Peter PARKSON Nationality Date of Birth Marital status Tel. Mobile
British December 12, 1972 Married +33 561 61 61 61 +33 606 06 06 06
Place des Carmes 47 000 Agen France
[email protected]
EXPERIENCE Since February 2005
FEEDINFO NEWS SERVICE, EURL NORTHEXPO
Editor of Specialist Press Agency for Agribusiness
Remodelling of news delivery from reproduction of agency / wire reports to in-house writing. Manage team of four writers • • • • •
Established extensive source network enabling exclusive reports, interviews with leading industry figures Introduction of feature-length reports on subjects such as growth in China, India, regulation & biotechnology, corporate strategy Broke two exclusive stories following exhaustive investigations concerning contamination and illegal trading, leading to legal action to be taken by French/EU authorities. Subsequently reported by Reuters, AFP and trade press. Introduction of weekly editorial on subjects of import - bird flu, oil prices, GMO – read by thousands of subscribers Content created in-house has risen from 8% to 42%, subscriber numbers and subscriber visits have increased significantly since my arrival
January 2004 - February 2005
Freelance writer, translator and marketing communications consultant
MATRA France/Canada Consultant, Operational Marketing: coordination of multilingual global launch team, Broadband Access; production of customer testimonial video clips & written collateral in English and French; project management – media planning, FAQ and user manuals; designing multilevel technical training and customer presentations; white paper preparation & review Ministère de l’Agriculture
Translations English-French / French-English
August 2002
Sabbatical break for travel
2000 - July 2002
Media & Analyst Relations Manager, MATRA AEROSPACE
Global responsibility in Matra’s key growth market, broadband, for all public relations Objective: Maintaining & extending Matra ‘market leader’ epithet. Direct & indirect market conditioning & press/analyst influencing to support 11bn Euros of equipment sales in largest revenue-contributing group •
Overall broadband communications plan: message development, by-lined article authorship and placement. Trade & business press rolling outreach, internal & external product launch & media planning. Trade show preparation & press conference management (Supercomm, CeBit), communiqué writing & vetting for wires (French & English). Crisis management & rebuttal
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Content, Q&A provider for high-visibility, senior executive-hosted events
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Presenter at industry conferences; public speaking engagements
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Complex internal relationships across numerous Alcatel virtual organisations; frequent international travel. Annual team budget >$500K
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Management of global relationship with PR agency (KPMG)
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1999-2000
Marketing Manager, KPMG / SIEMENS AUTOMOTIVE
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Integrating and marketing the former Newbridge portfolio into Siemens’s solutions for incumbent carriers
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Internal ‘Success Story’ program focused around broadband access, with a view to educating the Siemens sales force on the variety of solutions and references on offer
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Europe-wide sales education tour, bringing the benefits and portfolio of former Newbridge to Siemens remote offices
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Newsletter, marketing calendar & case study authorship for sales force
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Customer co-marketing: Extranet launch & joint collateral development
1998-1999
Marketing Executive, KPMG
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Regional prime for Newbridge’s global intelligence ‘virtual team’ monitoring competitor actions, regulatory issues and market development within the EMEA region
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Bespoke internal research targeted at the regional sales organisation
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Relationship management with external research groups: Gartner, IDC, Ovum, Forrester.
1995-1997
English Language Trainer Groupe européen de formation permanente, Le Havre
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Teaching English as a Foreign Language at all levels to students of all ages and professional horizons, incorporating basic multimedia and interpersonal skills into adult classes
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Overseeing and teaching a two year skills reconversion programme in English for jobseekers
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Teaching on-site English classes and providing English-language telecoms consulting to some of the biggest technology companies in Rennes including Alcatel Multimedia
1996-1997
Reader in English (chargé de cours) Université de Bretagne, Vannes
Responsible for six-month Media Analysis course to Final Year Degree students
EDUCATION Bachelor of Science with Honours, Modern Languages, 2:1
1991-1995
Aston University, UK Final Year options in discourse analysis, 20TH Century French literature, sociolinguistics, Francophonie
LANGUAGES Spoken, written and understood to native level Spoken, written and understood competently Basic grasp after 3 month stay in Latin America; Spanish classes
French German Spanish
COMPUTING SKILLS MAC and PC environments including Office suite, email packages, Adobe PhotoShop
INTERESTS Travel Music The Great Outdoors
14 month trip as independent traveller visiting 16 countries Guitar, bass, piano. Recorded two CDs Hiking, walking, running, swimming
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