Le Banquet TABLE OF CONTENTS DOCUMENTATION
2
PR SUMMARY 16
Le Banquet Salmon rolls with goat cheese and herbs bites Smoked deer tartare bites Parmesan lollipops Signature cocktail made with blood orange, rosemary and gin Lobster bisque cappuccino
Winter sparkles Looks: Coco Rocha
Menu: Jérôme Ferrer
Music: Geneviève Borne
Jewels: Swarovski
Homemade foie gras au torchon
Kusanagi - Odesza
Look 1: Maska Stuart Weitzman Look 2: Marie Saint Pierre Browns
Crispy langoustine with fresh herbs
Look 3: Karen Millen Stuart Weitzman Look 4: Marie Saint Pierre Stuart Weitzman
A touch of velvet Looks: Coco Rocha
Menu: Jérôme Ferrer
Music: Geneviève Borne
Jewels: Swarovski
Red risotto with North Atlantic shrimps and beets
Dance Me to the End of Love Leonard Cohen
Look 1: Judith & Charles Browns Look 2: Judith & Charles Stuart Weitzman Look 3: Karen Millen Stuart Weitzman Look 4: Clothes and jewels by Michael Kors
Endless night
For 57 years,the Rockland brand has epitomized high-end shopping at its best.
To establish momentum prior to a redevelopment, a one-of-a-kind celebration would demonstrate to media, signature retailers and leasing prospects that Rockland remains a fashion leader with an exciting and enduring future.
Looks: Coco Rocha
Menu: Jérôme Ferrer
Music: Geneviève Borne
Jewels: Swarovski
Night Call - Kavinsky
Look 1: Maska Stuart Weitzman
Lemon and red fruits crystalline sweets, to be broken like crystals
Look 2: Rudsak Browns
Candy tree from Saint. Culpability
Look 3: Clothes and jewels by Michael Kors
Coffee and tea
Look 4: Rudsak Stuart Weitzman
Rockland would demonstrate its
brand commitment by securing world renowned fashion model Coco Rocha, Montreal’s own lifestyle maven, Geneviève Borne and international Relais and Chateaux restaurateur Jérôme Ferrer as its new creative collaborators. While these three would inspire Rockland’s 2017 consumer campaign, they would be introduced to media and retailers first, at an unforgettable symbiotic gourmet banquet tantalizing sight, sound and exquisite taste.
Fashion: the internationally renowned model Coco Rocha has walked down the fashion runways in all of the world’s capitals for the most famous designers. Coco Rocha is actively engaged on several social platforms and has over 3.2 million social channel followers across the globe.
Food: Chef – a haute cuisine master originally from France and founder of world famous Europea, a Relais & Chateaux restaurant – Jérôme’s passion for good taste aligns with the Rockland brand. Throughout the years, Jérôme has opened several gourmet restaurants, among the best in Montreal
Lifestyle: Geneviève is a renowned Montreal style shaper, model and voice of the local fashion scene. Her love for Arts and Music quickly propelled her into the arts scene. Geneviève is known for being a VJ at Musique Plus, and acted as a spokesperson for the Festival de Mode & Design de Montréal and magazine Clin d’œil. Her love for travel and photography have taken her all over the planet.
Le Banquet would be a night to remember.Coco Rocha
would select statement pieces from Rockland’s signature retailers for a high-style runway show, Geneviève would spin inspired music as live DJ for the event, and Jérôme would delight with exquisite haute cuisine. 46 VVIP guests, included 15 influential media and bloggers, attended the exclusive soiree.
Thank you again for the invitation! It was a great evening and I was delighted to meet you and the ambassadors! Margaux Clément, Marketing and Public Relations Specialist. Judith & Charles
Taking advantage of its captive audience, before the banquet, a private reception provided Rockland with the ultimate opportunity to introduce its inspirational collaborators and unveil its future vision to a select list of 11 leasing teams (brokers, executives) representing highly influential fashion brands).
IThe event was fantastic in every way shape and form, executed perfectly. It was truly indicative of the vision that Cominar has for Rockland. […] I was honoured to have been chosen to attend and as always, look forward to working closely with Cominar. - Corey Bessner, CEO, Core Consultants Realty
I had the chance to have a drink, discuss each of the ambassador's roles in this new project as well as to take some selfies. The evening continued where I had the most fancy dinner experience of my life. - Charles-Olivier Duchesne, Le Cahier
An exclusive pre-banquet cocktail reception provided the
Rockland team with an intimate setting to introduce the centre’s alignment with its new collaborators to the media and key influencers.
The table had been set.
It was time to reveal Le Banquet. A show like no other would enchant and surprise Rockland’s special guests. Decor transformed a vacant space into a stunning dining room, and once inside, guests were transported to a world of classic elegance, exquisitely appointed with crystal, evergreen and illuminated by magnificent chandeliers.
Like a tastings menu pairs food and wine,
each of Rockland’s banquet courses was a fusion of food, music and fashion: Themed scenes like “Winter Sparkles” paired Swarovski crystal and winter white signature pieces from Marie Saint Pierre and Stuart Weitzman while guests enjoyed foie gras and lobster.
Magnificent! It was delicious frankly I have never eaten so well. And the models, WOW! They were all beautiful and so chic! - Orly, Maska store manager
A Touch of Velvet
runway scene married Leonard Cohen and decadent Risotto and Atlantic shrimp with richly appointed statement collections by Judith & Charles and Michael Kors.
Le Banquet brought together all the successes of the center’s last campaigns: Fashion, music, elegance and good food! The number of guests was limited enough to make you feel truly at an exclusive event. I loved it! Lolitta Dandoy, blogger - “Fashion is Everywhere”
The real show stopper
– the format of the runway show. Crisp white dining tables doubled as the fashion runway, surprising guests when models took to the catwalk… at table level. Wow!
The Banquet event at Rockland shopping center was a memorable one. The venue was beautifully decorated and the food was out of this world. Congratulations to the entire Rockland team. This was definitely a class act affair in which Browns was proud to support!
Annie Cohen, Buyer - Clothing & Accessories, Senior Marketing Manager - Stores and Media, Browns Shoes
Le Banquet
was a virtual fashion feast re-affirming Rockland’s status as an upscale and progressive fashion destination – generating high profile articles in the most influential fashion publications. Creating tremendous buzz in the industry, Le Banquet earned 8.4m+ fashion-focused impressions through conventional and social channel amplification.
45,800
14,700
Guests were awe-struck by this exquisite up close
and personal fashion experience, spurring instantaneous social chatter before, during, and after the show reaching a captive audience of 390k fashion followers.
Rockland managed to create a magical atmosphere under a white canopy for a banquet to introduce its holiday season muses. Organizers put together an inspired guest list, affording lively conversation and interesting new encounters. - Eva Friede, blogger “The Constant Shopper,” former fashion editor of the Montreal Gazette
Alignment with Rockland’s
three collaborators greatly enhanced visibility and brand profile. All three actively engaged with their social networks numerously, attaining a social media reach of 11.5m+.
Le Banquet’s intimate
setting and exclusive guest list encouraged cross-industry connections and forged solid relationships with the Rockland team and partners for future initiatives - a major coup, setting the table for the ambitious redevelopment on the horizon, and reassuring to key players that a spectacular future is in store at Rockland.
It was a great evening. Rockland is really in the right direction, looking forward to seeing the rest! - Eugene Diaz, Store Manager, Stuart Weiztman
As a direct result of the evening – the Cabinet Éphémère, a
fashion incubation boutique celebrating Quebec’s designers collections has relocated its exclusive concept store from Ogilvy's (Holt Renfrew's sister banner) to Rockland.
PR Summary CLIP PUBLISH/ AIR DATE
OUTLET/ STATION NAME
CITY/ REACH BOUNDARY
PROVINCE/ REGION
MEDIA TYPE
REACH
17-Feb-17
7 Jours
Outremont
QC
Magazine
646,000
12-Feb-17
vanialeblogue.ca
National
CDN
Blog
2,000
1-Feb-17
ELLE Quebec
Montréal
QC
Magazine
589,000
8-Jan-17
Bouclemagazine.com
National
CDN
Website
25,000
3-Jan-17
folieurbaine.com
National
CDN
Blog
1,000
29-Dec-16
fashioniseverywhere.com
National
CDN
Blog
10,000
20-Dec-16
24 heures Montréal
Montréal
QC
Daily
424,000
20-Dec-16
Le Journal de Montréal
Montréal
QC
Daily
1,097,000
20-Dec-16
journaldemontreal.com/24heures
National
CDN
Website
47,000
20-Dec-16
journaldemontreal.com
National
CDN
Website
1,899,000
18-Dec-16
lecahier.com
National
CDN
Blog
160,000
13-Dec-16
quebec.huffingtonpost.ca
National
CDN
Website
787,000
12-Dec-16
quebec.huffingtonpost.ca
National
CDN
Website
787,000
18-Nov-16
Clindoeil.ca
National
CDN
Website
71,577
17-Nov-16
nightlife.ca
National
CDN
Website
138,000
11-Nov-16
quebec.huffingtonpost.ca
National
CDN
Website
787,000
11-Nov-16
La Presse+
National
CDN
Digital
580,000
Report Totals:
8,050,577
Number of Stories:
17
CREATIVE COLLABORATORS FOLLOWERS ON SOCIAL MEDIA FACEBOOK
INSTAGRAM
TWITTER
TOTAL
Coco Rocha
533,786
1,100,000
1,577,225
3,211,011
Geneviève Borne
13,426
20,600
73,422
107,448
Jérôme Ferrer
16,057
22,866
38,923
Total
563,269
1,673,513
3,357,382
1,120,600
EVENT COVERAGE - WITH NUMEROUS POSTS FACEBOOK
INSTAGRAM
TWITTER
TOTAL
Coco Rocha
533,786
8,800,000
1,577,225
10,911,011
Geneviève Borne
40,278
144,200
367,110
551,588
Jérôme Ferrer
16,057
68,598
84 655
Total ambassadors
590,121
8,944,200
2,012,933
11,547,254
Social media & Bloggers 37,980
342,072
10,070
390,122
GRAND TOTAL
9,286,272
2,023,003
11,937,376
628,101
style
Geneviève Borne
“L a mode appuie mes
Photos: geneviève borne: Centre roCkland (C) / daPhne guinness: getty images / look CouP de Cœur: Patrizia Castiglione (C) / rudsak, aldo, simons et marie saint Pierre: graCieuseté (C)
états d’âme
Passionnée de voyage, de musique et d’art de vivre, Geneviève Borne a trouvé un rôle taillé sur mesure pour elle, celui de collaboratrice créative du Centre Rockland. Entrevue stylée avec une femme curieuse et enthousiaste.
Son icône
«Daphne Guinness, c’est un peu lady Gaga avant lady Gaga. c’était la muse d’alexander mcQueen. c’est l’héritière de la famille Guinness. c’est une femme très riche qui s’habille de façon extraordinaire, à la fois aristocrate et punk. elle est hallucinante! elle est très créative. elle me fascine.»
54 7 j o u r s 1 7 f é v r i e r
Geneviève, de quoi l a mode est- elle synonyme pour toi? Pour moi, la mode, c’est un grand moyen d’expression. Elle appuie mes états d’âme et même, parfois, elle crée l’effet inverse. Par exemple, si on se sent un peu vulnérable, une veste de cuir avec des bottes va tout de suite donner un sentiment de force. C’est la même chose avec les chaussures: avec des talons hauts, on va se sentir délicate et féminine. Mais avec des bottes à talons plats, on va se sentir très enracinée. Comment déCris tu ton look au quotidien? Je dirais «rockeuse du futur». J’aime avoir une image
Nos trouvailles
Son parfum
par m ar ie- fr an ce pel l er in
“
Print
minimaliste avec un côté un peu futuriste. J’aime les lignes pures. J’aime garder une attitude rock, mais minimaliste. Au quotidien, j’adore porter des Converse avec un jean et un t-shirt.
Son look coup de cœur
«Pour une séance photo du magazine Clin d’œil, j’avais illustré la mode printanière. Je portais un jumpsuit blanc avec franges signé Denis Gagnon. C’était assez extraordinaire!»
«en ce moment, j’aime beaucoup le parfum B, de marie Saint pierre. B pour bois... et pour Borne! il y a un format voyage. c’est vraiment un coup de cœur.»
On s’inspire des incontournables de Geneviève Borne pour créer notre propre look! sac à dos Pompidou, rudsak, 325 $
Miniparfum B, Marie saint Pierre, 55 $ les 27 ml
Collier, Aldo, 50 $
serre-tête, simons, 12 $
J’affectionne aussi les chapeaux, surtout depuis que j’ai les cheveux courts. d'ailleur s , le fait que tu portes les Che veux Courts depuis quelques années a-t- il influenCé ta façon de Choisir tes vêtements? Je mets beaucoup d’accessoires sur ma tête, comme des chapeaux, des serretêtes, des plumes et des diadèmes. J’adore porter des boucles d’oreilles très longues et massives, ce que j’avais mis de côté quand j’avais les cheveux longs. J’aime aussi les cols montants, les chokers qui montent très haut et les gros colliers qui débordent sur les épaules. Je m’amuse beaucoup avec mes cheveux courts. Ça a des répercussions sur mon look en entier. quel s sont les inContournaBles de ta Garde- roBe? J’adore les sacs à dos, peut-être parce que je voyage beaucoup. Je ne veux pas avoir l’impression de traîner quelque chose. J’aime avoir les mains libres. En ce moment, je porte souvent le magnifique Pompidou, de Rudsak. J’ai aussi besoin de chaussures plates et de runnings shoes. J’adore Puma et Converse. J’aime les espadrilles qui ont de la gueule. Il y a de plus en plus de chaussures sport urbaines. Leurs designs sont tellement beaux! Et depuis que j’ai les cheveux courts, je porte des écharpes très relax, assez longues, avec un t-shirt et un jean. Enfin, la veste de cuir, c’est un autre incontournable pour moi.
Une collaboration créative RoCkLAnD X GEnEvIèvE BoRnE
Geneviève a accepté avec un engouement réel le rôle de collaboratrice créative pour le centre rockland, aux côtés de coco rocha et Jérôme ferrer. «J’ai été très touchée, parce que j’adore le centre rockland. c’est mon centre d’achat: j’y vais depuis l’adolescence. J’adore les boutiques et l’ambiance. On m’a approchée en tant que collaboratrice créative pour tout ce qui touche au mode de vie, aux voyages et aux nouvelles technologies. Ça veut dire que les gens de rockland souhaitent échanger des idées avec moi, que j’apporte mes goûts et mes idées dans les prochaines campagnes. c’est au-delà d’être simplement porte-parole.»
teavana: «C’est une boutique spécialisée en thé. on y trouve des thés extraordinaires et beaucoup de chouettes accessoires. Les employés sont de grands connaisseurs.»
ses boutiQues Coups de Coeur
marie saint pierre: «Je suis impressionnée chaque fois que j’entre dans sa boutique. C’est magnifique, et on peut y admirer ses différentes collections. J’ai avec elle une histoire d’amour qui remonte à il y a longtemps, car je défilais pour elle quand j’étais adolescente. C’est une designer que j’aime et que je respecte énormément.» swarovski: «J’ai eu un grand coup de cœur pour des boucles d’oreilles punk créées par Jean paul Gaultier, en collaboration avec swarovski.» istore: «J’aime beaucoup aller au istore. Je trouve tout ce que je veux pour écouter de la musique. Quand je voyage, j’aime pouvoir apporter un haut-parleur sans fil dans ma chambre d’hôtel et faire jouer de la musique à partir de mon téléphone. J’aime aussi avoir des écouteurs de qualité.»
Geneviève Borne lancera en mai son livre 300 raisons d’aimer Londres. 1 7 f é v r i e r 7 j o u r s 55
7 JOURS, 646,000
Rockland was the talk of the town. Le Banquet ignited a firestorm of social chatter before, during and after the event. As a result, Rockland gained substantial credibility and made tremendous strides in forging new relationships with influencers, paving the way for media support in the future.
ELLE, 589,000
Website/Digital
21/12/2016
Le Journal de Montréal - Le Journal de Montréal - 21 déc. 2016 - Page #54
LE JOURNAL DE MONTRÉAL,
LA PRESSE+, 580,000
1,097,000
QUEBEC.HUFFINGTONPOST.CA, 787,000 http://edition-e.lejournaldemontreal.com/epaper/viewer.aspx
1/1
CLIN D'OEIL, 71,577
Website
QUEBEC.HUFFINGTONPOST.CA, 787,000
JOURNAL DE MONTREAL 1,899,000
Blog FASHIONISEVERYWHERE.COM, 10,000
VANIALEBLOGUE.CA, 2,000
Blog
LECAHIER.COM, 160,000
Instagram
COCO, INSTAGRAM, 1,100,000
Instagram
GENEVIEVE, INSTAGRAM, 20,600
Facebook
Twitter
COCO, FACEBOOK, 533,786
COCO, TWITTER, 1,577,225
GENEVIÈVE, FACEBOOK 13,426
GENEVIÈVE, TWITTER, 73,422
JÉRÔME, FACEBOOK, 16,057
JÉRÔME, TWITTER, 22,866
Instagram
