Chiang Rai International MTB Challenge 2007 Proposal                                            Nov.2006   

 

■ Event objectives Where did you spend last winter on your MTB? On the snow board in breezy bowl? Training with weight in warm gym for coming season? Next season? Every MTB rider can not wait for the season opening in each spring. But there is a whole bunch of riders who have enjoyed serious competition in February without warm gear? Many different levels of riders are heading for resort highland of Chiang Rai in Thailand when every February comes around. Winter event has been held since 2000 as inaugural Chiang Rai International MTB Challenge which was launched for every MTB riders. Real competitors, just knocking on the door of MTB-ing, and very first timers are coming at one. Separated by category, different in level of speed, fast and enjoyable, dramatic and fun experience or just do racing! You can find everything about what is MTB riding all about here in this event. First time meeting in seven years ago has only few riders come from aboard to competition this event. Since then, a word of mouth was running across the world rapidly spread in good sense where the fun is for “What dynamism on MTB in Thailand!” Once you experience this event, you may find yourself on the back of Elephant during the break of competition. You will find chat with more than hundreds of riders from all over the world for valuable information about MTB racing in their countries and event in winter seasons too. When you are looking for event everywhere, your eyes must be nailed on this forever summer like climate in Thailand who has hosted international event in every February. Checking out for its details, it will give you another surprise for their cost that is keeping reasonable in really attractive level. Travel agencies are providing their packaging tour for entire event from your gateway airport for as low as less than US$1,000. Potential participants definitely can not resist to passing this one to pick up a phone right away. 2

Media coverage including bicycle magazines are reporting big on their pages because of its season. Local TV crews will be sticking with the event for their coverage for domestic broadcasting. Voices will reach to not only Southeast Asian countries but also Europe, US, Japan, Korea. Event has grown each year to raise more interests by riders in their nations. Event has been held at northern providence that is famous for resort goers, Chiang Rai, Thailand and its vicinities. Surrounded by beautiful nature land which has stabilized in warm climate year-round, especially in the winter time. Imperial family of Thailand is often spending their time in this region because scenery is absolutely beautiful. It has been named “ Switzerland of the south” by local people. Like Japan has similar height in Karuizawa in Nagano prefecture. Prices in the market places are another favorable factor for this ideal location, despite like big city area like Bangkok, everything is far expensive to dos and gets. Local index for retail market pricing are reasonably cheap here, therefore you can get more fun and things at the same budget compare to southern area. There is an elephant back riding, foods are delicious and cheap, shopping till drop in endless night market area, visiting ancient temples and great heritages, and experiencing bone melting Thai style body massage from the top to toe. There are full of sightseeing and entertainments for sports classes entrants, fear less competition for International class riders, relatively easy schedule for fun class folks with just here for wintering. No wonder more than half of riders are repeater from previous events. They will be here for writing a new memory over the last year’s one.

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■ Summery of event １． Outline of event Name of event:

Chiang Rai International MTB Challenge 2007 (Designated Title by title holding sponsor)

Event organizer:

ORTEV International

Event supporter:

Tourism Authority of Thailand (TAT)

Schedule of event:

February 10th and 11th, 2007 (two consecutive days)

Total Distance:

Approximately 150Km (95Miles)

Number of participants:

About 200 riders

Category of class:

Six (6) International Class Three (3) Sport Class One (1) Fun Class Total of Ten (10) classes

Riders representing:

Thailand, Europe, Japan, Korea, Taiwan, USA and Other countries

TV coverage:

TV11 (Thailand broadcasting)

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２． Course plan Consecutive two days of total distance for fastest time event. Counting score by stage race system. Three individual classes. Three different class has a significant character of race/activities that will suit to all kind of riding skills, racing experiences, purpose of   entrant, and mix of all of those reasons by depending of entrants. These class selections are given flexible choice for entrants by level of course routing and schedule of suitability by individuals. INTERNATIONAL CLASS Fastest and competitive group are categorized in this class Design for higher than intermediate level of competition experiences has been recommended. Olympic athletes, AllJapans national event competitors, professional triathronists, and semi-professional road racers in Japanese domestic league are suitable for categorized in this superior class of competition. SPORT CLASS Friendlier oriented course for beginner to intermediate class of MTB riders. Including mildly experienced occasional racers, female athletes, and junior riders will be expected to finish the run. There is no class eligibility for faster riders. Any level of rider can enter for this class instead of International Class. FUN CLASS Designed for beginners, including absolute beginners too. Mostly riding for fun with shorter and east routing. Excess time is filled by leisure oriented attractions such as attractive river rafting, easy transporting by vehicles, those activities are basically following full length of competition routing to matching its schedule and destinations. Adding this class from 2003 event, design to allow more entire family participation for this winter vacation land. At several different classes for each family member will run for full day of activity in separately at same territory and having lunch and diner in same table for both days. For purpose of repeated competitors, their quest for challenge the fastest time award, International Class uses exact same course layout and distance in every years. Both day of races are started and finished at officially appointed hotel, Rimkok Resort Hotel. Chiang Rai Followings are the course route map and daily time schedule from last event in 2006

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■Course Map

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TIME SCHEDULE: International Class (Total : 153.14Km) Day1(Total : 80.7 Km) FR

SS

LOCATION

FR(Km)

SS(Km)

START TIME

FR1

　

Rim kok resort hotel

15.5

　

8:00

　

SS1

Boon rod farm

　

28

9:00

　

　

Huay mak lium(Lunch)

　

　

11:30

　

SS2

Huay mak lium

　

11.6

12:30

FR

　

Ban ruam mit

0.2

　

　

　

　

ELEPHANT

　

　

13:45

FR3

　

Mae kok farm

25.4

　

　

Finish

　

Rim kok resort hotel

　

　

16:30

　

　

TOTAL

41.1

39.6

8.30 Hrs.

FR

SS

LOCATION

FR(Km)

SS(Km)

START TIME

FR4

　

Rimkok resort hotel

7.4

　

7:30

　

SS3

Wat Pra Tad Jom Sak

　

42.9

8:00

　

　

WATERFALL(LUNCH)

　

　

11:00

　

SS4

WATERFALL

　

9.14

12:00

FR5

　

Ruam mit village

13

　

12:45

Finish

　

Rim kok resort hotel

　

　

14:30

　

　

TOTAL

20.4

52.04

7.00 Hrs.

Day2 (Total : 72.44 Km)

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■Bird View of International Class course

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■Course layout and elevation chart for International Class   Day-1

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■Course layout and elevation chart for International Class Day-2

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3. Proposal for PR Materials 1)Original art design/s for this event will be created with your approved PR materials. Publishing printed materials, exposing in visual and web media, holding media release, structural display materials at event locations, displaying official postings, and broadcasting coverage. We will expose with use and execute your approved PR materials in all occasions at available running time.

2)PR Bill, flyers, (Posting material) Domestic location in Thailand, countries that expected most entrants are coming, and it has strong media interests and large MTB populations are main target for campaigns.

3)Official Clothing Art design with your approved PR materials on original designed official clothing (T-shirt) of event will be distributed for all entrants, organizers, and official member of event.

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4)Designed over head display and banners are constructed on starting and finishing gate Specially made official overhead display with your approved PR materials. Your approved PR banners are exclusively displayed with others in event site.

5)Present leading finisher jersey at first day’s finishing result Your approver PR materials are printed on leader jersey that presented to the best finisher of first day at the official tentative result announcement at first day.   Media coverage is expected.

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6)Official trophies Your approved PR materials are engraved/printed on prize trophies which will be presented to eligible finishers. They will be presented by your presenter at award banquet.

7)Official finisher commemorate coin and/or Official commemorate sticker Your approved PR materials are designed/engraved/printed on commemorate coin and/or sticker to present all of entrants.

8)Wrist band Your approved PR materials are printed on mandatory wrist band which all of participants (including officials) must be wear all the time throughout of event.

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4. Award (Prize) Prize/s is/are established “(your) award” for pick up/s from several top finishers from International Class. They are presented by your presenter at the award banquet. (eligibility of award/s can be discussed) Your approved PR materials are used on designated naming for “(your) award” /s for rider/s depends on number of setting. Display purpose mock-up check will be designed with your approver PR Materials.

5. Elephant ride After finish of first day’s competition schedule, all entrants have experience to ride on the back of elephant with own bicycle to cross the river. This signature attraction is one of the highlight for every entrants. This attractions are continuously asked at information inquiry by potential entrants. One of the main reason to draw more entrants and strong popular demands of support since inaugural event at 2000. No other event has this unique and rare experience for mid term relief of competition for relaxing. Approximately thirty trained elephants are used for this attraction. Fifteens of them have chosen to display your approved PR materials at the side/front of elephant. This popular picture taking/media covering time moment is the single most notable afternoon for everybody.

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6.Media exposure TV coverage by TV 9 or TV 11 of domestic broadcasting in Thailand will report entire event. Most of bicycle related magazines that published in Japan covers this   event as special reports. (majority readers of bicycle magazines will notice on their coverage) Also promoting in the other categorized magazines in Japan too. Other countries including Korea, Malaysia, Singapore, Taiwan, and Thailand are also reporting this event by their bicycle and other magazines; and organizer has promoting event thru them individually. 7.Web page (Home page) Organizer has a year long official web page for MTB event. Especially during campaign period prior, on time report, and following up posting are published almost daily bases. Writing into BBS has hitting constantly between MTB riders and supporters as their meeting place. We will be linking with your approved website which is expecting for more exposures from both sides of interests. Hit counts are expected to rase from bicycle oriented readers.

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8.Forecast for entrance Entrants, assorted by countries Nine different of those which are Canada, Japan, Korea, Malaysia, Nederland, Singapore, Thailand, Taiwan, and USA. Especially from organizer’s origin, Japanese entrants participate largest number of all and largest crowd of MTB event that holds out side of Japan. Total number of entrant are expected from good achievement on past events that expecting over one hundred of riders. 9. Petitions for supporting    - Expense for TV broadcasting that on air for domestic viewers in Thailand - Rights to use/publish/posting for entire photographic, graphic, and image materials. - Expense for product cost of followings, Banner/Structure at start/finish gate Posting banners on Elephants (for Elephant rides) - Expense of production cost for official clothing printed with your approved PR materials are printed. (T-shirt) Including one hundred shirts delivered to your company -Presenter for event PR materials other than constructed products, such as “Logo banner”, ”Flags” are prepared and supplied by your company(main sponsor). These are post/display at starting area, course side that media’s covering points, Lunch break locations, and other possible exposure locations. We will be added more locations are considering.

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■ Impact and effect of this event 1.Benefits for supporting Image of Thailand has been established as an ideal visiting country for resort oriented purposes. Every winter, many of resident at country in the northern territories are seeking for warmth weather to get away from their cold climates. For its cost factor, safeties, and attractive activities are favor than other alternatives are known for distant travelers. Among with Japanese visitors are popular at any of resort and beach locations in south. Despite its location this northern region, Chiang Rai has not recognized by foreigners as much as because of it is reside at 750 Km of distance from gateway city Bangkok. In long time for locals, Chiang Rai is an amiable resort destinations in noble touch of beautiful nature and moderate climates. Often It has been chosen on the best in Asia. As known as Golden triangle, Thailand has shared its border with Myanmar and Lao in this tight corner of beautiful high land. Established locals are planning to visits and staying for several months in this getaway location to own summer houses. You can enjoyed as playing golf in championship courses or soothing relaxations of visit botanical garden that every things are disentangle themselves from hot and humid, cloudy urban life 　 for in the unparallel hospitality. Empress of Thailand are among regular in her magnificent villa at heart of scenic land. Thailand Authority of Tourism (TAT) has cooperating with organizer for backing this event for its success since inaugural event in 2000. Organizer has made delighted idea full plans for many aspects of this event. One is a its pure competitions from past experiences are secret of success. Others are many repeaters are loved for reach out and touch of natures in Chiang Rai, meet with mountain tribes, riding on the Elephant, pressure shopping spree for bargain hunters, and true enjoyment of riding mountain bike where its belong. 　 Outer side of automobile industries has touched by this kind of ecology movement. As enjoyment of active hobby will bring also feeling relief of life to find where is its valuables are.

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Automobile industries are recognized for its potentials of expanding and corroboration its movements. They have publicizing for their relentless research and execution of development for accomplish better environment in their participations. Meantime seeking for marketing opportunities also. We have proudly announce this event has brings to you positive impact for entrants and covering media that number of exposures are almost countless in domestic Thailand and widely reported by media for bicycle related market in Japan.

ＭＴＢ Heaven Int l Exchange

Thailand

Chiang Rai Int l MTB Challenge Smile Country Elephant Ride

Heal

Golden Triangle 18

2. Positive aspects of character about Chiang Rai International MTB Challenge 2007

Environment

Challenging

Universal Friendly World Outdoo r

Best

Elephan t

International

Health ECO

Nature

Global

Ultimate 19

3. Prospective impacts in Public Relations and Advertising field Smash imaged graphic materials that captured in moment of pressures for event participants are the positive image that will exposed in many forms of materials on your PR operations. Family/child are appeared on Elephant ride or impressively satisfied finishing moment with your supporting materials in the frame can be used on your campaign very effectively. Crisp splash of sweet from powerful and competitive athlete, their quest for dream can be a perfect matching with your sport oriented image. Beautify natures in northern upland of Thailand are always in the back ground of this event will be shown strong ecology images for consumers. Organizer has been established for donating program for portion of profit from each events are present at every year. That is providing a cost for building primary school for children in remote mountain region tribes. TAT has taking duty for publicizes for its contribution to their public that brings this event status for more decoratively. 4. Operations of Publicity Throughout event TV broadcasting, media publicities, magazine reports, and web page publish are repeatedly exposing your materials. It must be hit in high level by real time story of athletic event with variety of attractions are suitable for entire family participation. these can be used in introduce widening boundary of consumer into your potential customer discovering.

Prior to event Official press presentation, newsletter distributions, pitch letter sending, posting printed materials (posters and flyers), corroborative event with magazine publishers for promoting event (combined with other events), and expanding into variety of industries for campaigning. Not only targeting domestic Japan and Thailand, potential are no limit to distribute thru larger scale operation for Europe and US enthusiasts and occasional travelers. This approach can be targeting for next step for anticipate seeking potential for real scaled international event with your company. 20

5. Marketing in sports/athletic field Any forms of official materials with your approver PR materials are using for campaign your company at this event. Official merchandizes, know as ” Official Goods” can be effectively deployed in to the sports marketing consumers and bicycle/MTB oriented events. This unique category of entrants are perfect example for taking survey in multi PR targets that conveniently to know what’s their interests at this event and collecting sampling materials for your new searching fields of the marketing. Contacting with top contenders of this event has potential to establish relation for the future. Contracting/supporting by your company in any forms are privileges at here. Many of they are had been represented and competed for own countries at Sydney Olympic in 2000, Athens Olympic in 2004 and expecting to be at Beijing which coming in 2008. 6. Benefit aspects for employee by your company Personal from your company can be involving this event are bringing many benefits for its relations with outer industries, organizing bodies, and unrelated government officials. This event can be bringing you to new era of ecological approach with local antirealism in Japan and Thailand. Got in to news for these topics for repeated times, this participation of your company will be raised a motivations of protecting environment’s achievements inner circle of employee. Reasonable entry cost set up may be helping a forming in house team or promoting as employee benefit programs for you and group/related industries. It will be refreshing a their motivation for work that has interesting in MTB riding.

■ Organizer Contact ORTEV International European representation: Karl DURUPT Email: [email protected] HP: http://ortev.france.free.fr

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