CORPORATE IDENTITY GUIDELINES
BRAND BASICS
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1.1 - Logotype protection zone
The SMC Networks logotype is a registered trademark and always appears with a ®.
The SMC Networks logo is the keystone of our brand identity, an expression of our personality, our tone, and our basic values. It represents quality, reliability and leadership. As one of the most important pieces of intellectual property we own, the SMC Networks logo must be protected through proper use. To communicate most effectively, a minimum amount of space is to be left clear of text,
Logotype protection zone
symbols, logos and other graphic elements
important, therefore, it is recommended that
For banners, building façades, directory signs,
such as typography and imagery.
when used, it never be reproduced smaller than
etc., provide a clear area equal to or greater
Under no circumstances should a line of text
10mm in height.
than half the height of the "S" letter.
or any other visual element overlay the logo.
The only exception to this rule is with the
The protection zone specifications are
"enjoyinnovation" tagline lock-up.
proportionate to the elements of the logo and
At each side of the SMC Networks logo, keep
are derived from its height and width.
an area clear that is equal to or greater than
A minimum of free space on each side of the
the height of the "S" letter. Follow this standard
logo will contribute to the legibility of the
for all media except signs and banners, as
SMC Networks logo.
reproducing the SMC Networks signature in
Recognition of the SMC Networks logo is
sign applications often requires more flexibility.
CORPORATE IDENTITY GUIDELINES
BRAND BASICS
1.0
p.7
of choice for the presentation of our logo.
Two-color corporate signature
One color background reverse signature
Web safe colors
In certain instances, where it is not possible
One-color positive signature
One-color reverse signature
The 216-color palette is a "browser-safe" palette
to present the logo in the corporate blue and
1.2 - Logotype color versions
Pantone color formula guide Pantone numbers specify different inks for coated and uncoated stock. Use coated stock whenever possible.
A consistent image is vital to building brand identity. For this reason, SMC Networks' corporate blue (100% Pantone 647) and black (100% Pantone Process Black) are the colors
that can be used cross-platform and without dithering. All screen colors should be chosen from this palette.
black, it may appear in 50% black. The logo should never appear as a tint. To ensure a unified look that is so vital to a strong brand identity, it is important to
Corporate Blue
Corporate Black
reproduce the colors in the SMC Networks
Pantone Formula Guide U647
Pantone Black Process
palette as accurately as possible in all print
Process C95 - M55 - Y14 - K 15
Process C5 - M5 - Y5 - K 100
and electronic applications. All the relevant
RGB - R017 - G086 - B140
RGB - R0 - G0 - B0
color-matching formulas are provided here.
Web RGB R002 - G078 - B128
Web RGB R0 - G0 - B0
Web HEX #11568C
Web HEX #000000
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BRAND BASICS
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1.3 - Logotype unacceptable treatments
When the SMC Netoworks logotype sits on a saturated background, it should be reversed to make it more legible. The only suggested background
The SMC Networks logo is the cornerstone of our brand identity. Whenever and wherever it
colors are SMC Networks corporate blue or black.
appears, it should always be clear and visible.
The examples on this page show the suggested uses
Care should therefore be taken to control the
of the signature against a colored background and in one-color situations. In every case, choose a
background on which it is presented in order
solution that will create enough contrast between
to optimize legibility.
the background and the elements of the signature.
The incorrect examples both described and
If you have no control over the background, render the logotype either in 50% black or reversed to white, depending on the darkness of the background. (For instance, use 50% black on a yellow background, but reverse the signature to white against an orange
illustrated here will serve as a useful guide when you are developing a layout or choosing an environment or a medium in which the SMC
background). Against black, the entire logotype
Networks logo will be displayed. Graphic
alignments. The examples on this page
· Please do not use colors outside of the
should be reversed in white.
standards will help SMC Networks build a
illustrate things you should not do to the
approved color palette.
recognized identity in the marketplace.
SMC Networks signature.
· Do not add bounding boxes or other graphic
They accomplish this, in part, by limiting
· To maximize legibility, it is strongly
elements to the lock-up.
illegible or unrefined uses of the SMC
recommended that the SMC Networks
· Avoid using blends, drop shadows, filters or
Networks signature. The simplest way to
logo only appear on solid backgrounds such as
effects.
follow these standards is to use the electronic
blue, black or white.
· Don't use the logotype as a read-through, nor
artwork provided. When you place the
·Avoid using busy backgrounds such as photos,
stretch, switch, 3-D render, outline, blur, or
signature in a layout, don't alter the
illustrations or patterns.
change logotype's proportions.
recommended colors, proportions, or
· For the SMC Networks logo, always adhere to the protection zone quidelines.
