rdl mall is feeling generous!

INCREASING GIFT. CARDS SALES. RDL M. D. RDL MALL. IS FEELING GENEROUS! A. P. P. R. O. U. VÉ par l e. P è ... RDL MALL. IS FEELING GENEROUS! S M. F. SHARING THE GENEROSITY. T RDL Mall is Feeling Generous ... Page 14 ...
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RDL MALL IS FEELING GENEROUS!

RDL MALL IS FEELING GENEROUS!

TABLE OF CONTENTS RDL MALL IS FEELING GENEROUS! - INCREASING GIFT CARDS SALES...........................................................................................................................................02 - FEELING GENEROUS .................................................................................................................................................................04 - IN-MALL EXPERIENCE ...............................................................................................................................................................05 - EXCLUSIVE OFFER......................................................................................................................................................................06 - A 360-DEGREE CAMPAIGN......................................................................................................................................................07 - BONUS: GENEROUS SALES .....................................................................................................................................................08 - A CAPTIVE AUDIENCE ...............................................................................................................................................................09 - SHARING THE GENEROSITY ...................................................................................................................................................10 - MORE SPENDING AT PARTICIPATING RETAILERS ............................................................................................................12 - GENEROUS RETURN ON INVESTMENT ..............................................................................................................................13

ADVERTISING SUMMARY............................................................................................................................................ 15-16

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R A EN L A U S DEZ CL ERV -VO IE IC U N E S TÈ À LE

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RDL MALL IS FEELING GENEROUS!

INCREASING GIFT CARDS SALES RDL M

D

par

2

RDL MALL IS FEELING GENEROUS!

F

C

RDL Mall was feeling generous

$13,000

Contest

3

RDL MALL IS FEELING GENEROUS!

FEELING GENEROUS $25

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1

D

31

one of 522

VÉ U O

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APPR

D design

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D

4

par le P

RDL MALL IS FEELING GENEROUS!

I

IN-MALL EXPERIENCE F T

I C

A

5

RDL MALL IS FEELING GENEROUS!

EXCLUSIVE OFFER 000 RDL M D T

11 000 R

RDL M

226 winning cards

3 A

6

RDL MALL IS FEELING GENEROUS!

TV

A 360-DEGREE CAMPAIGN A RDL Mall is feeling generous! R I

L

F L

F

TOTAL: 7,440,094 impressions

7

par le P

DU 1ER AU 31 DÉCEMBRE 2016

L I

BONUS: GENEROUS SALES D

3,878

$215,746

48%

D

13 000 $

À GAGNER À l’achat d’une carte-cadeau de plus de 25 $, courez la chance de GAGNER instantanément une des 522 cartes-cadeaux de 25 $ offertes par les détaillants participants.

G

BONNE CHANCE ! Détails sur : CentreCommercialRDL.ca

5%

13 000 $

LE CENTRE COMMERCIAL SE SENT GÉNÉREUX !

D

8

1

Détails sur : CentreCommercialRDL.ca

À GAGNER

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èr

APPR

OU

1

RDL MALL IS FEELING GENEROUS! INCREASING TRAFFIC 700,000

A CAPTIVE AUDIENCE 600,000 RDL M

F

9

RDL MALL IS FEELING GENEROUS!

SHARING THE GENEROSITY RDL Mall is Feeling Generous T

25%

M

VÉ U O

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F

F

APPR

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RDL M

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T

10

par le P

RDL MALL IS FEELING GENEROUS!

11

RDL MALL IS FEELING GENEROUS!

LED

MORE SPENDING AT PARTICIPATING RETAILERS RDL Mall is Feeling Generous A

RDL M

12

RDL MALL IS FEELING GENEROUS!

B

GENEROUS RETURN ON INVESTMENT T C

6

TEN TIMES OUR INVESTMENT I 13

RDL MALL IS FEELING GENEROUS!

14

ADVERTISING SUMMARY SOURCE

AD PLACEMENT DATE

AD SIZE OR LENGTH

CIRCULATION OR REACH

SAMPLE INCLUDED

IN-MALL BRANDING N D D D D D D

E R F C B C

1 1 1 1 1 1 1

D D D D D D D

31 31 31 31 31 31 31

31 33 1 116

0

16 100

11 3 10

1 A P B

3

1

1 1

6

330 330 330 330 330 330 330 330 330

3 3 3 3 3 3 3 3 3

YES NO YES YES YES YES YES YES NO

OUTDOOR DYNAMIC DISPLAY LED D

D

1

D

31

11

6

3

6

0 000

YES

3 600 000

DIRECT MAILING P

Dec 5

LOCAL NEWSPAPER I

D

D D D

1 1 1

1 1

0 000 31 31 31

YES

0 0 0

YES YES NO

BROADCAST CIEL FM103 L

Dec 5 D

CIBM FM10

Dec 5 D

L

RDL MALL IS FEELING GENEROUS!

1 1

60 60

30 30

15

30 000 A T 3 000 A1 T

A

1 A

SAMPLE AUDIO UPLOAD

0 1

0

ADVERTISING SUMMARY CONTINUED

SOURCE

AD PLACEMENT DATE

BROADCAST

AD SIZE OR LENGTH

CIRCULATION OR REACH

CIBM FM103 L R

D

6 6

60 1

3 000 A1 T

CIEL FM10 R

D

6 6

60 1

30 000 A T

L

PUBLICITAD

D

1

D

31

0

30

TV TVA

THEATRE C

P

WEB

SOCIAL MEDIA F

N

D

31

N

D

31

30

0

30

D D D

1 1 1

D D D

31 31 31

3 0 6 0

0 00 0

D

1

D

31

6

363

330

A

A

1

1

SAMPLE INCLUDED 0

0

0

16

SAMPLE VIDEO UPLOAD

000

NO

3 00 1 000

YES YES NO

06

YES

TOTAL: 7,440,094 impressions

RDL MALL IS FEELING GENEROUS!

NO NO

3

60 000

NO