TELEVISION ADVERTISING COPY VALÉRIE: (Impressed, a ...

TELEVISION ADVERTISING. COPY. Page 1 sur 1. CLIENT : HOME DEPOT. ID. : HOME-12-37-T30F. PRODUIT : PEINTURE SANS COV. TITRE : CACA D'OIE.
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TELEVISION ADVERTISING COPY CLIENT :

HOME DEPOT

PRODUIT :

PEINTURE SANS COV

TITRE :

CACA D’OIE

ID. :

Tel qu’enregistré, Sonart 18 juin 2012 18

DOSSIER : DATE :

30 mai 2012

HOME-12-37-T30F

FORMAT: 30 secondes

VIDEO

AUDIO

THE SPOT STARTS WITH VALÉRIE IN THE PAINT SECTION AT HOME DEPOT. SHE IS BLINDFOLDED. SHE SNIFFS A CAN OF BEHR ZERO VOC PAINT AND KEEPS HER DISTANCE. SHE WAVES HER HAND OVER THE CAN TO GET A BETTER WHIFF. SHE IS VISIBLY IMPRESSED. SHE TALKS ABOUT IT WITH AN ASSOCIATE FROM THE PAINT ZONE. WE SEE THAT THE ZONE IS WELLIDENTIFIED WITH THE BEHR AND CIL

VALÉRIE: (Impressed, a blindfold over her eyes) Hmm, it’s true that the new zero VOC paint hardly smells at all… but uh how many colours does it come in? 10–12? EMPLOYEE MARCO: 5,000 colours whether it’s Behr or CIL.

BRANDS.

VALÉRIE: (Sceptical) C’mon Jean-Luc, even the colour, I don’t know, Goose Poop, doesn’t smell much? MARCO (Convinced) Even the colour Goose Poop…! VALERIE: (Definitely convinced) Ah, that’s great. So for couples at home, the new zero VOC paint, hardly smells at all!

TRANSITION TO ORANGE BACKGROUND.

VALÉRIE VO:

SUPER: HAVING CHOICE, C’EST BEAU

Having choice, c’est beau.

LOGO: homedepot.ca/zerovoc

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