90 €

2010 l 232pp l 195x265 mm l 9782100517961 l Soft cover l 24.50 €

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“PSYCHO SUP” SERIES 103 references

The collection of all the courses of study in psychology ! The collection “Psycho Sup” contains more than 100 titles covering all fields of psychology, and has expanded to include the fields of sociology and education. It deals with the main fields of this discipline: general psychology, social psychology, clinical psychology. Be they works of general courses of study (notably, Course of Study of Psychology in 6 volumes by R. Ghiglione and J.-F. Richard), thematic courses, works of reflection and method, exercises and multiple choice questions, this collection deals with the major preoccupations of students of this subject as well as related subjects: science of education, pedagogy, etc. READERSHIP: Undergraduate students of psychology

MAJOR CONCEPTS OF CLINICAL PSYCHOLOGY MARTY FRANÇOIS 2nd edition l May 2012 l 272pp l 155x240 mm l 9782100582945 l Soft cover l 24 €

A book-tool, clear and educational, illustrated by numerous clinical cases, which completes the Dunod series “Fundamental Concepts of Psychology”. Already published: Les concepts fondamentaux de la psychologie sociale (Fundamental Concepts of Social Psychology) by G.-N. Fischer (4th edition in 2010) and Les concepts fondamentaux de la psychologie de la santé (Fundamental Concepts of Health Psychology) by G.-N. Ficher and C. Tarquinio (2006).

DUNOD LBF 2013

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CHILDHOOD UNDERSTANDING THE WORLD OF CHILDREN JEAN EPSTEIN 2012 l 128pp l 140x220 mm 9782100523849 l Soft cover l 14.50€

THE BLACK BOOK OF SEXUAL ABUSE MURIEL SALMONA 1st edition l April 2013 l 360pp l 155x240 mm 9782100589203 l Soft cover l 22.90 €

THE CHILD CONFRONTED BY TRAUMA HÉLÈNE ROMANO 1st edition l March 2013 l 192pp l 156x240 mm 9782100590063 l Soft cover l 19 €

THE CHILD AND DANGEROUS GAMES HÉLÈNE ROMANO 1st edition l March 2012 l 128pp l 140x220 mm 9782100578856 l Soft cover l 24.50 €

The author presents here, as he does in his numerous lectures that he gives yearly (on average 100) in France to an ever larger audience, the existing knowledge of professionals of infancy and early childhood. Infancy and how it is dealt with are subjects that require answers. Changes in society and parenting also increase this interest. What the author presents, tested during his lectures and conferences, provides answers to the questions raised by professionals and families basing them on anecdotes and practical propositions to facilitate the implementation and learning.

Jean Epstein, Psychosociologist. He is president and co-founder of the GRAPE (Groupe de Recherche et d’Action Petite Enfance).

Sexual abuse in families and couples is a reality that is not given enough serious examination by medical/social professionals or politicians. Yet, the psyco-traumatic consequences of these abuses are enormous in terms of public health. This work denounces the silence and failure to act that are making it so difficult for the victims to really be treated effectively. This book document enlightens, explains, and demands answers!

Muriel Salmona, Psychiatrist, psychotherapist especialised in A clinical approach of the psychotraumatism

“ Hélène Romano is, today, a part of a movement of practitioner’s research that explains that an event will have different effects depending on the age, the history and especially the family and cultural context of the injured party. Drawing on her 20 years of in-the-field experience with emergency responders this practitioner researcher presents a clear picture of the what traumatised children are, and how one can assist and help them pick up the pieces of their lives. She gives a complete and open analysis of the changing picture as opposed to the sectarian spirit of some older publications. And, an added plus, this book is a pleasure to read, well illustrated with vignettes that make it easy to understand ideas that one thought abstract!” (Boris Cyrulnik)

Hélène Romano, Doctor in clinical psychopathology, clinical psychologist, and psychotherapist specialised in psycho-traumatism. She co-ordinates the emergency medicalpsychological cell of the Val de Marne department and the department of Professor Marty of the CHU (university hospital centre) of Henri Mondor in Créteil. For many years she has intervened and responded to traumatic events in schools, and conducted educational sessions dealing dangerous practices. In school playgrounds as well as in the home, “games” that are not really games are “played,” alone or in groups. Some, choking games for example, are spoken about more than others but aggression or death games go on as well. These dangerous practices remain little known and their traumatic dimension is rarely accounted for. In addition, other “games” can be observed: they are traumatic games, traces of psychic injury suffered by child victims of traumatic events. When confronted by these “games” adults, parents and professionals, are often at a loss as to how to react. This work, written by a professional who regularly intervenes in these type of cases, sets out to inform parents and professionals as to the realities of these dangerous practices and traumatic games, and it outlines steps to deal with them in appropriate ways.

DUNOD LBF 2013

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PSYCHOANALYSIS DREAMING, FANTASISING, VIRTUALIZING From the psychic virtual to digital virtual SERGE TISSERON

In this new work Serge Tisseron examines three ideas; fantasy, dream and virtualization. Working with these three fields he comes up with a common thread: the absence of the will to see. It is a methodical voyage in the service of the elucidation of the virtual revolution that characterizes our society and modifies our psyche. READERSHIP:Psychoanalysts, clinical psychologists.

Serge Tisseron, Psychiatrist and psychoanalyst, head professor at the Université Paris VII, France

Rights sold : Brazil

1st edition l February 2012 l 192pp l 155x240 mm 9782100572854 l Soft cover l 22 €

DISCONTENT IN MODERN SOCIETY 1st edition l Oct 2012 l 240pp l 155x240 mm 9782100581825 l Soft cover l 23.50 €

How do the new resources of contemporary psychoanalysis (notably those arising out of group psychoanalysis) make it possible to understand the current forms of mental suffering? Which pathological disorders that impede the ability to love, think, play, or work does the group approach to the psyche make it possible to treat? This is the common thread of this new book by René Kaës who takes great pains to provide the reader with the valid tools to identify the root of “discontent” today: the culture of defiance. Almost a century after Sigmund Freud’s “Civilisation and Its Discontents” this new work is a sharp examination of the real roots of modern “discontent.”

Rights sold to: Italy & Brazil

René Kaës, Psychoanalyst and Professor Emeritus of psychology and clinical psychopathology at the Université Lyon II, France

RENÉ KAËS

CONTENTS: The man out of step with others: Modernity and modernism. Malaise in the culture and psychic suffering of social origin. Contemporary sources of discontent: Post modernity and hypermodernity. Reflecting on discontent in the context of contemporary psychoanalysis. Impulse and sexuality: Pain and the victory of Narcissus. Envelops, limits, capacity and transition. Identification malaise and identity uncertainty. Urgency, activity and workings of the thought process. Ideals and the malady of the ideal. Violence and defiance.

THE TERROR OF EXISTENCE Borderline functionality in adolescence

This work is a clinic on borderline functionality in adolescence. It analyses the place of the id’s defence mechanisms to insure mental balance. It discusses the role of traumatic experience. It sets out protection strategies to ward off psychotic risk, depression and melancholy. An inspired meditation that outlines the contours of a new psychoanalysis. In this new edition the author has updated and expanded his clinic of borderline states.

MAURICE CORCOS 1d edition l 2013 l 328pp l 155x240 mm 9782100561582 l Soft cover l 27 €

MURDERS IN THE FAMILY FLORIAN HOUSSIER 2013 l 208pp l 155x240 mm 9782100584918 l Soft cover l 22 €

DUNOD LBF 2013

The family can also be … a household of hate. The author, a specialist in adolescent psychopathology, presents a solid clinical investigation of infanticide, patricide and fratricide.

PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES 25

THE NARCISSISTIC PERVERT AND HIS ACCOMPLICE ALBERTO EIGUER 4th edition l 2012 l 240pp l 155x240 mm 9782100570126 l Soft cover l 24 €

Narcissistic perversion has become a recognised entity. It is found in situations such as the family, couples, and intersubjective relationships. It has an important role in sexual perversion and, even beyond the field of psychopathology, in education, companies, health care institutions, cults and groups of power and decision, as well as society in general. This work analyses narcissistic perversion and its relation to the object. The theme of a hyper-narcissistic individual’s control over his/her partner is illustrated by numerous clinical cases that reveal perversion as the “cursed part” of a large number of pathologies. By integrating the most recent research into corruption, treason, the cult of abjectness, passage to derealisation and confusion or completely psychotic this 4th edition deals with new questions that narcissistic perverts pose. READERSHIP: Psychiatrists, psychoanalysts, clinical psychologists

Alberto Eiguer, Psychiatrist and psychoanalyst CONTENTS The field of narcissistic perversion. Definition and general description. The narcissistic problem of perversions. Applications of psychopathology. Perverse transference. Psychosis and narcissistic perversion. The borderline case. In the context of a family. Sexual perversion and narcissism in couples. The addict and his/ her family. The child robot fantasy. Adolescence and education. Words about homosexual initiation.

THE SKIN EGO DIDIER ANZIEU 2010 l 304pp l 155x240 mm 9782100027934 l Soft cover l 32 €

Rights sold to: Italy, Brazil, Germany, Greece, Israel, Japan, Korea, Russia, Spain, Sweden, UK, Turkey.

The term “skin-ego” designates a mental representation that the child forms on the basis of its experience of the surface of its body and uses to picture itself as the vessel of mental contents. The skin-ego belongs to the period in development when the psychic ego differentiates from the body ego on the practical level while remaining indistinguishable from it in the imagination. Intermediate between metaphor and concept, the notion of the skin-ego was worked out by Didier Anzieu and first presented in 1974. According to Anzieu, the ego encloses the psychic apparatus much as the skin encloses the body. The chief functions of the skin are transposed onto the level of the skin-ego, and from there onto the level of the thinking ego. The functions of the skin-ego are to maintain thoughts, to contain ideas and affects, to provide a protective shield, to register traces of primary communication with the outside world, to manage intersensorial correspondences, to individuate, to support sexual excitation, and to recharge the libido. In brief, the skin-ego is an interface between inside and outside, and is the foundation of the container/contained relationship. The skin-ego develops and is enriched by integration into the various envelopes of the sensorimotor system. It has two functional aspects, with one aspect focused on excitations of either internal or external origin and the other oriented toward communications with its entourage.

PSYCHIC ENVELOPES DIDIER ANZIEU 2d edition l April 2013 l 288pp l 155x240 mm 9782100591886 l Soft cover

An important part of psychoanalytic work with borderline patients is the reconstruction of the earliest phases of the skin-ego and their consequences for mental organization. This task calls on the techniques of transitional analysis.

Didier Anzieu studied philosophy and was a pupil of Daniel Lagache, before undertaking his first psychoanalysis with Jacques Lacan. Then, after discovering that Lacan had also treated his mother (“Aimee”), he began a second analysis with Georges Favez. He retained a deep grudge against Lacan’s lack of candor and later also condemned the excesses and arbitrary practices of the Lacanians - highlighting the latter’s ‘unending dependence on an idol, a logic, or a language’, as well as the pervasively tantalizing element in Lacan’s approach, with ‘fundamental truths to be revealed...but always at some further point’. Among Anzieu’s many significant contributions to psychoanalysis were his work on Freud’s self-analysis and his extensive study of groups, relying in particular on the work of Wilfred Ruprecht Bion. Building on the writings of such psychoanalysts as Melanie Klein and Heinz Kohut, Anzieu also sought with great skill to analyze, not so much works of art, but the creative process itself. Perhaps the most telling strand in his writings, however, was that of the so-called Skin-Ego, and the related concept of the “Psychic Envelope”.

DUNOD LBF 2013

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THE HANDBOOK OF PSYCHO-SEXOLOGY Concepts, tools, treatments

This handbook defines clearly and comprehensively all the psychological aspects of human sexuality and how they are dealt with by professionals. What is the role of professionals? What is their field of action? What are the available therapeutic tools? What plans of action to adopt in function of age? The disorders? This work makes it possible to define fundamental questions such as intimacy, and gender or sexual identity, that assist in the treatment of various sexual disorders.

JOËLLE MIGNOT, CYRIL TARQUINIO, AUDREY GORIN & PATRICK BLACHÈRE 1st edition l April 2013 l 352pp l 150x210 mm l 9782100584840 l Soft cover l 30 €

THE HANDBOOK OF SOPHROLOGY 65 Concepts NATHALIE BASTE

Sophrology is taking an increasingly important place in therapeutic and social fields. It is present in community welfare centres, elementary, middle and secondary schools, universities, medical and paramedical surgeries, and hospitals. It is becoming a part of some psychotherapies and more and more clinical psychologists, practitioners, and neuropsychologists are showing interest in it. It is now a part of the training of athletes of all levels. This handbook is a rationalised and up-to-date accounting of the sophrology methodology.

1st edition l Oct 2013 l 256pp l 150x210 mm l 9782100585434 l Soft cover l 26 €

THE HANDBOOK OF PSYCHOTRAUMATOLOGY 45 key concepts

This work presents psychotraumatology in 45 key concepts. A veritable tool to answer the questions that arise concerning psychic trauma, its causes and treatment. The work discusses the fundamental theories, the various therapeutic techniques (ex. hypnosis, psychoanalysis, behaviour), and clinical (ex. sexual aggression, child abuse). This new edition has been expanded with the inclusion of several new concepts.

Marianne Kedia : clinical psychologist, and psychotherapist.

COORDINATED BY MARIANNE KEDIA 2nd edition l April 2013 l 304pp l 150x210 mm 9782100593330 l Soft cover l 27 €

THE HANDBOOK OF MEDICAL-PSYCHOLOGICAL FIRST AID FOR EMERGENCY RESPONDERS Concepts, tools, treatments HÉLÈNE ROMANO 1st edition l April 2013 l 256pp l 150x210 mm 9782100585281 l Soft cover l 26 €

DUNOD LBF 2013

When a traumatic event takes place, the measures to deal with and treat the resulting problems to those involved must be immediately put into place no matter where (schools, companies, hospitals…),and no matter what type of event (accidents, bombings, shootings, suicides…). Dealing with these problems requires specific clinical knowledge (knowledge of psychological processes that come into play with both victims and those responding to the event), an ethical code and a precise framework for intervention. The object of this work is to show the specifics of emergency medicalpsychological response and to demonstrate, using examples from professionals in the field, the many possible ways of dealing with the situation. This seminal work sets out the foundations of emergency response.

Hélène Romano, Doctor in clinical psychopathology, clinical psychologist, and psychotherapist specialised in psycho-traumatism. She co-ordinates the emergency medicalpsychological cell of the Val de Marne department and the department of Professor Marty of the CHU (university hospital centre) of Henri Mondor in Créteil. For many years she has intervened and responded to traumatic events in schools, and conducted educational sessions dealing dangerous practices.

PSYCHOLOGY, SELF HELP & BEHAVIOURAL SCIENCES 27

“PRACTITIONER’S WORKSHOPS” SERIES LEARN HOW TO TREAT DEPRESSION WITH BEHAVIOURAL AND COGNITIVE THERAPIES CHRISTINE MIRABEL-SARRON & AURÉLIE DOCTEUR March 2013 l 278pp l 190x240 mm l 9782100587933

Depression is among the most frequently observed troubles in medical and psychiatric practices. The increased progression of requests for treatment bears witness to both better diagnosis and improved knowledge of current therapeutic possibilities. However this problem of mood remains under treated. Today only one in five persons suffering from depression consults a practitioner and receives medical treatment with appropriate antidepressants even though depression is an easily treated and curable illness. Cognitive therapies have proven their efficacy in treating depression and preventing relapses. This work discusses these psychotherapies. It outlines the theoretical models and sets out step by step their application. Finally, it discusses the most recent developments: pathological personalities, manic-depressive troubles, depression in patients with chronic pain, depression in the aged, and the contribution of brain imaging. To aid in the learning process numerous definitions, broad clinical illustrations and comprehensive résumés underscore the most important points. This book is intended mostly for students in psychology, medicine, and care systems but is also of interest for practising doctors, psychiatrists and psychotherapists, health professionals, and researchers. It will also be of interest to families and patient seeking to better understand cognitive therapies.

TREATING ANXIETY 11 Practical case studies of children and adults WORK WRITTEN UNDER THE DIRECTION OF STÉPHANE RUSINEK RÉMY AMOUROUX, ABDEL HALIM BOUDOUKHA, CÉLINE ROUSSEAU, ET AL. April 2013 l 300pp l 190x240 mm l 9782100593828

Treating of anxiety is something that behavioural and cognitive therapies are well suited to deal with. These 11 case studies show that behavioural and cognitive therapy is an approach that is clear and similarly used by all those who practice it but each therapist is has his/her own personal methods of application. Each clinical situation is examined in the following order: develop a diagnostic method, suggest a functional analysis, explain the logic of the treatment, set up the sessions, and finally become involved in the case.

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POPULAR SCIENCE A STROLL THROUGH COSMOLOGY AURÉLIEN BARRAU 1st edition l April 2013 l 192pp l 140x220 mm 9782100575688 l Soft cover l 18 €

LITTLE CHRONICLES OF IMPROBABLE SCIENCE The mystery of magnetic cows and 39 other wacky discoveries!

Modern science has revolutionised our understanding of the universe. In this short essay, Aurélien Barrau sets out, in simple terms, the cosmos in the perspective of today’s physics. An excursion, mixing science and philosophy, which visits one after the other the pillars and enigmas of the Big Bang. Going beyond the standard models, Aurélien Barrau discusses current speculation and plunges into the heart of multiple universes and the “pre-Big Bang.” READERSHIP: All publics

Aurélien Barrau, French astrophysicist, specialized in astroparticle physics, black holes and cosmology

This work is made up of 40 chronicles of “improbabology” that appeared in the weekly “Sciences & Technologie” supplement of “le Monde.” From the study of the ability of humans to walk straight to that of the link between bar hostesses’ earnings and their menstrual cycles these offbeat studies provide food for thought once the initial chuckle has passed! The mystery of magnetic cows. Who wants to try cat food? Do women make men stupid? How fast does death walk? Do the powerful see themselves as being physically bigger than they are? Looking for the Marie-Antoinette syndrome. Each chronicle includes an amusing drawing by Rachid Maraï. READERSHIP: All publics

Pierre Barthélémy, is a scientific journalist who has for many years been a contributor to “le Monde” (at one time he was the director of the “Science & environment” department) and at present has a blog on le Monde.fr. He has also contributed to other publications, notably “Sciences & Vie.”

Rights sold to: Mainland China

PIERRE BARTHÉLÉMY 1st edition l April 2013 l 192pp l 140x220 mm 9782100575688 l Soft cover l 18 €

DID YOU SAY CHEMISTRY? YANN VERCHIER & NICHOLAS GERBER 1st edition l June 2011 l 176pp l 150x210 mm 9782100559954 l Soft cover l 22 €

Rights sold to: Brazil, Mainland China, Italy

DUNOD LBF 2013

Lignes de Sciences 2012 - Best popular science book Matter is made up of 91 natural elements in various combinations. How can they be recognized? Get out your microscope of a budding chemist and observe: you will discover all the secrets held by that piece of chocolate you are about to devour, or the bar of soap that slipped out of your hands. Thanks to this book you are going to learn how to extract, transform, and separate the molecules that make up matter. You will understand why these molecules react to each other and how chemists use these properties to create all those products which are a part of our daily lives. READERSHIP: All publics.

Yann Verchier, Doctor of electrochemistry, qualified teacher of physical science, teaching at the Université de Technologie de Troyes (UTT), France

POPULAR SCIENCE & SCIENCES 29

SURROUNDED BY WAVES Electromagnetic fields under scrutiny

FABIENNE NDAGIJIMANA & FRANÇOIS GAUDAIRE

Exposure to electromagnetic waves has become a topic of concern since the extensive use of wireless devices. The presence of transmitters and relay antennas in a neighbourhood is a concern of those living nearby and demonstrations against electromagnetic waves led by consumers associations have become more frequent. These waves are considered by some as harmful and invisible as chemical products, even as harmful as asbestos! Even if multiple scientific studies have not confirmed a connection between the symptoms evoked and the presence of electromagnetic waves, the fear of long term effects cause many to demand that public authorities adopt precautionary measures, modify current standards, and reduce emission levels. This work sets out the principles of how the applications using electromagnet waves function and explains the mechanisms in play as well as the potential risks for users.

1st edition l March 2013 l 240pp l 140x220 mm 9782100585038 l Soft cover l 18 €

THE ELEGANT EFFICACY OF SYMMETRIES AMAURY MOUCHET 1st edition l March 2013 l 240pp l 140x220 mm 9782100589371 l Soft cover l 19 €

THE BEAUTIFUL BOOK OF THE UNIVERSE From the Big Bang to the Big Rip JACQUES PAUL & JEAN-LUC ROBERT ESIL 1st edition l Oct 2011 l 420pp l 180x210 mm 9782100567201 l Hard cover l 25.90 € 200 illustrations

Symmetries are at the heart of numerous major concepts in physics and mathematics. By going to the essential they help us, for example, to understand the properties that emerge on a large scale when a substantial number of elements such as the atoms in a crystal, the molecules of a fluid, the stars in a galaxy… interact. They are found in quantum mechanics and cosmology. The also play a role in aestheticism and cognition by facilitating classification and therefore in comparison and memorising. This short work traces all forms of symmetries in all fields. It demonstrates that symmetries provide a unifying way of understanding the world that surrounds us.

New Edition to be published in October 2013 Where does the colour of galaxies come from? Should we be afraid of cosmic rays? What will happen to the Sun? Are there other universes? This magnificent full-colour work retraces the history of the universe in 200 major stages of formation. Like a leitmotiv Haley’s Comet, which appeared near Earth for the first time over 10 million years ago, is a recurring figure in this story. The entries are in chronological order from the Big Bang to the hypothetical Big Rip. Each concept or discovery is the object of a short description and a beautiful and evocative full colour illustration. READERSHIP: All publics.

Jacques Paul, Scientific attaché at the laboratory of astroparticle physics and cosmology at Université Paris 7, France. Author of numerous books

DUNOD LBF 2013

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WHAT IF TIME DIDN’T EXIST? A little subversive science

Lignes de science 2013 - Prize for best popular science book

CARLO ROVELLI

READERSHIP: All publics.

1st edition l March 2012 l 160pp l 140x220 mm 9782100572731 l Soft cover l 14.50 €

Rights sold to : Italy & Mainland China

CIVILISATIONS AND CLIMATE The role of climate in the development of civilisations VINCENT BOQUEHO 1st edition l April 2012 l 192pp l 140x220 mm 9782100575688 l Soft cover l 18 €

Carlo Rovelli, in a short essay, ponders the notion of time and space, and discusses the attempts of past and present theories to deal with the issue: general relativity, quantum mechanics, quantum gravity, strings and other loops… By putting forth his reflections, those of a physicist that are closely linked to his personal career, his setbacks and successes, Carlo Rovelli gives witness to what science and the mission of a researcher are.

Carlo Rovelli, a leading theoretical physicist, he has conducted research at Imperial College, Yale University, the University of Rome, and the University of Pittsburgh and is currently professor of theoretical physics at the Université de Marseille, France. The author of more than 150 scholarly articles and the books: Anaximandre de Milet CONTENTS: Rebellion and dreams. An extraordinary problem: quantum gravity. Loop quantum gravity. Science or the permanent exploration of new ways to think about the world. Loops, spin networks, primordial cosmology and black hole specific heat. Time doesn’t exist. Loops, knots and others. Science in the world.

Lignes de science 2013 - Prize for best popular science book In this new work the author presents an interesting analysis of the impact of climate on the history of human society. How has the climate changed? Can the link between climate change and the development of human societies be established? Why did some regions experience economic growth while others did not? The appearance of areas of civilization coincides with climate zones defined by three criteria: not too cold, not too warm and with sufficient variations from year to year. Without denying that industrialization and progress in agriculture have made humans more independent of the effects of the climate the author holds that the climate will always, given the growth in world population, be an important factor in explaining this subject. READERSHIP: All publics.

Vincent Boqueho, Graduate engineer of SUPAERO (aeronautics and space), Doctor of astrophysics, secondary school teacher of physical sciences at Les Eucalyptus, Nice, France. The author of several books (by Dunod : Toute la physique sur un timbre poste; La vie ailleurs / Quai des Sciences.)

TRACKING THE STARS A practical guide for the amateur astronomer

Tracking the Stars has been a work of reference since 1969 when first published. However the advances in equipment in astronomy, due in large part to the appearance of the web-cam, have created a revolution in the field. The aim of the book remains the same: learning some of the major concepts of astrophysics, getting one’s bearings in the sky, mastering the instruments, making observations and taking one’s first photos. In this 17th edition, in colour, the technical data (imagery, filters, software…), the event data (eclipses, planet visibility), and observational data (structure of the universe, planetary science) have all been updated.

PIERRE BOURGE , JEAN LACROUX & NICOLAS DUPONT-BLOCH

READERSHIP: Amateur astronomers, all publics.

17th edition l June 2012 l 384pp l 140x220 mm 9782100578573 l Soft cover l 27 €

Rights sold to : Italy & Spain

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“GUIDE BOOKS FOR THE AMATEUR NATURALIST” SERIES A new collection of nature guide books in partnership with the Muséum National d’Histoire Naturelle. To understand Nature and its bio-diversity one must recognise the species that surround us. The works in this collection provide the tools that “budding” naturalists need to begin a collection or simply to be able to find the name of a “discovery.” READERSHIP: Students in HR (degree and Masters), business and management (MBA and Executive MBA) and HR Managers. THE AUTHORS: The collection, written by specialists, and, at times, researchers of the Museum, is under the direction of Alain Foucault. The works are in two parts: The first part • Sets out the essential elements for going on an outing to discover butterflies, mushrooms, flowers, trees… • The methods are explained, the useful tools are described and precautionary measures to take are given. • The amateur will find the indications as to what to observe and the relations between the species and the ecosystems. The second part • Is the guide to recognition • The various species, the butterflies; the 150 mushrooms the most characteristic are presented • Recognising a species should be fun and each species is dealt in a clear and structured manner.

DISCOVERING MINERALS AND PRECIOUS STONES A guide to identify minerals FRANÇOIS FARGES 2013 l 208pp l 137x211 mm l 9782100579921 l Soft cover l 15.90 €

What causes the colour of minerals? How to begin a collection? This work is composed of two parts. The first sets out the indispensable elements to prepare a collection. Scientific explanations and practical advice are provided to help in the identification of the most common species and varieties of minerals. The second part is devoted to their identification in the form of 110 files: the main minerals, precious and semi-precious stones are discussed. There is an annexe in the form of a practical address book which contains a list of relevant associations, museums, scientific and general public web-sites as well as a bibliography.

FINDING AND PICKING USEFUL WILD PLANTS Medicinal, tinctures, and aromatic plants… learn how to identify them NATHALIE MACHON & DANIELLE MACHON March 2013 l 192pp l 135x210 mm l 9782100577941 l Soft cover l 15.90 €

How to make one’s own toilet water? How to recognise pennywort. The work is composed of two parts. The first sets out the indispensable elements for the preparation of an outing: how to observe a plant? Which wild plants are useful? Scientific information about plants: the different families, physical-chemical qualities, etc.. The second part is devoted to their identification in the form of 100 files: the various species – edible, fodder, aromatic, medicinal, depolluting, tincture… There is an annexe in the form of a practical address book which contains a list of relevant associations, museums, scientific and general public web-sites as well as a bibliography.

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ON THE TRAIL OF REPTILES AND AMPHIBIANS Snakes, frogs, lizards… learn how to identify them FRANÇOISE SERRE-COLLET March 2012 l 192pp l 135x210 mm l 9782100572601 l Soft cover l 15.90 €

Do snakes really love heat? Can we see frogs fly? The work is composed of two parts. The first presents all the keys to identifying the anatomical and behavioural characteristics of reptiles and amphibians, as well as giving advice as to how to safely observe them. The second part is devoted to their identification: 80 common species are presented in the form of files. There is an annexe in the form of a practical address book which contains a list of relevant associations, museums, scientific and general public web-sites as well as a bibliography.

DISCOVERING BIRDS A field guide to recognising and knowing them FRÉDÉRIC JIGUET March 2012 l 192pp l 135x210 mm l 9782100572601 l Soft cover l 15.90 €

Where does the Sanderling sandpiper come from? How to tell the difference between a buzzard and a black kite?

Frédéric Jiguet, Senior lecturer at the Natural History Museum, Paris, France and author of numerous titles on ornithology.

ON THE TRAIL OF BUTTERFLIES BENJAMIN BERGEROT June 2011 l 192pp l 135x210 mm l 9782100559916 l Soft cover l 15.90 € More than 250 colour photos

DISCOVERING THE HEAVENS EMMANUEL BEAUDOIN June 2011 l 192pp l 135x210 mm l 9782100547708 l Soft cover l 15.90 € More than 250 colour photos

ON THE PATHS OF GEOLOGY ALAIN FOUCAULT June 2011 l 192pp l 135x210 mm l 9782100562831 l Soft cover l 15.90 €

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LIFE SCIENCES & CHEMISTRY PAUL ARNAUD’S COURSES: GENERAL CHEMISTRY

7th edition of the physical chemistry course of study PAUL ARNAUD, FRANÇOISE ROUQUÉROL, GILBERTE CHAMBAUD & ROLAND LISSILLOUR 7th edition l March 2013 l 672pp l 177x250 mm 9782100588022 l Soft cover l 39 €

ORGANIC CHEMISTRY COURSE OF STUDY PAUL ARNAUD, BRIGITTE JAMART, JACQUES BODIGUEL, ET AL. 18th edition l March 2009 l 672pp l 193x250 mm 9782100526475 l Soft cover l 39.50 €

Course of study with 330 questions and exercises w/answers and 200 multiple choice questions This two colour handbook deals with the microscopic and macroscopic descriptions of matter before going on to studying chemical transformation. More than 350 questions and exercises with answers and solutions, make it possible to actively practice and go into the subjects in more depth. 230 multiple choice questions with answers and explanations have been added. Additional multiple choice questions can be found at dunod.com. READERSHIP: Graduate students in life science or science of matter; first year health students’; students in preparatory classes; polytechnic students; physical science teaching certificate candidates

Paul Arnaud, Former professor at the Université Joseph Fourier (Grenoble); Françoise Rouquérol, Professor emeritus of the Université de Provence; Gilberte Chambaud, Professor at the Université de Marne-la-Vallée, former director of the chemistry department of the CNRS (national centre of scientific research), scientific delegate to Aeres (French evaluation agency for research and higher education) Roland Lissillour Former professor at theUniversité Rennes TABLE OF CONTENTS: Microscopic description of matter: atom and elements, structure of the atomic nucleus, organisation of electrons in atoms. periodic table, chemical bonding, molecular geometry, dipole moments/magnetism/intermolecular forces. Macroscopic description of states of matter: states of matter, structure of crystals, matter and energy, energy conservation (1st principle), predicting the direction of spontaneous change (2nd principle), thermodynamic characterisation of matter, physical changes of state in matter. Chemical transformation of matter: advancing of reactions, applying thermodynamic principles to chemical transformation, chemical transformation in aqueous solution, dissolution – precipitation – complexation in aqueous solution, reduction-oxidation and electrochemical reactions, applying thermodynamic principles to biological systems, formal chemical kinetics. Answers to questions and exercises, Annexes

Course of study with 350 questions and exercises w/answers This course of reference endeavours to demonstrate, in a instructive way, the existence and regularity of relations between structure and reactivity. A new chapter deals with chemistry and environment. More than 300 questions and applications in the form of exercises with corrections make it possible for students to evaluate their knowledge. This new full colour edition has been completely restructured and formatted to include more educational material. This course of reference endeavours, in an educational manner the existence of the regularity of relations between structure and reactivity. The description of the principal reaction mechanisms is an aid to better understanding. This new edition focuses on determination tools, the major families of reaction mechanisms, and the role of solvents. A new chapter deals with chemistry and environment. More than 300 questions and applications in the form of exercises with corrections make it possible for students to evaluate their knowledge. READERSHIP: Graduate students in life science or science of matter; first year health students’; students in preparatory classes; polytechnic students; physical science teaching certificate candidates

Paul Arnaud, Former professor at the Université Joseph Fourier (Grenoble); TABLE OF CONTENTS: General organic chemistry: the structure of organic molecules, organic molecular geometry, stereoisomers, electronic structure, reactions and their mechanisms, determination of structures, nomenclature. Descriptive organic chemistry: alkanes, alkenes, alkynes, cyclic hydrocarbons, arenes. halogen derivatives, organometallic compounds, alcohol, phenol, amines, aldehydes, ketones, carbolic acid,, multiple and mixed function compounds, heterocyclic compounds, carbohydrates, amino acids, proteins, lipids, terpenes, steroids, ecological chemistry, the major classes of reactions.

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ORGANIC CHEMISTRY

A complete course of study in files

200 courses files, 100 exercises and 150 multiple choice questions with answers This work sets out all the concepts of organic chemistry taught in the first years of undergraduate studies (Life Science, Science of Matter, and Health). The concise course of study is presented in the form of 200 twopage files. In addition, it includes boxed texts that contain techniques or an industrial application, exercises and multiple choice questions with answers. A web-companion chimie-generale.net offers... READERSHIP: Undergraduates of life sciences and sciences, postgraduates preparing the secondary school teaching diploma in physics and chemistry, 1st year medical students

JACQUES MADDALUNO (ED.) 1st edition l June 2013 l 560pp l 193x250 mm 9782100570201 l Soft cover l 35 €

CHEMISTRY

200 course files, 150 exercises and multiple choice questions with answers

A complete course of study in files

This work sets out all the concepts of general chemistry taught in the first years of undergraduate studies (Life Science, Science of Matter, and Health). The concise course of study is presented in the form of 200 twopage files. In addition, it includes boxed texts that contain techniques or an industrial application, exercises and multiple choice questions with answers. A web-companion chimie-generale.net offers...

ALAIN SEVIN (ED.)

READERSHIP: Undergraduates of life sciences and sciences, postgraduates preparing the secondary school teaching diploma in physics and chemistry, 1st year medical students

1st edition l June 2012 l 544pp l 193x250 mm 9782100570201 l Soft cover l 35 €

ELEMENTS OF ECOLOGY Applied ecology

FRANÇOIS RAMADE 7th edition l Oct 2012 l 904pp l 175x250 mm 9782100579815 l Soft cover l 69 €

DUNOD LBF 2013

Alain Sevin, Teacher at the Ecole Nationale Supérieure de Techniques Avancées (ENSTA), Paris

Now in its 7th edition, and completely revised and updated to take into account the latest adverse effects of human activity on the environment. The Fukushima disaster has been included as well as the 7 billion world population mark. Following a presentation of the major factors responsible for the degradation of the biosphere, the author discusses the different types of pollution (atmosphere, soil, water) and the extinction of animal species. READERSHIP: Undergraduate and postgraduate students in life sciences, agronomy and environmental engineering students, those preparing for their secondary school teaching diploma

François Ramade, Honorary Professor at the Université Paris Sud, Orly, France CONTENTS: Causes of degradation of the biosphere: type and importance. The problem of pollution and its ecological implications. Atmospheric pollution. Soil pollution. Water pollution. Nuclear pollution. The degradation of biocoenoses and the destruction of the biosphere. The preservation of Mother Nature. Lexicon.

POPULAR SCIENCE & SCIENCES 35

CELLULAR AND MOLECULAR BIOLOGY

A complete course of study in files DANIEL BOUJARD ET AL.

200 course files, 200 multiple choice questions with answers This work sets out all the concepts of cellular and molecular biology chemistry taught in the first years of undergraduate Life and Health Science studies. This concise course of study is presented in the form of short two-page sections with two-colour illustrations. “Technical files” set out in detail the experimental procedures and commonly used manipulation and experimental techniques. Medical inserts make the connection with Life and Health Sciences. At the end of each section multiple choice questions enable self-evaluation. READERSHIP:Undergraduate students of life sciences and bioengineering, 1st year medical students.

Daniel Boujard, Teacher of cell biology at the Université Rennes I, France

1st edition l August 2012 l 512pp l 193x250 mm 9782100564255 l Soft cover l 35 €

Rights sold to : Germany

TEXTBOOK OF BIOLOGY DANIEL RICHARD ET AL. 2nd edition l Oct 2012 l 768pp l 193x250 mm 9782100582235 l Soft cover l 45 €

300 course files, 300 questions and answers This work presents the modern elements of biology taught in the first years of advanced studies. This concise course of study is presented in the form of 300 richly illustrated two-page colour files. “Focus” points provide additional historical and technical information or information that has relevance to current major societal concerns. Multiple choice questionnaires at the end of each chapter make it possible for the student to self-evaluate. A few test subjects with commentary are included at the end of the work. This new full colour edition has been updated and completely revised with a French-English glossary. READERSHIP: Undergraduate students in life sciences and those preparing the secondary school teaching diploma in life sciences and earth sciences, and 1st year medical students

Daniel Richard, Former teacher of biology at IUFM Midi Pyrénées, France CONTENTS: Biological systems. Genetics. Metabolism and nutrition. Relational functions. Reproduction and development. Ecology and ethnology .

ILLUSTRATED HANDBOOK OF BIOLOGY DANIEL RICHARD ET AL.

This highly illustrated 4-colour handbook presents the main structures, functions, mechanisms and biological cycles to be known. Grouped together by themes, more than 400 diagrams and photos are commented to allow you to revise at a glance! READERSHIP: Undergraduates in life sciences, postgraduates of biology, chemistry, physics and earth science and those preparing the secondary school teaching diploma

Daniel Richard, Former teacher of biology at IUFM Midi Pyrénées, France

1st edition l Sept 2011 l 256pp l 170x200 mm 9782100564118 l Soft cover l 22 €

Rights sold to: Germany

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“THE MINI-HANDBOOK” SERIES 25 references

The Mini-Handbook collection presents in a concise and interesting format (two colours, numerous diagrams) basic concepts. The course is illustrated with inserts to point out the relevance to with daily life or to provide additional technical or historical points of interest. At the end of each chapter are found a summary of the key points, and exercises as well as multiple choice or fill-in-the-blanks questionnaires with answers in order to test one’s understanding and prepare for test.

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TECHNICS AND ENGINEERING 129 references

GUIDE TO WASTE TREATMENT ALAIN DAMIEN 6th edition l April 2013 l 464pp l 170x240 mm 9782100585328 l Soft cover l 35 €

Waste poses the biggest environmental problem today. It is a problem that concerns communities and localities as well as industry. They are constrained to choose treatment methods that are adapted to their specific types of waste. This book is the first to present an exhaustive synthesis which makes it possible to choose a “waste solution” specific to each sector. It describes the different types of waste (household, plastic, metals, sludge, etc.) and then outlines the corresponding treatment methods. Next, the technical, economic, and regulatory aspects of each method are presented thus enabling the comparison of the solutions to aid in making an informed decision. This 6th edition has been updated and expanded with an additional chapter of bacteriology and micro-organisms.

Alain Damien, Research engineer, member of the Energy-Waste-Environment group of the EDF (French Electricity company)

COGENERATION MÉZIANE BOUDELLAL 2nd edition l April 2013 l 256pp l 172x241 mm 9782100587841 l Soft cover l 35 €

Cogeneration is a high yield (80 to 90% in general) energy production system, In highly efficient industrial applications the yield can be more than 95% and in fact approach 100%. It consists of producing from a primary energy (fuel) two usable secondary energies: mechanical or electrical, and thermal. Cogeneration is among the most energetically efficient techniques for the use of fossil fuels and renewable energy sources. After explaining the functioning of small and medium power cogeneration units, the work goes on to present the various types of cogeneration, the fuels used, and the organisation of the required power. In addition, it discusses the legislative aspects of this energy mode.

Rights sold to : Spain

SUSTAINABLE ENGINEERING PROCEDURES From concept to completion

In the production industry there is an urgent need for processes that are acceptable from the standpoint of environmental preservation and protection. This tendency towards what is now known as “green processes” requires a change in traditional concepts of efficient processes and a move to calculations that include the costs of waste elimination at the source. “Green engeenering” is, first, preventive, that is to say it considers the prevention of the pollution the most important part in waste treatment. The introduction of clean processes has three distinct but complementary objectives: consuming fewer raw materials; consuming less energy; generating less solid waste and sewage.

MARTINE POUX, PATRICK COGNET & CHRISTOPHE GOURDON 1st edition l April 2010 l 256pp l 172x241 mm 9782100516056 l Soft cover l 76 €

Rights sold to: ENGLISH DUNOD LBF 2013

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LEDS FOR LIGHTING APPLICATIONS Performance, criteria and implementation LAURENT MASSOL 1st edition l Nov 2012 l 256pp l 170x240 mm 9782100570652 l Soft cover l 45 €

The appearance of the first white LEDs (Light Emitting Diodes) in 1992 made it possible to envisage the use of these electronic components as sources of light on a mass scale. Since then their performance has continued to improve to the point that they are today an alternative to other lighting sources (incandescent or halogen lights) because of their flexibility, life span, and output. This book provides lighting professionals everything they need to know about these emerging technologies: a review of the physics of light, theoretical basics of diodes, clear explanations of the performances of the various diode families, help in making the choice of technical solutions and their installation, an overview of the market and its future. READERSHIP: Those in the lighting industry, consulting and engineering firms specializing in lighting, small businesses specializing in design and installation of lighting (in home, office, factories, exteriors, transport…), electric installation companies, students

Laurent Massol, Technical Manager at LED Engineering Development, France CONTENTS: Re-examination of the physics of light emission. White light. Light emission from a semiconductor. Performance: efficiency and losses. Power supply methods. Primary optics. Encapsulation process. Optical and thermal performance. Fabrication process. LED modules. COB (Chip on Board) modules. LED life cycle. Metrology (measure of electricity consumption, thermal and optical measurement). Commercial stakes. Foreseeable long term changes and research.

NFC - NEAR FIELD COMMUNICATION Principles and applications DOMINIQUE PARET 1st edition l July 2012 l 320pp l 170x240 mm 9782100559893 l Soft cover l 39 €

NFC (Near Field Communication) designates a non contact technology derived from RFID (Radio Frequency Identification) first developed by Sony and Phillips and then adopted by Nokia, Samsung, Microsoft, and others. This technology enables the short distant exchange of data that is used in such diverse fields as: Non contact payment from a mobile phone or credit card; access control (company badges, car keys, tickets to events, mass transport cards…); store coupons (reductions or customer loyalty cards…) Already used in Asia, NFC technology is now beginning to be used in the United States and Europe. This market generated a turnover of around 8 billion in 2008 and should reach 30 billion in 2012. This work presents the state of the art of this technology of the future: the underlying electronic principals, the standards, possible applications, implementation, the market… READERSHIP: Engineers, technicians and consulting firms in electronics and telephony

CONTENTS: A. Introduction and genesis of NFC: Waiting for NFC. Radiofrequency communications and NFC. Existing content and inheritance of existing content. Other possibilities of near field communication B. NFC concept: Technical description; the early days of NFC. ECMA. NFC IP1 and NFC IP2. NFC Security C. The NFC Forum. The NFC Forum: Generalities. The NFC Forum: ISO low layers. NFC Forum: ISO high layers D. Interoperability, conformity, tests and tools. Interoperability and conformity. Conformance tests, hardware and software. Tools for conformity tests E. NFC application fields: Generic application fields of NFC. Segmentation, market typologies, problems, incidences and direct technical consequences. Integration of NFC in mobile telephony F. NFC components and antennas: Antennas, their environments, their implementations and NFC devices G. Next future of “near” and “far” field NFC: The continuation; NFC and its ISO relations with smart cards, mobile telephony, RFID and RFID mobiles

Dominique Paret,, Consultant at dp-Consulting, Paris, France offering offers training and consultancy to the automotive industry Worked at Philips for 15 years on automotive electronics projects including CAN (Controller Area Network), LIN (Local Interconnect Network), very high speed buses, time triggered concept; FlexRay, Safe by Wire, SBC (Single-board Computer), fail safe systems as well as identification, including smart cards, and RFID (radio frequency identification)

FURTHER WITH ARDUINO Ethernet, WiFi, GPS, GSM, Bluetooth...

In this continuation of the previous work “Arduino: How to master programming language and shields” new more complex and ambitious programmable electronic circuit boards are presented. It deals with concepts and so-called “evolved” interfaces such as: Connections to networks (notably the Internet) by cable or WiFi; use of GSM to use Arduino via a cell phone; use of SD memory cards; linking of GPS modules to carry out geolocalized applications; use of synthesis and vocal recognition.

CHRISTIAN TAVERNIER

READERSHIP: Electronics amateurs, undergraduate students of electronics, teachers, technicians and engineering consultants (electrical engineering, control engineering)

1st edition l Oct 2012 l 224pp l 170x240 mm 9782100582051 l Soft cover l 27 €

The first chapter gives the readers not having read the previous work enough background to enable them to use this new work without difficulty.

Christian Tavernier, Electronics engineer consultant and author of numerous books on microprocessors and microcontrollers CONTENTS: What is Arduino and how to use it? Smartphone type interfaces. Network. Wireless sensor network. Saving your data. Localization. Using Arduino from your cell phone. Speech Synthesizer. Arduino in the lab. Alleviating the lack of power

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VOLATILE ORGANIC COMPOUNDS Reduction of organic compound emissions in industry

LTSPICE IVSIMULATOR GILLES BROCARD 2nd edition l April 2013 l 656pp l 170x240 mm 9782100588275 l Soft cover l 49.90 €

ADEME 1st edition l April 2013 l 272pp l 172x241 mm 9782100582389 l Soft cover l 76 €

INDUSTRIAL CERAMICS Properties, processing and applications

METALLURGY JEAN PHILIBERT, ALAIN VIGNES, YVES BRÉCHET, ET AL. 2nd edition l June 2013 l 1140pp l 175x250 mm 9782100597543 l Soft cover l 39 €

GILBERT FANTOZZI, JEAN-CLAUDE NIEPCE & GUILLAUME BONNEFONT 1st edition l April 2013 l 512pp l 172x241 mm 9782100577392 l Soft cover l 79 €

VIBRATION ANALYSIS IN MAINTENANCE ALAIN BOULENGER & CHRISTIAN PACHAUD 3rd edition l April 2013 l 432pp l 170x240 mm 9782100596959 l Soft cover l 77.60 €

PLASTIC MATERIALS Properties, processing and industrial applications of polymer MARC CARREGA & VINCENT VERNEY 3rd edition l 2012 l 680pp l 170x240 mm 9782100559978 l Soft cover l 79 €

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ARCHITECTURE A committee of specialists made up of members of Bétocib presents 60 files selected primarily in function of the originality of the techniques used. Each of them includes:

CONCRETE SKINS

• a photo of the texture of the concrete with an thumbnail presenting the overall project. The photos are by or made under the direction of Laurent Thion.

BÉTOCIB

• technical information, in French and English, relative to the project, its architecture, location, the formula of the concrete used (aggregates, stain, formwork, etc.), the makers of the products used and the company that did the concrete work of the project.

1st edition l April 2013 l 160pp l 170x240 mm 9782100565542 l Soft cover l 29 €

ARCHITECTURAL MATERIAL IN THE ERA OF SUSTAINABLE DEVELOPMENT

nadia hoyet

Matériaux et architecture

Durable Fabrication et transForMations ProPriétés Physiques et architecturales aPProche environneMentale

NADIA HOYET 1st edition l June 2013 l 256pp l 170x240 mm 9782100563531 l Soft cover l 39 €

THE HANDBOOK OF SOUND DENIS MERCIER

The construction industry and related sectors weigh heavily on the resources of planet be they material or energy. The measures conceived to reduce the consumption of these resources give priority to the energy consumption linked to buildings i.e. providing a comfortable interior working environment for the users no matter what the external temperature is. These efforts then work in conjunction with the local production of renewable energy so as to free themselves from current methods of energy production, thermal or nuclear, that are far from the zones of consumption. Finally, the search for the lessening of the energy and environmental impact focuses on the control of the resources used in construction. This work sets out and explains, in an illustrated and concrete way, the process of constructing buildings: Which raw materials are used in the making of the concrete, the steel, the glass? What are the transformations they undergo and the amount of energy used? What is the distance of production sites from the building sites? What is the expected constructive performance and what are the construction procedures? And how does the architecture interact with all these parameters?

This book is an interdisciplinary synthesis of all the knowledge concerning sound. The fundamental notions of physics, audio, acoustics, electronics, auditory perception, signal processing, as well as audio frequency technology and methods of application are discussed by the most eminent professionals in their fields. This handbook, abundantly illustrated, rich in information and methods, has become over the years . The book of reference for sound professionals and an indispensable tool for students in audio-visual schools.

Denis Mercier, independent audioengineer

Tome 1: Fundamental Concepts

Tome 2: Technology

Tome 3: Operating

4th edition l Oct. 2010 l 488pp l 170x240 mm 9782100549191 l Soft cover l 69.90 €

4th edition l Oct. 2012 l 488pp l 170x240 mm 9782100570263 l Soft cover l 69.90 €

4th edition l March 2013 l 320pp l 170x240 mm 9782100582730 l Soft cover l 69.90 €

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OENOLOGY / WINEMAKING A complete guide to the science and practice of wine tasting. This is considered the definitive book on wine tasting by professional tasters.

THE TASTE OF WINE

The book provides a complete examination of the science and practice of wine tasting, with detailed treatment of the senses and how they function, tasting techniques and problems, wine balance and quality, wine tasting vocabulary, training, and the art of drinking. The 5th edition of this grand classic, including its illustrations will be reviewed, updated and enriched.

The Art and Science of Wine Appreciation

READERSHIP: Oenologists, wine producers, wine merchants, restaurateurs and amateurs

Émile Peynaud, Renowned oenologist and wine-taster, considered to be one of the father of modern oenology Jacques Blouin, Renowned oenologist and head of the Vins de la Chambre d’agriculture de Gironde, France for 30 years

ÉMILE PEYNAUD & JACQUES BLOUIN 5th edition l Oct 2013 l 256pp l 216x276 mm 9782100495986 l Soft cover l 49.90 €

CONTENTS: The science and practice of wine tasting. The senses and how they work. The visual aspect of wine. The sense of smell. Taste and tasters. Tasting problems and errors of perception. Tasting techniques. The interpretation of tasting tests. Balance in wine. Wine tasting vocabulary. Training tasters. Quality in wine. The art of drinking

WINE TOURISM: HOW TO MAKE YOUR PROJECT A SUCCESS chez le même éditeur

pratiques vitivinicoles

2e édition

Série Gestion

y. Castaing

Rights sold into Italian, Brazilian, Korean, and for the previous edition into English, German, Spanish, Portuguese, Mainland China & Taiwan

Réussissez votRe pRojet d’œnotouRisme

Le métier de vigneron est en pleine mutation. Hier, producteur de raisin pour certains, éleveur et vinificateur pour d’autres, le vigneron est aujourd’hui nécessairement un chef d’entreprise. La seconde édition de cet ouvrage est enrichie d’une approche sur l’œnotourisme durable et sur la gestion du territoire et l’apport de la culture. Elle analyse et développe la notion d’œnotourisme (ou tourisme viticole) afin de montrer que chacun peut s’approprier une démarche marketing et les outils indispensables à sa mise en œuvre pour créer et développer ses activités. Six étapes indispensables pour réussir : Étudier le marché du tourisme viticole et ses différents acteurs. Réfléchir et construire son projet (types de consommateurs et perspectives). Développer sa stratégie d’entreprise (segmentation, cible, positionnement). Élaborer son plan marketing (offre, prix, prospection, promotion). Aménager son espace de vente. Fidéliser sa clientèle. Outil indispensable à tous les professionnels du secteur vitivinicole souhaitant développer leur activité d’œnotourisme, il s’adresse aussi aux étudiants en commercialisation et management de la filière vin.

Yohan Castaing

manager du cabinet de conseil en marketing du vin alcyon consulting, l’auteur est également fondateur de la revue Anthocyanes, revue libre et indépendante, totalement dédiée au monde du vin et à sa culture. retrouvez-le sur www.anthocyanes.fr

YOHAN CASTAING

2d edition l June 2013 l 240pp l 170x240 mm 9782100590148 l Soft cover l 29 €

9:HSMBKA=Z^UVY]:

Réussissez votre projet d’œnotourisme

Yohan castaing

yohan Castaing

According to wine producers one of the most attractive marketing devices available today is without doubt “oenotourism.” Unfortunately implementing a real “oenotourism” strategy is a veritable obstacle course for those who are not marketing “pros”. This work enables the setting up and implementation of a true “oenotourism” strategy. It sets down a concise theory of marketing and pragmatism. Side by side with theoretical concepts are found check lists and concrete examples.

chez le même éditeur

Réussissez votre projet d’œnotourisme 2e édition Construire son projet Élaborer son plan marketing Fidéliser sa clientèle

READERSHIP: wine growers and producers, co-operatives, wine merchants, students in wine marketing and oenology.

Yohan Castaing, consultant, manager of the marketing consulting firm Alycyon Consulting.

6997704 ISBN 978-2-10-059014-8

STRATEGIES AND WINE MARKETING YOHAN CASTAING 1 edition l March 2013 l 192pp l 170x240 mm 97821005879718 l Soft cover l 25 € st

To aid those in the wine making sector in understanding and applying marketing techniques to their wine this book discusses 20 case studies, exemplary success stories in the world of wine. The problematic, the vineyard, the context and stakes, how to proceed, and the necessary tools to improve presence on the market are all gone into in detail. Each case ends with a check-list of the marketing tools used and the lessons to be learned for a successful application. READERSHIP: wine growers and producers, co-operatives, wine merchants, students in wine marketing and oenology.

Yohan Castaing, consultant, manager of the marketing consulting firm Alycyon Consulting.

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HANDBOOK OF OENOLOGY Volume 1 The microbiology of wine and vinifications

For over 60 years the Handbook of Oenology has been the book of reference in the field of the science and techniques of wine and winemaking. It deals with all the aspects of oenology for all types of wine, from the ripening of the grape to the bottling. This new edition includes numerous updates and additional information on: the microbiology of wine - metabolism and condition of yeast development - metabolism of lactic bacteria - use of SO2 and products acting in conjunction with SO2 on vinification – grapes and ripening – red, white and other specific vinification methods. These additions are the result of recent advances and the latest work of the various French Schools of Oenology.

PASCAL RIBÉREAU-GAYON

READERSHIP: Oenologists, cellar masters, winemakers, teachers, researchers and oenology students.

6th edition l Oct 2012 l 688pp l 170x240 mm 9782100582341 l Hard cover l 125 €

Pascal Ribéreau-Gayon,, Oenologist, Professor Emeritus and Honorary Dean at the Faculté d’oenologie de l’Université de Bordeaux Segalen. CONTENTS: Microbiology of wine. Wine yeast. Metabolic pathways of yeast. Conditions of yeast development. Lactic acid bacteria. Acetic acid bacteria. The use of SO2 in must and wine treatments. Products and methods complementing the effect of sulfur dioxide. Winemaking. The grape and its maturation. Harvest and prefermentation treatments. Red winemaking. White winemaking. Other winemaking methods

HANDBOOK OF OENOLOGY Volume 2 The chemistry of wine. Treatments and stabilisation PASCAL RIBÉREAU-GAYON 6th edition l Oct 2012 l 584pp l 170x240 mm 9782100582365 l Hard cover l 125 €

For over 60 years the Handbook of Oenology has been the book of reference in the field of the science and techniques of wine and winemaking. It deals with all the aspects of oenology for all types of wine, from the ripening of the grape to the bottling. This new edition includes numerous updates and additional information on: The chemistry of wine: use of tartaric acid, the various pectin substances originating in grapes, dry extracts; stabilizing and treatment of wine: defects, their chemical natures, clarification, stabilization. READERSHIP: Oenologists, cellar masters, winemakers, teachers, researchers and oenology students CONTENTS: Part I: The chemistry of wine. Organic acids in wine. Alcohols and other volatile compounds. Carbohydrates. Dry extract and minerals. Nitrogen compounds. Phenolic compounds. Varietal aroma Part II: Stabilization and treatments of wine. Chemical nature, origins and consequences of the main organleptic defects. The concept of clarity and colloidal phenomena. Clarification and stabilization treatments. Clarifying wine by filtration and centrifugation. Stabilizing wine by physical and physic-chemical processes. Aging red wines in vat and barrel

HANDBOOK OF WINEMAKING

This practical book on oenology has been a reference in its field for the last 30 years. It addresses all aspects of the science of wine: winemaking, ageing, storage. It is both a reference book for all wine professionals confronted with practical questions about winemaking and a textbook on the practice of oenology for students.

JACQUES BLOUIN & ÉMILE PEYNAUD

READERSHIP: Wine professionals (producers, winemakers, technical managers, wine merchants, wine tasters) viticulture and oenology students and keen wine lovers

5th edition l June 2012 l 387pp l 170x240 mm 9782100573523 l Soft cover l 49 €

DUNOD LBF 2013

Jacques Blouin,, Renowned oenologist and head of the Vins de la Chambre d’agriculture de Gironde, France for 30 years. Pascal Ribéreau-Gayon,, Renowned oenologist and wine-taster, considered to be one of the father of modern oenology

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“PRACTICAL GUIDE” SERIES The Practical Guide Collection, new series of works at the heart of the Viticulture/ Vinification Practices collection, is to be as practical and easy to use as possible. Each is composed of around 200 pages with a very functional and eye pleasing bichrome layout. They present concretely the methods and tools, including examples and concrete cases, necessary for professionals in the sector.

PRACTICAL GUIDE TO ORGANIC WINE JEAN NATOLI 1st edition l June 2013 l 224pp l 140x220 mm l 9782100590018 l Soft cover l 25.40 €

The market for organic products is booming and wine is a part of this boom. In addition, while previously only the grapes could be certified as organic the new European regulation of 2012 stipulates that the wine itself can be certified organic. This practical guide, intended for professionals seeking to move to making organic wine or simply learn more about it, discusses each step: cultivation of the grape, making of the wine, the maturing process, bottling and packaging, oenological analysis, regulations, communication/marketing, and the keys, using checklists, to the various steps to becoming organic. READERSHIP: Oenologists, wine producers, wine merchants, restaurateurs and amateurs

Jean Natoli, oenological consultant and organic wine grower in the Languedoc Roussillon region.

PRACTICAL GUIDE TO ROSÉ AND WHITE WINE CLAUDE GROS & STÉPHANE YERLE February 2011 l 200pp l 140x220 mm l 9782100543991 l 25 €

What makes white wine white, really pale yellow, is the absence of maceration. The harvest is immediately crushed and pressed to avoid lengthy contact between the raisins’ must and skins. This is the most delicate step in white wine vinification. Rosé wine is made from red grapes whose juice is colourless or almost colourless using either the vinification method of white wine or a vinification method halfway between white and red by using a short maceration process. After outlining the different technologies used and the phenomena that occur during fermentation, the author goes on to describe the appropriateness of these techniques in function of the grape variety. Several factors come into play that require effective and rapid methods: evaluation of the quality and maturity of the grape, setting of the harvest date, adapting the vinification conditions to the characteristics of the grape and the desired balance of the wine. These subjects are dealt with concretely in this practical and useful work that is intended for winemakers.

PRACTICAL GUIDE TO WINE TASTING From the grape to sales MAURICE CHASSIN April 2011 l 200pp l 140x220 mm l 9782100546084 l 25 €

Tasting is used all throughout the process from the making to the marketing, from the grape to the wine. After discussing the fundamental physiology and behaviour of the taster, this highly practical work, presents a complete overview of the existing tasting techniques (organoleptic characteristics, evaluation tools) for each step in wine production. Market: Professionals in vine-growing and wine-producing (wine makers, wholesalers, associations, buyers, wine merchants).

DUNOD LBF 2013

44 POPULAR SCIENCE & SCIENCES

PRACTICAL GUIDE TO WINE EXPORT JAMES ROANY (DE) & EVELYNE RESNICK February 2012 l 224pp l 140x220 mm l 9782100572977 l 25 €

PRACTICAL GUIDE TO BOTTLING OF WINE PASCAL POUPAULT 2010 l 208pp l 140x220 mm l 9782100538911 l 25 €

PRACTICAL GUIDE TO MARKETING WINE ON THE WEB Creating a site, product communication, sales EVELYNE RESNICK 2010 l 192pp l 140x220 mm l 9782100540365 l 25 €

PRACTICAL GUIDE TO DIRECT SALES OF WINE GÉRARD SEGUIN & EMMANUELLE ROUZET 2009 l 200pp l 140x220 mm l 9782100521098 l 25 €

DUNOD LBF 2013

PRACTICAL GUIDE TO RED WINE VINIFICATION CLAUDE GROS & STÉPHANE YERLE 2009 l 200pp l 140x220 mm l 9782100521081 l 25 €