Corporate Strategy 1 2 3 4

Bordeaux Economy and technological innovation Strategic analysis and technological innovation The characteristics of strategic decisions Strategy, strategic management

Münster Shareholder Value vs Stakeholder Value

Madrid Introduction – Strategic Leadership

Strategic Management Strategy Analysis – I The system of company goals Strategic Management Analysis of external II environment Value Orientated Analysis of the specific Corporate environment Management I Value Orientated Internal Analysis of Corporate the company Management II Business Sector Strategies and Analysis competitive advantage

5

Corporate strategy

6

Business unit strategy

7

Functional/operational Merger & Acquisitions strategy

8

Strategic vocabulary: Strategic Alliances and Directions of strategic Mission, Vision, Goal, Processes development (2) Objectif, Key Competencies, Strategic architecture, Control/Controlling Case study Balanced Scorecard Internal and external growth

9

Directions of strategic development (1)

Portsmouth

Rotterdam

Introduction to The strategic Strategic Management management process Strategy Process Analysing the Environment Resources and Capabilities Business Strategy Corporate Strategy Collaboration, alliances, mergers & acquisitions Implementation (incl. Balanced Scorecard) and change

Purpose, Shareholder Wealth and Stakeholders

10

The strategic management process

Change Management

Internationalisation

International Strategy

11

The strategic analysis

Turnaround

Evaluation and

Revision

Establishing company direction: Developing a strategy Industry and competitive analysis Evaluating company and competitive capabilities Strategy and competitive advantages Strategies for competing in globalizing markets Business models and strategies in the internet era Tailoring strategy to fit specific industry and company situations Strategy and competitive advantage in diversified companies Evaluating the strategies of diversified companies Building resource

Management 12 Corporate Strategy 13 14 15 16 17 18 Literature

Strategic choices Bordeaux Strategic analysis and the environment (PEST analysis) Strategic analysis according to Porter’s five forces Market segmentation The strategic clock Case study The Ashbridge / parenting matrix No specific core readings only lecture notes.

Münster

Balz/Thalenhorst: Shareholder Value (available online), Simon/Gathen: Das grosse Handbuch der Strategie Instrument Werkzeuge für erfolgreiche Unternehmensführung

choosing of strategies Implementation of strategies Madrid

Navas Lòpez, J.E./ Guerras Martín, L.A. (2002): „La dirección estratégica de la empresa. Teorías y aplicaciones“, 2a edición, Civitas, Madrid. Grant, R.M. (1996): „Dirección estratégica. Conceptos, técnicas y aplicaciones“, Civitas, Madrid.

Portsmouth

Johnson, G and Scholes, K: Exploring Corporate Strategy: Text and Cases

strengths and organizational capabilities Corporate culture and leadership Rotterdam

Strategic Management: Concepts and Cases, Thompson and Strickland