Synera Systems captures 7 million dollars expansion in an operation lead by Granville Baird and Catalana d’Iniciatives Synera Systems is a leader in the field of information management, analysis and exploration, developing software that facilitates corporate decision-making. The multinational company has offices in Europe, the United States, and Latin America. The investment by Granville Baird, Catalana d’Iniciatives and Caixa de Catalunya, will be used to strengthen the Marketing, Sales and R & D Departments. Bloomington, Minn.- March 27, 2000.- Granville Private Equity Spain – by way of the capital investment fund Tec Plus III-, Catalana d’Iniciatives (New Technologies Division) and Caixa Catalunya have injected 7 Million Dollars into the information technology company Synera Systems. With this move, the investing group will control 28% of the company. Synera Systems specializes in developing software that transforms traditional databases into intellectual capital. It is unlike anything available in the data management market. The investment will be directed mainly toward strengthening the Marketing, Sales and R&D, divisions. Since its inception, Synera Systems has concentrated its resources on research. This fresh influx of capital will support the company’s aggressive plans for expansion. Synera Systems is a multinational company with headquarters in Barcelona and offices in the United States, Latin America, and Europe. The investment group headed by Granville Baird exhibits a high level of confidence in their potential for growth. This is the first investment made by Granville Private Equity Spain to make use of the Tec Plus III fund, the first Spanish fund dedicated exclusively to investment in Information Technology (IT) and Telecommunications companies. The investment bank Granville Baird and the financial group Safei participate in Granville Private Equity Spain. Granville has invested in more than 15 Information Technology companies in the European area. The New Technologies Division of Catalana d’Iniciatives, specializing in the Telecommunications, Software, and Internet sectors, represents an initiative by Catalana d’Iniciatives to invest 6 Million Dollars in technological companies this year. Previous investments include Asertel, (Internet Services Provider), Alkhaid Technologies (ISP specialized in professionals), Wotrant (Internet, Business to Business), Techno Trends (Video Conferencia professional), Vayris (professional teams of data transmission) and Cimade. Caixa Catalunya channeled its investment through its subsidiary Invercartera, the company that handles their diversification activity. Invercartera has holdings in renewable energy projects, leisure, services, real estate, and “future technologies”.
Converting data intoBusiness Knowledge In an environment where the speed and quality of a business’s data analysis system has become critical to its survival, Synera Systems has developed the next generation of business intelligence software, called Intelligent Exploration suite. Due to its unique architecture, Intelligent Exploration suite provides unrestricted and immediate access to stored data, enabling businesses to extract relevant information, discover hidden behavioral patterns and make complex decisions quickly, easily and affordably. With its speed and flexibility Intelligent Exploration suite is revolutionizing the entire data management process. It enables in real-time analysis of stored data (frequencies, statistics) while segmenting the information based on the criteria established by the user. These are indispensable tools for marketing related topics such as customer segmentation, analysis of promotional campaigns, or the establishment of direct marketing criteria. synera also facilitates internal business functions such as cost analysis, fraud detection, and management of human resources. Intelligent Exploration suite will be marketed primarily toward the Telecommunications, Finance, Retail-Distribution, and Health sectors, but also has great potential in the e-commerce environment.