Welcome • Introduction to DALSA • Overview of DALSA’s Digital Cinematography Camera • Camera Interfaces and Workflow • First “Footage” • Upcoming Developments • Availability • Acknowledgements • Q&A

DALSA Corp. Snapshot • 1980 -

Founded in Waterloo, Ontario, Canada » Focus: High performance image sensor, camera and semiconductor products

• 1996 • 1998 • 2000 • 2002 • 2002 • 2003 -

IPO, Toronto Stock Exchange (TSX:DSA) Commenced development of Ultra-HDTV image sensor Formed Digital Cinema business unit to commercialize the technology Acquired semiconductor wafer foundry and Philips CCD Business Revenue of $112 million, almost 700 staff, 15 years of consistently profitable growth Introduction of Digital Cinematography Camera

Traditional Digital Cinematography Strengths – No film stock consumable cost – Immediate review of shots, feedback on exposure and focus – Rapid introduction to editorial and computer generated environment (no film scanning) – Reduced downtime for magazine reloading – No film scratching or mis-registration – Lossless transfer and storage of images

Weaknesses – Limited resolution, exposure latitude (dynamic range), color range – Reduced creative control in some respects – User interface often closer to broadcast cameras than cinematography tools – New lenses required, limited range and familiarity, often adapted for prism optics in TV-type cameras

Origin : Dawn of a New Era TM

First Usage

Collaboration with Industry • Several leaders from the cinematography industry have graciously contributed their talents and insights to the development of the DALSA Origin camera: – Ed DiGiulio – Denny Clairmont – and, a panel of DP’s, camera operators, and workflow experts

Guided Tour

Sensor • Resolution – 4046 * 2048 full pixels (over 8.2 million) – 8.4 um square pixels

• Frame Rate – Continuously variable – 1 (undercranking) to 48 (overcranking) frames per second, user controlled – 24 frames per second standard – Synchronize-able

• Progressive Scan – Non-interlaced

• Aspect Ratio – 2:1 (1.98:1)

Sensor Active Area 35 - mm camera negative film

DALSA Origin

Digital Cinematography Sensor

2/3” HDTV sensor

Exposure Latitude • Film-like performance: – Exposure Latitude:

11.3 stops

– Linear A/D conversion:

14 bit

– Logarithmic output:

12 bit

– Dynamic Range:

68 dB *

– Sensitivity roughly equivalent to ISO 175 film stock

*

Roadmap for advancement presented at end of presentation

Color • High performance color filters

Four Pixel Cell of Bayer Pattern

– High efficiency, uniform, stable, selective filters

• 8.2 million active pixels

8.4µm

• Bayer color filter pattern

G

B

R

G

– 4.1 million green pixels, 2+ million red, 2+ million blue

• Better than even a 3-chip HD camera – – – –

1.6µm

2 - times more spatial information in green (luminance) Same spatial information in red and blue (chrominance) 2.8 - times larger signal capacity in each pixel Significantly improved dynamic range (image depth information)

• Result: High quality interpolation to 4:4:4 RGB at 4K resolution, with 1 the ability to use existing cinema lenses 1

“Image Resolution of the One-CCD Motion Picture Camera,” Charles Smith et al, SMPTE Hi Def and Beyond Conference, Seattle, February 2003

Sensor Pedigree • The Origin’s image sensor is produced with the same enabling technology that has won DALSA majority market share for digital image sensors in professional studio still and portrait cameras • DALSA has demonstrated ability to give professional photographers a comparable level of digital quality and creative control as film • Key Origin imager attributes derived from this technology: – – – –

Uniformity Low noise High dynamic range (exposure latitude) Stable, efficient, selective color filters

• To this platform, we have married DALSA’s traditional expertise in combining ultra high speed sensor operation with high dynamic range technology, enabling digital cinema photography performance

Lens Mount • Industry standard PL mount • No beam splitter in optical path of camera – No aberrations – Same flange focal distance

• Use of all existing PL mount lenses – Similar look and creative control – No new investment in lenses, training, or familiarization required

Optical Viewfinder

Optical Viewfinder

Optical Viewfinder • Benefits – – – – – –

State of the art viewfinder Bright, large pupil Familiar performance, quality, options and accessories Full resolution Color fidelity Accurate and rapid focusing

• Result – Viewfinder clarity and precision unmatched by electronic viewfinders – Ability to view incoming action outside the frame lines

Electronic Viewfinder • Reduced resolution dual HD-SDI tap from the Origin camera – Delivers 4:4:4 HD or 4:2:2 HD

• Real-time artistic benefits – – – –

Assess color Lighting Art direction Emotion

• Ease-of-access – Remote viewers – Multiple viewers and viewing stations possible – Simulcasting option

Shutter • Smear-free images o

• Shutter angle: 200 • Speed changes

– 400 msec settling time to new speeds • 10 frames latency responding to speed changes at 24 frames per second operation

Creative Control • Programmable gamma – User adjustable D log E curve (“S-curve”) to control camera’s response – Patent pending technology to extract useable image data from the top end of the sensor’s response – 14 bit digitization and high information storage capability of sensor deliver superior gamma control Programmable Gamma Characteristic Curve – Option: Linear response over full range 4.0

• Other features – – – –

Gain White Balance Black Level Compact flash card storage

Shoulder

3.0 Programmable Gamma -> Shoulder Point

log Output or log Density Slope = Gamma 2.0

1.0 Toe

-2.0

Programmable Toe -> Gamma Point

-1.0

0 log Exposure

+1.0

+2.0

Graphical User Interface • Touch screen on side of camera • Control of: – – – – –

Frame rate Data format Sensitivity Color gamut Other performance parameters

Camera Size

Weight target: Approximately 35 pounds

L3 Lossless Compression Algorithm • L3 = Lossless, Low-complexity, and Layered • Mathematically lossless - decompressed images are bit-for-bit and pixel-for-pixel identical to the original • Higher compression than any other lossless scheme, including JPEG 2000, JPEG-LS or any MPEG standard • Scaleable, wavelet-based, allowing lower-resolution views to be extracted directly from compressed images • Suitable for parallel hardware implementation (required by camera’s throughput) • DALSA will develop reference hardware design for third party use • Royalty-free algorithm for cameras and workflow in digital movie production

Data Format • Currently writing RAW data, with file conversion done during demosaic on workstation • File format for workflow used by DALSA is .sgi • Data can be formatted to any file format required – – – –

TIFF DPX user-defined and others

Data Transmission • Fiber optic cable – Single cable – Cable less than 1/4” diameter • Small, flexible

• Transmission distance of over half a mile – Data storage unit can be remote from the principal photography site

• Sustained transmission bandwidth – Over 400 Megabytes per second

Data Storage • Storage and retrieval – Data rate writing: – Change-over time: – Unloading time:

400 Megabyte/second Approximately 30 seconds About 20 minutes typically

Workflow DALSA Image Capture, Processing and Projection Workflow for NAB 2003 Demonstration

DALSA Origin Digital Cinematography Camera

- 4K * 2K resolution - 14 bit digitization - Bayer pattern - 400 Mbyte/sec (uninterpolated)

RAID Disc Array

- 1.2 Tbyte storage

Off-Line Processing Boxx Workstation

- De-mosaicing of color filters - 4:4:4 RGB

Boxx Server

- Playback server - Output 4:4:4

Post Production (Digital Intermediate)

- Editing - Framing and cropping - Compositing - Color correction - Video proxy for audio

Christie Digital M15 Cinema Projector

- 1280 * 1024 - Anamorpic expansion to 1.875:1

First “Footage”

Digital Cinematography Camera Road Map • Migration path: – Studio test shoots – Proliferation of 4K workflow – Further advances in storage system – Higher sensitivity - ISO 400 film equivalence – Improved overall noise performance – Variable shutter angle control – Incorporate DP / Operator input to design

- H2/03 - H2/03 - H2/03 -

Q1/04 Q1/04 Q1/04 Ongoing

Availability • The DALSA Origin camera will be available through rental channels in Q1 of 2004 • Support and service is expected to come from traditional outlets for cinematography cameras and equipment • Support infrastructure will also be available at that time – – – –

Manuals Service guides Training seminars On-line support tools

Acknowledgements • Team - DALSA • Collaborators – – – – – – – – –

Entertainment Technology Consultants Christie Digital Ed DiGiulio Clairmont Camera ARRI Lighting Eyes Post Group Master’s Workshop GDC Technology Dolby Labs

Collateral Materials • Tonight’s presentation (on web) • DALSA Origin brochure • Press kits – Press release – Annual report – Photograph

• • • •

L3 compression technology white paper SMPTE paper on 4K resolution performance www.dalsa.com DALSA Booth SU 6245 (South Hall, Upper Floor)

Summary • Strengths of previous digital cameras retained – Immediate visual feedback to catch technical glitches that would otherwise wait for dailies – Eliminate cost of film, lab processing and printing – Availability to digital workflow

• Moving digital cinematography ahead significantly in several ways with the DALSA Origin – Resolution, dynamic range, reflex viewing system, applicability of existing lenses, traditional depth of field performance

• Roadmap for further advances • DALSA Origin: Designed for the Cinematographer – Feature films, episodics, commercials

Q&A