WORK EXPERIENCE

Lucie Luu …………………….. 13 rue Emile Lepeu 75011 Paris France Born on Sept. 17, 1978 …………………….. http://luciecv.free.fr [email protected] tel :+33 (0) 1 44 93 56 51 mob :+33 6 88 26 08 26 ……………………..

Merchandiser- Buyer …………………….. Independent Conscientious Creative Flexible ……………………..

2003-2005, aug.-dec. 3 PLUS, Vanves (France) Head Office Reykjavik (Iceland)-Interactive dvd games //Toy industry Licensing and marketing manager + Created and managed the French 3 PLUS office, the headquarter being in Iceland. + Developed licensing partnerships for a range of interactive dvd games in Europe. Negotiated more than 350 000 dollars of licenses with major licensors such as Disney, MTV Network, Warner Bros... + Created and managed the development of interactive dvd games. Conceived storyboard, scripts, did the casting of actors, managed the whole projects from creation to production. + Carried out a market study regarding the packaging of our product and about the behaviour of consumers towards a new product such as an Interactive dvd games for children. Salary: 35K € /year Reasons for leaving : Left for a parental leave. 2001-2003, nov.-july. TALDEC COMMUNICATION, Neuilly (France), agent of BAO (Hong Kong) in France- Preschool electronic toys //Toy industry Marketing and Sales coordinator executive + Identified specific needs of the toy French market (by product family, by clients) . + Constant technologic and competitive market monitoring. + Analysed the products porfolio, analysed sales, turnover and suggested strategic plans. + In charge of trade marketing, web marketing, communication, organisation of toy fairs, PR, sponsoring operations. + Sourcing of products for call-to-tenders. Salary: 30K€ /year Reasons for leaving : Changes of the job position to a more sales-oriented purpose. Offer of a better challenge and opportunity. 2000-2001, oct.-oct. NET DATIS, Neuilly (France)-Webagency //Internet Webmarketing executive // Internship + Search engine ranking (optimised pages, analysed keywords). + In charge of the webmarketing strategy of our clients’ websites. 2000, feb.-june LA GRANDE RÉCRÉ , Emerainville (France) –Toys distributor //Toy industry Purchase- Import assistant // Internship + In charged of orders preparation : volume calculations, letter of credits, safety standards checking… + Kept a continuous contact with the forwarder and the foreign suppliers. + Responsible for the after sales management : importation of spare parts, litigation settlements. 1998-1999, sept.-feb. CITYWEBSITES INC. , Toronto (Canada) //Internet Webmarketer and webdesigner // Internship + Participated in the launch of a new Internet software + Organized various Internet marketing and commercial actions on our websites network. + Designed and implemented corporate websites.

EDUCATION 2000-2001, PARIS X University, MASTER in International Operational Marketing. Sales option. 1996-2000, IPAG PARIS, Graduated a Business and Management school. Specialised in International Trade.

LANGUAGES English, Fluent. Franco-British Chamber of Commerce diploma. Business-Management category. Spanish, Read, written, spoken. Chinese, Cantonese -Notions. Mandarin-Notions.

PERSONAL INTEREST-SKILLS Travelling. United-States, Canada, England, Spain, Italy, Germany, Thaïland, China, Vietnam, Turkey, Sweden, Tchek Republic, Japan. Digital photography. Exposition of photography artwork in personal websites. Webdesign. Design and webmastering of personal and associative websites. Computer skills on Word, Excel, Powerpoint, Photoshop, Dreamweaver, Swishmax.