143, rue de Rennes 75 006 Paris, Fr ance +33 1 45 49 13 78/ +33 6 88 39 88 36 Nationalities: French and Canadian Driving License: B1
Alexandre MEYER
[email protected]
Strategic marketing, brand management, strategic planning EDUCATION UNIVERSITY OF PARIS SORBONNE-CELSA (www.celsa.fr) Post-Graduate Degree in Communication, Marketing and Management • Magistère of Communication (equivalent to a high-level Master’s degree) • Master in Management and Intercultural Communications (MBA) (2006-2007)
2004-2007
Specialisations: Marketing, Communication and Management in an international environment (Strategic marketing, crisis communication, digital communication, quantitative and qualitative research and analysis) UNIVERSITY OF PARIS, NANTERRE Paris-X Pre-PhD year in Information and Communication Sciences (MPhil) Specialisations: Communication and Media Promotion , analysis tools of information and communication.
2003-2005
UNIVERSITY OF PARIS SORBONNE Paris-I Undergraduate Degree and M.A. equivalent in Geography Specialisations: Geopolitics, Sociology, Economics and Cultural Geography.
2001-2003
LYCEE MADELEINE DANIELOU and LYCEE JEANNE d’ALBRET, Paris Hypokhâgne, Khâgne: Two-year post-secondary studies preparing for competitive exams leading to the French Grandes Ecoles Studies in Human and Social Sciences. Option: Political Sciences
1999-2001
PROFESSIONAL EXPERIENCE HARRISON & WOLF (a TBWA Group Company) Since Jan. 2008 • Consultant As strategist, accompany clients in corporate communications (advertising, interactive, communications in all media -on line and offline-) Clients: Total, Lafarge, Société Générale, Schneider Electric, Sperian JUNIOR COMMUNICATION (www.junior-communication.com) – Junior Enterprise within CELSASept. 2004- Dec. 2007 • Study and Account Manager Undertook assignments in Marketing and Communication including: brand study, identity creation, audit, online institutional strategy, and public relations strategy. Clients: Renault, Microsoft, Areva, Bouygues, and Elluminate. • Head of Communication (2004-05) Elaborated communication strategy, developed the Junior Enterprise’s visibility plan. AXA MEDITERRANEAN REGION, Communication and Brand Department, Madrid (Spain) Assistant to the Department Head (internship) Participated in: - management of AXA/Winterthur merger (marketing, communication, advertising) - conception of the communication strategy - internal events organisation in collaboration with the Human Resources Department Managed daily communications.
Sept-Dec 2006
EURO RSCG C&O, Corporate and Crisis Communication, Paris (France) March-June 2006 Consultants’ Assistant (internship) Participated in: - brand strategies conception - organisation and management of events such as press conferences - press relations management Competitive intelligence, benchmark, creating and promoting new proposals for clients (Bnp Paribas, Altran, Yves Rocher, Exalead) UNIVERSAL McCANN, Media Planning (Press Department), Paris (France) Assistant (internship) Participated in the design of the media-planning strategy and managed commercial negotiations with media and clients such as Microsoft, Bayer, and L'Oréal.
April-June 2005
OTHER EXPERIENCES Journalist: -JOURNAL DU NET (Benchmark Group), Paris (France), daily digital business newspaper and magazine: July-Sept. 2003 -LE COURRIER SAVOYARD –weekly newspaper- Annecy (France): August 1998 Assistant Manager Bureau du Livre (Book Office), GENERAL CONSULATE OF FRANCE, Rio de Janeiro (Brazil): August-Sept. 2001 Promoted French culture in Brazil. Organized a Rio de Janeiro children’s book show. LANGUAGES & COMPUTER SKILLS French Mother tongue Spanish Advanced English Advanced, with 9 years of specialization in communication Portuguese Basic German Basic Computing Use of Pack Office, Dreamweaver3, ClarisWorks, Photoshop, QuarkXpress, and Flash. Advanced knowledge and use of Internet. Mac computer owner. OTHER INTERESTS & ACCOMPLISHMENTS Hobbies Sports (swimming, surfing, volley-ball, tennis), music (piano during 7 years), literature, art exhibitions, and cinema. Travel
Expatriation: 1984-1986, Muscat (Sultanate of Oman); 1986-1990, Stavanger (Norway); 1994-1997, Douala (Cameroon). Linguistic and cultural travel to Canada, Brazil, and Iceland.
Other experiences
Drawing, print, videos and ads creations for personal, professional goals. President (since 2005) and Project manager (2004-05) of the Alumni Association (BDE) of CELSA. Citizen representative at Paris 6th city hall assembly (2004-2005). Work with young people –scouting(2004). Tour de France 1999 volunteer in a stopover town (2 weeks). Participation in an at-risk youth assistance program in Douala, Cameroon with the OSER Association (1995-1997). Scouting in Pau (1992-1994).
