Pierre Gravereau

641 Indiana Avenue, #2, VENICE CA 90291 (310)562-9077 [email protected]

EDUCATION UCLA ANDERSON SCHOOL OF MANAGEMENT Los Angeles, CA M.B.A., New Media/Marketing June 2008 • Leadership: VP, Communications & Digital Media, Marketing Association • Membership: Marketing Association, Entertainment Management Association, High-Tech Business Association, and more Institut National des Sciences Appliquees Rouen, France Diplome d’Ingenieur et Diplome d’Etudes Approfondies, Aerospace Engineering June 1996 EXPERIENCE THQ Inc.

THQ is a leading global developer and publisher of interactive Entertainment Software. Revenue: $806.56 million, 2149 people.

Agoura Hills, California

Marketing & Strategy Consultant (Applied Management Research UCLA Anderson Team) October 2007 – March 2008 • Identified most efficient online grass-root marketing strategies using communities and social networks to increase core gamers purchase intents for THQ’s products. • By conducting a 6 months market research, involving gamer communities through polls and focus groups, and interviewing online word-of-mouth marketing experts, my team identified industry best practices and techniques that best generate and measure online Word-Of-Mouth about a brand, identify and engage Influential Fans and Customers and turn them into brand advocates. Associate Brand Manager June 2007 – August 2007 • Worked as the main liaison between THQ head office and Marketing teams in the UK, France, Germany, Italy and Spain to execute, approve and release the marketing assets necessary to insure the successful global launch of 2 THQ core games. • Evaluated new videogames publishing opportunities by analyzing each potential product from a creative, strategic, marketing and sales perspective. • Created buzz about new THQ products among the 35,000 visitors of Penny Arcade eXpo in Seattle – 2007 US biggest Videogame consumer convention - by planning THQ’s sponsorship of the event, by managing the logistic of THQ 2000sqf exhibit and by supervising a demonstration crew of 10 people.

ORANGE Telecom

France Telecom - Orange provides Mobile (#3, World), Internet services (#1, Europe), and TV over IP (#2, World) to over 100 million clients.

Paris, France

Product Manager - Consultant (Beijaflore Consulting Team) 2004 – 2006 • Responsible for developing Orange’s Pay-Per-Click advertising marketplace and network for Advertisers, allowing them to reach out to 7 out of 10 internet users in France through Orange’s affiliate web sites, Shopping listings and Travel comparators. • Propelled Orange’s new Sponsored Links (SL) network from new entrant to the #4 position nationally (after Google AdSense, Y! Publisher network and MIVA MC) by identifying and prioritizing the right set of features that would boost adoption among advertisers, publishers and internet users and by strategizing with Orange executive to promote the SL network across Orange business network. • Created in less than 10 months an entirely new line of online products to support the new Sponsored Links network by leading a crossfunctional team of 24 including members of 4 Orange business units and 3 business partners. • Worked as an effective liaison with marketing communication teams and creative labs to create presentations, marketing plan and collaterals, as well as PR materials, web sites and demos to promote and evangelize the solution to Orange executives, online advertisers, affiliate web publishers and the online marketing community.

BT GLOBAL SERVICES

Ex-British Telecom Syntegra - BT GS provides IT System Integration services over the world. Revenue: nearly $1billion, over 5000 people.

Paris, France

Project Manager 1998 – 2004 • As Senior Project Manager, I led the web integration unit of Credit-Agricole, the world sixth largest banking group. My team has integrated and maintained more than 55 web-based BtoE, BtoB and BtoC applications. This 34 months assignment required strong project management skills as it required to continuously plan and manage more than 5 projects simultaneously. • As an integrator of On Demand and Collaborative Business Solutions, I delivered more than a dozen e-commerce and BusinessProcess-Management (BPM) solutions that combined hardware, software, services and expertise that suited the business needs of my clients. • Increased BT e-business project teams’ productivity by 20% by identifying best project management practices and by training more than 50 BT managers and consultants.

ADDITIONAL • • •

Born and raised in France, fluent in French, traveled to over 20 countries. Flash based content creator (Casual Games, Web sites – check out my personal web page: http://pgravereau.free.fr) Avid First-Person-Shooter and Real-Time-Strategy video gamer.