Google Confidential and Proprietary. 2. 36%. YouTube users are slightly younger, online daily and more active than non-users are between. 18 and 34 years old.
YouTube users are slightly younger, online daily and more active than non-users 36% 87%
1.9x 3.3x
1.6x Source: YouTube Global Audience Study, IPSOS 2013
are between 18 and 34 years old
are online daily
more likely to watch movies in theaters
more likely to attend live events
more likely to dine out in restaurants Google Confidential and Proprietary
2
YouTube users are highly connected use a smartphone
65%*
(Non-user: 44%*)
use a tablet
22%*
2.5x
2.7x
(Non-user: 17%*)
more likely to go back and forth among different devices than non-user
more likely to feel disconnected not having an internet enabled device available than non-user
Sources: YouTube Global Audience Study, IPSOS 2013 * Connected Consumer Study TNS/Google 2013 (Base: Online population 16-64 years)
Google Confidential and Proprietary
3
YouTube users are valuable consumers
3.0x
9.0x
2.2x
Source: YouTube Global Audience Study, IPSOS 2013
more likely to buy electronics, gadgets, or other devices
more likely to buy / download digital music, movies, or books
more likely to buy apps for their smartphone or tablet
Google Confidential and Proprietary
4
YouTube users are opinion leaders
2.5x more likely to rate products, services or restaurants online
1.6x more likely to tell others about brands they love
Source: YouTube Global Audience Study, IPSOS 2013
?
!
2.4x more likely to be the first to try new products
2.3x more likely give to advice to others
Google Confidential and Proprietary
5
YouTube users actively share content share or re-share links
47%
39%
46%
44% Source: YouTube Global Audience Study, IPSOS 2013
post a comment or review on a blog, forum or message board
talk about what they saw on YouTube with their peers
share YouTube videos that they saw
Google Confidential and Proprietary
6
YouTube is the first place most users go to watch videos
73% say that YouTube is the 1st place to go for online videos 37% say that YouTube is place for high quality channels TOP CATEGORIES
TOP REASONS FOR USING YOUTUBE Entertainment
Learn / Keep up-to-date
Social / Sharing
Source: YouTube Global Audience Study, IPSOS 2013
93%
55%
46%
Music videos Film previews/trailers Live music Personal or home videos Documentaries Sporting events Technology/electronics Pets/animals Food/cooking “How-to/DIY”
64% 49% 41% 35% 25% 24% 22% 22% 20% 20%
Google Confidential and Proprietary
7
YouTube users appreciate ads they can choose
82%
69%
39%
are aware of skippable ads on YouTube
say that being able to skip ads increases the enjoyment of the content on YouTube
have taken action after seen an ad, e.g.
36%
Source: YouTube Global Audience Study, IPSOS 2013
! clicked an ad ! looked for more information ! visited the website of the business ! watched a video related to ad ! made a purchase
Google Confidential and Proprietary
8
YouTube plays a different role in user’s lifes than TV
46%
say that YouTube has more unique content than TV
49% say that TV is in the background while other devices are used
Source: YouTube Global Audience Study, IPSOS 2013
29%
say that YouTube is more relevant to their generation than TV
Google Confidential and Proprietary
9
Conclusions and Key Findings
“The YouTube audience actively promotes content and brands” ! YouTube users are slightly younger, online daily and more active. ! YouTube users are highly connected. ! YouTube users are valuable consumers. ! YouTube users are opinion leaders. ! YouTube users actively share content. ! YouTube is the first place most users go to watch videos. ! YouTube users appreciate ads they can choose. ! YouTube is different than TV.
Google Confidential and Proprietary
10
Background & Methodology
! In order to provide rich insights for advertisers on YouTube users and how they engage with content and brands on YouTube, Google commissioned Ipsos MediaCT to execute a study in 29 markets across the globe. ! A 20-minute online survey was conducted among a general online population sample aged 13-64, conducted between June 27 - September 30, 2013 ! Quotas and weighting were based on age, gender, Internet usage and YouTube usage in order to be representative of the each country’s online population (Source: Google Q1 2013 Enumeration study) ! For France the total sample size was n=1.511 respondents, of these n=1.058 YouTube users (=70% of total sample) and n=453 Non YouTube users (=30% of total sample)
20 déc. 2013 - Vidéo. Jeux vidéo. Q12 : Au cours des 12 derniers mois, avez-vous… Q13 : Et pour ... Répartition du temps d'écoute selon le format. CD audio.
20 juin 2013 - tactiles en magasin (alerte promotions, infos produits, conseils,â¦), paiement mobile. Liste de partage de produits favoris et de partage de looks.
bored with everyday life and duties, and began putting down words onto nice sentimental music. The result is here : http://www.youtube.com/watch?v= ...
Chiffre d'affaire mondial du marché du jeu vidéo en million € .... produit ou la marque sont totalement intégrés dans le jeu et donc le format parait peu intrusif.
Sep 12, 2001 - A critical element of a good commerce site is a design built around a well- understood audience .... expectations than from actual user behavior. Roles that aren't .... your design targets and in your test routines. A more usable ...
Foyers réellement exposés à au moins une des quinze campagnes de l'échantillon. Produits de grande consommation étudiés en 2012 et pour lesquels sont ...
11 févr. 2011 - L'affichage publicitaire et les enseignes sont règlementés par le Code ... Le RLP de 1986 instaurait des zones de publicité élargies : dans ces ...
5 020 290. 6%. The Voice, la plus belle voix. TF1. Diverstissement. 4 452 948. 5%. Touche pas à mon poste ! D8. Talk. 3 556 794. 4%. NRJ Music Awards '2014'.
Sep 12, 2001 - technologically (HTML versus embedded Shockwave files), visually .... We think the current color scheme is better, and to judge from our mail ...
La télévision demeure, de loin, le média dominant et s'attribue 40% des investissements publicitaires mondiaux en 2013, soit presque deux fois la part de la ...
free-value issue, in an educational project for citizenship facing this topic, values should not be excluded: values help ... for ESD. Teacher Sex. Subject taught.
project of sustainable development as a socioscientific issue. ... free-value issue, in an educational project for citizenship facing this topic, values should not.
