Brand Guidelines April, 2011
1 The logo 2 Use by group companies 3 Look and feel 4 Stationery 5 Contacts
1 The logo
1.1 The Havas Media logo 1.2 Colour variations 1.3 Exclusion zone and minimum size 1.4 You must not...
1.1 The Havas Media logo This is the Havas Media logo. The following pages explain in detail how the logo should be applied.
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1.2 Colour variations The logo should usually appear in red on a white background.
Havas Media Red Pantone 186 (see section 3.3 for 4 colour reference)
Havas Media Grey Pantone 424
Havas Media Black Use where colour reproduction is not possible
Sometimes the logo may have to be applied to a coloured or photographic background. It should only be applied in the following way: Coloured background • Always white out • Background should be Havas Media red unless impossible • Background must be dark enough for logo to stand out • Do not apply on light backgrounds • Never print red onto colour backgrounds Photographic background • Always white out • Background must be dark enough for logo to stand out • Do not apply on areas of photograph with detail • Never print red onto photographic backgrounds
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1.3 Exclusion zone and minimum size
The dotted line around the logo is the exclusion zone. It is created by using the “H” from the logo as indicated in grey. This means the exclusion zone is always in proportion to the logo regardless of the size. No text or graphs should appear within the exclusion zone.
30 mm The minimum recommended size has been specified as 30 mm width to ensure the logo is always clear and legible.
Note: We allow a smaller version for use on group stationery only.
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1.4 You must not... Examples of forbidden practice.
Reproduce in different colours
Create outlines
Place within coloured blocks or borders
Recreate in different typeface
Distort proportions
Place text or graphics within the exclusion zone
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2 Use by group companies
2.1 Havas Media logo for Havas Media companies 2.2 Example letterhead 2.3 Example presentation
2.1 Havas Media logo for Havas Media companies The Havas Media logo must be applied to stationery, business cards and appear once in presentations (both Word and PowerPoint). Any additional usage is optional.
When applying the logo to stationery: • Always use the secondary colour Pantone 424 grey (see section 3.3).
The logo must be reproduced from the approved artwork. The layout and proportions should never be altered.
• Never use the main colour (Pantone 186 red) since it will conflict with the colour of the concerned agency’s logo.
As a rule, the logo should be applied on the right hand side of any stationery; the exact position will depend on the existing design.
If in doubt, consult the Havas Media Global Marketing team for specific approval (see section 5). See the following example for further guidance.
Havas Media Grey Pantone 424
Exclusion zone The dotted line around the logo is the exclusion zone. It is created by using the “H” from the logo as indicated in grey. This means the exclusion zone is always in proportion to the logo regardless of the size.
Minimum size: 30 mm
No text or graphs should appear within the exclusion zone.
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2.2 Example letterhead Havas Digital
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2.3 Example presentation Havas Digital
Note For companies within the Havas Media group, the Havas Media logo must be applied once to PowerPoint presentations. Further usage is optional. The Havas Media logo should be placed in either the bottom right hand corner or bottom left hand corner of the slide. The logo must be reproduced from the approved artwork. The layout and proportions should never be altered.
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3 Look and feel
3.1 Look and feel 3.2 The symbol 3.3 Typefaces 3.4 Colours
3.1 Look and feel The Havas Media arrow has evolved. This new shape is both contemporary and flexible.
The arrows reflect our commitment to: • Insight • Interaction • Connectivity • Flexibility
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3.1 The symbol I Corporate red shades
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3.1 The symbol II Light and dark grey shades
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3.2 Typefaces For all documents made and printed in the office (PowerPoint presentations, Word documents, fax, CD/DVD cases) Arial is the chosen corporate typeface. The font should be used in upper and lower case to improve legibility. The use of caps only is not recommended. For stationery and professionally printed documents, we have been using Frutiger in the past. From now on, Helvetica Neue will be the corporate typeface to be used on all stationery and quality printed materials (business cards, envelopes, letters, notecards, folders...). Existing templates will soon be updated with this typeface.
Arial
Helvetica Neue
Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
For office printed documents
For professionally printed documents
Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
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3.3 Colours There are two colour palettes:
The primary palette This comprises the main corporate colours. They are used on all applications.
Note The colour reference remains the same for Pantone coated and uncoated applications.
The secondary palette This colour palette has been created to be used as supporting colours within office templates and presentations (for charts, graphs). Never use them on the logo.
Havas Media Brand Guidelines. April, 2011
Corporate red Pantone 186 C
C 0 M 100 Y 81 K 0
R 220 G0 B 46
Dark grey Pantone 432 C
C 30 M 0 Y 0 K 90
R 49 G 57 B 64
Light grey Pantone 424 C
C 0 M 0 Y 0 K 60
R 135 G 135 B 135
C 0 M 100 Y 100 K 40
R 157 G 13 B 22
C 61 M 13 Y 13 K 10
R 94 G 165 B 190
C 0 M 100 Y 100 K 20
R 192 G4 B 24
C 70 M 10 Y 30 K 30
R 51 G 133 B 139
C 0 M 100 Y 45 K 10
R 193 G0 B 72
C 85 M 50 Y 46 K 22
R 31 G 93 B 103
C 0 M 60 Y 100 K 0
R 238 G 127 B0
C 46 M 19 Y 100 K 5
R 155 G 165 B 20
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4 Stationery 4.1 Letter template 4.2 Fax template 4.3 Comp slips 4.4 Business cards 4.5 Label template 4.6 Envelopes 4.7 Notepaper 4.8 Booklet 4.9 CD template 4.10 Notebook 4.11 Presentation
Letterhead 4.1 Letter template I
4.1.1
Generic letterhead and continuation sheet Generic letterhead and continuation sheet 210x297mm (it’s the same margins for the US format)
210x297mm (same margins for US format) It is recommended that 100gsm paper is used. Please note that this is just a guide as paper quality may vary from market to market. 100gsm paper recommended (paper quality may vary from market to market)
15mm
25mm
45mm
25mm
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
15mm
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4.1 Letter template II
Personalised letterhead
4.1.2
Personalised 210x297mm (it’sletterhead the same margins for the US format)
210x297mm (same margins for US format) It is recommended that 100gsm paper is used. 100gsm paper recommended (paper qualitymay may vary from market to market) Please note that this is just a guide as paper quality vary from market to market.
Alfonso Rodés Vilà CEO
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
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4.1 Letter template III
Department letterhead
4.1.3
Department letterhead 210x297mm (it’s the same margins for the US format)
210x297mm (same margins for US format) It is recommended that 100gsm paper is used. 100gsm recommended (paper qualitymay may vary from market to market) Please notepaper that this is just a guide as paper quality vary from market to market.
Global Media Investments
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
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4.2 Fax template
Fax template
210x297mm (digital version) Template in Word - Digital 210x297mm
4.2 version
Word template 15mm
25mm
50mm
100mm To: Name
From:Name
Company:Name
Department:Name
Fax:33 1 58 47 90 38
Fax:33 1 58 47 90 38
Date:17/11/2006
Page:1 of 5
Tel: 33 1 58 47 90 35
Subject: An u rgentrequest!
Message
Please write your message here
Yours Sincerely
Name Position
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
25mm
15mm
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4.3Comp Compslips slips
Generic, and department slip Generic,personalised personalised and department comp comp slip 210x100mm 210x100mm It is recommended that 100gsm paper is used. 100gsm paper recommended (paper quality may vary from market to market) Please note that this is just a guide as paper quality may vary from market to market. 10mm 10mm
10mm
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
5mm
Alfonso Rodés Vilà CEO Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com -
[email protected]
Global Media Investments Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com -
[email protected]
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4.3
4.4 Business cards I
Business cards and department Large - Personalised
4.4.1
120x80mm 120x80mm (personalised and department) It is recommended that 250gsm paper (paper is used. quality may vary from market to market) 250gsm paper recommended Please note that this is just a guide as paper quality may vary from market to market.
10mm 10mm
Alfonso Rodés Vilà CEO
10mm
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 - Fax +34 93 414 7213
[email protected]
10mm
Global Media Investments Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 - Fax +34 93 414 7213
[email protected] - www.havasmedia.com
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4.4 Business cards II Small - Personalised and department (front) 85x55mm 250gsm paper recommended (paper quality may vary from market to market)
Business cards
4.4.2
85x55mm (personalised and department) It is recommended that 250gsm paper is used. Please note that this is just a guide as paper quality may vary from market to market.
10mm 10mm
Alfonso Rodés Vilà CEO
10mm
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 - Fax +34 93 414 7213
[email protected]
10mm
Global Media Investments Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 - Fax +34 93 414 7213
[email protected] - www.havasmedia.com
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4.4 Business cards III
Business cards (2)
4.4.3
Small - Personalised (front and back)
85x55mm (personalised) 85x55mm It is recommended that 250gsm paper is used. 250gsmPlease paper recommended (paper quality may vary from market to market) note that this is just a guide as paper quality may vary from market to market.
10mm 10mm
Helene Nice Global Marketing Assistant
10mm
11 Great Newport Street - London, WC2H 7JA - U.K. Tel +44 207 393 2533 - Fax +44 207 393 9000
[email protected] - www.havasmedia.com
10mm
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4.4 Business cards IV
Business cards (2)
4.4.3
Small - Department (front and back)
85x55mm (department) 85x55mm It is recommended that 250gsm paper is used. 250gsmPlease paper recommended (paper quality may vary from market to market) note that this is just a guide as paper quality may vary from market to market.
10mm 10mm
Global Media Investments
Helene
Global M
10mm
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 - Fax +34 93 414 7213
[email protected] - www.havasmedia.com
11 Great Tel +44 2 helene.ni
10mm
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4.5 Label template
Label template
4.5.1
105x37mm
105x37mm
5mm 5mm
5mm
To: Havas - Fernando Rodés Vilà 2 allée de Longchamp 92281 Suresnes Cedex 5mm
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4.6 Envelopes
220x110mm (margin: 10mm) Envelopes
4.5.2
230x160mm (margin: 10mm)
220x110mm (margin:10mm) 230x160mm (margin:10mm)
Doctor Fleming 17 - 08017 Barcelona - Spain
Doctor Fleming 17 - 08017 Barcelona - Spain
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4.7 Notepaper
Notepaper Generic and personalised
4.6
150x210mm 150x210mm generic and personalised note paper 100gsm paper recommended (paper quality may vary from market to market) It is recommended that 100gsm paper is used. Please note that this is just a guide as paper quality may vary from market to market.
Alfonso Rodés Vilà CEO
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4.8 Booklet I Booklet portrait Portrait (front-and back cover) 210x297mm 210x297mm
4.8.1
// Front cover - back cover
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
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4.8 Booklet II Landscape (front and back cover) 297x210mm Booklet - landscape
4.8.2
210x297mm // Front cover - back cover
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
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CD template
4.9.1
4.9 CD template I Stickers
Logo centred minimum size 3mm
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CD template
4.9.2
4.9 CD II cover Fronttemplate cover - back Front cover and back cover
Title Sub Title Date : 17/11/2006
Title
Sub Title Date : 17/11/2006
Title - Sub Title 17/11/2006 Title- Date: - Sub Title - Date: 17/11/2006
1. New Business presentation 2. Analyst presentation 3. Journalist presentation Note
1. New Business presentation 2. Analyst presentation 3. Journalist presentation
Doctor Fleming 17 - 08017 Barcelona - Spain Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
Title - Sub Title 17/11/2006 Title- Date: - Sub Title - Date: 17/11/2006
Note
Tel +34 93 306 8900 Fax + 34 93 414 7213 - www.havasmedia.com
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4.10 Notebook Generic A4 and A5 sizes available. Updated with new branding.
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4.11 Presentation template
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5 Contacts
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Havas Media Global Marketing Suzie Warner Global Marketing Director 11 Great Newport Street London, WC2H 7JA Tel: +44 (0) 207 393 9000
[email protected]
Helene Nice Global Marketing Assistant 11 Great Newport Street London, WC2H 7JA Tel: +44 (0) 207 393 9000
[email protected]
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Thank you!
www.havasmedia.com Havas Media Brand Guidelines. April, 2011
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