Demandware overview for Razorfish Sven März
© 2007 Demandware, Inc. +1 888 553 9216 www.demandware.com Copyright 2009 Demandware, Inc. - Confidential
Agenda • Demandware Overview • Our Model • Technical Architecture • Demonstration • Demandware Approach with Razorfish
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Catalog and Product Management Copyright 2008 Demandware, Inc. - Confidential Duplication prohibited without written permission
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Demandware Overview
Copyright 2008 Demandware, Inc. - Confidential
Demandware, At a Glance Company • Leading On-Demand Commerce Platform • Selected by 75+ high-growth brands • 100% focused on B2C eCommerce excellence
Mission: Drive Your eCommerce Success • Grow revenue with best-in-class merchandising • Support the brand with customer experience innovations • Align ecommerce infrastructure proportional to your growth
Product • Industry’s only enterprise-class on-demand ecommerce platform • Only platform with automatic upgrades & dynamic grid architecture • Only on-demand platform with remote customization and development 4
Copyright 2009 Demandware, Inc. - Confidential
New Approach to eCommerce Build and Run PROs • Custom Merchandising Processes • In-house Control (through IT) • Differentiate Through Custom Development
Best of Both Worlds • Industry-leading Merchandising Capabilities • In-House Control (driven by the ecommerce team) • Enable Custom Development
PROs • Outsourcer Assumes Full Responsibility • Fewer Internal Resources • No Infrastructure to Manage
CONs
• Continuous Innovation
CONs
• Enormous costs to stay current
• No Infrastructure to manage
• No flexibility
• IT required to make all site changes
• Guaranteed Performance, Security & Reliability
• Responsibility for performance, security
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Outsourcing
• Merchants can’t make changes • Limited differentiation • No control over merchandising
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Leading Brands
Choose Demandware
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(Partial Client List)
Copyright 2009 Demandware, Inc. - Confidential
The Demandware Difference Active Merchandising™
Continuous Innovation With a constant stream of new site functionality
Innovative tools for managing catalog, price, search, promotions and display
Complete Site Control
Least Risk
Change anything you want on the site, anytime
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Of site outages, poor performance and security breeches
Copyright 2009 Demandware, Inc. - Confidential
Benefits of Active Merchandising™ Increase Revenue
Efficiency Through Automation
Accuracy
Ease of Use
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• Improve conversion rates and average order size by providing the right merchandising to the right customer at the right time through a data-driven rules engine
• Your own digital merchandise analyst, turning your data into relevant customer interactions
• Allows you to react to customer, product, search, site metrics, and promotion thresholds to deliver relevant merchandising
• Offers a task-based, merchandiser centric Web UI for creating a holistic view of your merchandising
Copyright 2009 Demandware, Inc. - Confidential
Speed
Jones: Launched 4 Brands in 8 Months
“
As a fashion brand, we believe our competitive advantage is in merchandising and marketing our products. With Demandware, we have industry-leading merchandising capabilities and complete control over our sites, without having to worry about servers and maintaining a costly burdensome technology infrastructure.
”
Ron Offir President eCommerce Jones Apparel Group
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Copyright 2009 Demandware, Inc. - Confidential
Complete Site Control
It’s Your Site: Build, Customize and Extend Whatever You Like User Experience (UX) Studio: • Only Integrated Development Environment (IDE) provided with an on-demand platform • More control, flexibility and ease of customization with less technology • Your business logic or ours: Accelerate the development of your new site • Library of best-practice eCommerce business objects continuously updated
• You control design, customer experience and page flows
CONTROL
EASE OF USE
FAILSAFE
Demandware UX Studio gives your web developers control over business processes, integration, programming, design and user experience.
Demandware UX Studio is standards-based (HTML, XML, Web Services, Flash/Flex, JAVAScript) and is easy to learn.
Developer Sandboxes provide a risk-free test and development process.
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Copyright 2009 Demandware, Inc. - Confidential
Burton Snowboards
Overview
Result
• Leading manufacturer, designer, and retailer of snowboard gear and lifestyle products • Restricted by their current hosted offering, where merchants held no control • Brand site completely separate from retail site
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• A multi-lingual, multi-currency, multi-country website at launch • Ability to integrate the fully branded website with the online store for a seemless experience all within Demandware. • An evergreen platform, always delivering new functionality
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Continuous Innovation Stay Ahead With New Functionality every 6 months
Q3 2010
Delivering new functionality and improvements automatically to all customers • No customer left behind • No IT spend on upgrades • No disruption to your existing sites
Q1 2011
Q1 2010 12
Copyright 2009 Demandware, Inc. - Confidential
Columbia Sportswear “Demandware provides a fullfeatured, proven ecommerce platform that gives us the ability to own our brand online, along with all the benefits of its on-demand model – essentially the best of both worlds” Kerry Barnes, Vice President of Retail, Columbia Sportswear
Overview
Result
• $1.3 Billion Global Leader of Outdoor Apparel and Footwear • No existing direct to consumer business • Looking to launch multiple brands in multiple geographies
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• The ability to develop multiple sites quickly from a common architecture • Create the perfect mixture between brand and commerce • Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience
Copyright 2009 Demandware, Inc. - Confidential
Multi-Site roll-out strategy Lead site defines central functionality and data
Customer realm
Demandware lead site
Logic
Design
Catalog
Additional site setup Based on existing site Minimal effort Live in less than 2 weeks! Functional effort is less than 10 % of initial setup
Steps to setup • Translate basic store using language export for agencies • Delegate content translation to region • Adjust site navigation and templates • Adjust active merchandising • Test & Go Live
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Integration
Additional international sites Additional international international sites sites Additional
Demandware benefits • Global and centralized development • User specific permission delegation into field organizations • Optimal merchandising through local organization for content and catalog • Flexible and scalable infrastructure
Copyright 2009 Demandware, Inc. - Confidential
Additional Brand sites Additional brandsites sites Additional brand
References
• Playmobil • Puma • Baugur Group • Jones Apparel Group
Playmobil “Demandware’s flexible, scalable eCommerce platform meets our specific merchandising and global branding requirements while minimizing both our onetime and ongoing costs.” Michael Konzmann, Director of eCommerce, Playmobil
Result
Overview • Leading toy manufacturer seeks to support international expansion into new markets while maintaining consistent brand • Strategy: Focus on user experience improvements with media rich content and product customizations
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• Launched 14 localized sites in different countries in less than 6 months on DW • Visual merchandising: use online games and videos of products to create a destination site and deliver relevant cross-sells of toys • In-house web development team took over site creating management efficiency & cost savings
Copyright 2009 Demandware, Inc. - Confidential
Analysts Agree
Demandware is the Leader in On-Demand
“Demandware, the leading on-demand solution in our evaluation, is coming on strong with a solid eCommerce offering, a unique model, and short implementation timelines.”
– January 09, Brian Walker, Forrester Research
“Demandware eCommerce is the leading on-demand B2C ecommerce software offering.” – Nov 08, Mitch Kramer, Patricia Seybold Group
“Visionary” – Gartner Ecommerce Platform Magic Quadrant “Demandware's UI for managing the product catalog is very easy to use and the product catalog has Search Engine Optimization support built into the catalog management making it easier for clients to manage their product information.” – July 08, Gene Avarez, Gartner 16 Copyright 2009 Demandware, Inc. - Confidential
Demandware eCommerce
Enterprise-Class Platform, On-Demand In-House Systems Client eCommerce Controls
Demandware eCommerce Platform
Business Manager
Client eCommerce Sites .com
.jp
.uk Web Merchandiser
Internet UX Studio
eCommerce Functionality Web Designer
Enterprise Systems Scalability ● PCI Compliance ● 99.97% Uptime
Web Services Batch Services
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Copyright 2009 Demandware, Inc. - Confidential
• • • •
CRM Inventory Merchandising Order Management
Demo
Short demonstration of Reference Application
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• Start Storefront - Homepage • Overview Men category and filters • Product details: Images, Zoom, Sizes and Recommendations • Built in wish list functionality • Cart view with promotion • Content slots • Show category sorting for top sellers • Show Page Information and UX Studio Copyright 2009 Demandware, Inc. - Confidential
Demandware Partners for Success
Platform & Business Model Benefits For Razorfish
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Win More Deals use a comprehensive commerce platform, rich in features, to round out your solution set
Expand Deal Scope integrate add-on’s such as community, analytics, rich media, and mobile sites
Access to Cash less competition for the customer’s budget, Demandware sells with limited upfront costs
Speed utilize out-of-the-box capabilities to get to market quickly
Complete IDE Partners can extend and develop in the ondemand platform
Support flexible partnering model and collaboration with Demandware services teams
Iterative Model opportunities to extend after phase one of the project
Focus on Revenue Growth model puts a premium on demand generation and interactive services
Ongoing Relationship frequent upgrades provide opportunity for on-going consultation and feature implementation
Copyright 2009 Demandware, Inc. - Confidential
Shared Responsibility For Customer Success
Model Is Optimized For Long-Term Client Engagement Expand $$$
Optimize Deploy Interactive & Consulting Services
$$ Consulting & Implementation Services Strategy, Design Development Integration Change management Collaboration with DW services
Demandware Platform Reference Application Standards Based Integrations Open API’s
$ 0
Demand generation SEO Marketing Services Site upgrades New feature deployment Solution Support DW Retail Practice Platform best-practices Readiness assessment DW Operations Performance management Product support
4 – 6 months
= Demandware core offering = Razorfish services opportunity
Copyright 2009 Demandware, Inc. - Confidential
Global & Brand Expansion Multi- language Multi-currency Rapid site roll-out Micro-sites Brand expansion on-line
Ongoing Strategic Services Site updates utilizing new functionality Optimization & Benchmarking Expand demand generation Solution Support DW Retail Practice Release & roadmap planning Customer advisory board
DW Operations Global data centers Free-automated upgrades Capacity handling/scalability Product Support
Ongoing
Go-To-Market Approach With Razorfish • Preference is joint sales model with Razorfish to lead / prime implementation and ongoing services relationship with end-customer – Project staffing will be based on experience and scope – We will do the first couple together, then Razorfish will have the skills to lead and deliver your own projects
• Design and Interactive Marketing services are purely complementary to Demandware – We do NOT provide design or Interactive marketing services
• Limited Demandware services team in Europe – Small services team, tasked with partner growth and enablement
• Global relationship – Leverage experience and US relationship to accelerate in Europe
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Copyright 2009 Demandware, Inc. - Confidential
