fABRICE tOUBIANA
SUMMARY
44, rue Voltaire 92250 La Garenne Colombes +33 (0)1 47 82 74 25
[email protected]
Project Director
PIM/DAM/CMS - Digital Marketing - CRM http://fr.linkedin.com/in/fabricetoubiana
MBA/PMP with 20 years experience of managing sales and marketing web projects in an international environment. Creative and organised team leader, I am always looking for technology evolutions and solutions optimisation.
EXPERIENCE
EDUCATION
vOct 2011 / Now - Senior Digital Project Manager EMEA - PIM administrator for Tarkett (Industry / leader on the flooring market) • PIM / DATA model / Product database administrator and project manager / 46 websites - 20 languages / integration with SAP / Digital asset management - Taxonomy - production / Multicanal publishing • Digital project management for advanced tools - e.g the Roomdesigner (http:// home.tarkett.com/roomdesigner) • Traffic & Leads generation • Analytics KPIs dashboards - SEO / SEA / SMM
2011 PMP certification (project management professional) by the project management Institute (PMI.org) PMGS PMP best practices . 2004
Webmastering & Computer publishing PM of websites - Paris level 3 • Project Management / Webmarketing / e-mailmarketing / referencement techniques. • Softwares & web languages .
1995
MBA Master of Business Administration - BAC+5 Glasgow Caledonian University - Scotland • Strategic Marketing & Risk management. • Final dissertation “The Computer buyer’s behavior”
vJuly 2005 - July 2011 Lexmark WW CRM/PRM Project Manager: Within the EMEA web team at Lexmark, in charge of leading worldwide project management and implementation of all 1994 marketing programs related to the PRM (partner relationship management) platform. Also working on web applications for tools such as the Lexmark Printer advisor. 1993 • Manage a transversal and multicultural team / follow projects and coordinate action with the business owners at EMEA headquarters (Paris & Geneva), the technical teams (development) in India, the external service providers across EU, the country coordinators in EU and the US headquarters. • Answer the business need into SOW (statement of work). / • Manage RFIs/RFPs and EMEA budget • • Follow the project plan and make sure we respect timing & milestones. Maintain global communication around the • projects and update the teams on the project status. • • Deploy solutions (emailings, minisites, dedicated portals...) for • 30 countries and 19 languages. / Write documentation and • train country key users and sales teams • • v2004 / July 2005 - Business & web consultant • • Define requirements and create print & web sales tools • Project Management with service provider (Developers & Creatives) to build the tools
ESM Business school - BAC+4 European School of Management - Avignon/Geneva Operational Marketing . TOEIC 870 / 1000 – Fluent in English Test of English for International communication (14 Months in Glasgow, Scotland).
SOFTWARES & LANGUAGES Office tools : Word, Excel, PowerPoint, Access, Outlook. Web editors/ languages : Dreamweaver, HTML, XML, CSS, PHP, MySQL. Database management / database publishing : Perigee/Oracle Publishing softwares : Photoshop, Flash, Illustrator, Indesign. CMS softwares Vignette & CRM/PRM Software Relayware(FNL), Emailing Tools : templates and campaigns. PM Tools : MS project, todolist, mindmap. Tracking tool : Google analytics. SEM /SEO / SMM management.
OTHER INTERESTS
Recommendation
v1996 / end 2003 - Future Network Publishing • Advertising Manager on “computer arts” magazine • Marketing & sales manager • Manage 4 persons • Work on the marketing/editorial & business strategy
Music - Guitar & Bass guitar player, computer MAO. Journalist - Write articles in computer music magazines. Sport - Mountain trekking, volley-Ball.
“I’ve been working with Fabrice since 2006. He took the responsability of implementing a PRM system for all EMEA countries. Fabrice is a talented project manager. He is proactive, creative, organised and focused , always seeking for quality and customer satisfaction . He delivers on time. I recommend Fabrice for International Web project.” Anne-Cyrille Homberg-Lemaire, January 8, 2010 WEB EMEA DIRECTOR, Lexmark EMEA
