I+D TOKI signs strategic alliance with Synera Systems Bilbao, May 2000 The Company Synera Systems was formed in 1998 by a group of professionals, one of them being Anton Torrents, who has extensive experience in the area of Information Technology. Since 1999 it is an international organization with offices in the United States, Latin America, and Europe. Presently it has two main headquarters, one dedicated to R&D in Barcelona and another dedicated to Sales in Denver, Colorado. Synera Systems is specialized in the development of Knowledge Management Software in the business environment. Since its creation it has invested 450 million pesetas in R&D for a software that is unique in the market. Recently, Synera Systems reached an investment agreement with a group headed by Granville Baird Capital Partner, who by way of the capital investment fund Tec Plus III, Catalana d’Iniciatives (New Technologies Division), and Caixa Catalunya (Invercartera), have invested 1,200 million pesetas in Synera Systems, with which the new investors will now control 28% of the company. This operation allows Synera Systems to confront their expansion plans, oriented mainly towards strengthening their R&D, Marketing, and Sales activities. Up to now Synera Systems had destined the main part of their resources towards the research and development of their software solution; a pioneer in the market. The Product Synera Systems has developed a unique software for the analysis and management of knowledge. This software, among other things, allows companies to strengthen loyalty and maximize profits from their clients. It is a sophisticated tool for propelling competition and productivity among companies in the new and constantly changing economic environment of the Information sector. synera (Explorer & Discovery) allows freely exploring and managing stored information, while at the same time analyzing and detecting hidden behavioral patterns in its data, with the goal of extracting relevant knowledge. To put it in other words, it allows transforming data into useful knowledge for a company, and consequently managing this knowledge in a more optimal manner. The present and the future of software in the Data Management environment entails precisely this: providing companies unlimited access to the information that they create, allowing them to manage, capture, and gain loyalty from clients, while at the same time improving their position in the market.

The evolution in data analysis has created a starting point from which, thanks to the application developed by Synera Systems, it is possible to discover the hidden knowledge in the data of a company by way of behavioral guidelines, without having any type of previous hypothesis. For example, the marketing director in a distribution company can know what products are preferred by clients born in 1958, broken down by sex and points of sale. But this is not all: the application can open even more doors for you by discovering that the consumption of yogurts increases 18% in clients with a median age between 45 and 60 years of age, and 23% when these products are placed next to nuts and dried fruit. This clearly offers an opportunity for performing some type of promotional activity. The best is yet to come: whatever the volume of data that is being directed, you can have this information…in minutes! The large flexibility of this software makes the whole process of management and maintenance of data far easier. Perform analyses, in real-time, starting with the stored data (frequencies, statistics) and you can select subgroups, achieving in this manner, the segmentation of the information based on the criteria established by the user. synera also allows expediting, as well as saving time and resources in the internal management of the company (cost analysis, fraud detection, human resources management…). synera covers areas as varied as Information Management in an airport, a supermarket, a hospital, an insurance company, or a sporting goods chain. It directs itself mainly, however, to the Telecommunications, Finance, Retail-Distribution, and Health sectors. Moreover, synera is an indispensable tool in the e-commerce environment.