One of sailing’s hottest properties. A European circuit of spectacular sailboat racing designed to capture the attention of the media and the general public and to provide thrilling, interactive corporate hospitality experiences for sponsor clients – for passionate sailors and non-sailors alike.

40 feet long, the lightweight carbon fibre catamaran can be easily packed into a standard 40-foot container on its own road trailer and quickly assembled by its crew, making the class flexible and able to compete at many types of venues.

The Extreme 40 is constructed under a strict one design rule and a one manufacturer class. This creates a level playing field out on the water and it is down to the skills of the sailors to gain the edge over their competitors.

Yves Loday, Olympic gold medallist, is the skipper of our team and the architect and designer of the Extreme 40. The Extreme 40 design brings together the excitement of a ‘beach cat’ ride with the power of an ocean-racing multihull. The technology used to build an Extreme 40 is as cutting edge as the boat design. The construction employs many of the same build processes and ideas used for Formula 1 racing car. In order to create a strong lightweight structure, materials used to construct the hull of the Extreme 40 are joined together in a mould and then placed in an autoclave, a pressurized oven that allows an intense vacuum on the materials while baking the hull at 120°C. The Extreme 40 is the largest production boat ever built in an autoclave and has set a new standard in mid-size multihull construction.

-Length

40 ft

-Beam

23 ft

-Mast

62 ft - 100kg

-Main sail

75 m2

-Jib

25 m2

-Gennaker area

78 m2

-Displacement

1,250 kg

-Trailer displacement

750 kg

-Top speed

40 kts

The Extreme 40 is sailed by four top-level, physically fit sailors who in the iShares Cup are accompanied by a VIP guest. Though the Extreme 40 is not a complicated boat to sail it requires its crew to maintain seamless teamwork and good communication to ensure they remain at the top of the fleet. Clumsy maneuvers and bad sail trimming will have a detrimental effect on the boat's position in the race, so all teams aim to be smooth in their timing and in their onboard dialogue.

1 – Helmsman: The helmsman, also known as the skipper, is responsible for steering the boat using an extended tiller arm. This sailor is the equivalent to the driver in a rally car; taking direction from his crew of co-drivers and carefully steering his vehicle through the best and fastest course on the track ahead, from the start to the end of the race. The helmsman will also impart information back to his team telling them when he plans to alter the direction, pick up speed or change sails. 2 - Mainsail Trimmer/ Tactician: As the acceleration man, the mainsail trimmer controls the biggest sail on the boat. He is responsible for the blistering speeds that the Extreme 40 can achieve. This crew member stands just behind the helmsman and puts the pedal to the floor by pulling the sail in and can slam on the brakes by letting the same sail out. Getting the correct sail trim takes skill and practice and a good mainsail trimmer can help a team achieve the difference in speed over other competitors. The mainsail trimmer may also act as a tactician, providing information to the helmsman during the race. The role of the tactician is similar to the co-driver’s role, providing information on the upcoming track, positions of other rivals and shifting weather conditions that may impact the fastest way to the finish line. 3 - Headsail Trimmer: Also responsible for the speed and acceleration on the Extreme 40, he controls the jib and the gennaker via a winch at the front of the boat. This crew member will work closely with the bowman who looks after the front of the boat and has one of the most physically demanding roles onboard. 4 – Bowman: The bowman is often seen running back and forth on the trampoline as he pulls sails up and down. This super agile crew member is responsible for deploying and retrieving sails during the race. Ready to shimmy up the mast at a moments notice, he is fit, quick and fearless.

One of the most unique elements of the iShares Cup is that guests can hop onto a high-powered Extreme 40 catamaran to take part in a race as 'fifth man'. This is a fantastic opportunity for sponsors, journalists or VIPs to experience genuinely the racing, but getting desk-bound chief executives onto such extreme boats — and back on dry land — safely is a challenge in itself. The Extreme 40s are a unique challenge for support RIBs and their drivers, due to the cats’ sheer speed and agility, not to mention their electrifying acceleration. RIBs - or Rigid Inflatable Boats - evolved out of inshore lifeboats in the early 1970s. Besides the inherent stability of a large inflated 'collar' around the boat, the RNLI wanted the boats to be able to come alongside other vessels in distress without any risk off smashing, in the process, into either the casualty or the rescue vessel. The same raison d’être holds true for event support crews today. Major sponsors want to be able to showcase their investment to major clients and to lucky members of staff and he racing teams are quite keen that transfer vessels do not end up knocking chunks out of a hull when placing VIPs on board. Commercial RIB drivers are usually sailors too, and hold commercially-endorsed tickets — although ultimately there is no substitute for skill and experience. If chasing monohulls around can have its moments, particularly when they can sometimes out-pace the RIB, the Extreme 40s are a whole new challenge. Even the sailing teams often describe the cats as more or less out of control at all times! Unless the RIB drivers have their wits about them, they can end up with at least one hull onboard as an unscheduled passenger. The key is to use a trusted, professional operator — the iShares Cup has a long-standing partnership with Solent Rib Charters and so far their teams have managed not to drop any key sponsors overboard.

In the beginning... It all started in 2004 when the Extreme 40 was conceived on paper as a multihull class that would be exciting and challenging to race. The Extreme 40 designed to attract adrenaline-seeking sailors became a spectacular spectator sport. The first Extreme 40 were born in 2005 when five boats were built and raced at the stopover ports for the 2005-2006 Volvo Ocean Race. The Extreme 40 fleet also entertained the crowds at five stopover events in Sanxenxo, Rio de Janeiro, Baltimore, Portsmouth and Rotterdam. After 80 races, the overall winner of the seven-month-long series was determined by the final race of the event. Tommy Hilfiger, skippered by double Olympic silver medallist Randy Smyth, won the series; Team Basilica came second, Motorola-CHR third, Holmatro fourth and Volvo Ocean Race arrived in the fifth position.

A title sponsor is named... In January 2007, iShares, the world’s leader in Exchange Traded Funds, was named as Title Sponsor of the new series which became known as ‘The iShares Cup’. Rick Andrews, Head of iShares Marketing Europe, commented: “This is a fantastic opportunity for iShares; a new innovative platform that complements our brand values and offers exciting client entertainment experiences across Europe”.

OC Events is part of OC Group and is responsible for organising the new Extreme 40 Sailing Series. OC Events is the OC Group division responsible for managing and marketing professional sailing events including: The Artemis Transat (the world’s oldest solo transatlantic race from UK to North America, previously known as the OSTAR, next edition May 2008), and the Barcelona World Race (two crew for a non stop race around the world with professional sailors on board IMOCA Open 60 monohulls, starting on the 11th of November 2007 from Barcelona). Both events are part of the IMOCA Ocean Racing World Championships. OC Events also manages the iShares Cup Extreme 40 Sailing Series, a highly charged race series that focuses on top class b2b experiences, combined with top class competitions and great locations close to shore all around Europe. OC Events provides the expertise required to captivate the public, and meet the demands of the competitors, the sponsors and the media. 2007 iShares Cup Extreme 40 Sailing Series review... 2007 saw the Extreme 40s tackle the different challenges of racing on lake, sea and canal, in light, gusty and big breeze conditions. “You really can’t get closer inshore racing than we have seen at the iShares Cup, in particular Amsterdam” Rick Andrews, Head of Marketing, iShares Europe enthused. “The tight courses have given us some thrilling racing and fantastic client hospitality opportunities. We can’t wait to start again and look forward to growing the series.”

The iShares Cup Extreme 40 Sailing Series consist of the five premier European Race Events, hosted by France, Germany, Italy and Switzerland, the Netherlands, and the UK — providing a solid foundation for the Extreme 40 Class as it continues to grow.

The 2008 circuit for the iShares Cup Extreme 40 Sailing Series will continue to focus on high-octane, competitive closequarter racing accessible to the general public whilst providing an unforgettable VIP experience. If 2007 got pulses racing in the inaugural iShares Cup, 2008 seems set to create even more of a buzz both on and off the water. Visiting six countries and some great European cities with Olympic medallists on board, up against America’s Cup legends, the investments made by all stakeholders in 2007 seems to have paid off – 5 new boats are under construction to make a total fleet of 14 elements – and three America’s Cup teams now own Extreme 40s. The iShares Cup will not only provide competitive racing for the teams taking part in it, but it will also put in place a strong experiential business-to-business platform with top-class hospitality and hair-raising spectacle for all those watching from the shore. The iShares Cup will consist of five city-based regattas taking place from May to September 2008.

The most spectacular sailing boat

The new Ishare cup circuit is not yet available

iShares Cup Extreme 40 Sailing Series 2008 iShares Cup Switzerland/Italy,

Lugano: 30 May-1 June

iShares Cup France,

Hyères: 13-15 June

iShares Cup UK at

Skandia Cowes Week: 2-4 August

iShares Cup Germany,

Kiel: 29-31 August

iShares Cup Netherlands,

Amsterdam: 19-21 September

Each of the premier iShares Cup events will include three days of racing beginning with a session of informal, non-scoring races. During these sessions, the participating teams will take their all-important VIP and media guests out on the water for the ultimate racing experience. In the afternoon, teams will compete in up to five scoring races. Each race will be short (approximately 20 minutes long) and raced close to the shore giving spectators an intimate view of all the action. On the last day, the iShares Cup will also have a double-points race held as the final race. The five iShares Cup events will be scoring regattas with points counting towards a team’s overall event standing. The iShares Cup is a high scoring event; the team with the most points at the end of the series wins.

On-water judging will be implemented for the first time so that all penalties and disputes will be resolved on the water. No post-race protests; the first to past the post wins!

As far as the European circuit of the iShares Cup is concerned, the major development between 2008 and 2009 will be the introduction of more city-centre venues. In particular OC Events is exploring the possibility of bringing the iShares Cup into the heart of Paris and London as well as Amsterdam To complete this, OC Events will sign a Principal Partner to the event – to bring a lifestyle angle (music, fashion, drinks, etc.) and to increase the event’s impact and, overall, to broaden it’s appeal. OC Events will also be looking forward to work with teams based in each city before the event, in order to build a more effective presence – e.g. by installing boats in city centre public squares, roundabout, shopping malls, etc.

April 2009: Possible all-comers event [world championship in another name], 5-7 days duration, including a more 'classical' racing series: west coast USA – timing to fit in with timings for any additional boats competing in VOR series (between Qingdao and Boston) – aims to also help open up the USA market, and provide some early season highly competitive racing for everyone in a top sailing venue. May-September 2009: Extreme 40 Sailing Series Europe, the core premium product. The core countries remain with 5 or 6 full events of similar format to this year – UK, France, Germany, The Netherlands, Switzerland and Italy, with the possibility of a Spanish event. The first event will take place on the beginning of May. The final event will take place by the end of September. Arabia/Middle-East: one-off event in northern hemisphere winter at the end of 2009, leading to possible series in winter 2010/11. Asia/Australasia: one-off event in northern hemisphere winter at the end of 2009, leading to possible series in winter 2010/11

iShares, OC Events and Tornado Sports share a long-term vision - to develop the iShares Cup into a global circuit with 10-12 events per year. During the European winter 2007/8 iShares and OC Events took an Extreme 40 to Sydney and to San Francisco to determine whether these markets might be receptive to the concept of the iShares Cup. During these events local media, influencers and VIPs were invited onboard the race boat to experience the thrill and in both instances the feedback was overwhelmingly positive. To further this work we are planning to run at least one stand-alone event outside Europe during winter 2008/9 (separate to VOR series). As soon as the plans clear up we will be in touch with details.

Tornado Sports are currently negotiating with Volvo Events Management UK to run an Extreme 40 race series in five of the Volvo Ocean Race stopover ports (Alicante, Singapore, Qingdao, Boston, Stockholm). In the meantime iShares and OC Events are developing plans for the iShares Cup 2009 race calendar European series (plus stand-alone events outside Europe) to try to minimise or avoid clashes with the VOR circuit. It is quite likely however that the iShares Cup 2009 European Season will start mid May before the VOR series finishes.

The iShares Cup 2008 takes place over five regattas in Europe, at each of which racing takes place over three days - usually Friday to Sunday inclusive. During each of these days an average of 6 races will be run in the afternoons – depending on weather, tide conditions, etc. TYPICAL WEEK FOR AN ISHARES CUP REGATTA Monday / Tuesday Boats arrive at location (in 40ft containers), teams rig boats and launch them using cranes Wednesday Team training and team VIP hospitality Thursday Media day – celebrities and important persons invited to the event and media are taken sailing on Extreme 40s Friday, Saturday & Sunday PM Racing. Typically 6 x ‘5th Man” slots per boat (1 per boat per race and typically 6 races per afternoon) Saturday evening BBQ dinner in presence of the teams & Party Sunday Afternoon Prize giving / podium ceremony, then race village closes at the end of the afternoon. Monday Teams crane boats out, de-rig and pack them back into containers ready for shipping

Friday - Sunday: Regatta Morning: Informal sailing with guests Afternoon: Championship regattas (1 guest each start) 3 to 5 Races - mix classic, but short, Olympic, with speed runs, hull flying competition, spectator friendly courses

The schedules on the subsequent pages are subject to the weather conditions.

0900-0915

Breakfast. All guests are sent a welcome text with day’s weather forecast

Guests arrive at the village, enter private iShares Cup area and are given a set down kit, coffee and tea available Area would include plasma screen with footage of previous racing/results etc. Also available: a weather forecast area, sailing charts of the place and race rules. 0930 Team sailing/safety brief for the day 0950 Guests kit up for the day (using loan technical kit) and sign disclaimers 1000 Morning guest sailing begin (see next page for details) 1230 All guests get back in the village for lunch (buffet style) 1330 Extreme 40s head out for afternoon racing, guests watch dock departures 1400 Races start, guests can watch from the comfortable hospitality area ashore or, up to 6 at a time, can be out on the water in Ribs.’ 5th men’ take their spaces out on the Extreme 40 during these races 1700 End of the racing 1730 Canapes for guests (Teams join after prize giving). Guests receive a photo of them sailing on the Extreme 40 earlier in the day 1800 Official prize are given at the public stage

Television A comprehensive TV production & distribution package including a 6-part TV series with full international distribution, news TV host broadcast and feed service in each venue.

Photography Official photographic services are available at each venue. All images are available to editorial / PR use by teams free of charge. And exclusive pictures are taken by our motor boat.

Internet / Web Interactive website with strong focus on videos and images along with a dedicated team zone where team and sponsor linked logos can be displayed. The Team’s website, www.nantesextreme40team.com, will have daily updates. Do note the ‘Nantes Extreme 40 Team” facebook.com group and ASmallWorld.net forum.

Online Media Centre A one stop-shop searchable database of digital content in full resolution for media and teams

Public Relations A dedicated PR team working all season to provide proactive PR support to team and event sponsors; including services of local PR agents in each territory An exclusive support by our Team and hostesses to take care of our sponsors

‘Extreme’ Magazine A high quality English 40 pages magazine produced for the season and including team information. 100 copies are provided for each team and a fluid book version is available online.

• OC Events have signed APP | Sunset & Vine as Official iShares Cup host broadcaster. APP | S&V are a world leader in major sports television production, producing over 3,000 hours of award winning programming every year – from major international football in Europe to some of the world's richest and most prestigious horse racing events; from Tour de France cycling to the Rugby World Cup or Test Match Cricket. • APP | Sunset & Vine will be producing 5 x 26 minutes highlight programmes (one per iShares Cup event) plus a 26 minutes season wrapup programme. This programme will be distributed globally – final distribution schedule TBD. But already at this early stage (even before the first programme has been produced to aid distribution) APP | S&V have secured the following commitments: Europe

Outside Europe

• UK & Ireland: Sky Sports

• Africa: M-Net Supersport

• UK & Ireland: Setanta Sport

• Africa & Middle East: FOX Sport

• France: Sport +

• Africa & Middle East: Al Jazeera Sport

• Spain: Deporte 2

• Scandinavia, Finland & Baltics: Viasat Sport

• Spain: Sportmania

• Australia: FOX Australia

• Italy: The Sailing Channel

• USA: Sun Sport Florida

• International: The Sailing Channel

• New Zealand: Sky New Zealand

On top of this APP | S&V have secured event coverage in the followings: Gillette World of Sport (the world's most watched sports television magazine, 180 countries and 40 airlines showing the series every week);

Seamaster Sailing (the world's most watched sailing television magazine, 140 countries and 10 international airlines showing it every month);

And of course, Eurosport, Sky News, etc

Over 10 HOURS 26 MINUTES of international news distribution coverage secured to date. Six part iShares Cup TV Series available in 119 TERRITORIES 193 JOURNALISTS attended five iShares Cup events and two media days. Media coverage reviewed through monitoring across print and TV (no radio) in key territories over week of event: UK, Switzerland, France, Germany and The Netherlands. Some additional coverage sourced through other PR sources e.g. teams, but majority of coverage outside key territories has not been evaluated. International sports media evaluation experts, Sports Marketing Surveys, have valued the iShares Cup 2008 coverage after 4 events as: TV: 10h 26mins of international news broadcasts. Print: 381 articles. Internet: 548 articles. TV Programming Six-part iShares Cup television series distributed in: - 119 TERRITORIES - Across 16 INTERNATIONAL TV NETWORKS - To an audience reach of 199.9 MILLION HOMES per programme. - 40 HOURS of programming each month. Broadcast times upgraded throughout season due to SPECTACULAR FOOTAGE. Series available online and across 10 INTERNATIONAL FLIGHT NETWORKS. News features also on five Gillette World of Sports programmes, the World’s most watched sport magazine show.

Event Comms

EasyJet Magazine (Intl) The Sunday Times (UK) Welt am Sonntag (Germany) Sport (France)

Internet / Web www.iSharesCup.com - a dynamic and highly visual website to act as a focus point for all forms of digital media content -

Text, image, video and audio

Website contains the Online Media Centre – a fully searchable database of all digital media (all content available free of charge to media and teams)

60,000 unique visitors in 2007 Average viewing time 04:59 Already 245hrs video viewed in 2008

OC Events will be working on syndicating content to other internet portals – within the sailing world and beyond.

Independent media valuation of total internet coverage currently stands over £400k (end June 2008)

PR Work Pre iShares Cup:

• OC Events full-time PR team liaised with retained PR agency in each location to develop local market strategy • Promotional videos and a high quality Series Magazine (‘Extreme’) distributed to the media in each location. Pack includes soft copies of media content (e.g. branded images, promo videos, skipper interviews, texts, etc)

PR Work During iShares Cup:

• Full support for individual teams and event sponsors PR agents (the more we can help teams the better for all) • Hosting and facilitation for the local media and influencers • Distribution of update emails to target the media in order to update them on results, developments, media opportunities, etc. throughout the year • Creation and hosting of Online Media Centre for the media to source and download raw media content (text, images, audio, video, 3d graphics, etc) • Creation and distribution of min one VNR per event plus general work to maximise TV coverage

Our website www.nantesextreme40team.com Our facebook page “Nantes Extreme 40 Team” Presence on A Small World: events, forum... Publicity: *On the boat, the official photographer and our photographer on our motor boat *On cars of the Team, Range Rover sport *On the Team equipments *On Our exclusive merchandise, Dubaïmade for low cost Public relations: A reception in a French Loire Valley castel: *Projection of photos, videos of the team and of the IShares Cup *Presentation of our sponsors & our partners *Fashion show An international communication: Thanks to our communication manager working between Nantes, France, and Dubaï, United Arab Emirates For an a la carte exclusive public relation, you can see details in the budget part.

Your company Nantes Extreme 40 Team

Tugdual BOUËT: Team Manager and Project Director Participation in soling world championship, iShares cup 2007 (Holmatro team), France.

César LE MENAC’H Communication Manager 1st in regatta international Vicent Munilla, Spain, 2004 Skipper cruising boat: 60 ft in Europe. 2006-08

[email protected]

[email protected]

Yves LODAY (Mr Catamaran): Skipper / Helmsman Olympic Gold medallist Barcelona 92 (catamaran) Assisted by Bruno PEYRON Architect & designer of the Extreme 40

Jonathan LODAY: Headsail trimmer 1st in the Europe Cup of spitfire 2007, France (catamaran)

Arnaud Charles GAUTIER: Mainsail trimmer/ Tactician 1st in the Europe Cup of spitfire 2007, France(catamaran)

Frederic LEGER: Bowman 3rd in the Europe Cup of spitfire 2007, France (catamaran)

The Extreme40 is a strict one design class. The boat and its parts shall only be supplied by Tornado Sport or licensed suppliers. The boat will be supplied with the following standard equipment:

Complete boat ready to sail Fully battened 3dl mainsail carbon/Kevlar Fully battened 3dl jib carbon/Kevlar Roller furler reacher made from laminate 3.8m Rubber dinghy with 15hp outboard Trailer/trolley 40ft High cube container Set of hoisting strops Mast splitter (Holmatro) Set of tools for assembling boat Boat price € 379.500,-, excl. VAT

Zeppelin 9.50

Overall lenght:

9.50 m

Length of hulls:

8.50 m

Tubes diameter:

0.54 m

Overall widht:

3.16 m

Presence of a guest on board during every round of the regatta Availability of the boat for in-house events Important advertising surface (nearly 450 m2) very close to the public Visibility of the sponsor by the public on the coast – and around the world Immediate positive financial résults thank to the selling point in the village A village close to the race zone Extensive media coverage: 10:30 international TV hours, 381 articles printed, 60 000 unique website visitors (2007) 548 articles on the internet, A public for championship

Extreme 40 and sailing image: Communication tools Formula one of the sea with a VIP on board per race Our image can be used for your internal or external communication. Very good brand image: clean, hi-tech, smart, strong Preferential links betwin the sponsor and the team

Specific advantages of our Team: Yves Loday: Olympic gold medalist (catamaran) Architect & designer of the Extreme 40 Twice champion of the Europe cup of spitfire (catamaran) A brand image: fashion models to show off the team in events: competitions and receptions A smart image: hi-tech sailing boat & motor boat, cars such as range sport with negotiating prices, receptions in exceptional places, a quality and international team – Paris, Nantes, Dubaï and international races’places. Budget with options Quality collaborator Communication: A Reception in a French Loire Valley castel -- Château de Salvert -A brand image Public relations Fiscality (for most of the European countries) Famous support

New image, new clientele, new markets

Prices are indicative and negociations are in progress. Sponsors can chose optional challenges in second page

Boats Extreme 40 ready to race with its own trailer and shipping container Tender ready to race with its own trailer Total

379 500 € ex vat 85 000 € ex vat 454 500 € ex vat

Running Cost Cars 2 4X4 and 1 commercial vehicle Fuel for cars and tender, Insurance (cars, boats license), Maintenance of cars and boats (mast) Salary of the engineer Movement of the crew and the boats: Boats’ movements by road in shipping container, hotel, restaurant… Salary of the team manager, Bonus of running (race) for the crew (4 persons/12 races) = 48 x 3500 € Equipment of the team Total running cost

100 000 € 100 000 € 100 000 € 100 000 € 30 000 € 150 000 € 100 000 € 170 000 € 20 000 € 870 000 €

Arabian challenge Movement of The Team, boats, hotel and restaurant

100 000 €

Asia / Australasia Movement of The Team, boats, Hotel and restaurant

150 000 €

Movement of The Team, boats, Hotel and restaurant

150 000 €

USA

Communication Communication Collaborators cost French reception in a Loire Valley castel Printing Hostesses to welcome our guests: 2 French fashion models for the receptions Publicity for car and boat Total

80 000 € 50 000 € 20 000 € 10 000 € 10 000 € 20 000 € 190 000 €

A la carte public relation: depend of challenges, options and yours needs. Reception in Dubaï: Reception in one round or more Transport, hotel and restaurant for public relation (sponsor’s guests) Our exclusive merchandise (Dubaï made)

not yet available not yet available not yet available 20 000 €

Our contact : César Le Menac’h Communication manager

[email protected]

Mobile in Dubaï +971 (0) 50 10 88 767

Mobile in France +33 (0) 6 32 79 69 52

Tugdual BOUËT Project director and team manager

[email protected]