CADRENGLISH

6 strategies to improve your presentations

Executive Training CadrEnglish specializes in the training of the strategy of persuasive communication, in English. We do more than simply prepare your executives, managers and employees for: - Customer Relationship Management - Conflict Management - Job interviewing - Negotiations - Presentations - Project Management - Public Relations - Recruitment - Sales/Marketing - Startup Pitching We train them to do it in English, the international business language. Contact: Joshua SMITH Owner & Communications Consultant www.cadrenglish.com

CADRENGLISH is a proud training partner for

Introduction

Content

Conclusion

Audience Attention Level

Time (Your ability to persuade person)

1. The primacy and recency effect. People forget 90% of what you say within 30 seconds, but they never forget how you make them feel. Memorize a strong introduction and conclusion, and be flexible as you structure and present your content. 2. The halo effect. If you have a good, positive reputation in one task, people tend to assume you are equally as good at other tasks. Develop a reputation for providing quality, and people will believe everything you do is of high quality. 3. The rule of 3. You want your audience to remember and implement your key points into their lives, be able to accurately communicate your key points to others, and leave your presentation with a positive impression of you and your company. 4. The self-relevance effect. People won’t care about what you have to say until they understand how it affects them. If you won’t take the time to understand your audience, why should they take the time to care about what you have to say to them? 5. Calm down. You got this! You are competent in your subject matter. You are prepared for your presentation, and your audience trusts you, so trust yourself to deliver a good presentation. You got this! 6. Always, always make people smarter & happier for having met you.

4 persuasive presentation structures How you structure your presentation depends on your objective. Here are four presentation structures to help you organize your content, ensure your presentation is relevant to your audience, and is as persuasive and memorable as possible: 1. Q&A or FAQ: a) Ask your audience a question they want to know the answer to b) Answer that question in a way your audience understands 2. Motivate, Persuade and Inspire: a) Identify a problem relevant to your audience b) Give your audience solutions they can use to overcome the problem c) Show the audience how solutions will improve their lives 3. Educate and Inform: a) Identify a useful skill or technique you want to teach to your audience? b) Show your audience why this skill or technique is relevant and important to them? c) Show your audience how they will benefit from this skill or technique after your presentation? d) Teach your audience the skill or technique 4. Motivate, Entertain and Inspire: a) What is a life or career lesson you want your audience to learn? b) What are one or two stories or case studies that demonstrate the lesson you want your audience to learn?

Intensive trainings: www.cadrenglish.com Newsletter: www.humanbehavior.solutions

CADRENGLISH

8 strategies to improve your negotiations

Executive Training

1. Likeability and salability. The other party must like you, believe you deserve what you’re asking them to give you, and be able to convince their superiors to give it to you. When asking for something, always refer to reputable sources and give them a compelling reason why you deserve to have what you’re asking for.

CadrEnglish specializes in the training of the strategy of persuasive communication, in English. We do more than simply prepare your executives, managers and employees for: - Customer Relationship Management - Conflict Management - Job interviewing - Negotiations - Presentations - Project Management - Public Relations - Recruitment - Sales/Marketing - Startup Pitching We train them to do it in English, the international business language. Contact: Joshua SMITH Owner & Communications Consultant www.cadrenglish.com

CADRENGLISH is a proud training partner for

2. Objective criteria and storytelling. It is hard to disagree with reputable sources, facts and statistics, industry standards, and precedence. It’s even harder saying ‘No’ when your requests are based upon those objective criteria. The sources you use in a negotiation (and in a presentation) are your strongest weapon, especially when you are the weaker party. 3. Mutual-respect and relationship building. The other party must believe that you’re listening to them and that they’re being understood. Regardless of the negotiation’s outcome, the other party should have even greater respect for you and your company than before the negotiations began. 4. Be transparent and truthful. Experienced negotiators can usually get what they want without having to resort to manipulative tactics such as lying, and manipulative tactics don’t build long-term, quality relationships. It’s a small world, and you will probably negotiate with the same people many times throughout your career, so build your reputation on quality and integrity. Why burn bridges and make enemies in the long-term just for a short-term gain?

5. Overcoming ‘No’ and saving face. Negotiators say ‘No’ and make ultimatums (“Either ‘X’ or ‘Y’”) because their current situation or perspective prevents them from saying ‘Yes.’ Understanding why they’re saying ‘No’ shows if and how you can turn their ‘No’ into an eventual ‘Yes.’ Negotiators are more willing to change their ‘No’ to a ‘Yes’ when they can do so without looking incompetent or weak. 6. Focus on win-win outcomes. ‘Winning’ the negotiation and ‘maximizing your profit’ is focusing on the wrong things, and parties who believe they have been manipulated and taken advantage of never forget, and will seek revenge. 7. Never assume; verify and confirm. At every stage in a presentation or negotiation, whenever someone asks you a question or says something ambiguous or that you weren’t expecting, investigate and ask for clarification so you understand why they asked the question. The better you understand the situation surrounding the negotiation, the more wisely you can adapt, respond, and overcome limitations. 8. Don’t leave the negotiation table. Situations change and people forget what they promised you. Stay in contact with all negotiation parties even after you’ve parted ways and are waiting for their decision. Negotiations should conclude with either a “Yes,” or a reason as to why they’re saying “No.”

Intensive trainings: www.cadrenglish.com Newsletter: www.humanbehavior.solutions