pressbook - Wanda Nylon

mi... chacune avait sa personnalité et sa place”, poursuit Stéphane Gaboué. C'est tout ... Parmi son casting de personnalités, on comptait Tamy Glauser, top.
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PRESSBOOK

VOGUE, FRANCE FEBRUARY 2016

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VOGUE, FRANCE FEBRUARY 2016

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ELLE, US FEBRUARY 2016

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LES INROCKS, FRANCE JANUARY 2016

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LES INROCKS, FRANCE JANUARY 2016

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STYLIST, FRANCE DECEMBER 2015

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STYLIST, FRANCE DECEMBER 2015

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DAZED, UK NOVEMBER 2015

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DAZED, UK NOVEMBER 2015

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DAZED, UK NOVEMBER 2015

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VOGUE PARIS, FRANCE DECEMBER 2015

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JALOUSE, FRANCE DECEMBER 2015

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L’OFFICIEL, GERMANY JANUARY 2016

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ASSISTANT, FRANCE NOVEMBER 2015

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VOGUE COLLECTIONS, FRANCE NOVEMBER 2015

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VOGUE, PORTUGAL NOVEMBER 2015

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i-D, UK NOVEMBER 2015

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SCHON.COM, UK NOVEMBER 2015

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SOEN TOKYO, JAPAN NOVEMBER 2015

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Styling by Benjamin Brouillet

134 — 135

Fringe

Photography by François Pragnère

On the this page

opposite

belt by J.W.Anderson

Eslami, trousers by Vetements and

BARBARA wears bodysuit by Yasmine

jumpsuit by Junko Shimada and hat by Larose

GWENOLA wears top by Wanda Nylon,

PYLOT MAGAZINE, UK NOVEMBER 2015

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SATELLITE, UK NOVEMBER 2015

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GRAZIA.FR, FRANCE NOVEMBER 2015

LA TENDANCE ANDROGYNE A la différence qu’à l’époque, aucune fille ne se ressemblait. “Eve était à part, mais Amber Valletta, Shalom Harlow, Naomi... chacune avait sa personnalité et sa place”, poursuit Stéphane Gaboué. C’est tout l’inverse aujourd’hui où, quand il n’y a pas une sensation générale de mimétisme, on a l’impression d’avoir vu les mêmes filles partout ailleurs. “Jusqu’à présent, la mode avait tendance à choisir des filles qui avaient toutes le même visage. Mais quand on a le même line-up que tout le monde, on ne raconte plus rien”, se désespère Johanna Senyk, fondatrice du label Wanda Nylon qui a bousculé à Paris le “fash pack” lors de la dernière semaine de la mode. Parmi son casting de personnalités, on comptait Tamy Glauser, top suisse de 30 ans qui électrise les catwalks avec son allure tomboy. La belle androgyne, qui a également conquis le coeur de Nicolas Ghesquière puisqu’elle défile pour Louis Vuitton depuis deux saisons, correspond à cette nouvelle attirance pour des filles qui, sans forcément venir de casting de rue, sentent l’underground. Mannequin depuis seulement trois ans, la Suisse, qui défile aussi bien pour l’homme que pour la femme, n’a d’ailleurs jamais caché son homosexualité : “Des filles et des cigarettes” : deux choses dont elle ne peut se passer, comme elle le confiait en juillet au magazine i-D. “Je me fiche de la sexualité des filles qui défilent pour moi. En revanche, j’ai constaté qu’il y a une vraie attitude de liberté chez les lesbiennes. Elles ont très souvent une personnalité frontale très forte et très affirmée”, soutient Johanna Senyk. Faire défiler Tamy permet d’envoyer un message autre, un discours de marque que l’on remarque parce qu’il est différent. “Booker des filles avec de la personnalité, c’est le mot d’ordre que se repassent tous les directeurs de casting en ce moment”, confirme Stéphane Gaboué. LA QUÊTE ABSOLUE DE LA NEW FACE Et si, pour l’instant, tout le monde n’est pas disposé à prendre le risque de miser sur des gueules de femmes fortes, l’alternative est de révéler la fille que personne n’a encore vue. Celle qui est encore vierge de tout défilé, qui a une histoire ou un physique original. Belle ou pas, on ne se pose même plus la question. Mais on est prêt à prendre du temps pour la trouver. L’époque des castings de rue, où l’on s’asseyait à la terrasse d’un café en attendant que passe la perle rare, est pourtant révolue. Aujourd’hui, une maison pionnière sur ces questions comme Saint Laurent s’attache à construire un casting sur mesure pour lequel Hedi Slimane et ses équipes voyagent partout dans le monde, en n’hésitant pas à booker certaines filles longtemps à l’avance, et à les payer cher pour s’assurer qu’elles ne défileront pas pour d’autres. “Cette technique de l’exclusivité, lancée par la directrice de casting Maida et qui consistait à révéler une “new face”, est devenue commune”, soutient Elodie Le Goff, responsable du casting pour Wanda Nylon. Tout le monde veut sa “new face”. Et si son avenir n’est plus dans la rue, il est peut-être digital. Instagram est, après tout, la vitrine de toutes les individualités.

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SCHON MAGAZINE, UK NOVEMBER 2015

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AIR FRANCE MADAME, FRANCE NOVEMBER 2015

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AIR FRANCE MADAME, FRANCE NOVEMBER 2015

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V MAGAZINE.COM , US NOVEMBER 2015

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FASHION SNAP.COM, JAPAN OCTOBER 2015

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L’OFFICIEL, NETHERLANDS OCTOBER 2015

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L’OFFICIEL, NETHERLANDS OCTOBER 2015

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VOGUE PARIS, FRANCE NOVEMBER 2015

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GRAZIA, FRANCE NOVEMBER 2015

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NUMERO, FRANCE NOVEMBER 2015

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L’OFFICIEL HOMMES, GERMANY NOVEMBER 2015

Deutsch

№ 03 Herbst 2015 № 03 Herbst 2015 JÄGER & SAMMLER

Wir sind raus

JONAS NAY MODEHERBST BIKER FESTIVAL SNEAKERSCHÄTZE PAUL McCARTNEY DUFTDESIGN TIM BURTON SELFIE ART

Jäger & Sammler

6 Euro

Man sitzt viel zu wenig am Meer. Beste Begleitung, um das zu ändern: Outfits mit Military- und Workwear-Touch fotos BRUNA KAZINOTI fashion editor ISABELLE THIRY

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VOGUE, SPAIN NOVEMBER 2015

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HARPER’S BAZAAR, SPAIN NOVEMBER 2015

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PARISIEN, FRANCE NOVEMBER 2015

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BRENT TAALUR.COM - FRANCE OCTOBER 2015

Fashion Week can be a time of excited discovery or, on the other side of the spectrum, a saddening expression of misled inspirations. Every show poses the equal chance for an innovation-induced high or a long-awaited rush for the exit. This season I returned to Paris Fashion Week for a closer look at the latest designer collections; and here are my notes on the ones I loved the most from the Spring/Summer 2016 runway.

^ WANDA NYLON Sparks were flying at Wanda Nylon’s spring runway — literally. As the show started with the bright flickers from a welder and his tools, the rundown infrastructure of a building currently under renovation seemed appropriate as the setting for creative director Johanna Senyk’s debut runway show. Having launched the label in 2012, this is the first time we’re seeing Senyk at PFW, but it was well worth the wait. Similar to the building where she presented her spring collection, the designer and her label are an antithesis to modern fashion, straying away from the bourgeois of French fashion shows and demonstrating the new French femininity. A genre of womenswear garments where the label’s traditional focus on water-repelling fabrics fuse with a distinct sportswear edge, this season’s collection explored Senyk’s design aesthetics with an invigorated grey jersey dress with cutout back, an essential trench and the powerhouse jumpsuit.

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MARIE CLAIRE - US OCTOBER 2015

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FACTICE, FRANCE OCTOBER 2015

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NOTION MAG, UK OCTOBER 2015

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NOTION MAG, UK OCTOBER 2015

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NOTION MAG, UK OCTOBER 2015

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NOTION MAG, UK OCTOBER 2015

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FACTICE, FRANCE OCTOBER 2015

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PUREPEOPLE.COM - FRANCE OCTOBER 2015 Emmanuelle Alt

Emmanuelle Alt arrive à l'École Nationale Supérieure des Beaux-Arts pour assister au défilé Lanvin ( collection printemps -été 2016). Paris, le 1er octobre 2015...

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SAY WHO - FRANCE OCTOBER 2015 Delphine Roche

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VOGUE PARIS - FRANCE OCTOBER 2015 Kendall Jenner

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VOGUE PARIS - FRANCE OCTOBER 2015 Kendall Jenner

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LE GRAND JOURNAL, FRANCE OCTOBER 2015 Melle Agnes

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VOGUE - SPAIN OCTOBER 2015

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THE CREATORS PROJECR.COM - US OCTOBER 2015

Who says construction work isn't fashionable? At the Paris Fashion Week Spring/Summer 2016 Womenswear event, Wanda Nylon proves the tough world of hard hats and I-beams to be an effective platform for high fashion. Set in an unfinished building with sturdy wooden benches lining the walls, and hard hats passed out as party favors to attendees, the atmosphere is primed impeccably for Wanda Nylon's progressive SS16 collection. Alluring sounds play as colorful lights illuminate the girded runway. The building itself (an abandoned warehouse near the famous Le Trianon) is an integral part of the aesthetic of the showcase: Wanda Nylon is essentially building the future by deconstructing construction itself. The Parisian brand has been known for its subversively redesigned rainwear since its 2012 launch with the now-infamous transparent plastic trench, the vinyl shirt, and all-polyurethane rainwear. The SS16 showcase certainly got its inspiration from an even more extended retro-futurism: "Excess. By all means. In everything," are the words written in bold letters on the event programs, but despite the extreme tagline, Senyk, the designer, manages to inject what she describs as “excess” into her looks with amazing taste; aluminum-colored rainwear, white dresses reminiscent of science fiction, and otherworldly black bondage dresses are just some of the brilliant looks represented. There were no pearls, no bags, and none of your run-of-the-mill conventions: “We used a bigger panels of fabric for this collection,” Johanna Senyk tells The Creators Project, making it clear that the collection acts as an effort to empower women, with tradition as an afterthought. “There is still plastic but we also used jersey, cotton, poplin... I especially like to work with felt. Bodies are flattered by it and it is easy to use. I want to make women feel beautiful and delighted. What I am doing, I do it for them. That is all that matters.” The SS16 Wanda Nylon showcase causes a pleasant, unintended mingling of feelings. There are moments of excitement and surprise that never diverge from the genuine Senyk specificity that anyone familiar with Wanda Nylon is accustomed to. “For the first time, I did not check on Now Fashion for what was going on. I tried to stay myself without being influenced by anyone,” Senyk explains.Wanda Nylon’s SS16 collection consistently combines separate elements without pretense, creating a clean design with more than just a glimpse of eccentricity. Senyk tells The Creators Project, next season will likely focus more on stitch and accessories.

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VOGUE.FR - FRANCE OCTOBER 2015

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VOGUE.FR - FRANCE OCTOBER 2015

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VOGUE.FR - FRANCE OCTOBER 2015

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PARIS FASHION WEEK - FRANCE OCTOBER 2015 Emmanuelle Alt

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PLEASE.COM - FRANCE OCTOBER 2015

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DEUX HOMMES.COM - FRANCE OCTOBER 2015

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ZEBULE.COM - FRANCE OCTOBER 2015

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SCHON, UK OCTOBER 2015

Wanda Nylon threw a raging party of athletic silhouettes and glistening outerwear fit for the modern woman. Androgynous and edgy models stomped onto the construction site of Nylon’s atmosphere brandishing an array of separates that revealed tattoos on arms and the fittest midriffs. Photographer Charlotte Navio takes us backstage for an inside look on show preparations.

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i-D MAGAZINE.COM- FRANCE OCTOBER 2015

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CRASH MAGAZINE - FRANCE OCTOBER 2015

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10 MAGAZINE.COM, UK SEPTEMBER 2015

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L’OFFICIEL.FR - FRANCE SEPTEMBER 2015

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ECLECTIC MAGAZINE - FRANCE SEPTEMBER 2015

Photographer Kristopher Orr takes us backstage during Paris Fashion Week at the highly anticipated Wanda Nylon SS16 collection. One of the trends of the season sees young designers moving away from the mainstream fashion clusters, starting with surprising locations. For her first on-schedule show, Pigalle was an unusual location but with a collection full of PVC, trenches and a cast that included French actress Joana Preiss, Charlotte Free, Irina Kravchenko, and Rita Saunders; the brand made a point that their women were strong and made their own decisions.

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DAZED.COM, UK SEPTEMBER 2015

Primarily known for its imaginative take on waterproof outerwear, like a signature clear PVC trenchcoat, designer and founder Joanna Senyk decided to broaden the Wanda Nylon wardrobe out and give it a real punchy identity. Their first show on schedule at Paris was held in a construction site up in the vaguely seedy Pigalle area. Senyk put her former life as a casting director to good use as a diverse mix of “strong girls – every age, powerful, intelligent and contemporary” stomped out in a mix of deconstructed sportswear, hacked up trenchcoats and plenty of plastic hooded pieces with a touch of metallic foiling. It was a catwalk of characters with Tamy Glauser and a pink-haired Cheyenne walking alongside older French actresses like Joana Preiss and Aurore Lagache. “I don’t make these kind of clothes and put them on a petite Parisienne, with her perfect coiffure and stupid boyfriend jacket. I just want to express myself ” – Joanna Senyk “I was always looking at the faces with a strong attitude, said Senyk. “It’s not just about them doing one show and that’s it. I want to grow up with them!” When asked whether it felt strange to do a show like this in Paris, Senyk was forthright about who Wanda Nylon is intended for. “It’s the only way I could do this show. I don’t make these kind of clothes and put them on a petite Parisienne, with her perfect coiffure and stupid boyfriend jacket. I just want to express myself and do the clothes that I feel are real.” @wandanylon COLLECTION SS16

VOGUE.FR, FRANCE SEPTEMBER 2015

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WWD.COM, US - SHOW REVIEW SEPTEMBER 2015

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VOGUE.COM, US SEPTEMBER 2015

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EXCELLLENT.COM - FRANCE OCTOBER 2015

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GRAZIA, FRANCE SEPTEMBER 2015

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VOGUE, RUSSIA OCTOBER 2015

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LIBERATION NEXT, FRANCE OCTOBER 2015

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MODZIK, FRANCE OCTOBER 2015

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SCHON, UK SEPTEMBER 2015

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