CFDA Awards 2019 P O S T
E V E N T
R E P O R T
CONTENTS §
Page 4: Methodology
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P a g e 6: C overa g e Summa ry
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P a g e 8 : O ve r vi e w f o r M a y 2 7th t o J u n e 9 th
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P a g e 9: T op Soc ia l Ac c ount s
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Page 10: Top O nline Media
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P a g e 11: T op C ount ries b y MIV
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Page 12: V oice Metrics
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Page 14: V oice - Media
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P a g e 17: V oic e - O wned Med ia
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P a g e 19: V oic e – Inf luenc er & C eleb rit ies
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Page 21: V oice – Partners
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P a g e 23: Hig hlig ht s
2
COMMON EXPRESSIONS §
MIV – Media Impact Value
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AVG MIV – Average Media Impact Value
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FLC – Fashion Luxury and Cosmetics
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No. – Number
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B – billion
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M – million
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K – thousand
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Eng. Rate – engagement rate
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Galleries – multiple images within an online article that can be visualised in a slideshow mode.
3
METHODOLOGY §
We pulled data from 27/05/2019 to 09/06/2019
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DATA SOURCES: Online Media, Blogs, Instagram, Facebook, Twitter & YouTube
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REACH: potential readership of the posts based on the sum of followers for a post on social Media and audience of a website for articles
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ENGAGEMENT : sum of the likes, comments, retweets and shares
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ENGAGEMENT RATE: is only applied on social Media and is calculated base on reach and engagement.
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PLACEMENTS: amount of product placements within Online, Print and Social Media.
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Media IMPACT VALUE (MIV): Our Media impact value algorithm measures the impact of all relevant Media placements on all channels (online, social, print), inclusive of paid, owned, earned mediums in order to derive a quantitative number for performance outcomes. In order to capture the most accurate Media value for Fashion, Luxury and Cosmetics companies (FLC), our proprietary algorithm relies on widely shared criteria, such as audience and engagement, combined with FLC-specific market data and our internally engineered content quality score to deliver an accurate Media impact value.
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Influencers : celebrities or Influencers or voices who spoke about the event.
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Partners: designers and retailers speaking about the event.
4
MEDIA RANKING Media have been rated manually by an industry expert to assess it's relevance towards the Fashion, Luxury and Cosmetics industry in terms of audience and content. The main criteria that are taken into account when scoring those Medias include the quality and specificity of the content as well as the quality of the audience (FLC targets or not). According to this process each Media is ranked from 4 (= high quality, FLC-specific, Media) to 1 (= very low quality Media) or even 0 (= excluded from the panel): 4 : high FLC quality content and audience Example: vogue.com > High Quality + FLC specific = 4 3 : good FLC content and audience Example: nytimes.com > High quality + generalist = 3 2 : medium FLC content and audience msn.com > medium quality + generalist = 2 1 : low FLC content and audience dealnews.com > very low quality content + generalist = 1 0 : not detected as to be in the panel of the industry for the moment borsaitaliana.it > finance-focused = out of scope = 0
5
COVERAGE SUMMARY
EXECUTIVE SUMMARY TOTAL EVENT METRICS (Online & Social) Potential Reach Engagement MIV
9.1B 10.9M $31.9M
Placements §
Top Voice (by MIV): Media ($ 20.2M / 63%)
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Top Channel (by MIV): Social ($ 21,4M / 67%)
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Top Channel (by Placements): Online ( 5.8K / 64%)
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Top by Country (by MIV): USA ($ 20.5M)
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Top Media Outlet (by MIV): Vogue US ($2M / 168 Posts)
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Top Influencer/Celebrity (by MIV): Jennifer Lopez ( $2.2M)
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Total Owned Media (CFDA Social): $580K (168 Posts)
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Top Partner Voice (by MIV): Ralph Lauren ($665.4K)
9.1K
7
CHANNEL
BREAKDOWN
O N LIN E & SO CIAL May 27th to June 9th
TYPE
MIV
PLACEMENTS
ENGAGEMENT
REACH
ONLINE
$10.6M
5.8K
15K
5B
SOCIAL
$ 21.4M
3.2K
11M
4B
C O VER AG E T I M EL I N E ( b y M I V)
5/27/19
5/31/19
6/4/19
ONLINE
$14.7M
Online, 33%
6/8/19
Social, 67%
SOCIAL
C HAN N EL B R EAK D O W N ( B Y M I V)
$9.7M
$4.3M $2M
Instagram
Online
Facebook
Twitter
$836K
$429
$72K
Gallery
YouTube
Blog
8
TOP
SOCIAL
ACCOUNTS
SO CIAL May 27th to June 9th ( N o owned Media incl uded)
VOICE TYPE
ACCOUNT
MIV
ENGMT %
POSTS
REACH
Celebrity
Jennifer Lopez
$1,716,432
2
1.48
189,517,848
Celebrity
Gigi Hadid
$1,448,230
2
1.81
96,341,296
Celebrity
Bella Hadid
$1,102,213
2
2.23
49,521,202
Media
US - Vogue
$690,812
22
0.00
196,201,030
Media
US - Vogue
$657,893
42
0.00
573,471,373
Partner
WW - Ralph Lauren
$612,002
6
0.54
63,383,604
Media
US - Vogue
$554,142
4
0.39
93,570,540
Media Owned Media
Fashion Bomb Daily - US
$528,526
53
0.12
74,092,751
CFDA
$444,072
61
0.37
43,241,436
Media
Hugo Gloss
$423,199
8
0.18
95,629,032
Celebrity
Winnie Harlow
$420,659
2
2.35
12,285,928
Celebrity
Jennifer Lopez
$382,122
2
0.11
88,293,254
Media
Vogue Runway
$351,371
12
0.22
54,378,242
Influencer
Ashley Graham
$338,496
1
2.86
8,542,918
Celebrity
Alex Rodriguez
$323,455
1
9.05
2,900,833
Media
BellaNaija
$299,362
43
0.03
48,529,112
Partner
WW - Louis Vuitton
$273,463
2
0.34
64,163,696
Celebrity
Ciara Princess Harris
$230,520
1
0.78
22,380,543
Partner
Christian Siriano - WW
$229,238
7
1.41
8,713,173
Media
Just Jared
$227,529
17
0.69
16,563,703 9
TOP
ONLINE
MEDIA
O N LIN E May 27th to June 9th
PUBLICATION
MIV
AVG MIV
PLACEMENTS
Daily Mail
$1,580,197
$18,374
86
QQ CN
$1,281,968
$106,831
12
POPSUGAR
$232,434
$1,392
167
Elle US
$218,065
$19,824
11
Vogue
$192,029
$1,920
100
USA TODAY
$191,096
$9,555
20
People
$176,827
$4,534
39
BuzzFeed
$149,319
$2,333
64
The Inquisitr
$126,419
$3,951
32
Elle United Kingdom
$122,696
$3,718
33
Footwear News
$98,060
$2,581
38
E! Online Australia
$95,755
$8,705
11
TCH UA
$90,541
$7,545
12
Cosmo.Ru
$89,017
$22,254
4
The Telegraph
$87,936
$2,045
43
E! Online UK
$86,193
$8,619
10
新浪首页 Sina.com
$84,032
$84,032
1
WWD
$81,400
$1,985
41
E! Online Canada
$78,957
$8,773
9
Vogue Brasil
$78,398
$7,840
10 10
TOP
COUNTRIES
BY MIV
O N LIN E & SO CIAL May 27th to June 9th
COUNTRY
MIV
United States
$20,520,834
United Kingdom
$3,001,854
China
$2,272,764
France
$976,786
Spain
$820,600
Canada
$613,801
Germany
$417,989
Italy
$367,033
Mexico
$358,719
Russia
$351,062
Brazil
$332,890
Australia
$321,103
Ukraine
$186,757
Argentina
$109,782
Saudi Arabia
$108,956
Peru
$105,598
Taiwan
$92,183
Portugal
$79,847
Netherlands
$71,883
Belgium
$70,532 11
VOICE METRICS
BREAKDOWN
BY VOICE
O N LIN E & SO CIAL May 27th to June 9th
S H A R E
O F
V A L U E
Owned Media 2%
B Y
V O I C E
( M I V )
Partners 7%
Influencers 28% Media 63%
VOICE
MIV
AVE MIV
PLACEMENTS
$20.2M
$2.8K
7K
INFLUENCERS
$ 9M
$6K
1.5K
OWNED MEDIA
$581K
$3.5K
168
PARTNERS
$2.2M
$11K
199
MEDIA
13
MEDIA O N LIN E & SO CIAL May 27th to June 9th
PUBLICATION
MIV
AVG MIV
PLACEMENTS
US - Vogue
$2,094,876
$12,469
168
Daily Mail
$1,580,197
$18,374
86
QQ CN
1,281,968
$106,831
12
Fashion Bomb Daily - US
$627,653
$5,978
105
Hugo Gloss
$606,754
$25,281
24
C H A N N E L S P L I T M I V
Social 48%
C H A N N E L
$9.7M
B Y
Online 52%
B R E A K D O W N
B Y
M I V
$4.7M $3.2M $1.6M
Online
Instagram
Facebook
Twitter
$837K Gallery
$159K
$6.2K
YouTube
Blog
14
TOP
MEDIA
O N LIN E & SO CIAL May 27th to June 9th
PUBLICATION
MIV
AVG. MIV
PLACEMENTS
US - Vogue
$2,094,876
$12,469
168
Daily Mail
$1,580,197
$18,374
86
QQ CN
$1,281,968
$106,831
12
Fashion Bomb Daily - US
$627,653
$5,978
105
Hugo Gloss
$606,754
$25,281
24
US - Elle
$536,482
$14,902
36
People - WW
$469,536
$8,859
53
$351,371
$29,281
12
Pop Sugar Beauty - WW
$329,683
$1,873
176
BellaNaija
$310,170
$6,330
49
US - WWD
$308,856
$3,634
85
Just Jared
$259,996
$5,652
46
US - Instyle
$247,903
$6,700
37
USA TODAY - WW
$233,606
$10,157
23
BR - Vogue
$200,275
$8,708
23
Buzzfeed - WW
$190,998
$2,938
65
$189,771
$4,994
38
Vogue - FR
$165,999
$7,217
23
The Inquisitr - US
$157,279
$4,494
35
New York Times Fashion & Style
$155,571
$22,224
7
Vogue Runway
GB - Elle
15
MEDIA TOP PLACEMENTS May 27th to June 9th
MIV $204K Engm 150.5K Engm rate 0.64% Vogue Magazine
MIV $189K Engm 132.5K Vogue Magazine
Engm rate 0.56%
MIV $110K QQ.Com
URL Article Link
MIV $92K Engm 56K People Magazine
Engm rate 0.88% 16
OWNED
MEDIA
SO CIAL May 27th to June 9th
CHANNEL
MIV
AVG MIV
ENGAGEMENT
POSTS
CFDA (owned Media)
$ 580K
$3.4K
0.31
168
CHANNEL
MIV
AVG MIV
ENGAGEMENT
POSTS
$444K
$7.3K
0.37
61
$85.6K
$996
0.06
86
$51K
$2.4K
1.19
21
T I M E L I N E
B R E A K D O W N
17
OWNED
MEDIA
TOP POSTS SO CIAL May 27th to June 9th
MIV
$24K
ENGT
12.5K
ENGT RATE 1.77%
MIV
$19.4K
ENGT
10.7K
ENGT RATE 1.5%
MIV
$19K
ENGT
11.2K
ENGT RATE 1.57%
MIV VIEWS
$18.5k 142K
ENGT RATE 0.5%
MIV ENGT
$14k 7K
ENGT RATE 1.007%
18
TOP INFLUENCE RS CELEBRITIES
&
O N LIN E & SO CIAL May 27th to June 9th
INFLUENCERS
MIV
AVG MIV
PLACEMENTS
Jennifer Lopez
$2,287,674
$381,279
6
Gigi Hadid
$1,448,230
$724,115
2
Bella Hadid
$1,102,213
$551,107
2
Winnie Harlow
$420,845
$105,211
4
Alex Rodriguez
$323,455
$323,455
1
Ciara Princess Harris
$287,890
$71,972
4
Ashley Graham
$338,496
$338,496
1
Lil Miquela
$210,227
$70,076
3
Joey Badass
$157,826
$157,826
1
Rachel Zoe
$151,481
$9,468
16
19
INFLUENCE RS
+ CELEBRITIES
TOP POSTS May 27th to June 9th
MIV $1.4M Engm 2.5M Engm rate 2.6% Jennifer Lopez MIV $800.5K Engm 1.1M Engm rate 2.26% Gigi Hadid MIV $647.6K Engm 648K Engm rate 1.34% Gigi Hadid MIV $591k Engm 614K Engm rate 2.48% Bella Hadid MIV $511k Engm 490K Engm rate 1.97% Bella Hadid 20
PARTNERS SO CIAL May 27th to June 9th
PARTNER
MIV
AVG MIV
POSTS
Ralph Lauren
$665,463
$51,189
13
Louis Vuitton
$273,463
$136,731
2
Michael Kors
$255,347
$36,478
7
Christian Siriano
$236,859
$18,220
13
Vera Wang
$197,484
$15,191
13
Alexander Mc Queen
$112,870
$37,623
3
Diane Von Furstenberg
$86,612
$6,662
13
Valentino Garavani
$79,375
$15,875
5
Thom Browne
$75,002
$3,261
23
Oscar de La Renta
$64,486
$9,212
7
21
PARTNERS TOP POSTS May 27th to June 9th
MIV $231.5K Engm 142K Engm rate 1.34%
MIV $147.5k Engm 128K Engm rate 0,4%
MIV $126k Engm 89K Engm rate 0,27%
MIV $121.7k Engm 75.7K Engm rate 0,716%
MIV $102.7k Engm 61.4K Engm rate 0,75%
22
HIGHLIGHTS O N LIN E & SO CIAL May 27th to June 9th
Jennifer Lopez x CFDA Coverage MIV: $6.8M Posts: 2.5K Owned Media: $2.28M / 6 Posts
Barbie x CFDA Coverage MIV: $1.1M Posts: 550 Owned Media: $347K / 6 Posts
Brandon Maxwell x CFDA Coverage MIV: $2.4M Posts: 950
23
