Multivariate presentation.pdf - EnQuireR

Jul 28, 2010 - EnQuireR: Multivariate Exploratory Analysis of Questionnaires .... At dinner. At lunch. Snack Tea time. Dessert.after.starter.and.meal_0.
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Multivariate exploration of the questionnaire

Typology of the individuals

This report was generated by the EnQuireR package Cadoret M., Fournier O., Fournier G., Le Poder F., Bouche J., Lˆe S. Agrocampus Ouest

July 28, 2010

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

EnQuireR: Multivariate Exploratory Analysis of Questionnaires

Multivariate exploration of the questionnaire How is my dataset “structured”? How does my dataset look like? How can the main axes of variability be interpreted? Typology of the individuals How many groups are there in my dataset? How can the groups be displayed? How different are the groups? How can the groups be described?

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

EnQuireR: Multivariate Exploratory Analysis of Questionnaires

Multivariate exploration of the questionnaire How is my dataset “structured”? How does my dataset look like? How can the main axes of variability be interpreted? Typology of the individuals How many groups are there in my dataset? How can the groups be displayed? How different are the groups? How can the groups be described?

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How is my dataset “structured”?

Percentages of variance explained by the first five axes

Axis

Eigenvalue

Percentage of variance

1

0.08791

5.42%

2

0.06907

4.26%

3

0.06501

4.01%

4

0.05618

3.46%

5

0.05339

3.29%

Table: Eigenvalues associated with the first five axes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How does my dataset look like?

Representation of the individuals

1.0

MCA factor map

● ●

● ●

●●

● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ●● ● ● ●● ● ● ● ● ● ●● ● ● ●● ●●● ● ● ●● ● ● ●●● ● ●● ● ● ● ● ● ●●● ● ●● ● ● ●● ●● ●● ● ● ● ●●● ●●● ● ● ● ●●● ● ● ●●● ● ● ●● ●● ● ● ● ● ●●●● ● ● ● ● ● ● ● ●● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ●● ● ●● ●● ● ● ● ● ● ● ●● ● ● ●● ● ● ● ● ● ● ● ● ● ● ● ●

● ●



0.0



−0.5

Dim 2 (4.256%)

0.5

● ● ●



● ●



● ●

−0.5

0.0

0.5

1.0

Dim 1 (5.416%)

Figure: Raw representation of the individuals on axes 1 and 2 EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How does my dataset look like?

Representation of the categories MCA factor map

2

7E and more buy.dessert.in.exotic.section_1

0

12 18 Dessert.after.starter.and.meal_0 Dessert.associated.to.freshness_1 Superior intellectual profession buy.dessert.in.biscuits.section_1 15E and more Dessert.associated.to.tradition_1 Dessert.associated.to.beauty_1 Intermediate profession Dessert.associated.to.party_1 buy.dessert.in.frozen.food.section_1 for.special.occasions Dessert.associated.to.conviviality_1 Dessert.associated.to.childhood_1 Dessert.on.the.go_1 Dessert.associated.to.fat_1 Snack Tea time buy.dessert.in.pastry.section_1 Dessert.associated.to.health_1 Nutritional.information.matters_Yes Dessert.associated.to.excess_1 Dessert.associated.to.natural_1 Dessert.at.fastfood_1 once.a.week Dessert.associated.to.calory_1 4E to 6E antoassortment Dessert.at.restaurant_1 Dessert.associated.to.fruits_1 10E 15E specialized.stores 2E to 4E home made Dessert.associated.to.birthday_1 friends Dessert.at.canteen_0 less.than.once.a.week Dessert.after.starter.and.meal_1 buy.dessert.in.refrigerated.section_0 Student Dessert.associated.to.pleasure_1 Familial size Dessert.associated.to.sweet_1 twice.or.four.times.a.week Divorced Single Dessert.at.home_0 Dessert.associated.to.chocolate_1 Dessert.favourite.part.of.meal_No Dessert.associated.to.greedy_1 18 25 Female alone More than 35 Dessert.associated.to.practical_0 Dessert.at.home_1 Dessert.associated.to.health_0 Dessert.favourite.part.of.meal_Yes Dessert.at.fastfood_0 Dessert.associated.to.natural_0 Dessert.after.starter.and.meal_3 Dessert.at.friends.home_0 unknown or exotic buy.dessert.in.frozen.food.section_0 buy.dessert.in.exotic.section_0 Dessert.associated.to.practical_1 Dessert.associated.to.chocolate_0 Dessert.on.the.go_0 family Dessert.associated.to.fat_0 Dessert.associated.to.freshness_0 Dessert.associated.to.birthday_0 Individual Dessert.associated.to.excess_0 buy.dessert.in.biscuits.section_0 Cohabitation At lunch Dessert.associated.to.calory_0 Dessert.associated.to.fruits_0 Dessert.associated.to.tradition_0 Married buy.dessert.in.refrigerated.section_1 greedyDessert.associated.to.sweet_0 Dessert.associated.to.childhood_0 Dessert.associated.to.beauty_0 Dessert.associated.to.greedy_0 Nutritional.information.matters_No dinner Employee Dessert.associated.to.discovery_0 buy.dessert.in.pastry.section_0 Man●At Executive Dessert.at.restaurant_0 Retired boyfriend/girlfriend Dessert.after.starter.and.meal_2 more.than.once.a.day the favourite Dessert.associated.to.party_0 1E to 2E Dessert.at.canteen_1 26 35 5E to 10E Dessert.associated.to.conviviality_0 top executive supermarket Dessert.associated.to.pleasure_0

−1

Dim 2 (4.256%)

1

Dessert.at.friends.home_1 Dessert.associated.to.discovery_1

4E or less Unemployed

−2

1ETechnician or less

−3

Less than 12

−2

−1

0

1

2

3

4

Dim 1 (5.416%)

Figure: Raw representation of the categories on axes 1 and 2 EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How does my dataset look like?

Simplified representation of the categories

2

MCA factor map

7E and more buy.dessert.in.exotic.section_1

0

12 18 Dessert.associated.to.freshness_1 buy.dessert.in.biscuits.section_1 15E and more Dessert.associated.to.tradition_1 Dessert.associated.to.beauty_1 Intermediate profession Dessert.associated.to.party_1 for.special.occasions Dessert.associated.to.conviviality_1 Dessert.associated.to.childhood_1 Dessert.on.the.go_1 Dessert.associated.to.fat_1 Snack Tea time buy.dessert.in.pastry.section_1 Nutritional.information.matters_Yes Dessert.associated.to.excess_1 Dessert.associated.to.calory_1 an to assortment Dessert.at.restaurant_1 10E 2E to15E 4E Dessert.at.canteen_0 less.than.once.a.week Student Dessert.associated.to.pleasure_1 Familial size More than 35 Dessert.associated.to.sweet_1 Single Dessert.associated.to.chocolate_1 Dessert.favourite.part.of.meal_No Dessert.associated.to.greedy_1 18 25 alone Dessert.associated.to.practical_0 Dessert.associated.to.health_0 Dessert.favourite.part.of.meal_Yes buy.dessert.in.frozen.food.section_0 buy.dessert.in.exotic.section_0 Dessert.associated.to.chocolate_0 Dessert.on.the.go_0 family Dessert.associated.to.fat_0 Dessert.associated.to.freshness_0 Dessert.associated.to.birthday_0 Dessert.associated.to.excess_0 buy.dessert.in.biscuits.section_0 Dessert.associated.to.sweet_0 Dessert.associated.to.fruits_0 Dessert.associated.to.tradition_0 Married greedy Dessert.associated.to.childhood_0 Dessert.associated.to.beauty_0 ● Dessert.associated.to.greedy_0 Nutritional.information.matters_No Dessert.associated.to.discovery_0 buy.dessert.in.pastry.section_0 Employee Executive Dessert.at.restaurant_0 Retired more.than.once.a.day Dessert.associated.to.party_0 1E Dessert.at.canteen_1 5Etoto2E 10E Dessert.associated.to.conviviality_0 supermarket Dessert.associated.to.pleasure_0

−1

Dim 2 (4.256%)

1

Dessert.associated.to.discovery_1

4E or less

−2

1ETechnician or less

−3

Less than 12

−2

−1

0

1

2

3

4

Dim 1 (5.416%)

Figure: Simplified representation of the categories on axes 1 and 2 EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: positive side ( 1 / 3 ) The following categories are meaningful for the first axis (positive side): More than 35 Married Dessert.associated.to.sweet_0 Dessert.associated.to.greedy_0 Dessert.at.canteen_0 Retired Dessert.associated.to.chocolate_0 Intermediate profession Dessert.on.the.go_0 Dessert.associated.to.excess_0

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: positive side ( 2 / 3 ) The following categories are meaningful for the first axis (positive side): Dessert.associated.to.fat_0 Dessert.associated.to.discovery_0 26 35 15E and more Divorced an assortment Dessert.associated.to.calory_0 Dessert.associated.to.health_1 for.special.occasions Dessert.associated.to.beauty_0

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: positive side ( 3 / 3 )

The following categories are meaningful for the first axis (positive side): specialized.stores 4E to 6E buy.dessert.in.frozen.food.section_1 Dessert.associated.to.natural_1 Dessert.associated.to.childhood_0 Dessert.associated.to.practical_0 Dessert.at.friends.home_1 buy.dessert.in.refrigerated.section_0

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 1 / 4 ) The following categories are meaningful for the first axis (negative side): Student Single Dessert.associated.to.sweet_1 Dessert.associated.to.greedy_1 more.than.once.a.day Dessert.at.canteen_1 18 25 Cohabitation 12 18 Dessert.associated.to.chocolate_1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 2 / 4 ) The following categories are meaningful for the first axis (negative side): Dessert.on.the.go_1 Unemployed supermarket Dessert.associated.to.excess_1 Dessert.associated.to.fat_1 greedy Dessert.associated.to.discovery_1 twice.or.four.times.a.week Dessert.associated.to.calory_1 alone

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 3 / 4 ) The following categories are meaningful for the first axis (negative side): Dessert.associated.to.health_0 Less than 12 Dessert.associated.to.beauty_1 buy.dessert.in.frozen.food.section_0 1E to 2E Dessert.associated.to.natural_0 Dessert.associated.to.childhood_1 Dessert.associated.to.practical_1 Dessert.at.friends.home_0 friends

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 4 / 4 )

The following categories are meaningful for the first axis (negative side): buy.dessert.in.refrigerated.section_1 4E or less 7E and more Dessert.favourite.part.of.meal_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 1 / 4 ) The following categories are meaningful for the second axis (positive side): Dessert.associated.to.conviviality_1 Dessert.associated.to.discovery_1 Dessert.associated.to.party_1 7E and more 15E and more Dessert.associated.to.beauty_1 Dessert.associated.to.tradition_1 12 18 Dessert.associated.to.childhood_1 buy.dessert.in.biscuits.section_1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 2 / 4 ) The following categories are meaningful for the second axis (positive side): buy.dessert.in.pastry.section_1 buy.dessert.in.exotic.section_1 Dessert.at.restaurant_1 Dessert.associated.to.freshness_1 Dessert.associated.to.pleasure_1 Dessert.at.canteen_0 an assortment specialized.stores 10E to 15E Dessert.associated.to.calory_1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 3 / 4 ) The following categories are meaningful for the second axis (positive side): Dessert.associated.to.fruits_1 Superior intellectual profession home made Intermediate profession Dessert.associated.to.fat_1 Dessert.at.friends.home_1 18 25 Dessert.on.the.go_1 Dessert.associated.to.excess_1 Student

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 4 / 4 )

The following categories are meaningful for the second axis (positive side): buy.dessert.in.frozen.food.section_1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 1 / 4 ) The following categories are meaningful for the second axis (negative side): Dessert.associated.to.conviviality_0 Dessert.associated.to.discovery_0 Dessert.associated.to.party_0 1E or less supermarket Dessert.associated.to.beauty_0 Less than 12 Dessert.associated.to.tradition_0 Dessert.associated.to.childhood_0 buy.dessert.in.biscuits.section_0

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 2 / 4 ) The following categories are meaningful for the second axis (negative side): buy.dessert.in.pastry.section_0 buy.dessert.in.exotic.section_0 Dessert.at.restaurant_0 4E or less Dessert.associated.to.freshness_0 Dessert.associated.to.pleasure_0 1E to 2E Dessert.at.canteen_1 more.than.once.a.day Dessert.associated.to.calory_0

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 3 / 4 ) The following categories are meaningful for the second axis (negative side): Dessert.associated.to.fruits_0 Technician Dessert.after.starter.and.meal_2 Dessert.associated.to.fat_0 Dessert.at.friends.home_0 Dessert.on.the.go_0 Dessert.associated.to.excess_0 Unemployed buy.dessert.in.frozen.food.section_0 the favourite

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 4 / 4 )

The following categories are meaningful for the second axis (negative side): Nutritional.information.matters_No

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

EnQuireR: Multivariate Exploratory Analysis of Questionnaires

Multivariate exploration of the questionnaire How is my dataset “structured”? How does my dataset look like? How can the main axes of variability be interpreted? Typology of the individuals How many groups are there in my dataset? How can the groups be displayed? How different are the groups? How can the groups be described?

EnQuireR

Agrocampus Ouest

102 7 41 40 187 12 16 47 144 60 64 111 71 89 23 175 55 70 162 34 87 21 138 166 68 118 163 4 157 141 76 103 109 208 119 37 171 25 46 1 42 44 24 92 33 129 81 15 72 36 53 155 126 5 108 203 170 197 172 79 113 50 107 38 101 3 97 91 121 39 66 65 54 174 164 8 69 52 88 93 29 125 149 159 30 117 9 201 31 186 63 20 136 169 165 59 84 10 26 51 62 11 28 61 49 168 35 112 105 43 156 18 99 73 177 27 96 2 80 22 32 94 160 182 78 147 202 180 195 139 179 199 209 206 106 193 48 189 196 128 191 205 130 181 45 154 57 151 200 207 143 210 58 176 148 153 82 90 98 67 132 116 122 114 100 178 115 120 190 183 194 124 85 167 152 142 211 14 140 150 19 161 123 135 188 192 110 145 173 184 133 204 212 131 134 146 17 75 74 77 56 137 198 83 185 127 13 158 86 95 6 104

0

2

EnQuireR Height 4

6

8

10

Multivariate exploration of the questionnaire Typology of the individuals

How many groups are there in my dataset?

Number of clusters chosen by the analyst Choice of the number of clusters by cutting the dendrogram

dist hclust (*, "ward")

Figure: A number of clusters is chosen Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be displayed?

Representation of the individuals according to the group they belong to

1.0

MCA factor map 1 2 3

48 ●

17 ●

77 ● 75 74 89 ● 51 ●●

0.5



71 111 ●

0.0 −0.5

Dim 2 (4.256%)



18 200 4760 ● 126 73 139 ● 162 143 23 144 ● ● 122 ● ● 56 17552● ● 28 ● ● 207 ● ● 199 ● 209 202 ● ● 70 ● ● 82 193 165 189 210 ● ● 180 128 ● 50 12 ● ● 196 ● ● 62 40 63 99 ● ● 29 ● 206 ● ● 88 ●93● 137 55 43 ●190160 211 ● ●35166 212 ●100 152 ● ● 116 ●32 ● 57106 ●114205 195 191● ●● ● 177 169 ● 22 102 107 ● 186 94 125 ● 64 130 84 113 516 969 ● ● 90 ● ● 2054● ●66 ●11 ● 172 ● 182 ● ● 201 ● 3 ● 80 27 45 131 ● 181 ●● ● ●● 179 123 ● ● 41 ● 76 97 ● ●86 ● ● 65 39 178 59192 153 ● ● ●● ●●● ● ●● 168 ● 163 ● 117 ● 161 ● 150 140 ● 194 ●● 132 145 ● 112 ● 72 ● 61 ●10 ● 187 ● 14 21 105 ●● 19 2 ●●● 108 142 ● ● ● ● 156 ●159 149 154 ● 183 96 67 ● ●●91 157 ● ● ● ● 104 ●174 4 164 ● 103 ● ● ● ● 118 141 151 ● ●●92 ● ● ●●● 34● ●121 ● 81 101 120 7● 49●31197 68 ● ● 53 26 ●208 176 203 79 ● ● 87 ● ● 38 134 37● ● ● 138 ● 8 ● 98 133 167 ● 1●●● ● ●● ●188 148 146 ● ● ● 170 ●●●● ● ● 24 ● 171 58 ● ●30 ● 36 78 ●110 ● ● 135 ●● 10942 ● 136 ●● 115 ●● ● 44 ●33 ● 6155 119 ● 124 13 129 ● 173 ● 85 ● ● 15 ● ● 25 ●● 158 ● ● ● ● ● 147184 ● 46 95 127 ● ● ● ● 198 ● 204 ●



83 185● ●

−0.5

0.0

0.5

1.0

Dim 1 (5.416%)

Figure: Correspondence map displaying clusters EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be displayed?

Simplified representation of the individuals according to the group they belong to

0.5

0.9 1

4.5 5

2.2

1.9

4

1.2

1.7

1.2

0.5

0.8

1.6

0.6

1.5

1.3

1.4

0.0

.8 1.1 0 3.5 1.1

0.2

1.5

1.4

0.7

1.6

0.4

−0.5

0.7

3 0.5

1.8

0.9 0.3

10.1 .5

0.9

1

2.5 0.4 2

Dim 2 ( 4.256 %)

0.1

1.0

1.5

Density curbs

1.3

0.6 0.5

0.1

0.3

0.1

0.2

−1.0

1

−0.5

0.0

0.5

1.0

Dim 1 ( 5.416 %)

Figure: Levelling curves around each cluster EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be displayed?

Representation of the barycenter of each group enhanced with confidence ellipses Confidence ellipses for the mean points

0.0





classe 1





classe 3

classe 2

−0.4

−0.2

Dim 2 (4.256%)

0.2

1 2 3

−0.4

−0.2

0.0

0.2

0.4

Dim 1 (5.416%)

Figure: Confidence ellipses around each cluster EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Number of individuals per cluster number of individuals by groups 120

100

80

60

40

20

0 group 1

group 2

group 3

Figure: Number of individuals by cluster EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Age.class Age.class by cluster

1st bar: 12 18 2nd bar: 18 25 3rd bar: 26 35 4 th bar: Less than 12 5 th bar: More than 35

140

120

100

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Age.class EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Budget.familial.dessert Budget.familial.dessert by cluster

1st bar: 10E to 15E 2nd bar: 4E or less 3rd bar: 5E to 10E 4 th bar: 15E and more

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Budget.familial.dessert EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable SPC SPC by cluster

1st bar: Employee 2nd bar: Executive 3rd bar: Intermediate profession 4 th bar: Retired 5 th bar: Student 6 th bar: Superior intellectual profession 7 th bar: Technician 8 th bar: top executive 9 th bar: Unemployed

150

100

50

0 group 1

group 2

group 3

Figure: Variable SPC EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Marital.status Marital.status by cluster

1st bar: Cohabitation 2nd bar: Divorced 3rd bar: Married 4 th bar: Single

120

100

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Marital.status EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Budget.individual.dessert Budget.individual.dessert by cluster

1st bar: 1E or less 2nd bar: 1E to 2E 3rd bar: 2E to 4E 4 th bar: 4E to 6E 5 th bar: 7E and more

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Budget.individual.dessert EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Dessert.associated.to.natural Dessert.associated.to.natural by cluster

1st bar: Dessert.associated.to.natural_0 2nd bar: Dessert.associated.to.natural_1

120

100

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Dessert.associated.to.natural EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable With.whom With.whom by cluster

80

1st bar: alone 2nd bar: family 3rd bar: friends 4 th bar: boyfriend/girlfriend

60

40

20

0 group 1

group 2

group 3

Figure: Variable With.whom EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Dessert.associated.to.health Dessert.associated.to.health by cluster

1st bar: Dessert.associated.to.health_0 2nd bar: Dessert.associated.to.health_1

120

100

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Dessert.associated.to.health EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Dessert.associated.to.greedy Dessert.associated.to.greedy by cluster 120

1st bar: Dessert.associated.to.greedy_0 2nd bar: Dessert.associated.to.greedy_1

100

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Dessert.associated.to.greedy EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable Frequency.eat.desserts Frequency.eat.desserts by cluster

1st bar: less.than.once.a.week 2nd bar: for.special.occasions 3rd bar: more.than.once.a.day 4 th bar: once.a.week 5 th bar: twice.or.four.times.a.week

80

60

40

20

0 group 1

group 2

group 3

Figure: Variable Frequency.eat.desserts EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 1 / 4 ) The following modalities are meaningful for cluster 1 : Age.class=18 25 68.87 % of the individuals possess this category in the global population versus 95.9% of the individuals within cluster 1; 80.14 % individuals possessing this category belong to cluster 1

SPC=Student 66.51 % of the individuals possess this category in the global population versus 93.44% of the individuals within cluster 1; 80.85 % individuals possessing this category belong to cluster 1

Marital.status=Single 63.68 % of the individuals possess this category in the global population versus 84.43% of the individuals within cluster 1; 76.3 % individuals possessing this category belong to cluster 1

Dessert.associated.to.natural=Dessert.associated.to.natural_0 93.4 % of the individuals possess this category in the global population versus 100% of the individuals within cluster 1; 61.62 % individuals possessing this category belong to cluster 1

Dessert.associated.to.health=Dessert.associated.to.health_0 95.75 % of the individuals possess this category in the global population versus 100% of the individuals within cluster 1; 60.1 % individuals possessing this category belong to cluster 1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 2 / 4 ) The following modalities are meaningful for cluster 1 : Dessert.at.canteen=Dessert.at.canteen_1 34.91 % of the individuals possess this category in the global population versus 43.44% of the individuals within cluster 1; 71.62 % individuals possessing this category belong to cluster 1

Dessert.on.the.go=Dessert.on.the.go_1 10.38 % of the individuals possess this category in the global population versus 15.57% of the individuals within cluster 1; 86.36 % individuals possessing this category belong to cluster 1

Dessert.associated.to.greedy=Dessert.associated.to.greedy_1 84.91 % of the individuals possess this category in the global population versus 90.98% of the individuals within cluster 1; 61.67 % individuals possessing this category belong to cluster 1

With.whom=friends 26.42 % of the individuals possess this category in the global population versus 33.61% of the individuals within cluster 1; 73.21 % individuals possessing this category belong to cluster 1

With.whom=alone 11.32 % of the individuals possess this category in the global population versus 16.39% of the individuals within cluster 1; 83.33 % individuals possessing this category belong to cluster 1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 3 / 4 ) The following modalities are meaningful for cluster 1 : Dessert.at.friends.home=Dessert.at.friends.home_0 97.64 % of the individuals possess this category in the global population versus 100% of the individuals within cluster 1; 58.94 % individuals possessing this category belong to cluster 1

Budget.familial.dessert=5E to 10E 44.81 % of the individuals possess this category in the global population versus 51.64% of the individuals within cluster 1; 66.32 % individuals possessing this category belong to cluster 1

Dessert.associated.to.sweet=Dessert.associated.to.sweet_1 59.91 % of the individuals possess this category in the global population versus 66.39% of the individuals within cluster 1; 63.78 % individuals possessing this category belong to cluster 1

Dessert.after.starter.and.meal=Dessert.after.starter.and.meal_2 33.96 % of the individuals possess this category in the global population versus 40.16% of the individuals within cluster 1; 68.06 % individuals possessing this category belong to cluster 1

Dessert.associated.to.calory=Dessert.associated.to.calory_1 24.06 % of the individuals possess this category in the global population versus 29.51% of the individuals within cluster 1; 70.59 % individuals possessing this category belong to cluster 1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 4 / 4 )

The following modalities are meaningful for cluster 1 : Dessert.bought=greedy 20.28 % of the individuals possess this category in the global population versus 25.41% of the individuals within cluster 1; 72.09 % individuals possessing this category belong to cluster 1

buy.dessert.in.frozen.food.section=buy.dessert.in.frozen.food.secti 93.4 % of the individuals possess this category in the global population versus 96.72% of the individuals within cluster 1; 59.6 % individuals possessing this category belong to cluster 1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 2 ( 1 / 2 ) The following modalities are meaningful for cluster 2 : Budget.familial.dessert=4E or less 3.3 % of the individuals possess this category in the global population versus 43.75% of the individuals within cluster 2; 100 % individuals possessing this category belong to cluster 2

Budget.individual.dessert=7E and more 2.83 % of the individuals possess this category in the global population versus 37.5% of the individuals within cluster 2; 100 % individuals possessing this category belong to cluster 2

Age.class=Less than 12 1.42 % of the individuals possess this category in the global population versus 18.75% of the individuals within cluster 2; 100 % individuals possessing this category belong to cluster 2

Purchase.place=supermarket 26.89 % of the individuals possess this category in the global population versus 62.5% of the individuals within cluster 2; 17.54 % individuals possessing this category belong to cluster 2

SPC=Unemployed 2.36 % of the individuals possess this category in the global population versus 18.75% of the individuals within cluster 2; 60 % individuals possessing this category belong to cluster 2

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 2 ( 2 / 2 ) The following modalities are meaningful for cluster 2 : Age.class=12 18 4.72 % of the individuals possess this category in the global population versus 25% of the individuals within cluster 2; 40 % individuals possessing this category belong to cluster 2

Budget.familial.dessert=15E and more 11.32 % of the individuals possess this category in the global population versus 37.5% of the individuals within cluster 2; 25 % individuals possessing this category belong to cluster 2

Dessert.after.starter.and.meal=Dessert.after.starter.and.meal_3 16.04 % of the individuals possess this category in the global population versus 43.75% of the individuals within cluster 2; 20.59 % individuals possessing this category belong to cluster 2

Budget.individual.dessert=1E or less 3.77 % of the individuals possess this category in the global population versus 18.75% of the individuals within cluster 2; 37.5 % individuals possessing this category belong to cluster 2

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 1 / 6 ) The following modalities are meaningful for cluster 3 : Age.class=More than 35 20.28 % of the individuals possess this category in the global population versus 58.11% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

Marital.status=Married 16.98 % of the individuals possess this category in the global population versus 47.3% of the individuals within cluster 3; 97.22 % individuals possessing this category belong to cluster 3

SPC=Executive 10.38 % of the individuals possess this category in the global population versus 24.32% of the individuals within cluster 3; 81.82 % individuals possessing this category belong to cluster 3

Dessert.associated.to.natural=Dessert.associated.to.natural_1 6.6 % of the individuals possess this category in the global population versus 17.57% of the individuals within cluster 3; 92.86 % individuals possessing this category belong to cluster 3

SPC=Employee 8.49 % of the individuals possess this category in the global population versus 18.92% of the individuals within cluster 3; 77.78 % individuals possessing this category belong to cluster 3

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 2 / 6 ) The following modalities are meaningful for cluster 3 : SPC=Intermediate profession 3.77 % of the individuals possess this category in the global population versus 10.81% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

Age.class=26 35 4.72 % of the individuals possess this category in the global population versus 12.16% of the individuals within cluster 3; 90 % individuals possessing this category belong to cluster 3

Dessert.associated.to.greedy=Dessert.associated.to.greedy_0 15.09 % of the individuals possess this category in the global population versus 27.03% of the individuals within cluster 3; 62.5 % individuals possessing this category belong to cluster 3

Dessert.at.canteen=Dessert.at.canteen_0 65.09 % of the individuals possess this category in the global population versus 79.73% of the individuals within cluster 3; 42.75 % individuals possessing this category belong to cluster 3

SPC=Superior intellectual profession 2.83 % of the individuals possess this category in the global population versus 8.11% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 3 / 6 ) The following modalities are meaningful for cluster 3 : Frequency.eat.desserts=for.special.occasions 2.83 % of the individuals possess this category in the global population versus 8.11% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

Dessert.on.the.go=Dessert.on.the.go_0 89.62 % of the individuals possess this category in the global population versus 97.3% of the individuals within cluster 3; 37.89 % individuals possessing this category belong to cluster 3

With.whom=boyfriend/girlfriend 7.55 % of the individuals possess this category in the global population versus 14.86% of the individuals within cluster 3; 68.75 % individuals possessing this category belong to cluster 3

Dessert.at.friends.home=Dessert.at.friends.home_1 2.36 % of the individuals possess this category in the global population versus 6.76% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

Dessert.associated.to.sweet=Dessert.associated.to.sweet_0 40.09 % of the individuals possess this category in the global population versus 52.7% of the individuals within cluster 3; 45.88 % individuals possessing this category belong to cluster 3

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 4 / 6 ) The following modalities are meaningful for cluster 3 : Dessert.associated.to.chocolate=Dessert.associated.to.chocolate_0 44.34 % of the individuals possess this category in the global population versus 56.76% of the individuals within cluster 3; 44.68 % individuals possessing this category belong to cluster 3

Dessert.associated.to.fat=Dessert.associated.to.fat_0 88.21 % of the individuals possess this category in the global population versus 95.95% of the individuals within cluster 3; 37.97 % individuals possessing this category belong to cluster 3

Dessert.associated.to.discovery=Dessert.associated.to.discovery_0 86.79 % of the individuals possess this category in the global population versus 94.59% of the individuals within cluster 3; 38.04 % individuals possessing this category belong to cluster 3

Dessert.associated.to.health=Dessert.associated.to.health_1 4.25 % of the individuals possess this category in the global population versus 9.46% of the individuals within cluster 3; 77.78 % individuals possessing this category belong to cluster 3

Dessert.bought=an assortment 34.91 % of the individuals possess this category in the global population versus 45.95% of the individuals within cluster 3; 45.95 % individuals possessing this category belong to cluster 3 EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 5 / 6 ) The following modalities are meaningful for cluster 3 : SPC=top executive 1.89 % of the individuals possess this category in the global population versus 5.41% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

SPC=Technician 1.89 % of the individuals possess this category in the global population versus 5.41% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

SPC=Retired 1.89 % of the individuals possess this category in the global population versus 5.41% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

Marital.status=Divorced 1.89 % of the individuals possess this category in the global population versus 5.41% of the individuals within cluster 3; 100 % individuals possessing this category belong to cluster 3

Dessert.associated.to.freshness=Dessert.associated.to.freshness_1 9.43 % of the individuals possess this category in the global population versus 16.22% of the individuals within cluster 3; 60 % individuals possessing this category belong to cluster 3

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 6 / 6 )

The following modalities are meaningful for cluster 3 : Dessert.associated.to.calory=Dessert.associated.to.calory_0 75.94 % of the individuals possess this category in the global population versus 85.14% of the individuals within cluster 3; 39.13 % individuals possessing this category belong to cluster 3

buy.dessert.in.frozen.food.section=buy.dessert.in.frozen.food.secti 6.6 % of the individuals possess this category in the global population versus 12.16% of the individuals within cluster 3; 64.29 % individuals possessing this category belong to cluster 3

EnQuireR

Agrocampus Ouest