Concept’s Origin 1 litter is equal to 1 kg 2 litters are equal to 2 kg Etc. Drinking water is healthy Healthy is associated with physical exercises
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(c) Christophe CARON CONFIDENTIAL
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The concept PET Bottle primary function is to contain a liquid. My concept is to add a secondary function to a PET bottle Why not give the bottle a dumbbell shape?
05/19/2005
(c) Christophe CARON CONFIDENTIAL
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The Dumbbell Bottle 9A disposable bottle 9A disposable dumbbell
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(c) Christophe CARON CONFIDENTIAL
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Artistic rendering
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(c) Christophe CARON CONFIDENTIAL
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Specifications Dumbbell Bottle to be offered in a variety of sizes: Kid’s size: 1 l Women’s size: 1.5 l Men’s size: 2 l Bodybuilder’s size: 1 Gal 05/19/2005
(c) Christophe CARON CONFIDENTIAL
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Marketing aspect Likely too boost the sales of drinking water licensee Product will be labeled as healthy and sporty Get a free dumbbell with the buy of your spring water !
05/19/2005
(c) Christophe CARON CONFIDENTIAL
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Motto sample 1. 2. 3.
Buy it Exercise Quench your thirst For a healthy life !
05/19/2005
(c) Christophe CARON CONFIDENTIAL
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Economical aspect PET preforms can be given virtually any shape at the same cost (blow mold) Cost for drinking water producer is licensing only Licensed shape likely to boost sales for licensee
05/19/2005
(c) Christophe CARON CONFIDENTIAL
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Environmental aspect Once the water is consumed, you can reuse the bottle:
Fill it up with water Fill it up with sand
Or recycle it
05/19/2005
(c) Christophe CARON CONFIDENTIAL
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The Roadmap Patent the dumbbell PET bottle concept License the product to drinking water producers and / or PET bottles manufacturers
On compte en Unite de Vente (uv) Une chaine de magasins vend 100 000 uv / jours La chaine travaille en flux semi-tendue 3 jours de stocks = 300 000 uv à stocker Une palette fais 1m3 Chaque palette contient 700 uv dans un cas et 600 uv dans l’autre La hauteur de gerbage est de 3 palettes Prix de revient location entrepôt $ 50 / m2 / an
Calculs Nombre de palettes Volume de stockage Surface au sol Prix de revient
Vente anuelle de la chaine 100 000 uv x 300 jours ouvrés = 30 000 000 uv Un camion européen peut contenir 30 palettes Coût d’une rotation $ 200 / rotation
Pour charger les bouteilles sur palettes il faut des chariots et de la main d’oeuvre 240 rotations x 30 palettes par camion = 7200 rotations supplémentaires par an La rotation dure une minute: 7200 rotation / 60 mn = 120 heures supplémentaires 120 heures x $ 20 = $ 2400 cout main d’oeuvre / an + km des chariots
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