Multivariate presentation.pdf - EnQuireR

Figure: Raw representation of the individuals on axes 1 and 2. EnQuireR. Agrocampus Ouest ... use.ingredients.molecular.cooking_sometimes.
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Multivariate exploration of the questionnaire

Typology of the individuals

This report was generated by the EnQuireR package Cadoret M., Fournier O., Fournier G., Le Poder F., Bouche J., Lˆe S. Agrocampus Ouest

July 28, 2010

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

EnQuireR: Multivariate Exploratory Analysis of Questionnaires

Multivariate exploration of the questionnaire How is my dataset “structured”? How does my dataset look like? How can the main axes of variability be interpreted? Typology of the individuals How many groups are there in my dataset? How can the groups be displayed? How different are the groups? How can the groups be described?

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

EnQuireR: Multivariate Exploratory Analysis of Questionnaires

Multivariate exploration of the questionnaire How is my dataset “structured”? How does my dataset look like? How can the main axes of variability be interpreted? Typology of the individuals How many groups are there in my dataset? How can the groups be displayed? How different are the groups? How can the groups be described?

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How is my dataset “structured”?

Percentages of variance explained by the first five axes

Axis

Eigenvalue

Percentage of variance

1

0.10837

7.57%

2

0.07655

5.35%

3

0.06696

4.68%

4

0.06143

4.29%

5

0.06055

4.23%

Table: Eigenvalues associated with the first five axes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How does my dataset look like?

Representation of the individuals

MCA factor map



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Figure: Raw representation of the individuals on axes 1 and 2

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How does my dataset look like?

Representation of the categories MCA factor map

2

meal.aspect.matters.1

equipment.5

retired

1 0 −1

Dim 2 (5.406%)

associated.to.other_look associated.to.toxic_Yesbad other + 50 years old manager associated.to.innovation_No interested.molecular.cooking_No feel.like.tasting_No equipment.4 at least one time perstate week molecular.cooking.weird_No molecular.cooking.fashion.effect_Yes employee associated.to.chemistry_No cooking.budget_high frequency.cooking_everyday in family already.tasted_Yes liberal profession inyears couple cooking.budget_very high 36−50 old employee use.ingredients.molecular.cooking_sometimes interest.for.mixture_No cooking.habit_Yes associated.to.impressive_No use.ingredients.molecular.cooking_rarely looking.for.new.recipe_Yes associated.to.research_No cooking.no.choice_No cooking.synonym.discovery_No classic flavour 26−35 years old cooking.synonym.innovation_No meal.aspect.matters.5 interest.for.originality_No interest.for.technique_No ever.heard.about.Hervé.This_Yes cooking.synonym.meal.with.family_Yes meal.aspect.matters.4 can.define.molecular.cooking_No store branda week at least one time per month cooking.synonym.know.how_Yes cooking.enjoy.myself_Yes would.like.to.receive.sth.related.to.cooking_Yes cooking.please.others_Yes associated.to.gastronomy_No know.reaction.of.beaten.egg.white_Yes frequency.cooking_once Woman interest.for.other_No well−known brand cooking.synonym.tradition_No cooking.other.reason_No between 15 and 30 min associated.to.unknown_No molecular.cooking.inspires.digust_No associated.to.other_No associated.to.toxic_No meal.aspect.matters.2 associated.to.unknown_Yes no activity cooking.synonym.tradition_Yes equipment.2 cooking.synonym.know.how_No know.reaction.of.beaten.egg.white_No associated.to.greedy_No already.tasted_No ever.heard.about.Hervé.This_No new flavour cooking.habit_No cooking.budget_average associated.to.chemistry_Yes cooking.enjoy.myself_No ● times cooking.synonym.meal.with.family_No some per year feel.like.cooking_No Man would.like.to.receive.sth.related.to.cooking_No cooking.please.others_No can.define.molecular.cooking_Yes molecular.cooking.inspires.digust_Yes equipment.3 cooking.synonym.discovery_Yes associated.to.innovation_Yes associated.to.gastronomy_Yes in molecular.cooking.weird_Yes collocation molecular.cooking.fashion.effect_No associated.to.research_Yes 18−25 years old use.ingredients.molecular.cooking_never interest.for.mixture_Yes interest.for.other_to taste interested.molecular.cooking_Yes interest.for.originality_Yes Student looking.for.new.recipe_No cooking.synonym.innovation_Yes feel.like.tasting_Yes single interest.for.technique_Yes meal.aspect.matters.3 associated.to.impressive_Yes between 5 and 15 min cooking.no.choice_Yes frequency.cooking_sometimes cooking.budget_low discount cooking.other.reason_relax equipment.1 interest.for.other_to know

use.ingredients.molecular.cooking_often associated.to.greedy_Yes feel.like.cooking_Yes > 30 min

−2

−1

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1

2

3

Dim 1 (8.063%)

Figure: Raw representation of the categories on axes 1 and 2

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How does my dataset look like?

Simplified representation of the categories

2

MCA factor map

equipment.5

discount

0 −1

Dim 2 (5.406%)

1

retired + 50 years old > 30 min use.ingredients.molecular.cooking_often associated.to.greedy_Yes feel.like.cooking_Yes associated.to.innovation_No interested.molecular.cooking_No feel.like.tasting_No equipment.4 at least one time state per week molecular.cooking.weird_No molecular.cooking.fashion.effect_Yes employee cooking.budget_high frequency.cooking_everyday in family already.tasted_Yes interest.for.mixture_No cooking.habit_Yes associated.to.impressive_No use.ingredients.molecular.cooking_rarely looking.for.new.recipe_Yes cooking.no.choice_No classic flavour cooking.synonym.innovation_No interest.for.originality_No interest.for.technique_No ever.heard.about.Hervé.This_Yes can.define.molecular.cooking_No at least one time per month cooking.synonym.know.how_Yes would.like.to.receive.sth.related.to.cooking_Yes cooking.please.others_Yes associated.to.gastronomy_No know.reaction.of.beaten.egg.white_Yes well−known brand associated.to.unknown_No associated.to.toxic_No associated.to.unknown_Yes cooking.synonym.know.how_No know.reaction.of.beaten.egg.white_No associated.to.greedy_No already.tasted_No ever.heard.about.Hervé.This_No new flavour ●times per year cooking.enjoy.myself_No some feel.like.cooking_No would.like.to.receive.sth.related.to.cooking_No cooking.please.others_No can.define.molecular.cooking_Yes associated.to.innovation_Yes associated.to.gastronomy_Yes molecular.cooking.fashion.effect_No molecular.cooking.weird_Yes 18−25 years old use.ingredients.molecular.cooking_never interest.for.mixture_Yes interest.for.other_to taste interested.molecular.cooking_Yes interest.for.originality_Yes Student looking.for.new.recipe_No cooking.synonym.innovation_Yes feel.like.tasting_Yes single interest.for.technique_Yes meal.aspect.matters.3 associated.to.impressive_Yes between 5 and 15 min cooking.no.choice_Yes frequency.cooking_sometimes cooking.budget_low equipment.1

−2

−1

0

1

Dim 1 (8.063%)

Figure: Simplified representation of the categories on axes 1 and 2 EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: positive side ( 1 / 3 ) The following categories are meaningful for the first axis (positive side): interest.for.mixture_Yes interested.molecular.cooking_Yes feel.like.cooking_Yes ever.heard.about.Hervhis_Yes can.define.molecular.cooking_Yes already.tasted_Yes looking.for.new.recipe_Yes associated.to.greedy_Yes associated.to.gastronomy_Yes interest.for.originality_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: positive side ( 2 / 3 ) The following categories are meaningful for the first axis (positive side): know.reaction.of.beaten.egg.white_Yes would.like.to.receive.sth.related.to.cooking_Yes use.ingredients.molecular.cooking_often cooking.please.others_Yes molecular.cooking.fashion.effect_No associated.to.unknown_No cooking.synonym.meal.with.family_No associated.to.innovation_Yes > 30 min associated.to.other_No

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: positive side ( 3 / 3 )

The following categories are meaningful for the first axis (positive side): associated.to.toxic_No cooking.no.choice_No frequency.restaurant_at least one time per month feel.like.tasting_Yes cooking.synonym.discovery_Yes associated.to.impressive_Yes interest.for.technique_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 1 / 3 ) The following categories are meaningful for the first axis (negative side): interest.for.mixture_No interested.molecular.cooking_No feel.like.cooking_No ever.heard.about.Hervhis_No can.define.molecular.cooking_No already.tasted_No looking.for.new.recipe_No associated.to.greedy_No associated.to.gastronomy_No interest.for.originality_No

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 2 / 3 ) The following categories are meaningful for the first axis (negative side): know.reaction.of.beaten.egg.white_No would.like.to.receive.sth.related.to.cooking_No cooking.please.others_No molecular.cooking.fashion.effect_Yes associated.to.unknown_Yes cooking.synonym.meal.with.family_Yes use.ingredients.molecular.cooking_never associated.to.innovation_No associated.to.other_look bad associated.to.toxic_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the first axis: negative side ( 3 / 3 )

The following categories are meaningful for the first axis (negative side): cooking.no.choice_Yes feel.like.tasting_No cooking.synonym.discovery_No between 15 and 30 min associated.to.impressive_No interest.for.technique_No

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 1 / 3 ) The following categories are meaningful for the second axis (positive side): safe bet feel.like.tasting_No interested.molecular.cooking_No associated.to.impressive_No > 30 min cooking.no.choice_No frequency.cooking_everyday frequency.restaurant_at least one time per week interest.for.mixture_No molecular.cooking.fashion.effect_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 2 / 3 ) The following categories are meaningful for the second axis (positive side): specialty food store brand molecular.cooking.weird_No associated.to.innovation_No interest.for.technique_No cooking.synonym.innovation_No looking.for.new.recipe_Yes feel.like.cooking_Yes cooking.budget_high use.ingredients.molecular.cooking_often associated.to.chemistry_No

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: positive side ( 3 / 3 )

The following categories are meaningful for the second axis (positive side): interest.for.originality_No interest.for.other_No

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 1 / 3 ) The following categories are meaningful for the second axis (negative side): feel.like.tasting_Yes between 5 and 15 min interested.molecular.cooking_Yes frequency.cooking_sometimes associated.to.impressive_Yes cooking.no.choice_Yes new flavour discount classic flavour interest.for.mixture_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 2 / 3 ) The following categories are meaningful for the second axis (negative side): molecular.cooking.fashion.effect_No frequency.restaurant_never molecular.cooking.weird_Yes associated.to.innovation_Yes interest.for.technique_Yes cooking.synonym.innovation_Yes looking.for.new.recipe_No feel.like.cooking_No interest.for.other_to know use.ingredients.molecular.cooking_never

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the main axes of variability be interpreted?

Description of the second axis: negative side ( 3 / 3 )

The following categories are meaningful for the second axis (negative side): associated.to.chemistry_Yes interest.for.originality_Yes

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

EnQuireR: Multivariate Exploratory Analysis of Questionnaires

Multivariate exploration of the questionnaire How is my dataset “structured”? How does my dataset look like? How can the main axes of variability be interpreted? Typology of the individuals How many groups are there in my dataset? How can the groups be displayed? How different are the groups? How can the groups be described?

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How many groups are there in my dataset?

Number of clusters chosen by the analyst

33 37 52 3 96 19 69 61 79 20 94 34 38 23 74 66 78 41 6 54 108 72 75 16 104 2 25 24 84 81 98 97 12 49 32 36 26 29 80 65 87 102 107 101 103 100 105 31 35 93 11 73 67 13 95 89 14 68 44 28 86 82 76 99 21 62 9 7 48 27 85 40 88 51 64 53 91 4 15 30 47 106 8 83 71 43 60 92 39 57 70 77 45 18 55 58 63 42 5 17 22 56 90 10 46 59 1 50

0

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Choice of the number of clusters by cutting the dendrogram

dist hclust (*, "ward")

Figure: A number of clusters is chosen EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be displayed?

Representation of the individuals according to the group they belong to

MCA factor map 1 2 3

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Dim 1 (8.063%)

Figure: Correspondence map displaying clusters

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be displayed?

Simplified representation of the individuals according to the group they belong to

0.4

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Figure: Levelling curves around each cluster EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be displayed?

Representation of the barycenter of each group enhanced with confidence ellipses

0.2

Confidence ellipses for the mean points 1 2 3



classe 2

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classe 3

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Dim 2 (5.406%)





classe 1

−0.4



−0.4

−0.2

0.0

0.2

Dim 1 (8.063%)

Figure: Confidence ellipses around each cluster EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Number of individuals per cluster number of individuals by groups

50

40

30

20

10

0 group 1

group 2

group 3

Figure: Number of individuals by cluster EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable frequency.cooking frequency.cooking by cluster

1st bar: frequency.cooking_everyday 2nd bar: frequency.cooking_once a week 3rd bar: frequency.cooking_sometimes

40

30

20

10

0 group 1

group 2

group 3

Figure: Variable frequency.cooking EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable feel.like.cooking feel.like.cooking by cluster

1st bar: feel.like.cooking_No 2nd bar: feel.like.cooking_Yes

60

50

40

30

20

10

0 group 1

group 2

group 3

Figure: Variable feel.like.cooking EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable interested.molecular.cooking interested.molecular.cooking by cluster

1st bar: interested.molecular.cooking_No 2nd bar: interested.molecular.cooking_Yes

40

30

20

10

0 group 1

group 2

group 3

Figure: Variable interested.molecular.cooking EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable looking.for.new.recipe looking.for.new.recipe by cluster 50 1st bar: looking.for.new.recipe_No 2nd bar: looking.for.new.recipe_Yes 40

30

20

10

0 group 1

group 2

group 3

Figure: Variable looking.for.new.recipe EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable interest.for.mixture interest.for.mixture by cluster

1st bar: interest.for.mixture_No 2nd bar: interest.for.mixture_Yes 40

30

20

10

0 group 1

group 2

group 3

Figure: Variable interest.for.mixture EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable interest.for.originality interest.for.originality by cluster 60

1st bar: interest.for.originality_No 2nd bar: interest.for.originality_Yes

50

40

30

20

10

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group 2

group 3

Figure: Variable interest.for.originality EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable cooking.no.choice cooking.no.choice by cluster

1st bar: cooking.no.choice_No 2nd bar: cooking.no.choice_Yes

60

50

40

30

20

10

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group 2

group 3

Figure: Variable cooking.no.choice EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable length.cooking length.cooking by cluster 60 1st bar: > 30 min 2nd bar: between 15 and 30 min 3rd bar: between 5 and 15 min

50

40

30

20

10

0 group 1

group 2

group 3

Figure: Variable length.cooking EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable ever.heard.about.Hervhis ever.heard.about.Hervé.This by cluster 60 1st bar: ever.heard.about.Hervé.This_No 2nd bar: ever.heard.about.Hervé.This_Yes 50

40

30

20

10

0 group 1

group 2

group 3

Figure: Variable ever.heard.about.Hervhis EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How different are the groups?

Distribution of the individuals per cluster for the variable cooking.budget cooking.budget by cluster 60 1st bar: cooking.budget_average 2nd bar: cooking.budget_high 3rd bar: cooking.budget_low 4 th bar: cooking.budget_very high

50

40

30

20

10

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group 2

group 3

Figure: Variable cooking.budget EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 1 / 3 ) The following modalities are meaningful for cluster 1 : frequency.cooking=frequency.cooking_sometimes 21.3 % of the individuals possess this category in the global population versus 70.83% of the individuals within cluster 1; 73.91 % individuals possessing this category belong to cluster 1

looking.for.new.recipe=looking.for.new.recipe_No 34.26 % of the individuals possess this category in the global population versus 70.83% of the individuals within cluster 1; 45.95 % individuals possessing this category belong to cluster 1

cooking.no.choice=cooking.no.choice_Yes 19.44 % of the individuals possess this category in the global population versus 50% of the individuals within cluster 1; 57.14 % individuals possessing this category belong to cluster 1

molecular.cooking.inspires.digust=molecular.cooking.inspires.digust_Yes 3.7 % of the individuals possess this category in the global population versus 16.67% of the individuals within cluster 1; 100 % individuals possessing this category belong to cluster 1

would.like.to.receive.sth.related.to.cooking=would.like.to.receive. 32.41 % of the individuals possess this category in the global population versus 58.33% of the individuals within cluster 1; 40 % individuals possessing this category belong to cluster 1 EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 2 / 3 ) The following modalities are meaningful for cluster 1 : Age=18-25 years old 68.52 % of the individuals possess this category in the global population versus 91.67% of the individuals within cluster 1; 29.73 % individuals possessing this category belong to cluster 1

cooking.budget=cooking.budget_low 11.11 % of the individuals possess this category in the global population versus 29.17% of the individuals within cluster 1; 58.33 % individuals possessing this category belong to cluster 1

length.cooking=between 5 and 15 min 21.3 % of the individuals possess this category in the global population versus 41.67% of the individuals within cluster 1; 43.48 % individuals possessing this category belong to cluster 1

SPC=Student 58.33 % of the individuals possess this category in the global population versus 79.17% of the individuals within cluster 1; 30.16 % individuals possessing this category belong to cluster 1

feel.like.cooking=feel.like.cooking_No 86.11 % of the individuals possess this category in the global population versus 100% of the individuals within cluster 1; 25.81 % individuals possessing this category belong to cluster 1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 1 ( 3 / 3 )

The following modalities are meaningful for cluster 1 : frequency.restaurant=some times per year 54.63 % of the individuals possess this category in the global population versus 75% of the individuals within cluster 1; 30.51 % individuals possessing this category belong to cluster 1

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 2 ( 1 / 3 ) The following modalities are meaningful for cluster 2 : feel.like.cooking=feel.like.cooking_Yes 13.89 % of the individuals possess this category in the global population versus 48.28% of the individuals within cluster 2; 93.33 % individuals possessing this category belong to cluster 2

interested.molecular.cooking=interested.molecular.cooking_Yes 67.59 % of the individuals possess this category in the global population versus 100% of the individuals within cluster 2; 39.73 % individuals possessing this category belong to cluster 2

interest.for.mixture=interest.for.mixture_Yes 52.78 % of the individuals possess this category in the global population versus 89.66% of the individuals within cluster 2; 45.61 % individuals possessing this category belong to cluster 2

length.cooking=> 30 min 17.59 % of the individuals possess this category in the global population versus 44.83% of the individuals within cluster 2; 68.42 % individuals possessing this category belong to cluster 2

ever.heard.about.Hervhis=ever.heard.about.Hervhis_Yes 33.33 % of the individuals possess this category in the global population versus 65.52% of the individuals within cluster 2; 52.78 % individuals possessing this category belong to cluster 2

EnQuireR

Agrocampus Ouest

Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 2 ( 2 / 3 ) The following modalities are meaningful for cluster 2 : interest.for.originality=interest.for.originality_Yes 27.78 % of the individuals possess this category in the global population versus 58.62% of the individuals within cluster 2; 56.67 % individuals possessing this category belong to cluster 2

cooking.budget=cooking.budget_high 32.41 % of the individuals possess this category in the global population versus 62.07% of the individuals within cluster 2; 51.43 % individuals possessing this category belong to cluster 2

looking.for.new.recipe=looking.for.new.recipe_Yes 65.74 % of the individuals possess this category in the global population versus 93.1% of the individuals within cluster 2; 38.03 % individuals possessing this category belong to cluster 2

shopping.brand=well-known brand 19.44 % of the individuals possess this category in the global population versus 41.38% of the individuals within cluster 2; 57.14 % individuals possessing this category belong to cluster 2

can.define.molecular.cooking=can.define.molecular.cooking_Yes 37.04 % of the individuals possess this category in the global population versus 62.07% of the individuals within cluster 2; 45 % individuals possessing this category belong to cluster 2

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Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 2 ( 3 / 3 ) The following modalities are meaningful for cluster 2 :

use.ingredients.molecular.cooking=use.ingredients.molecular.cooking 6.48 % of the individuals possess this category in the global population versus 20.69% of the individuals within cluster 2; 85.71 % individuals possessing this category belong to cluster 2

associated.to.gastronomy=associated.to.gastronomy_Yes 23.15 % of the individuals possess this category in the global population versus 44.83% of the individuals within cluster 2; 52 % individuals possessing this category belong to cluster 2

type.command.restaurant=new flavour 75 % of the individuals possess this category in the global population versus 93.1% of the individuals within cluster 2; 33.33 % individuals possessing this category belong to cluster 2

know.reaction.of.beaten.egg.white=know.reaction.of.beaten.egg.white 48.15 % of the individuals possess this category in the global population versus 65.52% of the individuals within cluster 2; 36.54 % individuals possessing this category belong to cluster 2

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Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 1 / 3 ) The following modalities are meaningful for cluster 3 : interested.molecular.cooking=interested.molecular.cooking_No 32.41 % of the individuals possess this category in the global population versus 54.55% of the individuals within cluster 3; 85.71 % individuals possessing this category belong to cluster 3

interest.for.originality=interest.for.originality_No 72.22 % of the individuals possess this category in the global population versus 89.09% of the individuals within cluster 3; 62.82 % individuals possessing this category belong to cluster 3

ever.heard.about.Hervhis=ever.heard.about.Hervhis_No 66.67 % of the individuals possess this category in the global population versus 83.64% of the individuals within cluster 3; 63.89 % individuals possessing this category belong to cluster 3

cooking.no.choice=cooking.no.choice_No 80.56 % of the individuals possess this category in the global population versus 94.55% of the individuals within cluster 3; 59.77 % individuals possessing this category belong to cluster 3

feel.like.cooking=feel.like.cooking_No 86.11 % of the individuals possess this category in the global population versus 98.18% of the individuals within cluster 3; 58.06 % individuals possessing this category belong to cluster 3

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Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 2 / 3 ) The following modalities are meaningful for cluster 3 : interest.for.mixture=interest.for.mixture_No 47.22 % of the individuals possess this category in the global population versus 63.64% of the individuals within cluster 3; 68.63 % individuals possessing this category belong to cluster 3

cooking.habit=cooking.habit_Yes 25.93 % of the individuals possess this category in the global population versus 38.18% of the individuals within cluster 3; 75 % individuals possessing this category belong to cluster 3

associated.to.gastronomy=associated.to.gastronomy_No 76.85 % of the individuals possess this category in the global population versus 87.27% of the individuals within cluster 3; 57.83 % individuals possessing this category belong to cluster 3

associated.to.innovation=associated.to.innovation_No 24.07 % of the individuals possess this category in the global population versus 34.55% of the individuals within cluster 3; 73.08 % individuals possessing this category belong to cluster 3

can.define.molecular.cooking=can.define.molecular.cooking_No 62.96 % of the individuals possess this category in the global population versus 74.55% of the individuals within cluster 3; 60.29 % individuals possessing this category belong to cluster 3

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Multivariate exploration of the questionnaire

Typology of the individuals

How can the groups be described?

Description of cluster 3 ( 3 / 3 )

The following modalities are meaningful for cluster 3 : associated.to.impressive=associated.to.impressive_No 68.52 % of the individuals possess this category in the global population versus 78.18% of the individuals within cluster 3; 58.11 % individuals possessing this category belong to cluster 3

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