Dy Manager – Sales (Residential) (BEL/MGRDM/0310) Job Title: Dy Manager – Sales (Residential) Department: Sales Desired qualification: MBA in Sales & Marketing from a premier institute Desired Experience: 6 – 8 years of experience with at least 3 years experience in the Sales Function within the Real Estate industry Technical Knowledge • Knowledge of the Real Estate Industry
prompt resolution of customer complaints, to drive top line growth and customer delight. Strategic • Survey the global environment to identify best practices in the areas of branding, customer relations and customer care management for residential projects; Provide inputs to superiors for developing appropriate strategies to address / incorporate the same in BEL • Conduct in-depth analysis of the geographic, demographic and psychographic aspects of each target market and provide inputs to superiors to design branding / advertising initiatives for residential projects
• Knowledge of Product Range
Operational
• Knowledge of Documentation Standards & Clauses
• Drive implementation of sales strategies around new residential project offerings, product pricing and delivery in line with Organizational guidelines; Communicate new initiatives / projects to critical stakeholders
• Knowledge of Brand Management Behavioral Skills • Strategic Orientation • Managing and Developing Partners • Planning and Decision Making • Active Learning • Collaborating for Success • Effective Influencing • Driving Customer Delight • Delivery Excellence • Passion to Excel Job Objective: Supervise the implementation of the Residential Sales Strategy for Brigade Enterprises Limited (BEL), ensuring the
• Provide inputs for the development of a framework / matrix for pricing of residential projects across the Organization based on latest market price trends, industry norms and stakeholder expectations • Assist the General Manager – Marketing (Residential) in developing / updating SOPs related to residential projects; Ensure adherence to the same • Ensure implementation and maintenance of systems to capture regular market information and changing customer preferences • Analyze industry survey findings
and prepare reports on their implications on BEL’s business / growth plans • Work closely with the Corporate Branding Department to provide support and monitor implementation of marketing and branding initiatives for residential projects • Regularly interact with customers to ensure speedy closure of bookings and timely collection of payments • Work closely with key departments (Design and Development, Engineering, Finance etc) to monitor project (residential) status; Report findings to the General Manager – Marketing (Residential) • Work closely with customers to understand issues / concerns / complaints / modification requirements; Communicate these promptly to the Engineering Department and follow up to ensure timely resolution / incorporation of the same • Coordinate with the Engineering, Legal and Liaison Departments to ensure timely handover and completion of possession formalities • Drive implementation of framework to capture and incorporate customer feedback into system design for future projects • Review and monitor maintenance of documentation and execution of residential sales agreements / deeds etc • Maintain CRM and ISO documentation and records for various residential projects • Ensure timely maintenance and review of MIS for residential sales; Periodically submit the same to the General Manager – Marketing (Residential) • Monitor cash flows and achievecontinued...
B a c k t o c a r e e r s i n d e x pa g e
ment of residential sales targets; Highlight deviations and escalate issues to the General Manager – Marketing (Residential), if any • Provide timely support to the Team / Internal Departments for resolution of all queries with respect to sales of residential projects
Financial
People
• Maximize residential sales revenues and drive timely collections to ensure minimal receivables
• Conduct performance appraisals of subordinates
• Monitor and ensure adherence to the marketing budget for all residential projects
• Assess and fulfil training and career development requirements • Foster an environment of learning, excellence and innovation within all aspects of team work • Mentor and coach subordinates to develop the team’s capabilities
Financial Perspective
Key Result Areas
Key Performance Indicators
I. Achieving Revenue targets
I. Residential revenue target achieved • % adherence to timelines for residential collections
J. Continuously improve bottom line
J. % deviation from the Department budget
K. Customer Acquisition
K. % increase in leads / sales from each sales channel • % increase in repeat residential customers
L. Customer Satisfaction
L. % increase in residential C-Sat Scores • Effectiveness of pre-launch marketing initiatives conducted – Customer Feedback
M. Execution Excellence
M. % deviation from Department SOPs • Adherence to TATs
N. Performance Management System
N. % adherence to timelines for implementation of Performance Management System for subordinates and self
O. People Engagement
O. % increase in Department E- Sat score • Timely resolution of Department issues highlighted in the survey
P. Training
P. % achievement of training per employee as per the development plan
Customer Perspective
Internal Process Perspective
Learning and Growth Perspective
External Interfaces
Internal Interfaces
Customers (Residential)
Business Development / Design & Development
International & Local Property Consultants / HFIs / Agents
Apr 15, 2003 - I offer you my application for the position of Sales & Marketing manager especially in Europe and North America (international trade, product ...
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