Ester Martin 2 Fair Street, SE1 2XT, London

07931889349 [email protected]

 estermartin.free.fr  LinkedIn profile

With 4 years of experience in Online and Direct Marketing. Hard working and strong creative and analytical skills. Trilingual (French, Spanish, English). Looking for an opportunity to develop further within the field of Online Marketing, in an innovative environment where challenging and interesting work is part of daily life. PROFESSIONAL EXPERIENCE August 2009 Millennium & Copthorne Hotels (LONDON) Actual Job Online Marketing Manager - Europe  Managed all web content related services (24 Websites in 2 languages English & French): - Maintenance - Web analysis and report on all site metrics (Omniture Site Catalyst) - Performed exploratory ad-hoc data analysis to discover new opportunities. - Building / implementing new technical capability to improve web's performance and user's experience.  Worked with SEM vendor to develop strategy to suit business needs: - PPC campaigns management for multiple sites in Google, Bing and Yahoo - Deliver on weekly and monthly targets based on business KPIs. - Report on campaign performance and ROI.  Advised web developers and creative team on on-site content for SEO purposes. - Worked with designers/developers to create an SEO-optimized site. - Advised on web adjustments or developments to improve web accessibility.  Coordinated regional affiliate programme - Negotiate and managed contracts with the affiliate networks. - Developed affiliate campaign strategy in order to achieve annual targets  Coordination, planning and reporting of Email Marketing campaigns (internal and external communications) - Managed and maintained contact email database. - Created and managed set of html templates.  Oversaw freelancers, including writers, copyeditors and online marketing agencies. April 2008 July 2009

Microsoft Advertising (LONDON) Technical Account Manager (Display advertising)  Provide guidance and recommendations to EMEA clients regarding ongoing campaign management needs.  Act as Project Manager for new client/new campaign implementations: - Identifying all required steps for successful implementation - Identifying who the responsible parties are for completion - Establishing project timelines and schedules  Work closely with Account Director to address any identified opportunities that exist within the client's business.  Campaign Management: Scheduling, reporting, optimising and monitoring campaign delivery  Lead regular client meetings to review operational status, including onsite client visits.

April 2006 April 2008

EBP Business Software, Multinational producer of business software (MADRID) Marketing Manager (Online & Offline)  Contributed to the design, development and usability of EBP website - Developed banner promotions - Sourced web partners to maximise advertising of Organisation’s products - Content management through CMS - Web analysis (Webtrends and Google Analytics)  Managed the creation and delivery of e-mail campaigns - Design and copy - Undertook customer segmentation 1

      Sept 2005 April 2006

- Reviewed CRM database to improve data accuracy - Post-campaign evaluation Managed and coordinate PPC campaigns Liaised with Creative Agency in France Managed the creation, development and production of catalogues, brochures, flyers, and direct mail materials. Created and implemented media campaigns for successful launch of promotions. Devised marketing strategy for product promotions on behalf of high-profile retail firms such as Fnac and PC World Organised and conducted trade show presentations

Direct One, Advertising and direct marketing agency (PARIS) Marketing Executive  Contributed the creation of campaign briefs  Coordinated production of campaign’s direct mail materials which involved supplier liaison and proofing of final copy and design.  Involved in supplier negotiations

EDUCATION 2005-2006

European Master’s Degree in Relational, Interactive and Direct Marketing (ESIC-ICEMD).

2000-2004

Master’s degree in Advertising and Public Relations, Basque country University Exchange student program in Bordeaux, FRANCE – 2003-2004

June 2000

Selectividad (equivalent to A ‘level), with Merit

LANGUAGE June 2004 Sept 2003 July 2002

English: fluent (speaking, writing, listening):  Advantaged English Course (2002-2003)  FIRST (First Certificate Exam)  Trinity, GRADE 11. (Trinity College London), Ireland

Sept 2005

French: bilingual  DELF1 (official French language proficiency diplomas) (A1, A2, A3, A4) Madrid Spanish: Native tongue

IT SKILLS Online Marketing Tools:  Webtrends, Google Analytics, Omniture (Site Catalyst Training)  Google AdWords  AdManager - Adserver (Atlas) Web and Design Tools  Dreamweaver (Advanced)  HTML (Advanced)  CSS (Intermediary)  Open CMS (Advanced)  Photoshop (Advanced)  Illustrator (Intermediary)

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