WHIRLPOOL SPORT IDENTITY GUIDELINES
WTA TOUR SPONSORSHIP MARCH 2006 www.leroytremblot.com
SPONSORSHIP GUIDELINES
1
BRANDING ADAPTED TO THE NEEDS OF SPORTS SPONSORSHIP BRAND LOGO
Rigorous, methodical analysis has revealed that our badge format does not sufficiently stand out at sports events. The sharing of space with other brands, the continuous panning of TV cameras, the type of advertising supports and materials allocated to us and the constraints of media coverage all undermine the legibility of our logo. To remedy this, we have therefore decided to adapt our logo to increase its visibility and recognition, creating a format to be used in sport context only : the Sport badge logo. These guidelines presenting the usage of the Sport badge logo, must be employed when branding advertising supports and materials within the framework of sports sponsorship operations. However, in no way do they supercede brand guidelines which continue to apply in all other situations.
SPORT BADGE LOGO
The Sport badge logo is used exclusively for the Whirlpool branding of sport sponsorship operations.
SPONSORSHIP GUIDELINES
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VARIANTS The Sport badge logo comes in four-color & monochrome, and can be applied on two different background colors (white or blue). Color references and RAL/Adhesive color matches have been tested in sport television coverage situations and must be complied with. The four-color version has been designed for the branding of fridges, umpire’s chairs, players’ benches and umbrellas. The monochrome version has been conceived for the identification and branding of tone-on-tone backboards. FOUR-COLOR
MONOCHROME
TYPOGRAPHY
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
3
BRANDING PRINCIPLES In the sport context, Whirlpool will brand spaces always combining two elements : Sport badge logo + Sport typography. Please use the 3 elements below as reference.
A/2
B/3
B
A
D
D/4 C
C/4
8D
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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WTA SPONSORSHIP LOGO A composite logo is used to communicate the partnership between Whirlpool and the WTA. This logo has been designed for use on white or blue backgrounds, as in the two examples below (the white background is preferable).
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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INDOOR UMPIRE'S CHAIR Indoor umpire's chairs are to be branded using: - 288C blue, - the Sport badge logo (to create a link with the product), - the Sport typography (for enhanced brand legibility). The branding of the umpire's chairs is to be carried out by the tournament organizer. Note that the branding on the front door and the back of the chair is now vertical. The branding on the back of the chair must not extend too low since the lower part of the chair is often hidden by equipment or box seats.
Sticker 288C UNI
1900
1950
1900
Numeric Printing
1220
Signcutting film
1560
LEFT COLOR REFERENCE : PANTONE 288 C
650
1560
BACK
RIGHT PAINT : RAL 5002
670
FRONT ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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OUTDOOR UMPIRE'S CHAIR Outdoor umpire's chairs are to be branded using: - 288C blue, - the Sport badge logo (to create a link with the product), - the Sport typography (for enhanced brand legibility). The branding of the umpire's chairs is to be carried out by the tournament organizer. Note that the branding on the front door and the back of the chair is now vertical. The branding on the back of the chair must not extend too low since the lower part of the chair is often hidden by equipment or box seats.
Sticker 288C UNI
1900
1950
1900
Numeric Printing
1220
Signcutting film
1560
LEFT
COLOR REFERENCE : PANTONE 288 C
650
1560
FRONT
PAINT : RAL 5002
RIGHT
670
FRONT
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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COOLERS Coolers are to be branded using: - 288C blue, - the Sport badge logo (to create a link with the product), - the 'sport' typography (for enhanced brand legibility). Note that the branding on the lid has been reversed so that the brand is visible when open. The side panels of the cooler must show the logo near the top, so that it is not hidden by the benches or by the players’ bags. The branding of the coolers is to be carried out by Whirlpool.
1200
590
468
782
685
892
TOP
LEFT
LID UNDERSIDE
1280 220
590
Sticker 288C UNI
782
782
Numeric Printing
174
73
Signcutting film
521
RIGHT COLOR REFERENCE : PANTONE 288 C
235
FRONT
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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INDOOR PLAYERS' BENCH Indoor players' benches are to be branded using: - 288C blue, - the Sport bage logo (to create a link with the product), - the Sport typography (for enhanced brand legibility). Note that this branding features large and small logos. The large logos ensure brand visibility in wide shots, while the small logos are visible in close-ups. Remember to also brand the back of the benches. The branding of players' benches is to be carried out by the tournament organizer, according to the guideline below :
300
900
2400
2000
LEFT
FRONT 2400
Sticker 288C UNI 900
Numeric Printing Signcutting film BACK COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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OUTDOOR PLAYERS' BENCH Indoor players' benches are to be branded using: - 288C blue, - the Sport bage logo (to create a link with the product), - the Sport typography (for enhanced brand legibility).
500
750
1000
Note that this branding features large and small logos. The large logos ensure brand visibility in wide shots, while the small logos are visible in close-ups. Remember to also brand the back of the benches. Branding on the sides of benches must not be positioned too low to ensure it is not hidden by players’ bags. The branding of players' benches is to be carried out by the tournament organizer, according to the guideline below :
750
1400
LEFT
FRONT
Sticker 288C UNI
1000
Numeric Printing Signcutting film
1400
BACK COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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UMBRELLAS Umbrellas are to be branded using: - 288C blue, - the Sport badge logo (to create a link with the product), - the Sport typography (for enhanced brand legibility). The branding of umbrellas is to be carried out by the tournament organizer. This design features two alternating types of panel. Tipping the umbrella shows the brand to a better advantage on TV. For production cost and visibility reasons, the monochrome version of the logo should be used for this purpose.
PANEL A COLOR REFERENCE : PANTONE 288 C
PANEL B PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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ON-COURT SIDE BANNER Banners are to be branded using: - 288C blue, - the monochrome, tone-on-tone version of the 'sport' logo (to create a link with the product), - the Sport typography (for enhanced brand legibility). The branding of banners is to be carried out by the tournament organizer. Examples of layouts based on the dimensions employed in the world of tennis are shown below. The tone-on-tone principle is commonly used in tennis tournaments. This principle should be adapted with the tournament’s own color code.
2,5 m x 1,5 m
3 m x 0,8 m
3,5 m x 0,8 m
0,7 m x 2,5 m
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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ON-COURT SIDE BANNER TONE-ON-TONE EXAMPLES :
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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100
PRESS ROOM SIGNAGE
200
Logo used : new WTA Sponsorship logo
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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INTERVIEW BACKDROP
Logo used : new Sport badge logo
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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TOURNAMENT PRINTED MATERIAL Logo used : new Sport badge logo EXAMPLE (FOUR-COLOR PRINTING):
EXAMPLE (MONOCHROME PRINTING):
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
SPONSORSHIP GUIDELINES
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WEBSITE Logo used : new Sport badge logo as in example below :
EXAMPLE (OFFICIAL 'GAZ DE FRANCE OPEN' WEBSITE) :
COLOR REFERENCE : PANTONE 288 C
PAINT : RAL 5002
ADHESIVE FILM : Mactac : MACal 9839-12 Avery : 647 Marine Blue
