Rétrospective 2016 App Annie RECHERCHE & ANALYSE

Sommaire Synthèse

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Croissance continue de l’app économie

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1. Usage, téléchargements et chiffre d’affaires en hausse

2. Les téléchargements ouvrent la voie au chiffre d’affaires 3. La Chine, n°1 du chiffre d’affaires iOS Le mobile transforme tous les secteurs

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7. Apps de réseaux sociaux, des opportunités pour le marketing

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8. La banque de détail : innover sous peine d’être distancé

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Evolution du mobile gaming 11 14

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9. Pokémon GO champion du monde

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10. La monétisation des jeux en plein essor

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15

Top apps et entreprises

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4. Le chiffre d’affaires des apps de streaming vidéo continue de grimper

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Top pays et catégories

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5. Les deux paradigmes du shopping mobile

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À propos d’App Annie

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6. Le shopping de fin d’année passe au mobile

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Rétrospective 2016 App Annie | Synthèse

Synthèse L’année 2016 a conforté la maturité grandissante et la croissance du

De grosses acquisitions se sont produites dans le secteur des jeux,

marché des apps. En plus d’une hausse de 15% des téléchargements dans le monde entre 2015 et 2016, le temps passé dans les apps a

notamment celle de Supercell par Tencent, l’achat de King par Activision Blizzard, celui de Gameloft par Vivendi et l’acquisition de

progressé de 25%, augmentant le chiffre d’affaires Google Play et App Store iOS reversé aux éditeurs de 40%.

Playtika par un consortium chinois mené par Giant.

2016 fut également une année de bouleversements pour l'écosystème

Le gaming reste à l’origine de la majeure partie du chiffre d’affaires généré sur les app stores. Le succès phénoménal de Pokémon GO fit

des apps. Non seulement la Chine est devenue le plus gros pays en termes de chiffre d’affaires App Store iOS, mais l’augmentation de la

les gros titres en 2016. Malgré un lancement en juillet, il figurait encore dans le top 5 chiffre d’affaires dans le monde la dernière semaine de

croissance est encore plus forte qu’en 2015, année déjà marquée par de belles performances. En fait, les taux de croissance des chiffres

l’année. 2016 s’acheva sur le lancement du très attendu Super Mario Run, qui termina en tête des classements dans 148 pays.

d’affaires App Store iOS et Google Play furent plus élevés en 2016 qu’en 2015. Et si les marchés à maturité ont enregistré une forte

Le shopping fut également un des secteurs bénéficiant de gains

croissance en 2016, les marchés émergents, notamment l’Inde, l’Indonésie, le Mexique et le Brésil, connurent des progressions encore

importants en 2016. Aux États-Unis, le temps passé dans les apps en novembre, mois habituellement dévolu aux achats, augmenta de 30%

plus fortes.

d’une année sur l’autre. Le nombre de sessions des apps de shopping augmenta fortement en France, en Allemagne et au Royaume-Uni.

Plusieurs développements d’entreprises ont confirmé la croissance et la maturité du marché en 2016. Pour les réseaux sociaux, le géant

En continuant sur la lancée de 2015, le streaming vidéo enregistra une

japonais de la messagerie LINE et Twilio, entreprise d’API de communications, sont entrés en bourse. Pour le covoiturage, Uber a

forte croissance de chiffre d’affaires, alors que le contenu premium (notamment le sport et les apps de streaming en direct) gagna tant en

vendu ses opérations en Chine à Didi Chuxing pour se concentrer sur d’autres marchés. Le géant des TIC Microsoft s’est emparé de LinkedIn

nombre d’utilisateurs, qu’en durée d’utilisation.

tandis que l’opérateur Verizon a annoncé l’acquisition de Yahoo. 3

© App Annie 2017

Rétrospective 2016 App Annie | Synthèse

Bien que les utilisateurs passent la majeure partie de leur temps dans des apps de messagerie et de réseaux sociaux, toutes sortes de catégories (shopping, streaming vidéo, voyages…) continuent de gagner en

Nombre moyen d’apps utilisées par utilisateur et par mois*

durée d’utilisation, à mesure que les apps s’immiscent

Le tableau de droite indique que le consommateur

moyen utilise généralement un grand nombre d’apps — plus de 30 par mois — dans un certain nombre de marchés clés. La Chine (où l’app de messagerie dominante de Tencent WeChat propose une large offre de services) reste en tête de cet indicateur, ce

Nombre d’apps

dans notre quotidien et que les usages se multiplient.

qui prouve le désir des utilisateurs d’employer un

panel d’apps très diversifié. 2017 est partie pour être une année charnière pour l’écosystème des apps. Tandis que la technologie et les modèles commerciaux continueront d’évoluer, les

Chine

Inde

Corée du Sud

Brésil

États-Unis

Japon

RoyaumeUni *iPhone, 2016

apps joueront un rôle encore plus grand pour

transformer, bouleverser et créer de nouvelles opportunités chez les entreprises et les secteurs, qu’ils soient récents ou anciens. 4

© App Annie 2017

Rétrospective 2016 App Annie | Synthèse

La technologie derrière l’analyse App Annie aide les entreprises à bâtir de meilleurs app business et est utilisé par 94 des 100 meilleurs éditeurs du monde. Depuis les comparatifs concurrentiels jusqu’à l’expansion internationale, nous offrons les données et connaissances nécessaires pour réussir dans l’app économie. Les informations contenues dans cette étude ont été obtenues grâce à App Annie Intelligence, la solution d'analyse de données pour l'app store économie la plus avancée du marché. Pour comprendre comment les données de téléchargement, de chiffres d'affaires, démographiques et d'utilisation des apps que nous fournissons peuvent vous aider à prendre de meilleures décisions commerciales, demandez dès maintenant une démonstration personnalisée.

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ÉVALUATION & ESTIMATION

ACQUISITION & CROISSANCE

DÉVELOPPEMENT & LANCEMENT

ENGAGEMENT & MONÉTISATION

ENGAGEMENT & ENCOURAGEMENT

Identifiez les opportunités de marché et d’investissements en validant les tendances d’utilisation par pays.

Identifiez les éléments créatifs et mots-clés les plus performants pour optimiser les efforts d’acquisition d’utilisateurs.

Validez votre stratégie et feuille de route d’app en analysant l’utilisation et les tendances démographiques de concurrents clés par pays.

Suivez la croissance d’utilisateurs actifs et de chiffre d’affaires pour identifier les éditeurs les plus performants.

Améliorez la rétention et les fonctionnalités d’app grâce aux retours d’utilisateurs données d’engagement.

© 2017 App Annie

Rétrospective 2016 App Annie | Synthèse

App Annie est le partenaire de confiance de l’app économie

Plus de la moitié du chiffre d’affaires de Google Play et iOS combiné est généré par des clients d’App Annie.*

* Chiffre d’affaires généré par les clients d’App Annie sur Google Play et App Store iOS en janvier 2016 – estimations d’App Annie

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© App Annie 2017

Croissance continue de l’app économie

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Rétrospective 2016 App Annie | Usage, téléchargements et chiffre d’affaires en hausse

1. Usage, téléchargements et chiffre d’affaires en hausse Le marché des apps mobiles a conservé une

Le temps total * passé sur les apps dans le

forte dynamique en 2016 et les éditeurs ont

monde a augmenté de plus de 150 milliards

continué à créer des apps qui transforment

d’heures d’une année à l’autre, pour

notre quotidien. Cette avancée des apps au

atteindre 900 milliards d’heures en 2016.

fil de l’année s’est notamment traduite par

Au quotidien, cela correspond à une

une croissance significative de trois

moyenne d’environ deux heures par

indicateurs clés dans le monde : l’usage, les

utilisateur de smartphone Android.

téléchargements et le chiffre d’affaires.

La plupart des pays ont bénéficié de cette

L’usage est devenu un indicateur essentiel

augmentation générale, avec plus de 20%

pour l’app économie. Malgré leur

de croissance d’une année sur l’autre en

importance, les téléchargements (nouvelles

moyenne, voire environ 25% pour les

installations d’app) ne disent pas tout. Pour

États-Unis. En 2016, les trois meilleures

comprendre l’app économie, les indicateurs

catégories en termes de croissance absolue

d’usage sont cruciaux, car ils reflètent la

sur smartphones Android furent

fréquence et la durée d’utilisation des apps.

Communication, Réseaux sociaux et

A ce titre, le temps total passé est

Lecteur & éditeurs vidéos. Au sein de ces

l’indicateur clé des mesures d’usage.

catégories, trois méga apps — Chrome

*Temps mesuré sur smartphone Android, à l’exclusion de la Chine

Browser, Facebook et YouTube — contribuèrent le plus en croissance absolue dans leurs catégories respectives. 8

© App Annie 2017

Rétrospective 2016 App Annie | Usage, téléchargements et chiffre d’affaires en hausse

Comme pour le temps total, la croissance des téléchargements dans le monde en 2016 a plus ou moins suivi la même trajectoire que l’année précédente. Cela s'est traduit par plus de 90 milliards de téléchargements dans le monde, ce qui représente une augmentation de plus de 13 milliards au sein de l’App Store iOS et Google Play. Comme en 2015, c’est Google Play qui a principalement alimenté cette croissance (surtout sur les marchés émergents — voir la section suivante). Les téléchargements iOS ont plus augmenté en 2016 qu’en

2015, grâce à la Chine essentiellement, qui représente 80% de la croissance de téléchargements sur iOS. Sur les deux stores, les apps ont plus contribué à la croissance de téléchargements que les jeux. Sur l’App Store iOS, les meilleures catégories en croissance absolue furent Finance, Voyages et Photo & vidéo, et sur Google Play, Productivité, Outils et Réseaux sociaux. Globalement, ces catégories reflètent les degrés de maturité différents sur iOS et Google Play : comparé à iOS, Android est plus présent sur les marchés en développement, où les nouveaux utilisateurs téléchargent des apps “essentielles” (apps de messagerie dans Réseaux sociaux ou de sécurité dans Outils). iOS est plus représenté dans les marchés développés, où les utilisateurs possèdent déjà ces apps essentielles. La croissance des téléchargements est donc liée à des apps spécialisées, de catégories comme Finance, Voyages et Photo & vidéo 9

© App Annie 2017

Rétrospective 2016 App Annie | Usage, téléchargements et chiffre d’affaires en hausse

En 2016, plus de 35 milliards de dollars de chiffre d’affaires ont été versés aux éditeurs via App Store iOS et Google Play. Cela représente un taux de croissance annuel de 40%, supérieur à celui de 2015. Avec une croissance de chiffre d’affaires de près de 50% en 2016, l’App Store iOS creuse encore l’écart et reste la plateforme générant le plus de chiffre d’affaires. Comme pour les téléchargements, cette augmentation a principalement été alimentée par la Chine, qui a contribué à près de la moitié de sa croissance annuelle. Comme pour les années précédentes, les jeux génèrent le plus de chiffre d'affaires, soit respectivement 75% et 90% du chiffre d’affaires total d’App Store iOS et de Google Play en 2016. Sur App Store iOS, la sous-catégorie Jeux de rôle a généré à elle seule la moitié de la croissance de chiffre d’affaires en 2016. Bien que le chiffre d’affaires généré par les apps stores

continue de grimper, il représente moins de la moitié du chiffre d’affaires total de l’app économie. Si on inclut le chiffre d’affaires publicitaire et celui des stores Android tiers, le montant total versé aux éditeurs en 2016 passe à près de 89 milliards de dollars. Pour plus d’informations, consultez notre Analyse 2016 sur la monétisation des apps. 10

© App Annie 2017

Rétrospective 2016 App Annie | Les téléchargements ouvrent la voie au chiffre d’affaires

2. Les téléchargements ouvrent la voie au chiffre d’affaires Pour mieux comprendre le développement du marché des apps dans le temps, nous avons créé le Modèle de Maturité du Marché des Apps, qui décrit l’évolution du lien entre téléchargements, usage et chiffre d’affaires en fonction de la maturité marché.

Modèle de Maturité du Marché des Apps

Aux premiers stades de maturité du marché, les téléchargements

croissent rapidement alors que la base installée se développe et que les nouveaux propriétaires étoffent leur collection d’apps. préférées se développe et le temps total passé sur les apps augmente. Cette hausse d’engagement se traduit par une croissance de chiffre d’affaires grâce à la publicité, les achats

intégrés et le m-commerce qui prend place en dehors des app

Volume

Puis les habitudes d’apps apparaissent, l’utilisation des apps Chiffre d’affaires Usage Téléchargements

stores (par ex. une course de taxi ou une livraison d’objets). Pour les marchés à maturité comme les États-Unis et le Japon, la phase de croissance de téléchargements laisse place à une phase d’utilisation étendue des apps et de croissance du chiffre

Temps

d’affaires. Les marchés émergents comme l’Inde et l’Indonésie bénéficient quant à eux toujours d’une méga croissance des téléchargements d’apps. L’étude des données de croissance des téléchargements peut aider les éditeurs à déterminer où et quand intervenir pour prendre l’avantage rapidement. 11

© App Annie 2017

Rétrospective 2016 App Annie | Les téléchargements ouvrent la voie au chiffre d’affaires

*Durée totale sur smartphone Android, à l’exclusion de la Chine

**Google Play

Comme indiqué dans la section précédente, la durée totale a

Les marchés émergents ont joué un rôle clé dans la croissance des

énormément augmenté en 2016 dans la plupart des pays. C’est

téléchargements. En tête, l’Inde, dont la croissance massive lui a

notamment le cas pour les marchés émergents, représentant quatre

permis de ravir aux États-Unis la première place des téléchargements

des pays figurant au Top 5 pays par durée totale. L’Inde et le Brésil se

Google Play en 2016. La progression phénoménale de l’Inde ces deux

démarquent par une croissance impressionnante de l’utilisation. Ces

dernières années est d’autant plus impressionnante qu’il lui reste un

hausses découlent à la fois de la croissance des bases utilisateurs et de

gros potentiel de croissance. En 2016, l’Inde a dépassé les États-Unis

l’augmentation du temps passé par utilisateur (qu’on a d’ailleurs

pour devenir le second plus gros marché des smartphones, grâce à une

également observé dans les marchés développés).

hausse de la production locale de smartphones. Et ce n’est que le début, car la pénétration des smartphones est encore inférieure à 30%

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et son économie globale devrait bénéficier d’une forte croissance. © App Annie 2017

Rétrospective 2016 App Annie | Les téléchargements ouvrent la voie au chiffre d’affaires

*Google Play **Smartphone Android

En 2016, on a clairement constaté que la maturation d’un marché

En parallèle, l’utilisation et la monétisation ont bénéficié d’un essor

s’accompagnait d’une stabilisation de la croissance des téléchargements,

incroyable. Le temps total et le chiffre d'affaires ont continué à

comme cela s’est produit aux États-Unis, en Allemagne et au Japon. On

augmenter à un rythme considérable sur ces trois marchés. C’est une

notera tout de même que, malgré un ralentissement de la croissance des

bonne nouvelle pour les apps établies ainsi que celles à venir. Au final,

téléchargements sur ces marchés, chacun a généré d’énormes volumes

c’est une preuve de plus venant appuyer les conclusions de nos

de téléchargements absolus (par exemple, les États-Unis téléchargent

précédentes analyses, comme dans la Rétrospective 2015 : une

plus d’apps sur Google Play que n’importe quel autre pays). En d’autres

importante croissance des téléchargements en amont ouvre la voie à

termes, le taux de nouvelles installations s’est stabilisé à un haut niveau

des gains d'utilisation et de chiffres d’affaires pour le futur.

dans ces marchés développés. 13

© App Annie 2017

Rétrospective 2016 App Annie | La Chine devient n°1 du chiffre d’affaires iOS

3. La Chine devient n°1 du chiffre d’affaires iOS

Notre Rétrospective 2015 indiquait que la Chine avait surpassé les ÉtatsUnis en téléchargements App Store iOS. Nous avions aussi noté une accélération de la croissance du CA, qui plaçait la Chine à portée du Japon et des États-Unis. Cela s’est concrétisé en 2016, lorsque la Chine s’est emparée de la 1ère place du top CA App Store iOS. Avec plus de 2 milliards de dollars de CA éditeur généré au 4è trimestre, la Chine a

enregistré le plus gros trimestre App Store, tous pays confondus. Cette performance spectaculaire confirme qu’Apple a pris la bonne décision en se concentrant sur la Chine (en investissant notamment 1 milliard de dollars dans Didi Chuxing) à l’économie florissante. Un éditeur doit d’être présent sur le marché chinois pour ne pas manquer des opportunités. 14

*Sauf la catégorie Jeux

Comme dans la plupart des autres marchés, la grande majorité du chiffre d’affaires App Store en Chine est généré par les Jeux, notamment la sous-catégorie Jeux de rôle. Fantasy Westward Journey est sans doute le meilleur exemple de jeu de rôle à succès : son éditeur,

NetEase, a amassé plus de 800 millions de dollars de chiffre d’affaires en Chine depuis son lancement en 2015. Cependant, de nombreuses autres catégories bénéficient d’une croissance significative. Après les Jeux, la catégorie Réseaux sociaux a produit les meilleurs gains absolus de chiffre d’affaires en Chine, notamment grâce à l’app de messagerie

QQ de Tencent. © App Annie 2017

Le mobile transforme tous les secteurs

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Rétrospective 2016 App Annie | Le chiffre d’affaires des apps de streaming vidéo continue de grimper

4. Le chiffre d’affaires des apps de streaming vidéo continue de grimper Lorsque nous avions évoqué le streaming vidéo dans notre Rétrospective 2015, la bataille commençait à peine. Aujourd’hui, les principaux services de streaming vidéo sont au coude à coude et leurs chiffres d'affaires explosent. Les trois meilleures apps de streaming sur l’App Store iOS aux États-Unis, en Chine et au Royaume-Uni ont bénéficié d’énormes gains de chiffre d’affaires en 2016. Cette croissance prouve que les consommateurs sont prêts à effectuer des achats intégrés pour des services d’abonnement. Même en ayant le choix de payer un service en dehors de l’app store (par ex. carte de crédit sur un site de streaming), de nombreux utilisateurs préfèrent l’achat intégré plus pratique. En termes d’utilisateurs actifs, YouTube est en tête des apps de streaming vidéo aux États-Unis et au Royaume-Uni (plus d’informations ici sur le streaming vidéo au Royaume-Uni et en Europe). En termes de chiffre d'affaires d’app store, Netflix est en tête dans les deux pays grâce à l’introduction d’abonnements proposés sous forme d’achats intégrés fin 2015. Les apps de streaming du sport sont bien placées aux États-Unis et au Royaume-Uni. Pour en savoir plus, lisez notre analyse 2016 sur le streaming du sport. 16

*Top 3 des apps par chiffre d’affaires App Store iOS

En Chine, Youku a légèrement dépassé iQIYI en termes d’utilisateurs actifs (même si

iQIYI a conservé la 1ère place en chiffre d’affaires App Store). Bien queYouku et iQIYI soient plus ou moins les pendants chinois de YouTube et Netflix, le paysage du streaming vidéo en Chine n’imitera pas forcément celui de l’Occident sur le long terme. Des apps de streaming en direct comme Inke, qui ont gagné du terrain en 2016, peuvent potentiellement transformer l’avenir du streaming vidéo mobile en Chine et dans le reste de l’Asie. Vous pouvez en découvrir plus sur ce sujet dans notre analyse du streaming vidéo en Asie. © App Annie 2017

Rétrospective 2016 App Annie | Le chiffre d’affaires des apps de streaming vidéo continue de grimper

* UAM moyens en 2016, iPhone

* UAM moyens en 2016, iPhone

Aux États-Unis et au Royaume-Uni, YouTube a dominé les autres apps de streaming vidéo en termes d’utilisateurs actifs moyens (UAM), tandis qu’en Chine, la distribution est plus homogène.

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* UAM moyens en 2016, iPhone

© App Annie 2017

Rétrospective 2016 App Annie | Les deux paradigmes du shopping en ligne

5. Les deux paradigmes du shopping mobile Sessions mensuelles moyennes par utilisateur par type d’app* dans le monde, nous soulignions que le shopping sur mobile explosait dans le monde. Le mobile représentait 44% du trafic en ligne des marchands et 31% de leurs ventes en 2016. Internet Retailer prédit que le shopping mobile atteindra 220 milliards de dollars dans le monde en 2016, 53% de plus qu’en 2015. Ce taux continuera à grimper au fur et à mesure que les utilisateurs se familiariseront avec le shopping mobile et

passeront plus de temps dans les apps. Malgré la diversité du secteur du shopping

% de croissance des sessions moyennes 2015 - 2016

Dans notre analyse 2016 sur le shopping mobile

mobile, la plupart des apps peuvent être classées dans une des deux catégories suivantes: bricksand-clicks (comprend les apps conçues par des entreprises à forte présence physique, comme

Walmart et Target) et digital-first (représenté par des apps purement axées sur le web, comme

Amazon et Wish.)

*Top apps par UAM dans la période de temps

Les apps de ces deux catégories ont suivi des tendances d'utilisation plutôt distinctes en 2016. Sur les six pays analysés, les sessions mensuelles par utilisateur étaient plus élevées pour le groupe des top apps de shopping digital-first que pour le groupe des top apps bricks-and-clicks. L’indicateur augmentait également plus vite pour les apps

digital-first. Ce retard d’engagement des apps bricks-and-clicks pourrait se révéler néfaste pour leurs éditeurs dans les années à venir. Les marchands traditionnels doivent continuer à investir dans des stratégies d’apps afin de rester compétitif dans un monde

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de plus en plus axé sur le mobile.

© App Annie 2017

Rétrospective 2016 App Annie | Le shopping de fin d’année passe au mobile

6. Le shopping de fin d’année passe au mobile

*Smartphone Android **iPhone

Encore une fois, la saison du shopping des fêtes de fin d’année, du Black Friday au Cyber Monday, a pulvérisé les précédents records. Principal exploit : le Black Friday 2016 est le premier jour à avoir généré plus de 1 milliard de dollars de ventes en ligne sur mobile aux États-Unis. L’usage des apps de shopping est en phase avec ce record : en 2016, le temps total passé dans les apps de shopping aux États-Unis en novembre a augmenté de plus de 30% d’une année à l’autre, pour atteindre environ 130 millions d’heures*. 19

Tandis que le chiffre d’affaires du Black Friday continue de grimper, les marchands se concentrent sur les journées proches, en tentant de doubler la concurrence grâce aux offres pré-Black Friday et du Cyber Monday. On le constate dans nos données Marketing Intelligence, qui indiquent une hausse des activités marketing des apps de shopping avant et après la semaine du Black Friday. © App Annie 2017

Rétrospective 2016 App Annie | Le shopping de fin d’année passe au mobile

Changement de nom *iPhone

L’app store optimization est également vital pour les campagnes de shopping des fêtes de fin d’année (guère étonnant lorsqu’on sait que 65% des téléchargements d’App Store iOS aux États-Unis proviennent

des recherches). De nombreuses apps ont ajouté des termes comme “Black Friday” dans leur nom pour maximiser le trafic des recherches.

Retale a carrément décidé de changer son nom le 15 novembre en Black Friday 2016 : Ads, Shopping Deals & Coupons, supprimant totalement le terme Retale. Cela s’est révélé payant, car l’app est passée au 3e rang des recherches sur le terme “Black Friday” au bout

*iPhone

Nous pensons que les dépenses et l’utilisation d’apps de shopping sont amenées à augmenter. Dans des pays comme la Chine, l’Inde et la Corée du Sud, le nombre moyen d’apps de shopping installées sur les iPhones augmente régulièrement. La question de la croissance des évènements de shopping majeurs en dehors des États-Unis reste entière. Vu l’exemple du Singles Day en Chine, on peut s’attendre à voir ce phénomène se développer partout dans le monde.

de quelques jours. 20

© App Annie 2017

Rétrospective 2016 App Annie | Les apps de réseaux sociaux, des opportunités pour le marketing

7. Les apps de réseaux sociaux, des opportunités pour le marketing Les principales apps de réseaux sociaux se sont constituées ces dernières années de larges bases utilisateurs dans le monde. Cependant, il n’est pas toujours évident de traduire ces bases en chiffre d’affaires et l’année 2016 a vu naître de nouvelles tentatives. Tout d’abord, l’apparition de fonctionnalités favorables au marketing dans les principales apps de réseaux sociaux :

Instagram a lancé Instagram Stories en août, ainsi qu’une gamme d’outils analytiques et publicitaires faciles à utiliser. Le graphique de droite indique que Facebook croit énormément au potentiel de monétisation d’Instagram : de septembre à décembre 2016, le taux d’impressions d’Instagram sur iPhone pour le réseau publicitaire de Facebook a augmenté de plus de 50%. 21

Snapchat, la source d’inspiration d’Instagram Stories, a totalement remanié sa fonctionnalité Discover en intégrant encore plus les contenus Discover des éditeurs dans Snapchat Stories. Cela a

certainement augmenté le facteur de découverte et la portée de ces contenus.

Pinterest a fait des efforts pour promouvoir la monétisation en apportant des améliorations majeures au ciblage de messages, un peu comme les

fonctionnalités Custom Audiences de Facebook. Autre point d’intérêt pour les spécialistes marketing, la vidéo continue de prendre de

*iPhone

l’ampleur dans les apps sociales. Instagram a augmenté la durée maximale des vidéos à 60 secondes, Facebook a lancé Facebook Live et Twitter a implémenté du streaming vidéo en direct. Le marketing vidéo via les apps sociales porte ses fruits et les responsables marketing doivent en profiter.

© App Annie 2017

Rétrospective 2016 App Annie | La banque de détail : innover sous peine d’être distancé

8. La banque de détail : innover sous peine d’être distancé Comme pour le shopping, les apps mobiles transforment le secteur bancaire et les acteurs traditionnels sont forcés de s’adapter face à la montée en puissance de nouveaux entrants centrés sur le web ou les apps. Des apps comme PayPal, Credit

Karma et Venmo menacent de dissocier le package de services que propose habituellement le secteur bancaire traditionnel.

Cette tension était un des thèmes principaux de notre analyse des apps bancaires aux États-Unis en 2016. Évidemment, les banques traditionnelles ont l’avantage de bénéficier d’une forte base clients. Au 4e semestre 2016, les UAM des quatre principales apps bancaires dépassaient celle des meilleures apps de la fintech. Toutefois, ce paysage est amené à évoluer. Les UAM de Venmo aux États-Unis ont doublé entre décembre 2015 et décembre 2016, et les meilleures apps de fintech sont généralement mieux notées par les utilisateurs que celles des banques de détail. Ces dernières ont notamment répondu à cette menace avec Zelle, un concurrent direct de

*UAM combinés sur smartphone Android et iPhone

Venmo. La bataille entre ces deux apps reflètera certainement la lutte entre les apps bancaires et celles de la fintech aux ÉtatsUnis en 2017. 22

© App Annie 2017

Rétrospective 2016 App Annie | La banque de détail : innover sous peine d’être distancé

*Meilleures apps sur smartphone Android par UAM

Comme indiqué dans notre analyse 2016 de la banque de détail en Europe, la banque mobile est en plein essor en Europe. Le nombre total de sessions pour les meilleures apps bancaires continue de grimper en France, au Royaume-Uni et en Allemagne. Tout comme aux États-Unis, une grosse partie de l’utilisation est alimentée par les “millennials”, tandis que les générations plus âgées n’ont pas encore le même niveau d’adoption. Les banques de détail devront prendre en compte ces différences d’âge dans leur stratégie d’acquisition utilisateurs. Les utilisateurs âgés font confiance aux banques traditionnelles, mais peut-on transformer cela en utilisation d’app ? 23

La hausse du nombre total de sessions est due à la fois à l’augmentation des bases utilisateurs ainsi qu’à celle des sessions par utilisateur. L’Allemagne, marché traditionnellement frileux à l’adoption de technologies bancaires numériques, a bénéficié d’une hausse

particulièrement forte des sessions par utilisateur. Comme aux ÉtatsUnis, les banques de détail en Europe doivent continuer à augmenter l’engagement d’utilisateur pour contrer les innovations de la fintech, qui ont récemment bénéficié d’une législation favorable de l’Union européenne et du Royaume-Uni. © App Annie 2017

L’évolution du gaming

24

Rétrospective 2016 App Annie | Pokémon GO champion du monde

9. Pokémon GO champion du monde Jours pour atteindre les 800 millions de dollars de dépenses consommateurs dans le monde*

Pokémon GO restera l’app la plus mémorable de 2016. En attirant des millions de non-joueurs, son succès dépasse même celui des jeux-vidéos traditionnels les plus populaires. Cette réussite est due à une licence appréciée, des mécanismes simples, un

Pokémon GO 5 juillet 2016

gameplay basé sur la réalité augmentée et, par-dessus tout, la nature sociale du jeu.

Candy Crush Saga 14 novembre 2012

Plus de 2,3 plus vite

Plus de 3.5 plus vite

Plus de 4.5 fois plus vite

+ de 250 jours

Malgré les inquiétudes des éditeurs, nous avons constaté que ce succès n’avait pas impacté le chiffre d'affaires ou l’utilisation des autres jeux. Comme le jeu a attiré beaucoup de non joueurs et

Puzzle & Dragons 20 février 2012

+ de 400 jours

qu’il était pratiqué lors de périodes généralement non consacrées au mobile, il n’a pas prospéré aux dépens d’autres titres.

Clash of Clans 14 juin 2012

+ de 500 jours

Le jeu a connu un essor incroyable, atteignant 800 millions de dollars d’achats intégrés en 110 jours (fin 2016, ce chiffre avait dépassé les 950 millions). Ce fut bien plus rapide que certains des jeux mobiles les plus populaires. Pour mettre ce succès en perspective, les chiffre d’affaires généré en 2016 a dépassé les

Jours minimum avant le lancement** *App Store iOS et Google Play combinés **Basé sur la première date de sortie sur l’une des stores

recettes au box-office mondial de Batman v Superman : L’Aube

de la justice. La monétisation de Pokémon GO en 2016 prouve la viabilité d’idées novatrices dans le jeu mobile.

25

© App Annie 2017

Rétrospective 2016 App Annie | Pokémon GO champion du monde

Démarrage de l’événement Halloween

L’engagement d’utilisateur de Pokémon GO fut aussi impressionnant

Le succès de Pokémon GO a permis de familiariser les consommateurs

que son chiffre d’affaires. Notre Index marché du 3e trimestre 2016

avec le concept de réalité augmentée (RA), bien plus que tout autre

soulignait que le temps passé sur Pokémon GO était pratiquement aussi

logiciel (ou matériel, d’ailleurs). L’intérêt pour le secteur des apps, c’est

élevé que celui des 19 autres meilleurs jeux cumulés. L’app a réussi à

que cette familiarisation n’a pas eu lieu entre les murs d’un salon avec un

développer encore plus son utilisation en ranimant l’engagement des

appareil dédié, mais dans le monde réel avec des téléphones mobiles.

utilisateurs grâce à son événement spécial Halloween dans le jeu. Lors

Tout semble indiquer que l’avenir de la RA passera par les apps mobiles.

du second jour, la durée totale passée était plus de deux fois supérieure

Pour en apprendre plus sur le futur de la RA, vous pouvez consulter nos

au jour d’avant lancement de l’événement. Un tel succès pour un

prédictions 2017 sur l’app économie.

événement dans le jeu prouve que la vie des jeux mobiles peut (et doit) être rallongée régulièrement avec du nouveau contenu. 26

© App Annie 2017

Rétrospective 2016 App Annie | La monétisation des meilleurs jeux en plein essor

10. La monétisation des meilleurs jeux en plein essor Notre analyse Identifiez les meilleurs marchés cibles pour vos jeux

mobiles parue au mois d’août, s’intéressait à l’indicateur le plus important pour les jeux mobiles : le chiffre d’affaires moyen par utilisateur (ARPU). Nous avons démontré que l’ARPU a augmenté de manière significative dans certains des principaux marchés du jeu du monde. Le Japon sortait clairement du lot des pays étudiés. En moyenne, les titres figurant au top 30 jeux Japon ont monétisé deux fois plus efficacement que le top 30 États-Unis. La sous-catégorie Jeux de rôle (RPG) en est principalement responsable, en réalisant environ deux tiers du chiffre d’affaires du top 30 japonais. Même si le Japon conserve son avance en termes d’ARPU, la Chine s’est démarquée au niveau de la croissance, avec une quasi multiplication par 10 depuis 2014. Comme pour le Japon, ce sont les RPG qui alimentent cette croissance, et plus particulièrement les jeux de rôle massivement multi-joueurs en ligne (MMORPG). À noter, le succès de monétisation de NetEase, avec deux jeux (Westward

Journey Online et Fantasy Westward Journey) présents dans le top cinq par ARPU du top 30 jeux en Chine par chiffre d’affaires. 27

© App Annie 2017

Top apps et entreprises

28

Rétrospective 2016 App Annie | Top apps et entreprises

Par utilisateurs actifs mensuels dans le monde Top apps 2016 : utilisateurs actifs mensuels iPhone dans le monde Rang

App

Entreprise

1

Facebook

Facebook

2

Facebook Messenger

Facebook

3

YouTube

Google

4

Google Maps

Google

5

6

WhatsApp Messenger

Facebook

Instagram

Facebook

7

Snapchat

Snap

8

Twitter

Twitter

9

10

Gmail

Google

Google

Google

Top apps 2016 : utilisateurs actifs mensuels Android dans le monde Rang

App

Entreprise

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Twitter

6

App

Entreprise

1

Pokémon GO

Niantic

2

Candy Crush Saga

Activision Blizzard

3

Clash of Clans

Supercell

4

Candy Crush Soda Saga

Activision Blizzard

Twitter

5

Clash Royale

Supercell

Clean Master

Cheetah Mobile

6

Words With Friends

Zynga

7

Skype

Microsoft

7

Color Switch

8

MX Player

J2 Interactive

8

9

Dropbox

Dropbox

9

10

LINE

LINE

Top jeux 2016 : utilisateurs actifs mensuels Android dans le monde

Top jeux 2016 : utilisateurs actifs mensuels iPhone dans le monde Rang

10

Rang

App

Entreprise

1

Pokémon GO

Niantic

2

Candy Crush Saga

Activision Blizzard

3

Subway Surfers

Kiloo

4

Clash of Clans

Supercell

5

Candy Crush Soda Saga

Activision Blizzard

6

Clash Royale

Supercell

Fortafy Games

7

Piano Tiles 2

Cheetah Mobile

Subway Surfers

Kiloo

8

8 Ball Pool

Miniclip

Piano Tiles 2

Cheetah Mobile

9

Candy Crush Jelly Saga

Activision Blizzard

1010!

GramGames My Talking Tom

Outfit7

10

29

Les tableaux d'utilisation n'agrègent pas les différentes versions des apps. Par exemple, Fruit Ninja et Fruit Ninja Free seraient classées séparément. Le classement mondial exclut la Chine. Les apps sont classées par utilisateurs actifs mensuels moyens sur 2016. Les apps pré-installées (comme YouTube sur smartphone Android et Safari sur iPhone) sont exclues.

© App Annie 2017

Rétrospective 2016 App Annie | Top apps et entreprises

Par téléchargements dans le monde Top apps 2016 : téléchargements combinés iOS et Google Play dans le monde Rang

Top jeux 2016 : téléchargements combinés iOS et Google Play dans le monde

App

Entreprise

Rang

1

Facebook

Facebook

2

WhatsApp Messenger

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Snapchat

Snap

6

UC Browser

UCWeb

7

imo

imo.im

8

Clean Master

Cheetah Mobile

9

SHAREit

SHAREit

App

Entreprise

1

Pokémon GO

Niantic

2

Piano Tiles 2

Cheetah Mobile

3

Subway Surfers

Kiloo

4

slither.io

Lowtech Studios

5

Clash Royale

Supercell

6

My Talking Tom

Outfit7

7

8

9 10

YouTube

Rang

Entreprise

Siège

1

Facebook

États-Unis

2

Google

3

Candy Crush Saga

Activision Blizzard

Clash of Clans

Supercell

Traffic Rider

Soner Kara

Top entreprises 2016 : téléchargements combinés de jeux iOS et Google Play dans le monde Entreprise

Siège

1

Electronic Arts

États-Unis

États-Unis

2

Doodle Mobile

Chine

Apple

États-Unis

3

Outfit7

Chypre

4

Cheetah Mobile

Chine

4

Activision Blizzard

États-Unis

5

Tencent

Chine

5

Cheetah Mobile

Chine

6

Microsoft

États-Unis 6

Miniclip

Suisse

7

Alibaba Group

Chine 7

Vivendi

France

8

Baidu

Chine 8

Supercell

Finlande

9

Niantic

États-Unis

Rovio

Finlande

Fortafy Games

9

Google

10

Sungy Mobile

Chine

Snap

États-Unis

Rang

10 10

30

Color Switch

Top entreprises 2016 : téléchargements combinés d’apps iOS et Google Play dans le monde

Les classements des meilleurs apps et jeux exclut les apps pré-installées ainsi que les apps publiées par les détenteurs de plateforme et téléchargées sur les appareils utilisant leur OS (comme Google Translate sur smartphone Android et GarageBand sur iPhone). Pour des explications plus détaillées, consultez la méthodologie de l'analyse.

© App Annie 2017

Rétrospective 2016 App Annie | Top apps et entreprises

Par chiffre d’affaires dans le monde Top apps 2016 : CA combinés iOS et Google Play dans le monde Rang

App

Entreprise

1

Spotify

Spotify

2

Line

3

Netflix

Top jeux 2016 : CA combinés iOS et Google Play dans le monde Rang

App

Entreprise

1

Monster Strike

Mixi

LINE

2

Clash of Clans

Supercell

Netflix

3

Pokémon GO

Niantic

Rang

Siège

Rang

1

LINE

Japon

2

InterActiveCorp (IAC)

États-Unis

3

Spotify

Suède

4

Netflix

États-Unis

Tinder

InterActive Corp (IAC)

4

Game of War - Fire Age

MZ

5

HBO NOW

HBO

5

Clash Royale

Supercell

5

Tencent

Chine

6

Pandora Radio

Pandora

6

Mobile Strike

MZ

6

Time Warner

États-Unis

7

iQIYI

Baidu

7

Puzzle & Dragons

GungHo Online

7

Pandora

États-Unis

8

LINE Manga

LINE

8

Baidu

Chine

8

Fantasy Westward Journey

NetEase 9

Smule

États-Unis

Candy Crush Saga

Activision Blizzard

10

Sing! Karaoke

Hulu

Smule

Hulu

9

10

Fate/Grand Order

Top entreprises 2016 : CA combinés jeux iOS et Google Play dans le monde

Entreprise

4

9

31

Top entreprises 2016 : CA combinés d’apps iOS et Google Play dans le monde

10

Hulu

Entreprise

Siège

1

Tencent

Chine

2

Supercell

Finlande

3

NetEase

Chine

4

MZ

États-Unis

5

Activision Blizzard

États-Unis

6

Mixi

Japon

7

BANDAI NAMCO

Japon

8

Niantic

États-Unis

9

LINE

Japon

Netmarble

Corée du Sud

États-Unis 10

Sony

Les classements des meilleurs apps et jeux exclut les apps pré-installées ainsi que les apps publiées par les détenteurs de plateforme et téléchargées sur les appareils utilisant leur OS (comme Google Translate sur smartphone Android et GarageBand sur iPhone). Pour des explications plus détaillées, consultez la méthodologie de l'analyse.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Australia by Monthly Active Users Top Apps of 2016: Australia Android Phone Monthly Active Users

Top Apps of 2016: Australia iPhone Monthly Active Users Rank

App

Company

1

Facebook Messenger

Facebook

2

Facebook

Facebook

3

Instagram

Facebook

4

YouTube

Google

5

Snapchat

Snap

6

WhatsApp Messenger

7

App

Company

1

Facebook

Facebook

2

Facebook Messenger

Facebook

3

WhatsApp Messenger

Facebook

4

Instagram

Facebook

5

eBay

eBay

Facebook

6

Dropbox

Dropbox

Google Maps

Google

7

CommBank

Commonwealth Bank of Australia

8

CommBank

Commonwealth Bank of Australia

8

Snapchat

Snap

9

eBay

eBay

9

Google Photos

Google

Spotify

Spotify

10

32

Rank

Top Games of 2016: Australia iPhone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

Activision Blizzard

3

Color Switch

Fortafy Games

4

Clash of Clans

Supercell

5

Candy Crush Soda Saga

6

Top Games of 2016: Australia Android Phone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

Activision Blizzard

3

Candy Crush Soda Saga

Activision Blizzard

4

Clash of Clans

Supercell

Activision Blizzard

5

MobilityWare Solitaire

MobilityWare

Words With Friends

Zynga

6

Words With Friends

Zynga

7

Clash Royale

Supercell

7

Clash Royale

Supercell

8

Monopoly at Macca’s

McDonald’s

8

Color Switch

Fortafy Games

9

Subway Surfers

Kiloo

9

Candy Crush Jelly Saga

Activision Blizzard

Lowtech Monopoly at 10 Studios Macca's Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. 10

Skype

Microsoft

10

slither.io

McDonald’s

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Australia by Downloads Top Apps of 2016: Australia Combined iOS and Google Play Downloads Rank

App

Company

1

Facebook Messenger

Facebook

2

Facebook

Facebook

3

Snapchat

Snap

4

Apple iMovie

Apple

5

6

iTunes U

Instagram

Apple

Facebook

7

Uber

Uber

8

Pages

Apple

9

Spotify

Top Games of 2016: Australia Combined iOS and Google Play Downloads Rank

App

Company

1

Pokémon GO

Niantic

2

Color Switch

3

4

5

6

10

Apple Numbers

Headquarters

1

Facebook

United States

Fortafy Games

2

Google

United States

slither.io

Lowtech Studios

3

Apple

United States

Monopoly at Macca's

4

Microsoft

United States

McDonald’s 5

Snap

United States

6

Uber

United States

7

InterActive Corp (IAC)

United States

Clash Royale

Super Mario Run

Nintendo

Kiloo

8

Candy Crush Jelly Saga

Activision Blizzard

Stack

Ubisoft

Spotify

Apple

Rank

Supercell

Subway Surfers

8

eBay

United States

9

Telstra

Australia

10

Australian Broadcasting Corporation

Top Companies of 2016: Australia Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Electronic Arts

United States

2

Activision Blizzard

United States

3

Ubisoft

France

4

Tencent

China

5

Ketchapp Studio

France

6

Zynga

United States

7

Niantic

United States

8

Supercell

Finland

9

Fortafy Games

Australia

Australia 10 Rovio Activision Candy Crush Saga Blizzard Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. 10

33

Company

7

9

Top Companies of 2016: Australia Combined iOS and Google Play Apps Downloads

Finland

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Australia by Revenue Top Apps of 2016: Australia Combined iOS and Google Play Revenue Rank

Top Games of 2016: Australia Combined iOS and Google Play Revenue

App

Company

Rank

App

Company

1

Tinder

InterActive Corp (IAC)

1

Heart of Vegas

Aristocrat

2

Spotify

Spotify

2

Pokémon GO

Niantic

3

Netflix

Netflix

4

Zoosk

Zoosk

4

Game of War - Fire Age

MZ

5

AFL Live Official App

Telstra

5

Clash of Clans

Supercell

6

Sweat with Kayla

Kayla Itsines

6

Mobile Strike

MZ

InterActive Corp (IAC)

7

Candy Crush Saga

7

POF Online Dating

Activision Blizzard

8

Official NRL App

Telstra

3

8

9 9

Skype

10

Sing! Karaoke

Clash Royale

Caesars Entertainment

Rank

Company

Headquarters

1

InterActiveCorp (IAC)

United States

2

Spotify

Sweden

3

Telstra

Australia

4

Netflix

United States

5

Zoosk

United States

6

Microsoft

United States

7

Smule

United States

8

Kayla Itsines

Australia

9

Fairfax Media

Australia

Supercell

Slots - House of Fun

Caesars Entertainment

FaFaFa

IGS

Microsoft 10

34

Slotomania

Top Companies of 2016: Australia Combined iOS and Google Play Apps Revenue

10

News Corp

Top Companies of 2016: Australia Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

Aristocrat

Australia

2

Caesars Entertainment

United States

3

Supercell

Finland

4

Activision Blizzard

United States

5

MZ

United States

6

Niantic

United States

7

Electronic Arts

United States

8

Netmarble

South Korea

9

Zynga

United States

Churchill Downs

United States

United States 10

Smule Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Brazil by Monthly Active Users Top Apps of 2016: Brazil iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

YouTube

Google

6

Snapchat

Snap

7

Spotify

Spotify

8

Waze

Google

9

10

35

Uber

Google Maps

Uber Technologies

Google

Top Apps of 2016: Brazil Android Phone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Google Photos

6

7

8

Top Games of 2016: Brazil iPhone Monthly Active Users

App

Company

1

Pokémon GO

Niantic

Activision Blizzard

2

Candy Crush Saga

Activision Blizzard

Clash of Clans

Supercell

3

Clash of Clans

Supercell

4

Clash Royale

Supercell

4

Cartola FC Oficial

Grupo Globo

Google

5

Candy Crush Soda Saga

Activision Blizzard

5

Candy Crush Soda Saga

Activision Blizzard

Waze

Google

6

Subway Surfers

Kiloo

6

Clash Royale

Supercell

Spotify

Spotify 7

slither.io

Lowtech Studios

7

Farm Heroes Saga

Activision Blizzard

8

Piano Tiles 2

Cheetah Mobile

8

Subway Surfers

Kiloo

9

Color Switch

Fortafy Games

9

Piano Tiles 2

Cheetah Mobile

10

Trivia Crack

Etermax

slither.io

Lowtech Studios

Netflix

Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

3

Top Games of 2016: Brazil Android Phone Monthly Active Users Rank

Netflix

9

Snapchat

Snap

10

Dropbox

Dropbox 10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Brazil by Downloads Top Apps of 2016: Brazil Combined iOS and Google Play Downloads

Rank

1

Facebook

United States

Lowtech Studios

2

Google

United States

Pou

Zakeh

3

Cheetah Mobile

China

4

Subway Surfers

Kiloo

4

Studio Sol

Brazil

5

Piano Tiles 2

Cheetah Mobile

5

Microsoft

6

Traffic Rider

Soner Kara

6

Snap

Antivirus Booster & Cleaner

PSafe

7

My Talking Tom

Outfit7

4shared

New IT Solutions

8

My Talking Angela

Outfit7

8 Ball Pool

Tencent

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Palco MP3

Studio Sol

6

Snapchat

7

8

10

36

Headquarters

Company

Photo Editor Collage Maker

Lyrebird Studio

Rank

App

Company

1

Pokémon GO

Niantic

2

slither.io

3

9

Top Companies of 2016: Brazil Combined iOS and Google Play Games Downloads

Top Companies of 2016: Brazil Combined iOS and Google Play Apps Downloads Company

App

9

Top Games of 2016: Brazil Combined iOS and Google Play Downloads

Rank

Rank

Company

Headquarters

1

Doodle Mobile

China

2

Electronic Arts

United States

3

Niantic

United States

4

Outfit7

Cyprus

United States

5

Activision Blizzard

United States

Snap

United States

6

Vivendi

France

7

Lyrebird Studio

United States

7

Tencent

China

8

Kika Tech

China

8

Rovio

Finland

9

PSafe

Brazil

9

Supercell

Finland

10

Baidu

China

10

Lowtech Studios

United States

Zombie 10 MobiGame Uber Tsunami Technologies Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. Uber

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Brazil by Revenue Top Apps of 2016: Brazil Combined iOS and Google Play Revenue Rank

App

Company

1

Clash Royale

Supercell

Netflix

2

Clash of Clans

Supercell

Naspers

3

Pokémon GO

Niantic

App

Company

1

Spotify

Spotify

2

Netflix

3

PlayKids

4

5

6

7

Tinder

Deezer

Sing! Karaoke

happn

InterActiveCorp (IAC)

Deezer

4

Activision Blizzard

5

Clash of Kings

Elex Technology

6

Game of War - Fire Age

MZ

7

Summoners War

GAMEVIL

Badoo

9

Whitebook

PEBmed

Facetune

Lightricks

8

9

10

37

Candy Crush Saga

Happn

Badoo

10

Rank

Smule

8

Top Companies of 2016: Brazil Combined iOS and Google Play Apps Revenue

Top Games of 2016: Brazil Combined iOS and Google Play Revenue

Marvel Contest of Champions

Kabam

Candy Crush Soda Saga

Activision Blizzard

Hearthstone: Heroes of Warcraft

Activision Blizzard

Rank

Company

Headquarters

1

Spotify

Sweden

2

Netflix

3

Top Companies of 2016: Brazil Combined iOS and Google Play Games Revenue Company

Headquarters

1

Supercell

Finland

United States

2

Activision Blizzard

United States

InterActiveCorp (IAC)

United States

3

Niantic

United States

4

Naspers

South Africa

4

Elex Technology

China

5

Smule

United States

5

Electronic Arts

United States

6

Deezer

France

6

MZ

United States

7

Happn

France

7

GAMEVIL

South Korea

8

Microsoft

United States 8

Netmarble

South Korea

9

Badoo

United Kingdom 9

Kabam

United States

10

Tencent

China

10

PEBmed

Rank

Brazil

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

China by Monthly Active Users Top Apps of 2016: China iPhone Monthly Active Users Rank

App

Company

1

WeChat

Tencent

2

QQ

3

Top Games of 2016: China iPhone Monthly Active Users Rank

App

Company

1

Anipop

Happy Elements

Tencent

2

Landlord Poker

Tencent

Taobao

Alibaba Group

3

Honour of Kings

Tencent

4

Alipay

Alibaba Small & Micro Financial Services

4

Craz3 Match

Tencent

5

Clash of Clans

Supercell

5

Sina Weibo

Sina 6

Clash Royale

Supercell

6

Baidu Map

Baidu 7

Jelly Blast

MicroFunPlus

7

Meituan

Meituan Dianping 8

Snake Battle

Weipai

8

Didi Chuxing

XiaoJu 9

Township

Playrix

9

QQ Music

Tencent Carrot Fantasy 3

Tencent

10

Dianping

Meituan Dianping

10

38

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

China by Downloads Top Apps of 2016: China iOS Downloads

App

Company

1

Hero Moba

Tencent

Baidu

2

Snake Battle

Taobao

Alibaba Group

3

4

WeChat

Tencent

5

Youku

Alibaba Group

Rank

App

Company

1

QQ

Tencent

2

iQIYI

3

6

7

8

9

10

39

Top Games of 2016: China iOS Downloads

Alipay

Tencent Video

Meituan

iTunes U

WiFi Master Key

Alibaba Small & Micro Financial Services

Tencent

Meituan Dianping

Apple

Rank

Top Companies of 2016: China iOS Apps Downloads

Company

Headquarters

1

Tencent

China

Weipai

2

Baidu

Battle of Balls

Giant Interactive Group

3

4

Anipop

Happy Elements

5

Landlord Poker

Tencent

6

7

8

9

CrossFire

Piano Tiles 2

Jelly Blast

Clash Royale

Rank

Top Companies of 2016: China iOS Games Downloads

Company

Headquarters

1

Tencent

China

China

2

NetEase

China

Alibaba Group

China

3

Electronic Arts

United States

4

Apple

United States

4

Giant Interactive Group

China

5

Meitu

China 5 China

Happy Elements

China

6

Meituan Dianping

6

Weipai

China

7

NetEase

China 7

Vivendi

France

8

BabyBus

China 8

Outfit7

Cyprus

9

Ping An

China 9

Supercell

Finland

Tencent

Cheetah Mobile

MicroFunPlus

Supercell China Mobile Communications

Rank

10 China 10 Cheetah Mobile Carrot Fantasy Tencent 3 Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. Shanghai Lantern Network

10

China

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

China by Revenue Top Apps of 2016: China iOS Revenue

Rank

App

Company

1

iQIYI

Baidu

2

Inke

MeeLive

3

Tencent Video

Tencent

4

Momo Technology

6

Kwai

OneSmile

7

Youku

Alibaba Group

8

QQ Reader

Tencent

9

iQiyi PPS

Baidu

Baidu Cloud

Baidu

10

Rank

App

Company

1

Fantasy Westward Journey

NetEase

2

Hero Moba

Tencent

3

Westward Journey Online

NetEase

4

Onmyoji

NetEase

5

Ghost

6

Top Companies of 2016: China iOS Apps Revenue Company

Headquarters

1

Tencent

China

2

Baidu

China

3

MeeLive

China

4

Momo Technology

China

NetEase

5

Alibaba Group

China

Naruto Mobile

Tencent

6

OneSmile

China

7

JX online

Tencent

7

YY Inc

China

8

AskTao

G-bits

8

Mijinghefeng

China

9

CrossFire

Tencent

9

Ximalaya

10

Zhengtu

Tencent

10

ZHANGYUE

Tencent

Momo

5

40

QQ

Top Games of 2016: China iOS Revenue

Rank

Top Companies of 2016: China iOS Games Revenue Rank

Company

Headquarters

1

Tencent

China

2

NetEase

China

3

Perfect World

China

4

Snail Games

China

5

Supercell

Finland

6

G-bits

China

7

iDreamSky

China

8

LineKong

China

China

9

Happy Elements

China

China

10

37games

China

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

France by Monthly Active Users Top Apps of 2016: France iPhone Monthly Active Users Rank

41

App

Company

1

Facebook Messenger

Facebook

2

Facebook

3

Top Apps of 2016: France Android Phone Monthly Active Users Rank

App

Company

1

Facebook

Facebook

Facebook

2

Facebook Messenger

Facebook

WhatsApp Messenger

Facebook

3

WhatsApp Messenger

Facebook

4

YouTube

Google

4

Waze

Google

5

Snapchat

Snap

5

Snapchat

Snap

6

Instagram

Facebook

6

Instagram

Facebook

7

Waze

Google

7

Skype

Microsoft

8

Google Maps

Google

8

Google Photos

Google

9

Shazam

Shazam Entertainment

9

Dropbox

Dropbox

10

Twitter

Twitter

10

Shazam

Shazam Entertainment

Top Games of 2016: France iPhone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

3

Top Games of 2016: France Android Phone Monthly Active Users App

Company

1

Candy Crush Saga

Activision Blizzard

Activision Blizzard

2

Pokémon GO

Niantic

Clash Royale

Supercell

3

Candy Crush Soda Saga

Activision Blizzard

4

Clash of Clans

Supercell

4

Clash of Clans

Supercell

5

Candy Crush Soda Saga

Activision Blizzard

5

Clash Royale

Supercell

6

Piano Tiles 2

Cheetah Mobile

6

Candy Crush Jelly Saga

Activision Blizzard

7

Subway Surfers

Kiloo

7

Piano Tiles 2

Cheetah Mobile

8

Candy Crush Jelly Saga

Activision Blizzard

8

Farm Heroes Saga

Activision Blizzard

9

2048

Ubisoft

9

Boom Beach

Supercell

Color Switch

Fortafy Games

Subway Surfers

Kiloo

10

Rank

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

France by Downloads Top Apps of 2016: France Combined iOS and Google Play Downloads

Rank

App

Company

1

Facebook Messenger

Facebook

2

Snapchat

Snap

3

Facebook

Facebook

4

WhatsApp Messenger

Facebook

Top Games of 2016: France Combined iOS and Google Play Downloads Rank

App

Company

1

Clash Royale

Supercell

2

Pokémon GO

Niantic

3

Piano Tiles 2

Cheetah Mobile

4

slither.io

Lowtech Studios

5 5

Instagram

Facebook

6

Skype

Microsoft

7

8

9

10

42

Waze

Deezer

Bitmoji

Leboncoin

Google

Deezer

Snap

Schibsted

6

7

8

9

10

Candy Crush Jelly Saga

Subway Surfers

Color Switch

Top Companies of 2016: France Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Facebook

United States

2

Google

United States

3

Microsoft

United States

4

Snap

United States

5

Apple

United States

6

Orange SA

France

7

InterActiveCorp (IAC)

United States

8

Twitter

United States

9

SFR

France

Cheetah Mobile

China

Activision Blizzard

Kiloo

Fortafy Games

Candy Crush Saga

Activision Blizzard

Clash of Clans

Supercell

Traffic Rider

Soner Kara

10

Top Companies of 2016: France Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Electronic Arts

United States

2

Activision Blizzard

United States

3

Supercell

Finland

4

Ketchapp Studio

France

5

Tencent

China

6

Ubisoft

France

7

Cheetah Mobile

China

8

Vivendi

France

9

Outfit7

Cyprus

Doodle Mobile

China

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

France by Revenue Top Apps of 2016: France Combined iOS and Google Play Revenue Rank

App

Company

1

AdoptAGuy

GEB AdoptAGuy

2

Deezer

Deezer

3

4

5

6

Badoo

Netflix

Tinder

Spotify

Badoo

Netflix

InterActiveCorp (IAC)

Spotify

Top Games of 2016: France Combined iOS and Google Play Revenue Rank

App

Company

1

Clash Royale

Supercell

2

Clash of Clans

Supercell

3

4

5

6

Candy Crush Saga

Summoners War

Rank

Company

Headquarters

1

GEB AdoptAGuy

France

2

Deezer

France

3

InterActiveCorp (IAC)

United States

4

Badoo

United Kingdom

5

Netflix

United States

6

Spotify

Sweden

7

LOVOO

Germany

Niantic

Activision Blizzard

GAMEVIL

Candy Crush Soda Saga

Activision Blizzard

7

Meetic

InterActiveCorp (IAC)

7

Boom Beach

Supercell

8

LOVOO

LOVOO

8

Game of War - Fire Age

MZ

8

Coyote System

France

9

iCoyote

Coyote System

9

Dragon Ball Z Dokkan Battle

BANDAI NAMCO

9

Babbel

Germany

10

Smule

United States

Marvel Contest of Champions

Kabam

10

Sing! Karaoke

Smule 10

43

Pokémon GO

Top Companies of 2016: France Combined iOS and Google Play Apps Revenue

Top Companies of 2016: France Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

Supercell

Finland

2

Activision Blizzard

United States

3

Electronic Arts

United States

4

GAMEVIL

South Korea

5

Niantic

United States

6

MZ

United States

7

IGG

China

8

BANDAI NAMCO

Japan

9

Elex Technology

China

Kabam

United States

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Germany by Monthly Active Users Top Apps of 2016: Germany Android Phone Monthly Active Users

Top Apps of 2016: Germany iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

YouTube

Google

5

Instagram

Facebook

6

Amazon

Amazon

7

Google Maps

Google

8

Snapchat

Snap

9

eBay

eBay

10

44

eBay Kleinanzeigen

eBay

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

eBay

eBay

5

Dropbox

Dropbox

6

Instagram

Facebook

7

wetter.com

Wetter.com

8

9

10

eBay Kleinanzeigen

Amazon

Google Photos

Top Games of 2016: Germany iPhone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

QuizClash

3

Top Games of 2016: Germany Android Phone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

FEO Media

2

Candy Crush Saga

Activision Blizzard

Candy Crush Saga

Activision Blizzard

3

QuizClash

FEO Media

4

Clash of Clans

Supercell

4

Clash of Clans

Supercell 5

Clash Royale

Supercell

Candy Crush Soda Saga

Activision Blizzard

5

6

QuizClash

FEO Media

6

Piano Tiles 2

Cheetah Mobile 7

Clash Royale

Supercell

7

Candy Crush Soda Saga

Activision Blizzard

8

4 Pics 1 Word

LOTUM

8

Subway Surfers

Kiloo

9

Piano Tiles 2

Cheetah Mobile

9

4 Pics 1 Word

LOTUM

10

Farm Heroes Saga

Activision Blizzard

Super Mario Run

Nintendo

eBay

Amazon

Google

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Germany by Downloads Top Apps of 2016: Germany Combined iOS and Google Play Downloads Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook Messenger

Facebook

3

Facebook

Facebook

4

Snapchat

Snap

Top Games of 2016: Germany Combined iOS and Google Play Downloads Rank

App

Company

1

Clash Royale

Supercell

2

Pokémon GO

Niantic

3

Piano Tiles 2

Cheetah Mobile

4

slither.io

Lowtech Studios

5 5

Instagram

eBay Kleinanzeigen

eBay

8

Skype

Microsoft

9

Spotify

Spotify

Shpock

Company

Headquarters

1

Facebook

United States

2

Google

United States

3

Apple

United States

4

Microsoft

United States

5

Amazon

United States

6

eBay

United States

Subway Surfers

7

Snap

United States

8

Cheetah Mobile

China

9

InterActiveCorp (IAC)

United States

10

ProSiebenSat.1 Media

Kiloo

Amazon

7

10

45

Amazon

Fortafy Games

Rank

Facebook

6 6

Color Switch

Top Companies of 2016: Germany Combined iOS and Google Play Apps Downloads

Finderly

Candy Crush Jelly Saga

Activision Blizzard

8

Rolling Sky

Cheetah Mobile

9

Clash of Clans

Supercell

7

10

4 Pics 1 Word

LOTUM

Top Companies of 2016: Germany Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Electronic Arts

United States

2

Activision Blizzard

United States

3

Supercell

Finland

4

Tencent

China

5

Cheetah Mobile

China

6

Ubisoft

France

7

Vivendi

France

8

Rovio

Finland

9

LEGO

Denmark

Ketchapp Studio

France

Germany 10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Germany by Revenue Top Apps of 2016: Germany Combined iOS and Google Play Revenue Rank

App

Company

1

LOVOO

LOVOO

2

Spotify

3

4

App

Company

1

Clash of Clans

Supercell

Spotify

2

Clash Royale

Supercell

Tinder

InterActiveCorp (IAC)

3

Pokémon GO

Niantic

4

Summoners War

GAMEVIL

BILD

Axel Springer 5

Game of War - Fire Age

6

5

Netflix

Netflix

6

Babbel

Babbel

7

Freeletics

Freeletics

8

Deezer

Deezer

9

WeatherPro

General Atlantic

Blitzer.de

Eifrig

10

Top Games of 2016: Germany Combined iOS and Google Play Revenue Rank

Headquarters

1

Supercell

Finland

United States

2

Activision Blizzard

United States

Spotify

Sweden

3

MZ

United States

4

Babbel

Germany

4

Electronic Arts

United States

MZ

5

Axel Springer

Germany

5

Niantic

United States

Hay Day

Supercell

6

Garmin

United States

6

Elex Technology

China

7

Mobile Strike

MZ

7

Freeletics

Germany 7

GAMEVIL

South Korea

8

Candy Crush Saga

Activision Blizzard

8

Netflix

United States 8

IGG

China

9

Adidas

Germany

Clash of Kings

Elex Technology

9

Playrix

Russia

10

Deezer

France 10

Plarium

Israel

9

Candy Crush Soda Saga

Activision Blizzard

Rank

Company

Headquarters

1

LOVOO

Germany

2

InterActiveCorp (IAC)

3

Top Companies of 2016: Germany Combined iOS and Google Play Games Revenue Company

10

46

Top Companies of 2016: Germany Combined iOS and Google Play Apps Revenue

Rank

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Hong Kong by Monthly Active Users Top Apps of 2016: Hong Kong Android Phone Monthly Active Users

Top Apps of 2016: Hong Kong iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

YouTube

Google

5

WeChat

6

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

WeChat

4

Tencent

Instagram

7

8

9

10

47

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

Tencent

3

Facebook Messenger

Facebook

5

MyObservatory

Facebook

6

MyObservatory

Hong Kong Observatory

Google Maps

Google

LINE

LINE

OpenRice

Openrice

Rank

Top Games of 2016: Hong Kong iPhone Monthly Active Users

App

Company

1

Candy Crush Saga

Activision Blizzard

Activision Blizzard

2

Pokémon GO

Niantic

Candy Crush Soda Saga

Activision Blizzard

3

Candy Crush Soda Saga

Activision Blizzard

4

Disney Tsum Tsum

LINE

4

Disney Tsum Tsum

LINE

Hong Kong Observatory

5

Clash Royale

Supercell

5

Hong Kong Mahjong Club

Recax

KMB & LW

KMB

6

Criminal Case

Pretty Simple

6

Criminal Case

Pretty Simple

7

Apple Daily

Next Media Limited

7

Super Mario Run

Nintendo

7

Farm Heroes Saga

Activision Blizzard

8

OpenRice

Openrice

8

Piano Tiles 2

Cheetah Mobile 8

Candy Crush Jelly Saga

Activision Blizzard

9

Boyaa Dou Di Zhu

Boyaa

9

10

LINE

LINE

Instagram

Facebook

Rank

Top Games of 2016: Hong Kong Android Phone Monthly Active Users

9

10

Clash of Clans

Supercell

Candy Crush Jelly Saga

Activision Blizzard

Rank

10 Piano Tiles 2 Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

Cheetah Mobile

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Hong Kong by Downloads Top Apps of 2016: Hong Kong Combined iOS and Google Play Downloads Rank

App

Company

1

WhatsApp Messenger

Facebook

2

WeChat

Tencent

3

Facebook

Facebook

4

myTV SUPER

TVB

Rank

App

Company

1

Pokémon GO

Niantic

2

Clash Royale

Supercell

3

Super Mario Run

Nintendo

4

Criminal Case

Pretty Simple

5

Facebook Messenger

Facebook

6

Viu

PCCW

7

JOOX Music

Tencent

8

Apple iMovie

Apple

9

KMB & LW

KMB

5

Top Games of 2016: Hong Kong Combined iOS and Google Play Downloads

6

10

48

7

iTunes U

Apple

8

9

Piano Tiles 2

slither.io

Game of Dice

Cheetah Mobile

Top Companies of 2016: Hong Kong Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Google

United States

2

Facebook

United States

3

Apple

United States

4

Tencent

China

5

Alibaba Group

China

6

PCCW

Hong Kong

7

TVB

Hong Kong

8

Baidu

China

9

Microsoft

United States

Cheetah Mobile

China

Top Companies of 2016: Hong Kong Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Niantic

United States

2

Activision Blizzard

United States

3

Electronic Arts

United States

4

Supercell

Finland

5

Cheetah Mobile

China

6

Tencent

China

7

Netmarble

South Korea

8

Vivendi

France

9

LINE

Japan

BabyBus

China

Lowtech Studios

Joycity

Candy Crush Saga

Activision Blizzard

Candy Crush Jelly Saga

Activision Blizzard

BBTAN

111%

10

10 10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Hong Kong by Revenue Top Apps of 2016: Hong Kong Combined iOS and Google Play Revenue Rank

App

Company

1

JOOX Music

Tencent

2

LINE

LINE

3

KKBOX

KDDI

4

5

6

Netflix

LINE PLAY

Spotify

Netflix

LINE

Rank

App

Company

1

Pokémon GO

Niantic

2

Clash of Kings

3

Company

Headquarters

Rank

1

Tencent

China

Elex Technology

2

LINE

Game of Dice

Joycity

3

4

Clash Royale

Supercell

5

BARCODE FOOTBALLER

6

Top Companies of 2016: Hong Kong Combined iOS and Google Play Games Revenue Company

Headquarters

1

Netmarble

South Korea

Japan

2

Elex Technology

China

MagazineCloner

United Kingdom

3

IWPLAY

Taiwan

4

KDDI

Japan

4

Supercell

Finland

Cybird

5

Netflix

United States

5

GAMEVIL

South Korea

Summoners War

GAMEVIL

6

Sunfun

Taiwan

6

Niantic

United States

MOOV

PCCW

8

SweetRing

Sunfun

7

Last Empire-War Z

Long Tech Network

7

InterActiveCorp (IAC)

United States

7

EFUN

China

9

Momo

Momo Technology

8

Tower of Saviors

Mad Head

8

Spotify

Sweden

8

GAME Dreamer

China

Jodo Wallet

Jodo Game

9

Monster Strike

Mixi

9

PCCW

Hong Kong

9

Activision Blizzard

United States

Age of Three Kingdoms

Shanghai Ace

10

Linghit

China Next Media Limited

Hong Kong

10

49

Top Companies of 2016: Hong Kong Combined iOS and Google Play Apps Revenue

Rank

Spotify

7

10

Top Games of 2016: Hong Kong Combined iOS and Google Play Revenue

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

India by Monthly Active Users Top Apps of 2016: India iPhone Monthly Active Users

Top Apps of 2016: India Android Phone Monthly Active Users App

Company

1

WhatsApp Messenger

Facebook

Facebook

2

Facebook

Facebook

Google Maps

Google

3

Truecaller

Truecaller

4

Facebook Messenger

Facebook

4

Facebook Messenger

5

YouTube

Google

5

6

Ola cabs

ANI Technologies

BookMyShow

Bigtree Entertainment

8

Amazon

Amazon

9

Instagram

Facebook

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

3

7

Rank

App

Company

1

Candy Crush Saga

Activision Blizzard

2

Clash of Clans

Supercell

3

Subway Surfers

Facebook

4

SHAREit

SHAREit

6

Flipkart

Flipkart

7

MX Player

J2 Interactive

Amazon

Amazon

8

9

10 10

50

Truecaller

Truecaller

Top Games of 2016: India iPhone Monthly Active Users

Paytm

UC Browser

Rank

Top Games of 2016: India Android Phone Monthly Active Users Rank

App

Company

1

Candy Crush Saga

Activision Blizzard

2

Clash of Clans

Supercell

Kiloo

3

Subway Surfers

Kiloo

8 Ball Pool

Tencent

4

Doodle Army 2 : Mini Militia

Appsomniacs

5

Temple Run 2

Imangi

5

Temple Run 2

Imangi

6

Doodle Army 2 : Mini Militia

Appsomniacs

6

Pokémon GO

Niantic

7

Candy Crush Soda Saga

Activision Blizzard

7

Candy Crush Soda Saga

Activision Blizzard

8

Pokémon GO

Niantic

8

8 Ball Pool

Tencent

9

Color Switch

Fortafy Games

9

World Cricket Championship 2

Nextwave Multimedia

10

Clash Royale

Supercell

One97

Alibaba Group

My Talking 10 Tom Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

Outfit7

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

India by Downloads Top Apps of 2016: India Combined iOS and Google Play Downloads

Rank

App

Company

1

Facebook

Facebook

2

WhatsApp Messenger

3

Top Games of 2016: India Combined iOS and Google Play Downloads App

Company

1

Candy Crush Saga

Activision Blizzard

Facebook

2

Subway Surfers

Kiloo

UC Browser

Alibaba Group

3

Temple Run 2

Imangi

4

Facebook Messenger

Facebook

4

My Talking Tom

Outfit7

5

SHAREit

SHAREit

5

Clash of Clans

Supercell

6

imo

imo.im

6

Doodle Army 2 : Mini Militia

Appsomniacs

7

hotstar

21st Century Fox

7

Hill Climb Racing

Fingersoft

8

MyJio

Reliance Industries

8

Traffic Rider

Soner Kara

9

MX Player

J2 Interactive

10

Truecaller

Truecaller

Rank

9

51

Asphalt 8: Airborne

Vivendi

Top Companies of 2016: India Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Facebook

United States

2

Reliance Industries

3

Top Companies of 2016: India Combined iOS and Google Play Games Downloads Company

Headquarters

1

Doodle Mobile

China

India

2

Activision Blizzard

United States

Google

United States

3

Vivendi

France

4

Alibaba Group

China

4

Outfit7

Cyprus

5

SHAREit

China

5

Imangi

United States

6

Cheetah Mobile

China

6

Electronic Arts

United States

7

Times Group

India

7

Vasco Games

Netherlands

8

Flipkart

India

8

Rovio

Finland

9

J2 Interactive

South Korea

9

Kiloo

Denmark

imo.im

United States

10

Supercell

Finland

10

Rank

10 Temple Run Imangi Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

India by Revenue Top Apps of 2016: India Combined iOS and Google Play Revenue Rank

App

Company

1

Netflix

Netflix

2

Tinder

3

App

Company

1

Clash of Clans

Supercell

InterActiveCorp (IAC)

2

Clash of Kings

LinkedIn

Microsoft

3

4

Gaana

Times Group

5

Sing! Karaoke

Smule

6

Saavn

Saavn

7

8

9

10

52

Top Games of 2016: India Combined iOS and Google Play Revenue

Magzter

Company

Headquarters

1

InterActiveCorp (IAC)

United States

Elex Technology

2

Netflix

United States

Candy Crush Saga

Activision Blizzard

3

Magzter

4

Teen Patti

Octro

4

5

Clash Royale

Supercell

6

Ultimate Teen Patti

Play Games24x7

7

Zynga Poker

Zynga

Magzter

Fingerprint Login

DoubleVision

Azar

Hyperconnect

Skype

Rank

Microsoft

Top Companies of 2016: India Combined iOS and Google Play Apps Revenue Rank

Company

Headquarters

1

Supercell

Finland

2

Activision Blizzard

United States

United States

3

Elex Technology

China

Times Group

India

4

Octro

India

5

Linkedin

United States

5

Zynga

United States

6

Smule

United States

6

MZ

United States

7

Saavn

United States 7

Play Games24x7

India

8

Moonfrog

India

9

Electronic Arts

United States

Tencent

China

8 8

9

10

Teen Patti Gold

Microsoft

Tencent

Marvel Contest of Champions

Kabam

9

10

MagazineCloner

Together Networks

Rank

United States

Moonfrog

8 Ball Pool

Top Companies of 2016: India Combined iOS and Google Play Games Revenue

United Kingdom

Malta

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Indonesia by Monthly Active Users Top Apps of 2016: Indonesia Android Phone Monthly Active Users

Top Apps of 2016: Indonesia iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Instagram

Facebook

3

LINE

LINE

4

YouTube

5

App

Company

1

WhatsApp Messenger

Facebook

2

BBM

BlackBerry

3

LINE

LINE

Google

4

Instagram

Facebook

BBM

BlackBerry

5

Facebook

Facebook

6

Facebook

Facebook

6

Facebook Messenger

Facebook

7

Path

Path

7

UC Browser

Alibaba Group

8

GO-JEK

GO-JEK

9

Clean Master

Cheetah Mobile

Path

Path

8

9

10

53

Google Maps

Google

Facebook Messenger

Facebook

GO-JEK

GO-JEK

Rank

10

Top Games of 2016: Indonesia iPhone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

Clash Royale

Supercell

3

Clash of Clans

Supercell

4

Piano Tiles 2

Cheetah Mobile

5

Candy Crush Saga

Activision Blizzard

6

slither.io

Lowtech Studios

7

Super Mario Run

Nintendo

8

QuizClash

FEO Media

9

8 Ball Pool

Tencent

Everybody's Marble

LINE

10

Top Games of 2016: Indonesia Android Phone Monthly Active Users Rank

App

Company

1

Clash of Clans

Supercell

2

Clash Royale

Supercell

3

Pokémon GO

Niantic

4

Piano Tiles 2

Cheetah Mobile

5

Everybody's Marble

LINE

6

Subway Surfers

Kiloo

7

Candy Crush Saga

Activision Blizzard

8

Tahu Bulat

Own Games

9

Pou

Zakeh

Minecraft Pocket Edition

Microsoft

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Indonesia by Downloads Top Apps of 2016: Indonesia Combined iOS and Google Play Downloads

Top Games of 2016: Indonesia Combined iOS and Google Play Downloads App

Company

1

Clash of Clans

Supercell

BlackBerry

2

Piano Tiles 2

Cheetah Mobile

UC Browser

Alibaba Group

3

Subway Surfers

Kiloo

4

WhatsApp Messenger

Facebook

4

Clash Royale

Supercell

5

Tebak Gambar

5

Facebook Messenger

Facebook

6 6

LINE

LINE

7

Instagram

Facebook

8

SHAREit

SHAREit

Rank

App

Company

1

Facebook

Facebook

2

BBM

3

Rank

Top Companies of 2016: Indonesia Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Facebook

United States

2

Google

3

Company

Headquarters

1

Doodle Mobile

China

United States

2

Supercell

Finland

Alibaba Group

China

3

Electronic Arts

United States

4

LINE

Japan

4

Vivendi

France

Tebak Gambar

5

Cheetah Mobile

China

5

Outfit7

Cyprus

slither.io

Lowtech Studios

6

BlackBerry

Canada

6

Mobirix

South Korea

7

Pou

Zakeh

7

Sungy Mobile

China

7

Cheetah Mobile

China

8

Pokémon GO

Niantic

8

SHAREit

China 8

Activision Blizzard

United States

9

LINE

Japan

9 9

10

54

360 Mobile Security

Sing! Karaoke

Qihoo 360

Top Companies of 2016: Indonesia Combined iOS and Google Play Games Downloads

9

My Talking Tom

Tencent

China

Qihoo 360

China

Outfit7 10

Rank

10 Tencent Plants vs. Electronic Arts Zombies Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. Smule

10

China

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Indonesia by Revenue Top Apps of 2016: Indonesia Combined iOS and Google Play Revenue Rank

App

Company

1

Sing! Karaoke

Smule

2

BIGO LIVE

3

4

5

App

Company

1

Clash of Clans

Supercell

BIGO

2

Clash Royale

Supercell

LINE

LINE

3

Everybody's Marble

Netmarble

JOOX Music

Tencent

4

Clash of Kings

Elex Technology

Netflix

Netflix

5

Pokémon GO

Niantic

6

Seven Knights

Netmarble

6

Nonolive

7

Hotspot Shield VPN

8

9

10

Top Games of 2016: Indonesia Combined iOS and Google Play Revenue

BBM

SCOOP

LINE PLAY

Shi Xun

AnchorFree

BlackBerry

Apps Foundry

Rank

7

8

9

CMGE

Last Empire-War Z

Long Tech Network

Game of War - Fire Age

MZ

Hay Day

Supercell

Rank

Company

Headquarters

1

Smule

United States

2

BIGO

3

Top Companies of 2016: Indonesia Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

Supercell

Finland

China

2

Netmarble

South Korea

LINE

Japan

3

Elex Technology

China

4

InterActiveCorp (IAC)

United States

4

LINE

Japan

5

Tencent

China

5

Activision Blizzard

United States

6

MagazineCloner

United Kingdom

6

Niantic

United States

7

Netflix

United States

7

Hero games

China

8

Apps Foundry

United States

8

MZ

United States

9

Shi Xun

China

9

GAMEVIL

South Korea

AnchorFree

United States

IGG

China

LINE 10

55

Crisis Action

Top Companies of 2016: Indonesia Combined iOS and Google Play Apps Revenue

10

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Italy by Monthly Active Users Top Apps of 2016: Italy iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

YouTube

Google

5

Instagram

Facebook

6

Google Maps

7

Top Apps of 2016: Italy Android Phone Monthly Active Users App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Area Clienti 3

Hutchison Whampoa

Google

6

Weather by iLMeteo

ILMETEO

Shazam

Shazam Entertainment

7

Dropbox

Dropbox

8

Snapchat

Snap

8

Shazam

Shazam Entertainment

9

Amazon

Amazon

10

TripAdvisor

Rank

9

Google

Skype

Microsoft

Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

3

Top Games of 2016: Italy Android Phone Monthly Active Users App

Company

1

Candy Crush Saga

Activision Blizzard

Activision Blizzard

2

Pokémon GO

Niantic

Clash Royale

Supercell

3

Clash Royale

Supercell

4

Clash of Clans

Supercell

4

Clash of Clans

Supercell

5

Piano Tiles 2

Cheetah Mobile

5

Candy Crush Soda Saga

Activision Blizzard

6

Ruzzle

MAG Interactive

6

Piano Tiles 2

Cheetah Mobile

7

Candy Crush Soda Saga

Activision Blizzard

7

Farm Heroes Saga

Activision Blizzard

8

Subway Surfers

Kiloo

8

slither.io

Lowtech Studios

9

BBTAN

111%

9

Subway Surfers

Kiloo

Color Switch

Fortafy Games

Ruzzle

MAG Interactive

10

TripAdvisor 10

56

Google Photos

Top Games of 2016: Italy iPhone Monthly Active Users

Rank

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Italy by Downloads Top Apps of 2016: Italy Combined iOS and Google Play Downloads

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook Messenger

Facebook

3

Facebook

Facebook

4

Instagram

Facebook

Top Games of 2016: Italy Combined iOS and Google Play Downloads Rank

App

Company

1

Clash Royale

Supercell

2

Pokémon GO

Niantic

3

slither.io

Lowtech Studios

4

Piano Tiles 2

Cheetah Mobile

5 5

Snapchat

7

8

9

Amazon

Skype

Shazam

Weather by iLMeteo

10

57

Company

Headquarters

1

Facebook

United States

2

Google

United States

3

Microsoft

United States

4

Cheetah Mobile

China

5

Apple

United States

6

Snap

United States

Subway Surfers

7

Amazon

United States

8

InterActiveCorp (IAC)

United States

9

Telecom Italia

Italy

Mediaset.it

Italy

Kiloo

Amazon

Microsoft

Shazam Entertainment

7

8

9

BBTAN

Candy Crush Jelly Saga

Clash of Clans

111%

Activision Blizzard

Supercell

ILMETEO

10 10

My Vodafone IT

Fortafy Games

Rank

Snap 6

6

Color Switch

Top Companies of 2016: Italy Combined iOS and Google Play Apps Downloads

Candy Crush Saga

Activision Blizzard

Top Companies of 2016: Italy Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Electronic Arts

United States

2

Activision Blizzard

United States

3

Supercell

Finland

4

TabTale

Israel

5

Tencent

China

6

Doodle Mobile

China

7

Ubisoft

France

8

Cheetah Mobile

China

9

Vivendi

France

10

Niantic

United States

Vodafone Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Italy by Revenue Top Apps of 2016: Italy Combined iOS and Google Play Revenue Rank

App

Company

1

Netflix

Netflix

2

Evening Courier

RCS MediaGroup

3

Spotify

Spotify

4

la Repubblica

Gruppo Editoriale L’Espresso

5

Badoo

Badoo

6

LOVOO

LOVOO

7

Tinder

InterActiveCorp (IAC)

8

Babbel

Babbel

9

Meetic

InterActiveCorp (IAC)

10

Juasapp

Top Games of 2016: Italy Combined iOS and Google Play Revenue Rank

App

Company

1

Clash Royale

Supercell

2

Clash of Clans

Supercell

3

Candy Crush Saga

Pokémon GO

Niantic

5

Candy Crush Soda Saga

Activision Blizzard

6

Clash of Kings

Elex Technology

7

Marvel Contest of Champions

Kabam

Hay Day

Supercell

Farm Heroes Saga

Activision Blizzard

9

Miraclia

Rank

Company

Headquarters

1

RCS MediaGroup

Italy

2

Netflix

United States

3

Gruppo Editoriale L’Espresso

Italy

4

InterActiveCorp (IAC)

5

Top Companies of 2016: Italy Combined iOS and Google Play Games Revenue Company

Headquarters

1

Supercell

Finland

2

Activision Blizzard

United States

3

Niantic

United States

4

Electronic Arts

United States

United States

5

Elex Technology

China

Spotify

Sweden

6

MZ

United States

6

Babbel

Germany

7

IGG

China

7

Badoo

United Kingdom

8

Kabam

United States

LOVOO

Germany

9

Zynga

United States

Adidas

Germany 10

Playrix

Caesars Entertainment

Activision Blizzard

4

8

Top Companies of 2016: Italy Combined iOS and Google Play Apps Revenue

8

9

Rank

Caltagirone Game of War - Fire 10 Italy MZ Editore Age Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. 10

58

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Japan by Monthly Active Users Top Apps of 2016: Japan iPhone Monthly Active Users Rank

App

Company

1

LINE

LINE

2

YouTube

3

App

Company

1

LINE

LINE

Google

2

Twitter

Facebook

Facebook

3

4

Google Maps

Google

5

Instagram

Facebook

6

7

8

9

10

59

Top Apps of 2016: Japan Android Phone Monthly Active Users

Twitter

Facebook Messenger

Rank

Top Games of 2016: Japan iPhone Monthly Active Users App

Company

App

Company

1

Pokémon GO

Niantic

1

Disney Tsum Tsum

LINE

Twitter

2

Disney Tsum Tsum

LINE

2

Pokémon GO

Niantic

Facebook

Facebook

3

Monster Strike

Mixi

3

Monster Strike

Mixi

4

Yahoo! JAPAN

Yahoo Japan

4

Puzzle & Dragons

GungHo Online

4

Puzzle & Dragons

GungHo Online

5

Yahoo! Japan Weather

Yahoo Japan

5

Piano Tiles 2

Cheetah Mobile

5

PokoPoko

LINE

6

Google Photos

Google

6

PokoPoko

LINE

6

Nekoatsume

Hit-Point

7

Yahoo! Japan Transit

Yahoo Japan

7

Colopl Rune Story

COLOPL

7

YO-KAI WATCH Wibble Wobble

Level-5

8

OfficeSuite 7

MobiSystems

8

Super Mario Run

Nintendo

8

LINE Bubble 2

LINE

9

Instagram

Facebook

9

YO-KAI WATCH Wibble Wobble

Level-5

9

LINE POP2

LINE

McDonald’s Japan

McDonald’s Japan

Puzzle & Dragons Radar

GungHo Online

10

Colopl Rune Story

COLOPL

Twitter

Rank

Facebook

Yahoo! Japan Weather

Yahoo Japan

Amazon

Amazon

McDonald’s Japan

McDonald’s Japan

Top Games of 2016: Japan Android Phone Monthly Active Users

10

10

Rank

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Japan by Downloads Top Apps of 2016: Japan Combined iOS and Google Play Downloads

Rank

App

Company

Headquarters

1

Pokémon GO

Niantic

1

LINE

Japan

NAVER

2

Piano Tiles 2

Cheetah Mobile

2

BANDAI NAMCO

Japan

iTunes U

Apple

3

Super Mario Run

Nintendo

3

Niantic

United States

Apple iMovie

Apple

4

Disney Tsum Tsum

LINE

4

SQUARE ENIX

Japan

5

Sega Sammy Holdings

Japan

6

COLOPL

Japan

7

CyberAgent

Japan

8

Konami

Japan

9

Cheetah Mobile

China

10 GungHo Online GungHo Online Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

Japan

Company

1

LINE

LINE

2

SNOW Selfie Camera

3

4

6

7

8

9

LINE MUSIC

Pages

Apple Numbers

AbemaTV

Apple Keynote

LINE MUSIC

Apple

Apple

CyberAgent

Rank

5

6

7

8

GarageBand

White Cat Tennis

Marvel Tsum Tsum

Shadowverse

Company

Headquarters

1

Yahoo Japan

Japan

2

Apple

United States

3

Google

United States

4

LINE

Japan

5

Facebook

United States

6

CyberAgent

Japan

7

Recruit Holdings

Japan

8

Rakuten

Japan

9

NAVER

South Korea

KDDI

Japan

Mixi

COLOPL

Mixi

CyberAgent

YO-KAI WATCH Wibble Wobble

Level-5

10

Rank

Apple

10

60

Monster Strike

Rank

Apple

9 10

Top Companies of 2016: Japan Combined iOS and Google Play Games Downloads

Top Companies of 2016: Japan Combined iOS and Google Play Apps Downloads

Company

App

5

Top Games of 2016: Japan Combined iOS and Google Play Downloads

Puzzle & Dragons

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Japan by Revenue Top Apps of 2016: Japan Combined iOS and Google Play Revenue Rank

App

Company

1

LINE

LINE

2

LINE Manga

LINE

3

Pokecolo

Cocone

4

LINE PLAY

LINE

5

Dragon Quest X Adventurer's Convenient Outing Tool

SQUARE ENIX

6

7

8

9

Pairs

taple

LINE MUSIC

Shonen Jump Plus

Top Games of 2016: Japan Combined iOS and Google Play Revenue Rank

App

Company

1

Monster Strike

Mixi

2

Puzzle & Dragons

3

Company

Headquarters

Headquarters

1

LINE

Japan

1

Mixi

Japan

GungHo Online

2

Cocone

Japan

2

BANDAI NAMCO

Japan

Fate/Grand Order

Sony

3

SQUARE ENIX

Japan

3

GungHo Online

Japan

4

Disney Tsum Tsum

LINE

4

SHUEISHA

Japan

4

LINE

Japan

5

Colopl Rune Story

COLOPL

5

CyberAgent

Japan

5

SQUARE ENIX

Japan

6

THE IDOLM@STER Starlight Stage

BANDAI NAMCO

6

InterActiveCorp (IAC)

United States

6

COLOPL

Japan

7

Jikkyou Pawafuru Puroyakyu

Konami

7

DeNA

Japan

7

Sony

Japan

8

LINE MUSIC

Japan

8

GranBlue Fantasy

CyberAgent

8

CyberAgent

Japan

9

Shogakukan

Japan

9

Pokémon GO

Niantic

9

Konami

Japan

Voltage

Japan

Dragon Ball Z Dokkan Battle

BANDAI NAMCO

10

DeNA

Japan

InterActiveCorp (IAC)

CyberAgent

LINE MUSIC

61

MangaONE

Rank

Top Companies of 2016: Japan Combined iOS and Google Play Games Revenue Company

10

SHUEISHA 10

10

Top Companies of 2016: Japan Combined iOS and Google Play Apps Revenue

Rank

Shogakukan Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Mexico by Monthly Active Users Top Apps of 2016: Mexico iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook Messenger

Facebook

3

Facebook

Facebook

4

YouTube

5

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Google

4

Instagram

Facebook

6

Spotify

7

Snapchat

8

9

10

62

Top Apps of 2016: Mexico Android Phone Monthly Active Users

Twitter

Uber

Google Maps

Rank

Top Games of 2016: Mexico iPhone Monthly Active Users App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

Facebook

3

Instagram

Facebook

5

Spotify

Spotify

Spotify

6

Twitter

Twitter

Snap

7

Google Photos

Google

8

Uber

Uber Technologies

9

Netflix

Netflix

Snapchat

Snap

Twitter

Uber Technologies

Google

10

Rank

Top Games of 2016: Mexico Android Phone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

Activision Blizzard

2

Candy Crush Saga

Activision Blizzard

Candy Crush Soda Saga

Activision Blizzard

3

Candy Crush Soda Saga

Activision Blizzard

4

Trivia Crack

Etermax

4

Piano Tiles 2

Cheetah Mobile

5

Clash of Clans

Supercell

5

Clash of Clans

Supercell

Plants vs. Zombies 2

6

Clash Royale

Supercell

6

Electronic Arts 7

Trivia Crack

Etermax

7

Super Mario Run

Nintendo 8

Piano Tiles 2

Cheetah Mobile

Plants vs. Zombies 2

Electronic Arts

8

9

Clash Royale

Supercell

9

Subway Surfers

Kiloo

10

Color Switch

Fortafy Games

Candy Crush Jelly Saga

Activision Blizzard

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Mexico by Downloads Top Apps of 2016: Mexico Combined iOS and Google Play Downloads

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

5

App

Company

1

Piano Tiles 2

Cheetah Mobile

2

Subway Surfers

Kiloo

3

Pou

Zakeh

Facebook

4

slither.io

Lowtech Studios

B612

LINE

5

Pokémon GO

Niantic

6

Snapchat

Snap

6

Plants vs. Zombies

Electronic Arts

7

Photo Editor Collage Maker

Lyrebird Studio

7

Geometry Dash

RobTop

8

Clean Master

Cheetah Mobile

8

Candy Crush Saga

Activision Blizzard

9

Uber

Uber Technologies

10

63

Top Games of 2016: Mexico Combined iOS and Google Play Downloads

Spotify

Rank

9

My Talking Tom

Outfit7

Top Companies of 2016: Mexico Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Facebook

United States

2

Google

3

Top Companies of 2016: Mexico Combined iOS and Google Play Games Downloads Company

Headquarters

1

Electronic Arts

United States

United States

2

Doodle Mobile

China

Cheetah Mobile

China

3

Activision Blizzard

United States

4

Microsoft

United States

4

Outfit7

Cyprus

5

Sungy Mobile

China

5

Rovio

Finland

6

Lyrebird Studio

United States

6

Vivendi

France

7

LINE

Japan

7

Cheetah Mobile

China

8

Baidu

China 8

Disney

United States

9

RobTop

Sweden

9

10

Fotoable

China

Snap

United States

Rank

10 Tencent Geometry Dash RobTop Meltdown Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. Spotify

China

10

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Mexico by Revenue Top Apps of 2016: Mexico Combined iOS and Google Play Revenue Rank

App

Company

1

Spotify

Spotify

2

Netflix

3

App

Company

1

Clash Royale

Supercell

Netflix

2

Clash of Clans

Supercell

Tinder

InterActiveCorp (IAC)

3

Pokémon GO

Niantic

4

Sing! Karaoke

Smule

5

Deezer

Deezer

6

Sweat with Kayla

Kayla Itsines

7

PlayKids

Naspers

8

Badoo

Badoo

9

10

64

Top Games of 2016: Mexico Combined iOS and Google Play Revenue

Colorfy

Running for Weight Loss

Fun Games For Free

Rank

4

Candy Crush Saga

Activision Blizzard

Top Companies of 2016: Mexico Combined iOS and Google Play Apps Revenue Rank

Company

Headquarters

1

Spotify

Sweden

2

Netflix

3

Top Companies of 2016: Mexico Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

Supercell

Finland

United States

2

Activision Blizzard

United States

InterActiveCorp (IAC)

United States

3

Electronic Arts

United States

4

Smule

United States

4

MZ

United States

5

Niantic

United States

6

Kabam

United States

7

Elex Technology

China

5

Marvel Contest of Champions

Kabam

5

Grupo Reforma

Mexico

6

Game of War - Fire Age

MZ

6

MagazineCloner

United Kingdom

7

Candy Crush Soda Saga

Activision Blizzard

7

Deezer

France

8

Naspers

South Africa

8

Time Warner

United States

8

Mobile Strike

MZ 9

Kayla Itsines

Australia

9

Caesars Entertainment

United States

Clash of Kings

Elex Technology

Badoo

United Kingdom

Zynga

United States

9

Grinasys

10

10

Caesars Entertainment Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. 10

Slotomania

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Poland by Monthly Active Users Top Apps of 2016: Poland iPhone Monthly Active Users Rank

App

Company

1

Facebook Messenger

Facebook

2

Google Maps

3

App

Company

1

Facebook Messenger

Facebook

Google

2

Facebook

Facebook

Facebook

Facebook

3

WhatsApp Messenger

Facebook

4

YouTube

Google

5

WhatsApp Messenger

Facebook

5

JakDojade.pl

CITY-NAV

6

Instagram

Facebook

6

Skype

Microsoft

7

Spotify

Spotify

7

Instagram

Facebook

Rank

4

Allegro

Grupa Allegro

Top Games of 2016: Poland iPhone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

QuizClash

FEO Media

3

2048

Ubisoft

4

Hearthstone: Heroes of Warcraft

Activision Blizzard

Rank

App

Company

1

Pokémon GO

Niantic

2

QuizClash

FEO Media

3

Piano Tiles 2

Cheetah Mobile

4

Clash of Clans

Supercell

5

Hearthstone: Heroes of Warcraft

Activision Blizzard

6

Subway Surfers

Kiloo

7

Color Switch

Fortafy Games

Clash of Clans

Supercell

6

Candy Crush Saga

Activision Blizzard

7

Subway Surfers

Kiloo

8

Clash Royale

Supercell

8

Hill Climb Racing

Fingersoft

1010!

GramGames

9

Brain It On!

Orbital Nine

Super Mario Run

Nintendo

Candy Crush Saga

Activision Blizzard

Google Translate

Google

8

Google Photos

Google

9

Allegro

Grupa Allegro

9

Yanosik navi

Neptis SA

9

Snapchat

Snap

Dropbox

Dropbox

10

10

Top Games of 2016: Poland Android Phone Monthly Active Users

5

8

10

65

Top Apps of 2016: Poland Android Phone Monthly Active Users

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Poland by Downloads Top Apps of 2016: Poland Combined iOS and Google Play Downloads

Rank

66

App

Company

1

Facebook Messenger

Facebook

2

Facebook

Facebook

3

Snapchat

Snap

4

WhatsApp Messenger

Facebook

5

Instagram

Facebook

6

OLX.pl

Naspers

7

Skype

Microsoft

8

360 Mobile Security

9

Allegro

10

Bitmoji

Top Games of 2016: Poland Combined iOS and Google Play Downloads Rank

App

Company

1

Piano Tiles 2

Cheetah Mobile

2

Color Switch

Fortafy Games

3

Subway Surfers

Kiloo

4

slither.io

Lowtech Studios

5

Pou

6

Rank

Company

Headquarters

1

Facebook

United States

2

Google

3

Top Companies of 2016: Poland Combined iOS and Google Play Games Downloads Company

Headquarters

1

Electronic Arts

United States

United States

2

Ubisoft

France

Microsoft

United States

3

Rovio

Finland

4

Snap

United States

4

Outfit7

Cyprus

Zakeh

5

Cheetah Mobile

China

5

Ketchapp Studio

France

Pokémon GO

Niantic

6

Naspers

South Africa

6

Tencent

China

7

Traffic Rider

Soner Kara

7

AVAST

Czech Republic

7

LEGO

Denmark

8

My Talking Tom

8 Outfit7

Outfit7

Cyprus

8

Cheetah Mobile

China

9

Qihoo 360

China

9

Hill Climb Racing

Fingersoft

9

Vivendi

France

Qihoo 360

Grupa Allegro

Top Companies of 2016: Poland Combined iOS and Google Play Apps Downloads

10

Sony

Rank

Japan

10 Nealo My Talking Outfit7 Angela Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. Snap

Sweden

10

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Poland by Revenue Top Apps of 2016: Poland Combined iOS and Google Play Revenue Rank

App

Company

1

Tinder

InterActiveCorp (IAC)

2

AutoMapa

Aqurat

3

Audioteka Poland

Audioteka

4

Endomondo Sports Tracker

Under Armour

5

Badoo

Badoo

6

Nawigacja NaviExpert

NaviExpert

7

Netflix

Netflix

8

Spotify

Spotify

9

TIDAL

Aspiro

AntiVirus Security

AVAST

Top Games of 2016: Poland Combined iOS and Google Play Revenue Rank

App

Company

1

Mobile Strike

MZ

2

Game of War - Fire Age

MZ

3

Pokémon GO

Niantic

4

Clash of Clans

Supercell

5

Clash of Kings

6

Top Companies of 2016: Poland Combined iOS and Google Play Apps Revenue Rank

Company

Headquarters

1

InterActiveCorp (IAC)

United States

2

Aqurat

Poland

3

Sygic

Slovakia

4

Under Armour

United States

Elex Technology

5

MobiSystems

United States

Castle Clash

IGG

6

MagazineCloner

United Kingdom

7

Hearthstone: Heroes of Warcraft

Activision Blizzard

7

Badoo

United Kingdom

8

Clash Royale

Supercell

8

K2 Internet SA

9

Empire: Four Kingdoms

Goodgame Studios

9

World of Tanks Blitz

Wargaming. net

10 10

67

10

Top Companies of 2016: Poland Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

MZ

United States

2

Supercell

Finland

3

Activision Blizzard

United States

4

Niantic

United States

5

Elex Technology

China

6

IGG

China

7

Electronic Arts

United States

Poland

8

Goodgame Studios

Germany

NaviExpert

Poland

9

Wargaming.net

Cyprus

Netflix

United States

10

Funstage Spielewebseiten

Austria

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Russia by Monthly Active Users Top Apps of 2016: Russia iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Viber

Rakuten

3

VK

Mail.Ru Group

4

Instagram

5

Top Apps of 2016: Russia Android Phone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Viber

Rakuten

3

VK

Mail.Ru Group

Facebook

4

2GIS Listings

2GIS

YouTube

Google

5

Skype

Microsoft

6

Sberbank Online

Sberbank of Russia

6

Sberbank Online

7

Yandex.Naviga tor

Yandex

7

8 8

Facebook

Facebook

9

Yandex.Maps

Yandex

9

10

2GIS Listings

2GIS

10

Top Games of 2016: Russia iPhone Monthly Active Users

App

Company

1

Clash of Clans

Supercell

Supercell

2

Subway Surfers

Kiloo

Durak by RS Technologies

RS Technologies

3

My Talking Tom

Outfit7

4

1010!

GramGames

4

Clash Royale

Supercell

5

Clash Royale

Supercell

5

Pokémon GO

Niantic

Sberbank of Russia

6

Pokémon GO

Niantic

6

Hill Climb Racing

Fingersoft

Instagram

Facebook

7

Subway Surfers

Kiloo

7

World of Tanks Blitz

Wargaming.net

Yandex.Maps

Yandex 8

Hearthstone: Heroes of Warcraft

Activision Blizzard

8

Piano Tiles 2

Cheetah Mobile

9 Boom Beach

Supercell

Minecraft Pocket Edition

Microsoft

9

QuizClash

FEO Media

Traffic Rider

Soner Kara

AliExpress

Yandex.Naviga tor

Rank

App

Company

1

2048

Ubisoft

2

Clash of Clans

3

Alibaba Group

Rank

Yandex 10

68

Top Games of 2016: Russia Android Phone Monthly Active Users

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Russia by Downloads Top Apps of 2016: Russia Combined iOS and Google Play Downloads

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

VK

Mail.Ru Group

3

Viber

Rakuten

4

Sberbank Online

Sberbank of Russia

5

OK.RU

Mail.Ru Group

6

Instagram

Facebook

7

AliExpress

Alibaba Group

8

Avito

Naspers

9

Skype

Microsoft

Top Games of 2016: Russia Combined iOS and Google Play Downloads Rank

App

Company

1

Subway Surfers

Kiloo

2

slither.io

Lowtech Studios

3

My Talking Tom

Outfit7

4

Piano Tiles 2

Cheetah Mobile

5

My Talking Angela

Outfit7

6

Clash Royale

Supercell

7

Shadow Fight 2

Nekki

8

Pirate Treasures

Top Companies of 2016: Russia Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Mail.Ru Group

Russia

2

Facebook

3

Company

Headquarters

1

Electronic Arts

United States

United States

2

Outfit7

Cyprus

Yandex

Russia

3

Rovio

Finland

4

Google

United States

4

Vivendi

France

5

Cheetah Mobile

China

5

Doodle Mobile

China

6

Alibaba Group

China

6

Cheetah Mobile

China

7

Microsoft

United States 7

Ubisoft

France

8

Rakuten

Japan 8

Supercell

Finland

9

TabTale

Israel

10

Tencent

China

OrangeApps Games 9

9 10

Youla

Fingersoft

Clash of Clans

Supercell

10

Mail.Ru Group 10

69

Hill Climb Racing

Top Companies of 2016: Russia Combined iOS and Google Play Games Downloads

Sberbank of Russia

Russia

Naspers

South Africa

Rank

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Russia by Revenue Top Apps of 2016: Russia Combined iOS and Google Play Revenue Rank

App

Company

1

OK.RU

Mail.Ru Group

2

Read!

LitRes

3

4

5

6

Badoo

Yandex Music

ivi.ru

Viber

Rank

App

Company

1

Clash of Kings

Elex Technology

2

Game of War - Fire Age

MZ

3

World of Tanks Blitz

Wargaming. net

Badoo

Yandex

Ivi.ru

Rakuten

4

5

6

Vikings: War of Clans

Clash Royale

Castle Clash

Plarium

Supercell

IGG

Rank

Company

Headquarters

1

LitRes

Russia

2

Mail.Ru Group

Russia

3

Badoo

4

Headquarters

1

Elex Technology

China

2

Supercell

Finland

United Kingdom

3

MZ

United States

Mamba Dating

Russia

4

Plarium

Israel

5

Ivi.ru

Russia

5

IGG

China

6

Yandex

Russia

6

Wargaming.net

Cyprus

7

Smule

United States

7

Electronic Arts

United States

8

Playrix

Russia

9

Long Tech Network

China

Tap4Fun

China

Mamba Dating

Mamba Dating

8

LovePlanet

Media Mir

7

Last Empire-War Z

Long Tech Network

8

Media Mir

Russia

9

VK

Mail.Ru Group

8

Clash of Clans

Supercell

9

Navitel

Russia

Bookmate

Bookmate

9

Mobile Strike

MZ

Rakuten

Japan

Galaxy Legend

Tap4Fun

10

Top Companies of 2016: Russia Combined iOS and Google Play Games Revenue Company

7

10

70

Top Companies of 2016: Russia Combined iOS and Google Play Apps Revenue

Top Games of 2016: Russia Combined iOS and Google Play Revenue

10

Rank

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Singapore by Monthly Active Users Top Apps of 2016: Singapore Android Phone Monthly Active Users

Top Apps of 2016: Singapore iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

3

App

Company

1

WhatsApp Messenger

Facebook

Facebook

2

Facebook

Facebook

YouTube

Google

3

Facebook Messenger

4

Facebook Messenger

Facebook

4

5

Instagram

Facebook

6

Google Maps

Google

7

8

9

10

Carousell

Snapchat

Grab

WeChat

Carousell

Snap

Grabtaxi

Tencent

Rank

Top Games of 2016: Singapore iPhone Monthly Active Users App

Company

1

Pokémon GO

Niantic

2

Clash Royale

Facebook

3

Instagram

Facebook

5

LINE

LINE

6

Carousell

Carousell

7

8

9

10

WeChat

Dropbox

Grab

Clean Master

Rank

App

Company

1

Pokémon GO

Niantic

Supercell

2

Candy Crush Saga

Activision Blizzard

Candy Crush Saga

Activision Blizzard

3

Clash Royale

Supercell

4

Clash of Clans

Supercell

4

Clash of Clans

Supercell 5

Activision Blizzard

Candy Crush Soda Saga

Activision Blizzard

Candy Crush Soda Saga

5

6

Piano Tiles 2

Cheetah Mobile

6

Disney Tsum Tsum

LINE 7

Disney Tsum Tsum

LINE

7

Piano Tiles 2

Cheetah Mobile 8

Color Switch

Fortafy Games

Psych Outwit Your Friends

Time Warner

8

9

1010!

GramGames

9

Hearthstone: Heroes of Warcraft

Activision Blizzard

Psych Outwit Your Friends

Time Warner

10

Color Switch

Fortafy Games

Tencent

Dropbox

Rank

Grabtaxi

Cheetah Mobile 10

71

Top Games of 2016: Singapore Android Phone Monthly Active Users

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Singapore by Downloads Top Apps of 2016: Singapore Combined iOS and Google Play Downloads Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

Uber

Uber Technologies

4

5

Grab

Grabtaxi

6

WeChat

Tencent

Top Games of 2016: Singapore Combined iOS and Google Play Downloads Rank

App

Company

1

Pokémon GO

Niantic

2

Clash Royale

Supercell

3

slither.io

Lowtech Studios

4

Color Switch

Fortafy Games

5

Piano Tiles 2

6

Candy Crush Saga

7 7

8

9

10

72

Instagram

DBS Digibank

Viu

imo

Facebook

DBS Bank

PCCW

8

Candy Crush Jelly Saga

Mobile Strike

Cheetah Mobile

Activision Blizzard

Top Companies of 2016: Singapore Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Facebook

United States

2

Google

3

4

Company

Headquarters

1

Niantic

United States

United States

2

Electronic Arts

United States

Apple

United States

3

Activision Blizzard

United States

Microsoft

United States 4

Supercell

Finland

5

Tencent

China

6

Time Warner

United States

7

Cheetah Mobile

China

8

Vivendi

France

9

Netmarble

South Korea

Rovio

Finland

5

DBS Bank

Singapore

6

Uber Technologies

United States

7

Alibaba Group

China

8

Sungy Mobile

China

9

Tencent

China

10

Cheetah Mobile

China

Activision Blizzard

MZ

9

Psych Outwit Your Friends

Time Warner

10

Clash of Clans

Supercell

imo.im

Top Companies of 2016: Singapore Combined iOS and Google Play Games Downloads Rank

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Singapore by Revenue Top Apps of 2016: Singapore Combined iOS and Google Play Revenue Rank

App

Company

1

BIGO LIVE

BIGO

2

Sing! Karaoke

3

4

5

Company

1

Clash Royale

Supercell

Smule

2

Pokémon GO

Niantic

Spotify

Spotify

3

Summoners War

GAMEVIL

Netflix

Netflix

4

Slotomania

Tinder

InterActiveCorp (IAC)

LINE

LINE

7

Viu

PCCW

9

10

73

App

6

8

Top Games of 2016: Singapore Combined iOS and Google Play Revenue

Live 4D Singapore

Live4D

LINE PLAY

LINE

Paktor

Paktor

Rank

Top Companies of 2016: Singapore Combined iOS and Google Play Apps Revenue Rank

Company

Headquarters

1

Smule

United States

2

BIGO

China

3

Spotify

Sweden

Caesars Entertainme nt

4

InterActiveCorp (IAC)

United States

Netflix

United States

5

Clash of Clans

Supercell

5

6

Seven Knights

Netmarble

6

Magzter

United States

7

Game of War - Fire Age

MZ

7

LINE

Japan

8

Voltage

Japan

8

FaFaFa

IGS

9

Mobile Strike

MZ

10

Clash of Kings

Elex Technology

9

10

MagazineCloner

United Kingdom

Live4D

Singapore

Top Companies of 2016: Singapore Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

Supercell

Finland

2

GAMEVIL

South Korea

3

Netmarble

South Korea

4

MZ

United States

5

Caesars Entertainment

United States

6

Activision Blizzard

United States

7

Elex Technology

China

8

EFUN

China

9

Niantic

United States

IGS

Taiwan

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

South Korea by Monthly Active Users Top Apps of 2016: South Korea iPhone Monthly Active Users Rank

App

Company

1

KakaoTalk

Kakao Corp

2

Naver

NAVER

3

4

5

6

7

8

9

10

YouTube

Facebook

Instagram

BAND

Facebook Messenger

KakaoStory

Naver Map

MelOn

Google

Facebook

Facebook

NAVER

Facebook

Kakao Corp

NAVER

Kakao Corp

Top Apps of 2016: South Korea Android Phone Monthly Active Users Rank

App

Company

1

KakaoTalk

Kakao Corp

2

Naver

NAVER

3

KakaoStory

Kakao Corp

4

5

6

7

BAND

Naver Map

Facebook

Daum

Rank

App

Company

1

Everybody’s Marble

Netmarble

2

Pop Friends

NHN Entertainment

3

Clash of Clans

Supercell

4

Piano Tiles 2

Cheetah Mobile

5

Seven Knights

Netmarble

6

Friends Run

Next Floor

7

Clash Royale

Supercell

8

Swipe Brick Breaker

Monthly 23

9

Candy Crush Soda Saga

Activision Blizzard

Cookie Run

Devsisters

NAVER

NAVER

Facebook

WhoWho

KT Corporation

9

Coupang

Coupang

V3 Mobile 2.0

AhnLab

10

74

Top Games of 2016: South Korea Android Phone Monthly Active Users Rank

App

Company

1

Anipang 2

SundayToz

2

Pop Friends

NHN Entertainment

3

Everybody's Marble

Netmarble

4

Piano Tiles 2

Cheetah Mobile

5

Cookie Run

Devsisters

6

Anipang Mahjong

SundayToz

7

Seven Knights

Netmarble

8

Anipang

SundayToz

9

Clash of Clans

Supercell

10

Minecraft Pocket Edition

Microsoft

Kakao Corp

8

10

Top Games of 2016: South Korea iPhone Monthly Active Users

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

South Korea by Downloads Top Apps of 2016: South Korea Combined iOS and Google Play Downloads Rank

App

Company

1

SNOW Selfie Camera

NAVER

2

KakaoTalk

Kakao Corp

3

Naver

NAVER

4

V3 Mobile 2.0

AhnLab

5

Facebook

Facebook

6

Facebook Messenger

Facebook

7

BAND

NAVER

8

KakaoTaxi

Kakao Corp

9

KakaoStory

Kakao Corp

10

75

Naver Map

NAVER

Top Games of 2016: South Korea Combined iOS and Google Play Downloads Rank

App

Company

1

Rolling Sky

Cheetah Mobile

2

Clash Royale

Supercell

3

Piano Tiles 2

Cheetah Mobile

4

slither.io

Lowtech Studios

5

Friends Run

6

Top Companies of 2016: South Korea Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

NAVER

South Korea

2

Kakao Corp

3

Top Companies of 2016: South Korea Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Netmarble

South Korea

South Korea

2

Kakao Corp

South Korea

SK Group

South Korea

3

GAMEVIL

South Korea

4

Facebook

United States

4

Cheetah Mobile

China

Next Floor

5

KT Corporation

South Korea

5

SundayToz

South Korea

Friends Popcorn

Kakao Corp

6

Google

United States

6

NEXON

Japan

7

Everybody's Marble

7 Netmarble

Lotte

South Korea

7

7day

South Korea

LG Corporation

South Korea

8

Anipang3 for Kakao

8

ENISTUDIO

South Korea

8

SundayToz 9

Apple

United States

9

Four Thirty Three

South Korea

9

Lineage II: Revolution

Samsung Group

South Korea

10

Mobirix

South Korea

Netmarble 10

Sword and 10 Longtu Game Magic Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

South Korea by Revenue Top Apps of 2016: South Korea Combined iOS and Google Play Revenue Rank

App

Company

1

KakaoTalk

Kakao Corp

2

KakaoPage

3

App

Company

1

Everybody's Marble

Netmarble

Kakao Corp

2

Seven Knights

pooq

pooq

3

4

Amanda

Nextmatch

5

Lezhin Comics

Lezhin

6

LINE PLAY

LINE

7

MelOn

Kakao Corp

8

9

10

76

Top Games of 2016: South Korea Combined iOS and Google Play Revenue

NoonDate

Bugs

Dangyeonsi

Rank

Company

Headquarters

1

Kakao Corp

South Korea

Netmarble

2

pooq

South Korea

Lineage II: Revolution

Netmarble

3

Nextmatch

South Korea

4

MU: Origin

KingNet

4

LINE

Japan

5

HIT

Nexon

5

Lezhin

South Korea

6

FIFA ONLINE 3 M

NEXON

6

Mozzet

Pop Friends

NHN Entertainme nt

7

7

8

Mozzet

BUGS Corporation

Top Companies of 2016: South Korea Combined iOS and Google Play Apps Revenue

8

Clash of Clans

Supercell

9

Dragon Blaze

GAMEVIL

10

Clash Royale

Supercell

Rank

9

BNK Lab

10

Top Companies of 2016: South Korea Combined iOS and Google Play Games Revenue Company

Headquarters

1

Netmarble

South Korea

2

NEXON

Japan

3

GAMEVIL

South Korea

4

Supercell

Finland

5

Webzen

South Korea

South Korea

6

SundayToz

South Korea

NAVER

South Korea

7

NHN Entertainment

South Korea

BNK Lab

South Korea 8

Four Thirty Three

South Korea

9

Next Floor

South Korea

10

Kakao Corp

South Korea

BUGS Corporation

South Korea

ordinaryFactory

South Korea

Rank

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Spain by Monthly Active Users Top Apps of 2016: Spain iPhone Monthly Active Users Rank

77

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

3

Top Apps of 2016: Spain Android Phone Monthly Active Users App

Company

1

WhatsApp Messenger

Facebook

Facebook

2

Facebook

Facebook

YouTube

Google

3

Facebook Messenger

Facebook

4

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Instagram

Facebook

5

Twitter

6

Google Maps

Google

6

7

Twitter

Twitter

8

Spotify

Spotify

9

Snapchat

Snap

10

Wallapop

Wallapop

Rank

Top Games of 2016: Spain iPhone Monthly Active Users

App

Company

1

Candy Crush Saga

Activision Blizzard

Activision Blizzard

2

Pokémon GO

Niantic

Clash Royale

Supercell

3

Clash Royale

Supercell

4

Clash of Clans

Supercell

4

Clash of Clans

Supercell

Twitter

5

Candy Crush Soda Saga

Activision Blizzard

5

Candy Crush Soda Saga

Activision Blizzard

Google Photos

Google

6

Piano Tiles 2

Cheetah Mobile

6

Farm Heroes Saga

Activision Blizzard

7

Dropbox

Dropbox

7

Trivia Crack

Etermax

7

Piano Tiles 2

Cheetah Mobile

ES File Explorer File Manager

8

First Touch

Pou

Zakeh

ES Global

Score! Hero

8

8

9

Aworded

Etermax

9

Aworded

Etermax

Subway Surfers

Kiloo

Trivia Crack

Etermax

9

Shazam

Shazam Entertainment

Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

3

Top Games of 2016: Spain Android Phone Monthly Active Users

10

Rank

10

10 Clean Master Cheetah Mobile Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Spain by Downloads Top Apps of 2016: Spain Combined iOS and Google Play Downloads

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Wallapop

Wallapop

Top Games of 2016: Spain Combined iOS and Google Play Downloads Rank

App

Company

1

Clash Royale

Supercell

2

Piano Tiles 2

Cheetah Mobile

3

slither.io

Lowtech Studios

4

Pokémon GO

Niantic

5 5

6

7

8

9

10

Instagram

Snapchat

Spotify

Skype

Fortafy Games

Rank

Company

Headquarters

1

Facebook

United States

2

Google

United States

3

Microsoft

United States

4

Cheetah Mobile

China

6

Subway Surfers

Kiloo

7

Pou

Zakeh

Microsoft

Clean Master

Cheetah Mobile

AliExpress

Alibaba Group

8

9

Score! Hero

Rank

Company

Headquarters

1

Electronic Arts

United States

2

Activision Blizzard

United States

3

Supercell

Finland

4

Doodle Mobile

China

5

TabTale

Israel

6

Cheetah Mobile

China

Schibsted

Norway

6

Apple

United States

7

Snap

United States

8

Wallapop

Spain

7

Tencent

China

9

Sungy Mobile

China

8

Vivendi

France

InterActiveCorp (IAC)

United States

9

Ubisoft

France

Rovio

Finland

Snap

Spotify

Top Companies of 2016: Spain Combined iOS and Google Play Games Downloads

5

Facebook

10

78

Color Switch

Top Companies of 2016: Spain Combined iOS and Google Play Apps Downloads

First Touch

Candy Crush Saga

Activision Blizzard

Rolling Sky

Cheetah Mobile

10

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Spain by Revenue Top Apps of 2016: Spain Combined iOS and Google Play Revenue Rank

App

Company

1

Spotify

Spotify

2

Netflix

3

Top Games of 2016: Spain Combined iOS and Google Play Revenue App

Company

1

Clash Royale

Supercell

Netflix

2

Clash of Clans

Tinder

InterActiveCorp (IAC)

3

4

LOVOO

LOVOO

5

Badoo

6

7

8

9

Company

Headquarters

1

Spotify

Sweden

Supercell

2

InterActiveCorp (IAC)

Candy Crush Saga

Activision Blizzard

3

4

Pokémon GO

Niantic

Badoo

5

Game of War - Fire Age

MZ

Meetic

InterActiveCorp (IAC)

6

Candy Crush Soda Saga

Activision Blizzard

AdoptAGuy

GEB AdoptAGuy

7

Clash of Kings

Elex Technology

Sing! Karaoke

Smule 8

Mobile Strike

MZ

Skype

Rank

79

Sweat with Kayla

Rank

Microsoft Castle Clash

IGG

Farm Heroes Saga

Activision Blizzard

Headquarters

1

Supercell

Finland

United States

2

Activision Blizzard

United States

Netflix

United States

3

MZ

United States

4

LOVOO

Germany

4

Electronic Arts

United States

5

Badoo

United Kingdom

5

Niantic

United States

6

GEB AdoptAGuy

France

6

Elex Technology

China

7

Smule

United States

7

IGG

China

8

Microsoft

United States 8

Playrix

Russia

9

Kabam

United States

10

Zynga

United States

10

Kayla Itsines 10

Top Companies of 2016: Spain Combined iOS and Google Play Games Revenue Company

9 9

10

Top Companies of 2016: Spain Combined iOS and Google Play Apps Revenue

Babbel

Adidas

Rank

Germany

Germany

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Sweden by Monthly Active Users Top Apps of 2016: Sweden Android Phone Monthly Active Users

Top Apps of 2016: Sweden iPhone Monthly Active Users Rank

App

Company

1

Facebook

Facebook

2

Facebook Messenger

3

4

5

6

7

Company

1

BankID säkerhetsapp

Finansiell ID-Teknik

Facebook

2

Facebook

Facebook

Spotify

Spotify

3

Facebook Messenger

Instagram

Facebook 4

Swish payments

Swish payments

Bankgirot

Google Maps

Google

Snapchat

Snap

9

WhatsApp Messenger

Facebook

Aftonbladet Tidning

Rank

App

Company

1

Pokémon GO

Niantic

2

Wordfeud

Facebook

3

Bankgirot

5

Spotify

Spotify

6

Instagram

Facebook

7

WhatsApp Messenger

Facebook

8

Google Photos

Google

9

SMHI

SMHI

10

Skype

Microsoft

Schibsted

Top Games of 2016: Sweden Android Phone Monthly Active Users App

Company

1

Pokémon GO

Niantic

Bertheussen

2

Candy Crush Saga

Activision Blizzard

Candy Crush Saga

Activision Blizzard

3

Wordfeud

Bertheussen

4

QuizClash

FEO Media

4

QuizClash

FEO Media 5

Clash of Clans

Supercell

Candy Crush Soda Saga

Activision Blizzard

5

6

QuizClash

FEO Media

6

Clash Royale

Supercell 7

Wordfeud

Bertheussen

7

Candy Crush Soda Saga

Activision Blizzard

8

Clash of Clans

Supercell

8

Piano Tiles 2

Cheetah Mobile

9

Hay Day

Supercell

9

Color Switch

Fortafy Games

Piano Tiles 2

Cheetah Mobile

Subway Surfers

Kiloo

Google

8

10

80

App

YouTube

Rank

Top Games of 2016: Sweden iPhone Monthly Active Users

10

Rank

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Sweden by Downloads Top Apps of 2016: Sweden Combined iOS and Google Play Downloads

Rank

App

Company

1

BankID säkerhetsapp

Finansiell ID-Teknik

2

Swish payments

Bankgirot

3

Facebook Messenger

4

Rank

App

Company

1

Pokémon GO

Niantic

2

slither.io

Lowtech Studios

3

Color Switch

Fortafy Games

4

Piano Tiles 2

Cheetah Mobile

5

Clash Royale

6

1

Electronic Arts

United States

United States

2

Tencent

China

Apple

United States

3

Ubisoft

France

4

Microsoft

United States

4

Activision Blizzard

United States

Supercell

5

Sveriges Television

Sweden

5

LEGO

Denmark

Rolling Sky

Cheetah Mobile

6

Snap

United States

6

Supercell

Finland

7

Subway Surfers

Kiloo

7

Finansiell ID-Teknik

Sweden

7

Ketchapp Studio

France

8

Bankgirot

Sweden

8

Cheetah Mobile

China

9

Schibsted

Norway 9

Niantic

United States

Rovio

Finland

Facebook

Rank

Company

Headquarters

1

Google

United States

2

Facebook

3

Snap

Facebook

6

Spotify

Spotify

7

Instagram

Facebook

8

Wish

ContextLogic

8

Super Mario Run

Nintendo

9

WhatsApp Messenger

Facebook

9

Flip Diving

Tencent

Netflix

Top Companies of 2016: Sweden Combined iOS and Google Play Games Downloads Headquarters

Facebook

Netflix

Top Companies of 2016: Sweden Combined iOS and Google Play Apps Downloads

Company

5

10

81

Snapchat

Top Games of 2016: Sweden Combined iOS and Google Play Downloads

10

8 Ball Pool

Tencent

10

InterActiveCorp (IAC)

United States

Rank

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Sweden by Revenue Top Apps of 2016: Sweden Combined iOS and Google Play Revenue Rank

App

Company

1

Spotify

Spotify

2

Tinder

3

Top Games of 2016: Sweden Combined iOS and Google Play Revenue App

Company

1

Pokémon GO

Niantic

InterActiveCorp (IAC)

2

Candy Crush Saga

Badoo

Badoo

3

4

Netflix

Netflix

5

Lifesum

Lifesum

Match.com

InterActiveCorp (IAC)

7

Sing! Karaoke

Smule

8

Skype

Microsoft

6

Rank

Top Companies of 2016: Sweden Combined iOS and Google Play Apps Revenue Company

Headquarters

1

Spotify

Sweden

Activision Blizzard

2

InterActiveCorp (IAC)

Mobile Strike

MZ

3

4

Candy Crush Soda Saga

Activision Blizzard

5

Game of War - Fire Age

MZ

6

Clash of Clans

Supercell

7

8

Clash Royale

Hay Day

Rank

Company

Headquarters

1

Activision Blizzard

United States

United States

2

Supercell

Finland

Badoo

United Kingdom

3

Niantic

United States

4

Netflix

United States

4

MZ

United States

5

Lifesum

Sweden

5

Electronic Arts

United States

6

Smule

United States

6

Zynga

United States

7

Microsoft

United States

10

Ta Körkort

Runkeeper

Teoriappar

9

7

Netmarble

South Korea

8

Teoriappar

Sweden 8

Elex Technology

China

9

IGG

China

10

King

United Kingdom

Supercell

82

Hearthstone: Heroes of Warcraft

Activision Blizzard

Farm Heroes Saga

Activision Blizzard

ASICS 10

Rank

Supercell

9 9

Top Companies of 2016: Sweden Combined iOS and Google Play Games Revenue

10

Babbel

Germany

MagazineCloner

United Kingdom

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Turkey by Monthly Active Users Top Apps of 2016: Turkey iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

3

App

Company

1

WhatsApp Messenger

Facebook

Facebook

2

Facebook

Facebook

Instagram

Facebook

3

Facebook Messenger

Facebook

4

Facebook Messenger

Facebook

4

Instagram

Facebook

5

YouTube

Google

5

Twitter

Twitter

6

Twitter

Twitter

6

sahibinden.com

sahibinden

7

Snapchat

Snap

7

Google Photos

Google

8

Swarm

Foursquare

8

Yandex.Navigator

Yandex

9

sahibinden.com

sahibinden

10

83

Top Apps of 2016: Turkey Android Phone Monthly Active Users

Yandex.Navigator

Yandex

Rank

9

10

Clean Master

Cheetah Mobile

Snapchat

Snap

Top Games of 2016: Turkey iPhone Monthly Active Users Rank

App

Company

1

Trivia Crack

Etermax

2

Candy Crush Saga

3

Top Games of 2016: Turkey Android Phone Monthly Active Users App

Company

1

Candy Crush Saga

Activision Blizzard

Activision Blizzard

2

Trivia Crack

Etermax

Clash of Clans

Supercell

3

Clash of Clans

Supercell

4

Kelimelik

He2 Apps

4

101 Okey by Peak Games

Peak Games

5

Online Head Ball

Masomo

5

Kelimelik

He2 Apps

6

Clash Royale

Supercell

6

Candy Crush Soda Saga

Activision Blizzard

7

101 Okey by Peak Games

Peak Games

7

Clash Royale

Supercell

Candy Crush Soda Saga

Activision Blizzard

8

Okey

Ahoy Games

8

9

Subway Surfers

Kiloo

9

Subway Surfers

Kiloo

Okey

Ahoy Games

Online Head Ball

Masomo

10

Rank

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Turkey by Downloads Top Apps of 2016: Turkey Combined iOS and Google Play Downloads

Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Facebook

4

Instagram

Facebook

5

Snapchat

Snap

6

360 Mobile Security

Qihoo 360

Top Games of 2016: Turkey Combined iOS and Google Play Downloads Rank

App

Company

1

Trivia Crack

Etermax

2

Subway Surfers

3

Company

Headquarters

1

Facebook

United States

Kiloo

2

Google

Candy Crush Saga

Activision Blizzard

3

4

My Talking Tom

Outfit7

5

Clash of Clans

Supercell

6

7 7

letgo

Traffic Rider

slither.io

etg

8

Retrica

Venticake

9

Clean Master

Cheetah Mobile

Top Companies of 2016: Turkey Combined iOS and Google Play Apps Downloads

8

Okey

Soner Kara

Lowtech Studios

Rank

Company

Headquarters

1

Outfit7

Cyprus

United States

2

Doodle Mobile

China

Cheetah Mobile

China

3

Activision Blizzard

United States

4

Turkcell

Turkey

4

Vivendi

France

5

Snap

United States

5

Electronic Arts

United States

6

Fotoable

China 6

Supercell

Finland

7

Vasco Games

Netherlands

8

Peak Games

Turkey

9

TabTale

Israel

10

Tencent

China

7

Microsoft

United States

8

Qihoo 360

China

Ahoy Games 9

10

84

Turkcell My Account

Turkcell

9

10

Online Head Ball

Masomo

101 Okey by Peak Games

Peak Games

Top Companies of 2016: Turkey Combined iOS and Google Play Games Downloads

10

Twitter

Outfit7

Rank

United States

Cyprus

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

Turkey by Revenue Top Apps of 2016: Turkey Combined iOS and Google Play Revenue Rank

App

Company

1

Azar

Hyperconnect

2

Tinder

3

4

Top Games of 2016: Turkey Combined iOS and Google Play Revenue Rank

App

Company

1

Clash of Clans

Supercell

InterActiveCorp (IAC)

2

Last Empire-War Z

Long Tech Network

Spotify

Spotify

3

Game of War - Fire Age

MZ

Badoo

Badoo Clash of Kings

Elex Technology

4 5

6

7

8

9

10

Hotspot Shield VPN

AnchorFree

HOOTT

HOOTT

Kaave

Binnaz

Topface

Sing! Karaoke

5

Mobile Strike

6

101 Okey by Peak Games

Peak Games

7

Clash Royale

8

9

Top Companies of 2016: Turkey Combined iOS and Google Play Apps Revenue Rank

Company

Headquarters

1

Hyperconnect

South Korea

2

InterActiveCorp (IAC)

United States

3

Spotify

Sweden

4

Badoo

United Kingdom

5

AnchorFree

United States

6

Smule

United States

Top Companies of 2016: Turkey Combined iOS and Google Play Games Revenue Rank

Company

Headquarters

1

Supercell

Finland

2

MZ

United States

3

Peak Games

Turkey

4

Elex Technology

China

5

Long Tech Network

China

6

Activision Blizzard

United States

7

Zynga

United States

8

IGG

China

9

Kabam

United States

Electronic Arts

United States

MZ

7

didiLabs

Netherlands

Supercell

8

HOOTT

United Kingdom

Candy Crush Saga

Activision Blizzard

9

Tasdelen

Singapore

Zynga Poker

Zynga

10

Topface

Russia

Okey by Peak Games

Peak Games

didiLabs

Tasdelen

Topface

Smule

10 10

85

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

United Kingdom by Monthly Active Users Top Apps of 2016: United Kingdom iPhone Monthly Active Users Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook Messenger

Facebook

3

Facebook

Facebook

4

YouTube

5

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook

Facebook

3

Facebook Messenger

Google

4

Instagram

Facebook

6

Snapchat

7

Twitter

8

9

10

86

Top Apps of 2016: United Kingdom Android Phone Monthly Active Users

App

Company

1

Pokémon GO

Niantic

2

Color Switch

Facebook

3

Instagram

Facebook

5

eBay

eBay

Snap

6

Twitter

Twitter

Twitter

7

Google Photos

Google

8

Dropbox

9

Snapchat

Google Maps

Google

eBay

eBay

Amazon

Amazon

Rank

Top Games of 2016: United Kingdom iPhone Monthly Active Users

10

BBC News

App

Company

1

Pokémon GO

Niantic

Fortafy Games

2

Candy Crush Saga

Activision Blizzard

Candy Crush Saga

Activision Blizzard

3

Color Switch

Fortafy Games

4

8 Ball Pool

Tencent

4

Candy Crush Soda Saga

Activision Blizzard

5

Clash of Clans

Supercell

5

Clash of Clans

Supercell

6

Candy Crush Soda Saga

Activision Blizzard

6

MobilityWare Solitaire

MobilityWare

7

Piano Tiles 2

Cheetah Mobile

7

8 Ball Pool

Tencent

Dropbox

8

Stack

Ubisoft

8

Words With Friends

Zynga

Snap

9

Subway Surfers

Kiloo

9

Candy Crush Jelly Saga

Activision Blizzard

Words With Friends

Zynga

10

Piano Tiles 2

Cheetah Mobile

BBC

Rank

Top Games of 2016: United Kingdom Android Phone Monthly Active Users

10

Rank

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

United Kingdom by Downloads Top Apps of 2016: United Kingdom Combined iOS and Google Play Downloads Rank

App

Company

1

WhatsApp Messenger

Facebook

2

Facebook Messenger

Facebook

3

Facebook

Facebook

4

Snapchat

Snap

Top Games of 2016: United Kingdom Combined iOS and Google Play Downloads Rank

App

Company

1

Color Switch

Fortafy Games

2

Pokémon GO

Niantic

3

slither.io

Lowtech Studios

4

Piano Tiles 2

Cheetah Mobile

5 5

Instagram

7

8

9

10

Spotify

Skype

Amazon

Company

Headquarters

1

Facebook

United States

2

Google

United States

3

Apple

United States

4

Microsoft

United States

5

BBC

United Kingdom

6

Amazon

United States

8 Ball Pool

Tencent

7

Snap

United States

8

Sky

United Kingdom

9

InterActiveCorp (IAC)

United States

eBay

United States

Spotify

Microsoft

Amazon

Netflix

Netflix

YouTube

Google

7

Subway Surfers

Top Companies of 2016: United Kingdom Combined iOS and Google Play Games Downloads Rank

Company

Headquarters

1

Electronic Arts

United States

2

Ketchapp Studio

France

3

Tencent

China

4

Ubisoft

France

5

Activision Blizzard

United States

6

Cheetah Mobile

China

7

Fortafy Games

Australia

8

Rovio

Finland

9

Zynga

United States

Supercell

Finland

Kiloo

8

Candy Crush Jelly Saga

Activision Blizzard

9

Rolling Sky

Cheetah Mobile

Clash Royale

Supercell

10

87

Ubisoft

Rank

Facebook 6

6

Stack

Top Companies of 2016: United Kingdom Combined iOS and Google Play Apps Downloads

10

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

United Kingdom by Revenue Top Apps of 2016: United Kingdom Combined iOS and Google Play Revenue Rank

App

Company

1

Spotify

Spotify

2

Tinder

InterActiveCorp (IAC)

3

Netflix

Netflix

4

Badoo

5

Top Games of 2016: United Kingdom Combined iOS and Google Play Revenue Rank

App

Company

1

Clash of Clans

Supercell

2

Pokémon GO

3

Badoo

Sing! Karaoke

Smule

6

Skype

Microsoft

7

POF Online Dating

InterActiveCorp (IAC)

8

Match.com

InterActiveCorp (IAC)

9

Zoosk

Zoosk

Top Companies of 2016: United Kingdom Combined iOS and Google Play Apps Revenue Company

Headquarters

1

Spotify

Sweden

Niantic

2

InterActiveCorp (IAC)

Candy Crush Saga

Activision Blizzard

3

4

Mobile Strike

MZ

5

Game of War - Fire Age

MZ

6

Clash Royale

Supercell

7

Candy Crush Soda Saga

Activision Blizzard

Clash of Kings

Elex Technology

8

Rank

Company

Headquarters

1

Activision Blizzard

United States

United States

2

Supercell

Finland

Netflix

United States

3

MZ

United States

4

Smule

United States

4

Niantic

United States

5

Microsoft

United States

5

Electronic Arts

United States

6

Badoo

United Kingdom

6

Netmarble

South Korea

7

Disney

United States

7

Zynga

United States

8

Deutsche Post DHL

Germany 8

Churchill Downs

United States

Zoosk

United States 9

Elex Technology

China

Playrix

Russia

9

10

Deezer

9

Kabam

Boom Beach

Supercell

Deezer 10

88

Marvel Contest of Champions

Top Companies of 2016: United Kingdom Combined iOS and Google Play Games Revenue

10

Deezer

Rank

France 10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

United States by Monthly Active Users Top Apps of 2016: United States iPhone Monthly Active Users Rank

App

Company

1

Facebook

Facebook

2

Facebook Messenger

Facebook

3

YouTube

Google

4

Instagram

Facebook

5

6

89

Snapchat

Pandora Radio

Top Apps of 2016: United States Android Phone Monthly Active Users Rank

App

Company

1

Facebook

Facebook

2

Facebook Messenger

Facebook

3

Instagram

4

Top Games of 2016: United States iPhone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

2

Candy Crush Saga

Facebook

3

Snapchat

Snap

5

Google Photos

6

Top Games of 2016: United States Android Phone Monthly Active Users Rank

App

Company

1

Pokémon GO

Niantic

Activision Blizzard

2

Candy Crush Saga

Activision Blizzard

Words With Friends

Zynga

3

Words With Friends

Zynga

4

Clash of Clans

Supercell

4

Clash of Clans

Supercell

Google

5

Color Switch

Fortafy Games

5

Candy Crush Soda Saga

Activision Blizzard

Pandora Radio

Pandora

6

Candy Crush Soda Saga

Activision Blizzard

6

MobilityWare Solitaire

MobilityWare

7

Amazon

Amazon

7

Clash Royale

Supercell

7

Trivia Crack

Etermax

8

Pinterest

Pinterest

8

Trivia Crack

Etermax

8

Clash Royale

Supercell

9

Twitter

Twitter

9

MobilityWare Solitaire

MobilityWare

9

Cookie Jam

Netmarble

10

Netflix

Netflix

Subway Surfers

Kiloo

10

Candy Crush Jelly Saga

Activision Blizzard

Snap

Pandora

7

Google Maps

Google

8

Twitter

Twitter

9

Amazon

Amazon

10

Pinterest

Pinterest

10

Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately. Worldwide excludes China. Apps are ranked by average monthly active users across 2016. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

United States by Downloads Top Apps of 2016: United States Combined iOS and Google Play Downloads Rank

App

Company

1

Facebook Messenger

Facebook

2

Snapchat

Snap

3

Facebook

Facebook

4

Instagram

Facebook

5

Pandora Radio

Pandora

6

7

8

9

10

90

Netflix

Bitmoji

Spotify

WhatsApp Messenger

Apple iMovie

Netflix

Snap

Top Games of 2016: United States Combined iOS and Google Play Downloads Rank

App

Company

1

Pokémon GO

Niantic

2

Color Switch

Fortafy Games

3

slither.io

Lowtech Studios

4

Clash Royale

Supercell

5

Piano Tiles 2

Cheetah Mobile

6

7

Rolling Sky

Subway Surfers

Cheetah Mobile

Top Companies of 2016: United States Combined iOS and Google Play Apps Downloads Rank

Company

Headquarters

1

Google

United States

2

Facebook

3

Company

Headquarters

1

Electronic Arts

United States

United States

2

Niantic

United States

Apple

United States

3

Tencent

China

4

Snap

United States

4

Activision Blizzard

United States

5

Microsoft

United States 5

Cheetah Mobile

China

6

Zynga

United States

7

Ketchapp Studio

France

8

Rovio

Finland

9

Glu

United States

Time Warner

United States

6

Amazon

United States

7

Sungy Mobile

China

8

Disney

United States

9

Comcast

United States

InterActiveCorp (IAC)

United States

Kiloo

Spotify 8

8 Ball Pool

Tencent

9

Candy Crush Jelly Saga

Activision Blizzard

10

Mobile Strike

MZ

Facebook

Apple

Top Companies of 2016: United States Combined iOS and Google Play Games Downloads

10

Rank

10

Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release.

© App Annie 2017

App Annie 2016 Retrospective | Top Apps and Companies

United States by Revenue Top Apps of 2016: United States Combined iOS and Google Play Revenue Rank

App

Company

1

Spotify

Spotify

2

HBO NOW

Time Warner

3

Pandora Radio

Pandora

4

Netflix

Netflix

5

Tinder

InterActiveCorp (IAC)

6

Hulu

Hulu

7

8

9

10

YouTube

TIDAL

Google

Top Games of 2016: United States Combined iOS and Google Play Revenue Rank

App

Company

1

Game of War Fire Age

MZ

2

Clash of Clans

Supercell

3

Mobile Strike

4

Company

Headquarters

1

Spotify

Sweden

2

InterActiveCorp (IAC)

United States

MZ

3

Time Warner

United States

Pokémon GO

Niantic

4

Pandora

5

Candy Crush Saga

Activision Blizzard

5

6

Clash Royale

Supercell

7

Candy Crush Soda Saga

Smule

Match.com

InterActiveCorp (IAC)

Rank

8

DoubleDown Casino

International Game Technology

9

Slotomania

Caesars Entertainment

Top Companies of 2016: United States Combined iOS and Google Play Games Revenue Company

Headquarters

1

MZ

United States

2

Supercell

Finland

3

Activision Blizzard

United States

United States

4

Niantic

United States

Netflix

United States

5

Caesars Entertainment

United States

6

Hulu

United States

6

Electronic Arts

United States

7

Smule

United States 7

Zynga

United States

8

Google

United States 8

Aspiro

Sweden

Churchill Downs

United States

9

Microsoft

United States

9

Netmarble

South Korea

Kabam

United States

Activision Blizzard

Aspiro

Sing! Karaoke

Top Companies of 2016: United States Combined iOS and Google Play Apps Revenue

10

Rank

10

Marvel Contest Kabam of Champions Top apps and games rankings exclude pre-installed apps as well as apps published by platform owners and downloaded to devices running their OS (such as Google Translate on Android phone and GarageBand on iPhone). To see a more detailed explanation, please see report methodology. Rankings are based on App Annie data as of March 20, 2017. For worldwide rankings, these rankings differ slightly from those in the original 2016 Retrospective release. 10

91

© App Annie 2017

Top pays et catégories

92

Rétrospective 2016 App Annie | Top pays et catégories

Top pays Téléchargements iOS dans le monde en 2016

Téléchargements Google Play dans le monde en 2016

Chiffre d’affaires iOS dans le monde en 2016

Chiffre d’affaires Google Play dans le monde en 2016

Rang

Pays

Changement de rang vs 2015

Rang

Pays

Changement de rang Vs 2015

Rang

Pays

Changement de rang vs. 2015

Rang

Pays

Changement de rang Vs 2015

1

Chine

-

1

Chine

1

1

Inde

2

1

Japon

-

2

États-Unis

-

2

États-Unis

1

2

États-Unis

1

2

États-Unis

-

3

Japon

-

3

Japon

1

3

Brésil

1

3

Corée du Sud

-

4

Royaume-Uni

-

4

Royaume-Uni

-

4

Indonésie

2

4

Allemagne

1

5

Russie

-

5

Australie

-

5

Russie

1

5

Taïwan

1

6

France

-

6

Canada

-

6

Mexique

1

6

Royaume-Uni

-

7

Allemagne

-

7

Taïwan

3

7

Turquie

-

7

France

-

8

Canada

-

8

Corée du Sud

-

8

Corée du Sud

-

8

Australie

1

9

Brésil

1

9

Allemagne

2

9

Thaïlande

-

9

Hong Kong

1

Australie

1

10

France

1

10

Vietnam

2

10

Canada

-

10

93

© App Annie 2017

Rétrospective 2016 App Annie | Top pays et catégories

Top catégories Téléchargements iOS dans le monde en 2016 Rang

Catégorie

Téléchargements Google Play dans le monde en 2016

Chiffre d’affaires iOS dans le monde en 2016

Changement de rang vs 2015

Rang

Catégorie

Changement de rang vs 2015

Rang

Catégorie

Chiffre d’affaires Google Play dans le monde en 2016

Changement de rang vs 2015

Rang

Catégorie

1

Jeux

-

1

Jeux

-

1

Jeux

-

1

Jeux

-

2

Photo & Vidéo

-

2

Réseaux sociaux

-

2

Outils

-

2

Communication

-

3

Divertissement

-

3

Divertissement

1

3

Communication

-

3

Réseaux sociaux

-

4

Réseaux sociaux

-

4

Musique

1

4

Photographie

-

4

Divertissement

1

5

Utilitaires

1

5

Éducation

-

5

Divertissement

-

5

Musique & Audio

2

6

Productivité

1

6

Style de vie

3

6

Réseaux sociaux

-

6

Lifestyle

4

7

Style de vie

2

7

Productivité

1

7

Productivité

2

7

Enseignement

1

8

Shopping

N/A*

8

Livres

1

8

Musique & Audio

-

8

Outils

4

9

Musique

1

9

Forme et santé

3

9

Personnalisation

2

9

Santé & Remise en forme

6

Éducation

1

10

Photo & Vidéo

3

10

Shopping

2 Sports

1

10

10 **Catégorie marquée comme N/A car elle ne fut disponible que pendant une partie de 2015.

94

Changement de rang vs 2015

© App Annie 2017

À propos d’App Annie App Annie fournit les données et les connaissances marché qui permettant d’assurer le succès de votre entreprise dans l’app économie mondiale. Plus de 700 000 membres inscrits s’appuient sur App Annie pour mieux comprendre le marché des apps, ses entreprises et les opportunités qui s’annoncent. Basée à San Francisco, App Annie compte 450 employés et 15 bureaux dans le monde. App Annie a levé 157 millions de dollars auprès d’investisseurs tels que e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners et Sequoia Capital. Pour plus d’informations, rendez-vous sur www.appannie.com, découvrez nos articles et suivez-nous sur (@AppAnnieFR). Pour en savoir plus sur nos produits, visitez nos pages de présentation de Market Data Intelligence, Store Stats et App Analytics. Pour connaître le classement mensuel actuel des apps et éditeurs, consultez l’App Annie Index. La méthodologie des analyses et mises à jour est disponible ici.

95