Wi-Fi Fi movie camera
Wi-Fi movie camera
2008
ID card business Company: LCD Technologic French legal structure: S.A.R.L LCD Technologic is a small and medium-sized business with 3 employees Staff presentation:
Clément champagne • Engineering design • commercial executive
Nogaye Dieye • engineering design
Gary Lagin • marketing director
See our CVs attached at the end.
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The project of the company: For the launch of our product, we worked on: •
the assertion of corporate identity specializing in wireless video
•
The commitments from our customers:
Affordable price Skilled employees Quality of product After-sales service Standardization ISO
The vision and priorities for action: So that, our product remains on the market longer, we must take into account: The news technologies arrival,, stronger competitors changing ng consumer expectations (shapes, colours etc.) because people’s needs evolve. A product has a lifespan span and goes through th a period of youth, maturation and aging expressed by a diagram below.
For an optimal sale of our product, it is essential to have a marketing approach. appro
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Wi-Fi movie camera
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To do this, we will do a market survey:
Defining the product
Setting the selling price
Choosing distribution
Advertising the project
Saling
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We will study the potential market our product:
Defining the product To define the product, we need to investigate on several things. We must carry out a survey by email in order: to know the strengths and weaknesses of our clients to provide a product tailored to their needs. We must specify the ideal price. To complete the investigation, we focused on information already available from various sources INSEE in order to study the competition and to see how we will deal with the sale. Survey sent to 100 people:
What is your sex?
Do you live in an apartment? Do you live in house?
What minimum price would you pay for a Wi-Fi video camera? What maximum price would make a video by Wi-Fi? In which county do you live?
Here are the responses of people: LAGIN CHAMPAGNE DIEYE
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Wi-Fi movie camera
2008
In which county do you live?
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According to INSEE (number of specialist shops) It can be concluded that the highest density of specialist shops and the population are located in Haute-Garonne.
County
Number
Aveyron
2
Gers
5
Ariège
4
Tarn
10
Tarn et Garonne
6
Lot
5
Haute Garonne
250
The main customer area is
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Wi-Fi movie camera
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Setting the selling price So, we must sell our product at a reasonable price to recoup the cost of annual production.
Cost of production.
quantity
annual salary(€)
Price(€)
workmanship
3
36000
36000
design material
50
3000
advertising
4000
2000
our product
300
15000
Total price
56000€ /year
Our Wi-Fi movie camera costs 1166 € for the production price. It will be profitable over 4 years. The earlier investigation will allow us to know the ideal price for the consumer, it is the psychological price. Its price should not be low because it would mean poor quality.
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Psychological price
There is psychological price when the gap between the cumulative rising prices and the decreasing quality cumulative is the greatest. Selection of the distribution: We will adopt an intensive distribution, in order to seek that the greatest number of distribution points for our product is accessible to the general public.
Advertising the project: We will send leaflets to 4000 specialized signs in Midi-Pyrenees.
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1) Infrared Wi-Fi video camera 2) Integrated microphone 3) Wi-Fi router 4) Internet point Access 5) Additional Wi-Fi camera (until 16 cameras) 6) Camera-monitoring software
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Sale: To promote the distribution of our product, our technical salesperson aims to explore new customers, sell and inform customers. We send our leaflet by email to several potential clients in Midi-Pyrénées and also in Europe. We send letters to important company in England to sell our product. After that one company reply to us by email and we had a telephone conversation between our technical salesperson and a British company based in London.
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Wi-Fi movie camera
2008 Nogaye Dieye LCD Technology
Mr Oxford
113, route de Narbonne
Director
31400 Toulouse
British Bank Compagny
France
7 High street London WC1
November 25, 2008
Dear Mr Oxford,
I am writing to announce that our company called LCD technology develops a new product which can be interesting because we give most safety for your company for an affordable price. Indeed, it is a Wi-Fi movie camera System. This concept permits to have a wireless movie monitoring system. This advantage of our system is we don’t need any wire to connect the movie camera in your network. Our product can be used for monitoring system or intercom. So, we can sometimes use the existent Wi-Fi networks of our client, or we set up them.
Please contact us again if you have any questions by phone in 0630 481 106 or email in
[email protected].
I look forward to hearing from you soon
Yours sincerely,
Best regards, DIEYE Nogaye
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Phoning D: Yes, hello? CC: This is Clement CHAMPAGNE from LCD Technologies. Could I speak to the Director please? D: Speaking CC: I phone you after a mail that you send me back for the video transmission system by WiFi, in order to give you other specifications of our system. D: Oh, yes right. I want to know what is the working distance of your system? CC: In fact, it depends of the power supply that you put on. The system operates from 0 to 20 kilometres, in normal operating. In which appliance would you use it? D: Our offices are based in London, in a fifty-floors building, on the forty-seven floor. Do you think that your system could be transmit, in spite of this height? CC: Oh yes. We have just to increase the power of Radio Frequency signal. D: And what about the law? I know that radio communications emissions powers are restricted. CC: Exactly. In fact, it depends of the country: in France the threshold is fixed at 27µV/m and in England too. But in our case, the system could emit at a power of 13 dBm that is equivalent to 10µV/m so it doesn’t matter. D: Well, I think your product was designed for my company. How could I get this system? CC: I was wondering if I could come over to you and arrange a demo in your building. D: Sure, what about next month, on the 20th? CC: Ok, that’s fine. D: Can I just have your number, please? CC: It is 0630 481 106. That’s my personal number. I look forward to seeing you. D: Right. See you on next month. CC: Goodbye. D: Goodbye.
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Then, our company sends to interested customers some technical specifications about Wi-Fi and about
our system.
Part I: Wi-Fi In this part, we are talking about the Wi-Fi. Wi-Fi stands for Wireless Fidelity. The technology WI-FI based on standard 802.11 enables us to create a local network (Lan) without any need for wiring to connect the computers to each other. There are many Wi-Fi standards. The 800.11g standard is currently the most widespread. It proposes a theoretical rate of 54Mbs with a range round about 300 meters. The band of frequency is the band of the 2.4 GHz with three radio channels available. Here are examples of wireless technology.
Internet WiFi modem
Machines connected to the network with wires
Machines connected with the wireless network
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In practical, Wi-Fi makes it possible to connect laptops, desktop machines, personal assistants (PDA) ,any type of peripheral to a high-speed link or for example in our case the video transmission. There are many possibilities to set up the wireless network offered to us, according to the material which the user already. has In all cases, the computers desiring to profit by a wireless connectivity have to be equipped with wireless internal cards or an USB wireless adapter in order to be able to communicate with the access point. This equipment without any wire will come to replace the traditional Ethernet card. It is of course possible to connect some machines to the router if the latest is close to the former, and to use wireless technology for the most distant computers. We can sometimes use the existent Wi-Fi networks of our client, or we can install them. To set up a solution without any wire we need to take a Wi-Fi access point. In order to converse with the access point, each machine must be equipped Wi-Fi with a Ethernet card or a Universal Serial Bus (USB) adapter. In order to make the wireless network safe, we have can generate WEP (Wired Equivalent Privacy) keys. This protective system is unfortunately not without faults and is less safe than a cable network on which the only way to reach the data is to connect physically to this network. In theory, a machine passing close to the access point can try to crack your key WEP and thus to have access to your LAN. The WI-FI technology hasn’t a very great range, that can be a disadvantage but that remains a safety requirement. The Wifi uses the OFDM (Orthogonal Frequency Division Multiplexing) coding. OFDM is a analogical technical of data transmission. To emit a signal , the OFDM divides a band of frequency into several secondary canals spaced by free zones of fixed sizes. After having installed the Wi-Fi network, our movie camera will connect in the same way as the computers.
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Part II :Video transmission system by Wi-Fi
This system is composed of a miniature video cam and two circuit boards: an emission board and a reception board. It is wireless because the system operates by Wi-Fi. It works at 2.4 GHz, the Wi-Fi’s frequencies.
I) Video signal transmission In order to transmit a colour video signal, we need 10 MHz of bandwidth, for each colour component. A colour video signal is composed of three colours: Red – Green – Blue, because each colour can be built with the sum of these three primary colours. To reduce the used bandwidth in video systems, we can transmit a linear combination of these basic signals (RGB). This process allows a significant bandwidth reduction, in spite of a small data loss. The cameras we use deliver signals at PAL standard (stand for Phase Alternative Line), that has been the European standard since 1962. In this standard, the three signals that allow generation of modulated signal are:
•
Luminance signal : Y = 0,299R + 0,587G + 0,114B
•
Red chrominance signal : V = 0,877(R – Y)
•
Blue chrominance signal : U = 0,493(B – Y)
Luminance signal gives data about the brightness of the picture. Chrominance signals are used to restore the three components: red, green and blue. The transmitted signal will be a composite signal that is the three previous signals (luminance and chrominance signals).
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The PAL standard characteristics are: Picture frequency: 50 Hz Line frequency: 15,625 Hz Picture carrier: 4,433,618.75 Hz Sound carrier: 5.5 MHz
II) Emission board This board has three inputs:
-video signal input -left sound input -right sound input
So we can transmit sounds in stereophony. Video composite signal is frequency modulated with a carrier frequency fp and the two sound signals are frequency modulated with carrier frequency fp +/- 6 MHz and fp +/-6.5 MHz (See Figure 2).
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Output signal is a Radio Frequency signal (RF). With the emission board we can also monitor the carrier frequency with two switches I1 and I2 on the top of the case.
III) Reception board This board is used to receive the RF signal. It realizes frequency demodulation of video signal and sound signals. It has three outputs, like the emission board:
-video signal output -left sound output -right sound output
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There is a switch in the top of the board that allows selecting one of the four reception carrier frequencies. And four LED on the board give us information about the selected frequency. To demodulate the RF signal, reception board use a phase locked loop (PLL) to realize the frequency demodulation.
We have just to look at the signal between the low-pass filter and the VCO (Voltage Controlled Oscillator). It is an application of the PLL system. IV) Antenna Two antennas are necessary to transmit signals: one for the emission and one for the reception. They work in the band of Wi-Fi frequencies (about 2.4 GHz). To estimate the length of the antenna, we have to know the wavelength of this frequency: λ = c/f c = speed of light in m/s
=>
300, 000,000 / 2, 400, 000,000 = 0.125 m f = frequency in Hz
λ = wavelength in m
So an antenna has to lengthen 12.5 cm to operate in these signals frequency.
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Report
This project allows us to work together like a team. Moreover, we permit to develop one product in our domain, and try to sell it. With this project, we had to work on the marketing of a new product. It allows us to improve our CVs and our technical English. We had no problem to find data in English, but it was more difficult to imagine a scenario to sell our product.
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Nogaye DIEYE 2 rue Alexandra David Neel 31100 Toulouse 06 24 44 80 07
[email protected] Senegalese National Single Present age: 23 years TECHNICIAN ENGINEER IN ELECTRONICS
QUALIFICATIONS
2009: Master of Science in Microelectronics, Microsystems, Optronic, Microwaves. Main Subjects: Electronics, Telecommunications.
2008: Equivalent Bachelor of Science in Radiocommunications Systems Engineering. Main subjects: Electronics, Radiocommunications, Microwave Frequency. Expected graduation July 2008
June 2007: D.U.T. (University Technical Diploma – Equivalent H.N.D.) two-year course in Networks and Telecommunications; France: University of Montpellier II. Main Subject: Networks, Telecommunications, Informatics, Electronics.
July 2004: Baccalauréat (French High School Leaving Certificate). Lycée des Parcelles Assainies Dakar, Senegal. Main Subjects: Mathematics, Physics, Life Sciences.
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PROJECT WORK
2008: For B.Sc study and characterization of Radio Frequency Identification (RFID) module. This project consists has to study systems RFID available (tags, antennae, modules) and different applications.
2007: Making a certified schedule server; using Network Time Protocol (NTP). This server synchronizes users at the same time. This system is used in banking transactions, aviation etc. (for H.N.D)
2006: Programming of a binary, hexadecimal, decimal converter in C language in (informatics).
LANGUAGES
French: mother tongue English: Good working knowledge (11 years at school) and Technical English studied at University
PROFESSIONAL EXPERIENCE
Placement as part of University Course:
Mars/June 2008: Siemens VDO Toulouse (France). Main activity: electronics and radiofrequency.
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Radio-frequency technician: Diversity of polarization for the PASE function (system of opening and starting a car without key), experimental study of Tx and Rx link (circular and linear polarization); impedance matching; measure diagram of radiation; measurements of performances system. April/June 2007: Mecanic Sud Industrie Beziers (France). Main activity: mechanics and informatics. Network technician: set up an intranet with Windows SharePoint Services (WSS). Administration of the network (installation of the computers, setting of the network parameters), maintenance informatics (repair the computers) for a network of 64 computers and 6 servers.
Other Work Experience:
2006/2007: Summer Vacation Jobs Waitress: welcome, served the customers and cleaned the restaurant in Valras-Plage (Les Arvernes) and Beziers (Saveur Grand Sud) France.
INFORMATION TECHNOLOGY
Telecoms and Electronics: digital and analogic transmission, signal treatment, studies of components and circuit electronics, microwave frequency, antennae and wave propagation.
Informatics and Networks: programming out of C, Java, MySQLl; administration network under Linux and Windows.
Software: Matlab, Spice, and Serenade (for circuit electronics assisted by computer).
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INTEREST
Sport: Athletics for 6 years as a middle distance runner (400/800meters) in 1999 to 2005, play golf (started in 2007).
Internet: take part in technical forums and documentation.
Games: enjoy playing card games and board games.
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