ICSC Solal Marketing Awards 2018 FOOTFALL

1. ICSC Solal Marketing Awards 2018. FOOTFALL ACTIVATION. Page 2. 2. INDEX. 1. Publicity Coverage……….page 3. 2. Advertising…………………...….5. 3.
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ICSC Solal Marketing Awards 2018 FOOTFALL ACTIVATION

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INDEX 1. Publicity Coverage……….page 3 2. Advertising…………………...….5 3. Support Material………………13

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LE BEFANE SHOPPING CENTRE | CBRE

01. Publicity Coverage 3

PUBLICITY COVERAGE

TRADITIONAL MEDIA

We communicated the event of Le Befane shopping centre, through traditional media in the Province of Rimini, Marche Region and Emilia Romagna Region. • • • •

Newspapers Radio Flyers with the daily program of the activities (distributed inside the shops of Le Befane and inside the schools of Rimini) Poster 100x140 (for the communication inside Le Befane shopping Centre)

WEB MARKETING

Through the web marketing we communicated the event to a wider target. • •

Le Befane Shopping Centre Website Le Befane Shopping Centre Facebook Page (35,000 reached users)

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LE BEFANE SHOPPING CENTRE | CBRE

02. Advertising 5

ADVERTISING NEWSPAPER (Il Resto del Carlino)

NEWSPAPER (Il Resto del Carlino)

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LE BEFANE SHOPPING CENTRE | CBRE

ADVERTISING NEWSPAPER (La Repubblica)

NEWSPAPER (Corriere Romagna)

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ADVERTISING NEWSPAPER (Corriere Romagna)

NEWSPAPER (Il Resto del Carlino)

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LE BEFANE SHOPPING CENTRE | CBRE

ADVERTISING POSTER 100X140 (internal communication)

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LE BEFANE SHOPPING CENTRE | CBRE

ADVERTISING FLYER with daily program of the event

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LE BEFANE SHOPPING CENTRE | CBRE

ADVERTISING BANNER on Le Befane Shopping Centre WEBSITE and Le Befane Shopping Centre FACEBOOK PAGE

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LE BEFANE SHOPPING CENTRE | CBRE

ADVERTISING POSTS on Facebook Page

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LE BEFANE SHOPPING CENTRE | CBRE

03. Support Material 13

SUPPORT MATERIAL CERTIFICATE FOR CHILDREN

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LE BEFANE SHOPPING CENTRE | CBRE

SUPPORT MATERIAL PICTURES

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LE BEFANE SHOPPING CENTRE | CBRE