Disneyland Paris
2010 community report
A message to our
community
Dear Reader, Being Europe’s number one tourist destination and the largest single-site employer in the Paris area are both great sources of pride and corporate citizenship for Disneyland Paris. Since its creation, our company has embraced that responsibility in a number of areas including community service, workplace well-being and environmental stewardship.
Our Approach to Corporate
Citizenship.......... 2-3
Our company’s long-term contribution to the community was highlighted on Sept. 14, 2010, when we renewed our partnership for the development of our tourist destination and the urban center at Val d’Europe. Signed by our company as well as by local and national authorities, that joint agreement represents a vote of confidence
Our
Community........................................... 4-5
based on more than twenty years of collaboration. In that time our company has helped add value to the national economy, create jobs (both directly and indirectly), support the development of the eastern Paris region and make a multifaceted contribution to the French tourism industry.
The
Environment......................................... 6-7
Beyond these benefits, however, our commitments can also be seen in the many actions touched upon in this 2010 Community Report—from bringing Disney characters to visit children in pediatric hospital wards to laying the first stone on a future wastewater recycling plant. Our efforts mentioned here are just
Our
Workplace.............................................. 8-9
part of our company’s long-term commitment to the community |and Walt Disney’s rich legacy of generosity.
Philippe Gas Chief Executive Officer, Euro Disney SAS
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10,500 Disney VoluntEARS hours were donated More than
our approach to corporate
citizenship
by cast members at Disneyland® Paris in 2010
We believe that corporate citizenship is not just the right thing to do; it also benefits our guests, our employees, our communities and ultimately our business. It makes the company a desirable place to work, reinforces the attractiveness of our brands and products, and strengthens our bonds with our guests, business associates and
56,000 jobs
Disneyland Paris cast members
At Disneyland Paris, 44 percent of
Disneyland Paris generates
participated in 300,000 hours
ordinary waste is recycled, roughly
56,000 direct and indirect jobs.
of training.
the same amount produced by
encompasses the environment, community, workplaces and, most
more than 14,000 cast members
Our cast members come from
important, children and families.
Disneyland Paris directly
community partners. Our vision as a company is simple: to deliver the most consistently exceptional entertainment experiences with integrity and in a way that engages the imagination of people of all ages and interests.
25,000 people yearly.
all over the world, representing
More than 600 wish trips were
more than 100 nationalities and
granted to children facing life-
speaking 19 different languages.
threatening medical conditions.
In addition to reducing energy,
Around €650,000 (approximately
15 percent of Disneyland Paris’
$880,000 USD) in charitable
electricity comes from renewable
contributions were made to
sources, enough to power the
brighten the lives of children
community and safety initiatives by going to
Eiffel Tower for approximately
and families in need.
corporate.disneylandparis.com/corporate-responsibility.
four years.
Cast member is the term for a Disney employee.
Disney corporate citizenship is held to the same high standard as our family entertainment experiences. That is why the company champions a strong corporate citizenship approach, one that
This report provides a snapshot of corporate citizenship efforts within Disneyland® Paris. We invite you to learn more about our
employs more than 14,000 cast members.
For more information on corporate citizenship at The Walt Disney Company, please visit disney.com/citizenship.
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Community As the largest private employer in the area, Disneyland® Paris strives to be a positive force within the community. The Disney VoluntEARS program continues to give cast members opportunities to donate their time and talents towards activities supported by the company. Activities carried out in 2010 included instances when the Disney VoluntEARS brought magic to hospital wards, local fairs and more. Support was also given to important national and international causes, including the French Red Cross appeal for Haiti.
our
Community
A tradition of community service has long been a hallmark of our company culture. The needs of children and families are the driving force behind our charitable initiatives. We also believe in strengthening local economies through job creation and support of local businesses. Our carefully selected and trained cast members are encouraged to become active and responsive citizens in their own communities.
“The families were delighted with this festive and joyful interlude in the lives of the children. The children shared the pleasure and the magic of this encounter with their parents.”
— The Ellen Poidatz Foundation experts in movement analysis and the treatment of muscular difficulties in children and adolescents
Disney reading together
Turning on the talent
Working closer to home in April 2010, Disney VoluntEARS lent their support to the first cartoon fair in the local town of Serris. The fair, which was designed to introduce youngsters to the pleasures of reading, was also the chance for local residents to broaden their knowledge of the graphic novel and comic book genres. As well as reading alongside the children in attendance, Disney VoluntEARS role-played, voicing characters from featured publications.
Talent and training were put to good use when Disney VoluntEARS helped organize a philharmonic concert on the grounds of the sumptuous 17th-century castle at Vaux-le-Vicomte. The fundraiser was held in June 2010 on behalf of the Restos du Coeur association that donates food to the needy. The Disney VoluntEARS helped plan, design and host the event. It was also an opportunity for the company to make a donation of €70,000 (approximately $95,000 USD) through the EARS to You program, which went toward the purchase of a refrigerated truck.
Fairground fundraiser Helping others while having fun was the objective behind the Disney VoluntEARS Kermesse du Coeur pour Haïti operation. The event, designed to raise funds for the Haiti reconstruction program operated by the French Red Cross, took place in April 2010. Produced exclusively for cast members and their guests, a host of fairgroundstyle attractions were featured at this event. A special website was even set up to enable cast members to make donations whether they attended the festivities or not.
Parisian chic Cast members throughout the company were invited to participate in a UNICEF appeal in fall by creating rag dolls to be given up for “adoption” in exchange for a donation. Each doll’s body and clothing were lovingly produced as unique pieces. Once completed, each doll was given a name and personality before finding a home. The operation helped raise funds for a UNICEF vaccination program that protects infants in developing nations against six deadly childhood diseases.
To infinity and beyond! Taking cinema to pediatric wards is one thing, but taking Disney•Pixar’s “Toy Story 3” and its star, Woody, to hospitalized children is another. Prior to the film’s national release in summer 2010, Disney partnered with the French charity Les toiles enchantées to offer hospitalized children a magical encounter from the safety of their ward. Youngsters from four different Parisian hospitals were delighted to watch the film and meet its famous cowboy. TM & © Pixar. All Rights Reserved.
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The environment Respect, recycle and reduce are at the heart of our company’s commitment to minimizing its environmental impact. A large variety and number of programs focused on these areas in 2010, including a unique wastewater treatment
the
Environment
goals to manage our impacts and inspire our
“Protecting our water resources is essential to sustainable development in our region. Thanks to this initiative, when the wastewater treatment plant opens in 2013, it will enable Disneyland ® Paris to reduce its annual use of drinking water by 300,000m3.”
guests. The cornerstones of our ambitious
— Veolia Eau
Environmental stewardship has been an important component of our business since the earliest Disney parks. Building on this legacy, we are making concerted efforts to embed environmental stewardship into the daily decisions and actions of our cast members and guests. In 2009, our company took a proactive approach, unveiling an array of environmental
strategy are:
Helping take cars off the road Reducing the impact of cast members’ daily commute has been a priority since the carpooling program was launched in 1996. The last fiscal year saw efforts increase through the launch of a brand-new carpooling website. Flexible and free, the website lets cast members find coworkers willing to share a ride to work. Not only does carpooling make sense for the environment, it also can help reduce fuel bills and bring cast members together.
plant that will begin operating in 2013.
The French can-can
Water wonderful world
Guests in Walt Disney Studios Park can help recycle their used cans and plastic bottles by dropping them into dedicated bins placed throughout the entire park. Additional bins placed in cast cafeterias and break rooms also have helped bring the weight of cans and plastic bottles recycled in fiscal year 2010 to almost 25 metric tons.
After six years of planning, the first stone was laid on a wastewater treatment and recycling facility in September 2010 (pictured bottom of page 6). The first of its kind to service a European theme park, the plant will enable the company to recycle treated wastewater from both Disney theme parks, the Disneyland Hotel and a number of backstage areas—the equivalent of 740,000 cubic meters per year. Almost all of the treated water will be reused in landscaping, attraction reservoirs and cleaning (streets, sidewalks and service areas).
Transforming biomass into energy
Raising awareness of biodiversity and climate change To bring home the message that each person has a role to play in the conservation of biodiversity and the reduction of environmental impact, the company organized an Earth Day event for its cast members in April. As well as receiving certification from the French Ministry of Ecology, Energy, Sustainable Development & the Ocean, the event drew a large turnout and helped raise cast members’ awareness of biodiversity and the reduction of greenhouse gas emissions.
The resort also has strengthened its measures to transform organic waste into watts. Since summer 2009, food and kitchen waste have been collected and sent offsite from five different resort restaurants to be transformed into biomethane and then electricity. More than 130 metric tons of waste were collected during the previous fiscal year, thereby reducing traditional waste incineration and greenhouse gas emissions.
a leading global provider of water services
• Conserving water, energy and ecosystems • Reducing waste and greenhouse gas emissions • Inspiring others to take action for the environment
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Our workplace Not only does Disneyland® Paris strive to inspire its guests, it also endeavors to inspire its cast members. Since before Disneyland Paris opened in 1992, it has endeavored to ensure that the workplace is safe, inclusive and respectful. In 2010 the CastMemberland program celebrated its 10th anniversary, and this was an opportunity to review a decade spent improving life backstage—areas behind the scenes that guests never see. In addition to dedicating resources to the workplace experience, training and diversity initiatives, the company also took steps to help others join the workplace.
our
Workplace
Disneyland® Paris is committed to fostering safe, inclusive and respectful workplaces, and we invest in our cast members through a full spectrum of training and development opportunities to encourage success and growth. We value that our heritage includes a commitment to quality, ethics and social responsibility and believe that our investment in a top-quality workplace is the reason why so many choose to become Disneyland Paris cast members.
“This place creates the conditions for listening and helping employees find pleasure at the heart of the company.”
A dedicated decade
Liberté, Égalité, Fraternité
The wisdom of elders
In 2010 Disneyland Paris celebrated the 10th anniversary of its award-winning CastMemberland program. Based on the observation that life should be as enjoyable as possible for those in backstage areas, the CastMemberland program aims to offer both useful services and internal events. The program covers, for example, the onsite transportation and dining needs of the 14,000-plus cast members. It also incorporates cast member accommodations, sporting tournaments and more. The project is so successful that it received a major national award in December 2010 for employee well-being, the Trophée Mieux Vivre en Entreprise.
In accordance with the trade unions, on Oct. 1, 2010, the company implemented a new agreement on gender parity. That agreement builds on a previous action plan that helped combat discrimination and promotes parity both in roles and salaries. Included in the agreement are improved measures for expectant mothers, greater flexibility for those with children who are ill and many more initiatives.
Disney continues to thrive based on the valuable contributions of all its cast members. To that end, nothing short of a bold statement was in order when Disneyland Paris signed an important agreement on the recruitment, employment and training of senior cast members. The three-year action plan signed in early 2010 sets minimum objectives for the recruitment of cast members over the age of 50. A fun and festive event was held in the summer of 2010 to attract this audience and encourage interaction and exchange between candidates and junior cast members. A series of short resort-themed sketches staged by junior-senior pairs proved to be the highlight of the event.
— Dominique Schmauch Professor and recognized expert in the fields of strategy, management and leadership
Committing resources to diversity and inclusion In spring 2009 an in-house survey revealed that 76 percent of cast members felt issues related to diversity and inclusion were important for the company. Based on this and other statistics, four different Diversity Groups were created by cast members who worked on a volunteer basis for seven months on a variety of topics, including cultural diversity in the workplace and intergenerational relations. In summer 2010 those groups made a series of suggestions, 40 percent of which were committed to by the company. By agreeing to develop management and cast member toolkits, the company marked an important shift from the promotion of diversity and inclusion to the management of these important aspects.
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Drop in to learn more Over the years, Disneyland Paris has continually invested and innovated in the area of training. In 2010, for example, two multiday open-house learning experiences were organized. Catering to specific groups and held at Disney University, the experiences were centered around the professional development of the invited guests. The first such tailor-made program was held in the spring for several hundred of the company’s departmental and management assistants. Then in the fall, the company offered 500 team leaders the chance to enjoy a similar program, including company strategy from Disneyland Paris CEO Philippe Gas.
Tapping tomorrow’s talent In 2010 the company cast its net across the whole of Europe to find tomorrow’s talent— in some cases using new and innovative technology. The team responsible for real estate development, for example, used a webinar online chat to discover potential stars in their field. Likewise, while looking to attract students from catering and hospitality schools in Germany, recruiters organized an online cookie decorating competition that harnessed the communication potential of the Facebook social networking site.
“You’ve got a friend in me” The year 2010 was also one in which the company and its cast members strengthened their partnership with the association Nos quartiers ont des talents. A number of senior leaders were partnered with young unemployed graduates sponsored by the association to help them find employment. The company’s leaders offered personalized coaching on a volunteer basis while helping graduates strengthen their application and interview skills, as well as identify areas for development.
Workplace health and safety A number of important internal recognition programs were carried out in 2010 to encourage the reduction of energy use and foster workplace health and safety. Close attention was paid to developing a safety culture focused on measures that all cast could take to avoid accidents and follow-up.
corporate.disneylandparis.com/corporate-responsibility http://community.disneycruisenews.com
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To learn more about our efforts in the community please visit: corporate.disneylandparis.com/corporate-responsibility
Disneyland® Resort
Hong Kong Disneyland®
disneyland.com/publicaffairs
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The Walt Disney Company disney.com/citizenship
To find out more about corporate citizenship at Disney, please visit disney.com/citizenship.
On the cover: More than 300 local children were invited to celebrate “Music Day” with the Disney VoluntEARS for an introduction to Samba and to enjoy other fun activities.
Printed on recycled paper.
©Disney 10-PA-P010527
