10 Norris MSC


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The Value of Simulation Process & Data Management – Lessons from a Decade of Production Experience Mark Norris MSC.Software [email protected]

Agenda • • • •

Business and Operational Challenges SPDM Capabilities to address these Challenges Implementation Approaches & Achievements Business Value & ROI

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Business Challenges • Quote Customers Faster • Increase the accuracy of quotes for wins & margin • Reduce Physical Prototype Costs • Reduce Physical Testing Costs • Reduce Development Costs • Accelerate Product Introduction • Achieve Market leading Product Performance • Introduce more Products •MD …… Simulation-Based Development is the Answer NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

The Simulation Challenge Expanding Capacity, Managing Process & Data  # of CAE Simulations  Complexity of Simulations  Data per Simulation

Nearshore/Offshore Development & Integration

Source: BMW

Driving Demand for Analyst Productivity NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Challenges of Managing Simulation Data • Data Volume, Visibility and Traceability – Terabytes of files per day, typically managed on file systems with limited access controls & traceability – Processes are not formalised – Results are buried in files or documents – Collaboration & Supervision are by meeting – Reports & Audit trails are manual – Which result from which inputs by what process? – Which files can I delete? •

Staff spend up to 50% of their time searching for data

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Globalization & Distribution of Engineering

• Distance magnifies Challenges – Collaboration & supervision of simulation tasks is complicated by time-zones, languages, cultures – Work in Progress is inaccessible – Only Meshing can be distributed geographically or outsourced because validation is easy

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Multi--Discipline magnifies the Challenge Multi • Transfer and trace-ability of data sets between departments and disciplines are problematic • Rework due to problems with transfer and traceability between disciplines has been identified as a key issue in Aerospace • I want to be able to trace back through the entire process: Vehicle CAD Regime Option Config file

Aerodynamics Model File

Simulation CFD

Results Loads

Loads Input

Load State Geometry CAD Materials Composite

Stress Model File

Simulation MD Nastran

Results Stresses

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Partner Interaction magnifies the Challenge • Key Issue here is transfer and traceability without full disclosure of Intellectual Property • Partners must only be able to access necessary (interface) data, must not be able to access other partners’ data • Partners cannot risk disclosure of their proprietary know-how • Typical solution is manual exchange of data files, traceability and pedigree are defined in documents NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Engineering Organisations need: A global, secure SPDM platform to • manage Simulation data & process • enable collaboration, remote working, outsourcing and process automation • ensure Traceability and Deliver Certainty

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Manual approaches were necessary in the past due to a lack of appropriate Information Technology Where is that calculation?

SPDM is now available and proven

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

SPDM CAPABILITIES

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Managing the Simulation Environment Modeling & Assembly

Load Case Setup

Job Submit

Post-process Key Results

Create Reports

SimManager Process Management

12/1/2010

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010 12

What were the Inputs? the Process Parameters, the Outputs? the Key Results? ….. Structure provides the Answer NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Information Structures deliver Value Automated model assembly

Work In Progress Visibility

Validated Process Templates

Process Execution data

PostProcessing Automation

Results Traceability

Validated Material data

Automated Reporting of MachineReadable Structures

Validated meshes

Structure Import & Validation

Structure Security protects Partner, OEM, Supplier IP

Key Results Visibility

Immediate Audit Trail for Regulatory Compliance Reuse & modification of structures

Secure Structure access enables remote work & outsourcing

Structure maintains traceability after deletion of bulk data

WIP visibility enables 24/7 Global Collaboration

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

IMPLEMENTATION APPROACHES AND ACHIEVEMENTS NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Audi’s Challenge: develop more, better models

Numbers of Variants

Vorsprung durch technik A3/S3 A3 Sportback A3 Cabrio TT Coupé TT Roadster TTS Coupé TTS Roadster A4/S4/RS4 A4/S4/RS4 Avant A5/S5 A6/S6 A6/S6/RS6 Avant A6 Allroad A8/S8 R8 Q7 ...

Audi 80 Audi 100 Audi 80

Audi 100 Avant

Audi 100

Audi Cabrio

Audi Coupé

Audi Coupé

1980

1990

2000

2010

Model offensive for customer orientation and answer on tightened competition Source: AUDI / EC SIMDAT projet

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Audi - Complex Automotive CAE Process Approach: Elimination of low added value, laborious tasks to free up Analysts time Pre-Processing Meshes

Solving

Post-Processing

Models Plots Cross sections Movies Images Values

Reporting Assemble report Compare and annotate Post-processing results Movie-merges

Compute Applications Pre-Processing Applications Input Load Cases

Decks

Simulations

Output Post-Processing Applications Individual Decks Files Solver

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Model Assembly • Simulation Variant Configurator automates Model Assembly • Dramatically accelerates iterations • Enables remote, secure job submission

Loadcases

Data

50% of users are -remote -not Audi employees NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Process & Data - Managed & Accessible Pre-Processing Meshes

Solving

Post-Processing

Models

Meshes

Assemble

Loadcase

Curve Plots Cross sections Movies Images CrossValues Section

Model

Combine

Assemble report Compare and annotate Post-processing results Movie-merges

Create Report

Compute Applications

Report

Pre-Processing Applications

Extract Input

Load Cases

Reporting

Input DeckDecks Simulations

(Postprocessor)

Output Post-Processing Applications Solve Output Individual Decks Files Solver

Storyboard

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Audi SimManager Implementation Metrics 2009 Simulations in CAE-Bench 320.000

30.000 overall

300.000

per month

28.000

280.000

26.000

260.000

24.000

Audi:

240.000 220.000

Increased car lines 9 -> 35 with same team size 6 times more simulation at same cost Expanded simulation into multi-disciplines (4 to 15)

200.000 180.000

2x throughput increase | 22.000 based on advanced SimManager capabilities: 20.000 - Variant Generator 18.000 - Process Sequences 16.000

160.000

2x

140.000

14.000 12.000

120.000

3x throughput increase per analyst based on standard data and process management

100.000

10.000 8.000

80.000

3x

60.000

6.000

40.000

4.000

20.000

2.000

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Josef Reicheneder, I/ET-83 CAE/CAT Processes, Methods, CAE-Bench at Audi, 31. Juli 2008

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

SimManager at GKN Driveline

Cut proposal time from weeks to days Empower designers to simulate with proven procedures Captures knowledge: 11 global engineering centers Available 24x7, single global system Justified by reducing physical testing

Minter,Steve Valine,Glenn Simulation Knowledge Management in GKN Driveline NAFEMS Seminar: „Simulation Data Management - Integration into the Product Development Process“ March 18 - 19, 2009 Wiesbaden, Germany NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

VALUE AND ROI

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

The 3 Vectors of Business Value – Process Effectiveness • Getting the right effect, on time • Delivering certainty, reducing risk

Effectiveness Efficiency

– Process Efficiency • Getting there with less resources

– Product Innovation

Innovation

• Pushing the Performance Envelope (Features, Cost, Quality, Time To Market,..)

Structured information systems deliver step change improvements in Process Effectiveness

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Process Effectiveness SimManager’s Structured Information Model provides: • Navigation to data – reducing search times • Automatic Audit Trail creation - less admin • Ability to supervise remote working – multi-site and outsourced enables: • Automation of laborious processes

Effectiveness Efficiency Innovation

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Process Efficiency •

Process Automation, enabled by SimManager – Model Assembly and Load-case setup, especially for iterative analyses – Results extraction, less effort – Automated Report Generation, less effort – Easier Re-Use of data







enhances Analysts‘ Productivity by up to 35% Emphasis on elimination of low added value, laborious tasks to enable Analysts to spend their time on high added value engineering SimManager AutoPortal creates up to 100 data and key result objects from a complex simulation, saving analysts valuable time, hours per simulation Results are viewable in a browser, immediate access to results increases efficiency of all staff

Effectiveness Efficiency Innovation

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Product Development & Innovation Increased Simulation Capacity enables • Development of more products • Development of Innovative Products thru – Simulation of more design options – More simulation iterations – More complex simulations

Effectiveness Efficiency Innovation

• Improved First-To-Market Capability • Benefit is greater sales and/or margins • Business/Program Managers own these numbers

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

ROI • Return of a project depends on: – Industry processes – Company situation and challenges – Solution Maturity

• Investment depends on: – Diversity of Processes – Solution Maturity – Implementation Expertise Maturity (IT does matter)

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Returns on Process Efficiency • Process Automation, enabled by SPDM, can enhance Analysts‘ Productivity by up to 35% • 250 analysts x 35% productivity gain x 130,000€pa = €11M per annum once fully deployed • This total saving is achieved when an organisation requires extra simulation capacity for growth or to enhance product development

Effectiveness Efficiency Innovation

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Returns on IT Process Effectiveness • A Global SPDM system enables: – Consolidation of Hardware, Licenses, IT operations in a single centre, globally accessible 24/7, with lower IT costs – Orderly, prioritised queueing and job execution ensures high utilisation of hardware resources and licenses – Storage optimisation by better definition of “what can be deleted when” reduces storage costs

Effectiveness Efficiency Innovation

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

ROI, When to Invest? •

Automotive OEM – 250 analysts x 35% productivity gain x 130,000€pa = €11M per annum once fully deployed – Hard savings fully justify SimManager AutoPortal – Investment cost is reduced by new functionality & configurability from production experience (SimManager AutoPortal)



Organisation with 50 Analysts, iterative processes – Potential hard savings of ~€2M per annum once fully deployed – SimManager is becoming an attractive investment for such companies – Experience of 2 recent projects in Europe



Small and Medium Enterprises – core simulation process and data management is becoming affordable in 2011



Business consulting teams can help with justification – Best justification is (sadly) a business project/program/product failure with well defined cost impact

NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

A decade of SimManager SPDM deployment

Thanks to these companies for presenting and publishing their experience with NAFEMS

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NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Managed Simulation makes the Difference • BMW – a decade of SPDM drives product performance • 0-90 in 8s, 4.1 l/100km, 109gCO2/km • Moving to the next level with Auto Portal

320d EfficientDynamics

• Audi – 6 times increase in simulation throughput • Expanded from 9 to 35 model lines • SimManager-based Process Automation eliminates laborious tasks and drives up productivity

with thanks to the teams at BMW & Audi NAFEMS EUROPEAN CONFERENCE ON SIMULATION PROCESS AND DATA MANAGEMENT 2010

Thank you for your attention

[email protected]