HANS DE FOER FOR G.U.
This file is showing 3 main stream trends for summer and Fall 2012 : ‘Radical neutrality’, ‘JPEG hyper culture’ and ‘cinemascope hedonism’. Each one of these trends is developped into three themes that are applied to the requested target, being young women from 18-29. It is to be mentionned that The denim and casual interpretation has willingly been positionned for a younger crowd than the city part. Themes, silhouettes, colour ranges and fabric suggestions are assembled to give the idea of a sensitive seasonal call. This project is meant to show the approach of a single spirit rather than what the result could be working with a team, having the full picture and inside brand information. THank you for your kind attention and, above all, thank you for the unique experience I was offered. Hans de Foer
June the 21st 2011
HANS DE FOER FOR G.U.
Radical Neutrality
Moderates are the new radicals, neutrality is the new spirituality and taking the middle ground becomes the most progressive choice in a world of exaggerated hyperbole and polarised extremes. hear the quiet messages, addressing our craving for balance. Meet the new minimalism, where messages are pared down and simplified for a sleek look and cleaned approach. ANdrogyny blurs the bounderies between genders and colour blocked silhouettes feature minimal or removed detailling. this Radical Neutrality allows the plain, the oh-so-simple to stand out.
gLOBAL TREND s/S 2012
HANS DE FOER FOR G.U.
Modern minimal: Workwear jackets with a marked lack of pockets and details. Dresses with a pure, religious feel. Minimal boiler suits. Neat tailoring. Shift dresses.
Radical neutrality - Target group 24/29 - CIty
HANS DE FOER FOR G.U.
silhouettes - modern minimal
Radical neutrality - Key items and silhouettes
HANS DE FOER FOR G.U.
Key items - modern minimal
Radical neutrality - Key items and silhouettes
HANS DE FOER FOR G.U.
Slouch industrial artefact: Sportswear-inspired crossover items with a lazy and careless attitude. Sweatrobes. Snoodhoods. Cowl and funnel necks. Shell and Sweat harem pants
Radical neutrality - Target group 18/29 - Casual
HANS DE FOER FOR G.U.
Radical neutrality - Key items and silhouettes
silhouettes - SLOUCH INDUSTRIAL ARTEFACT
HANS DE FOER FOR G.U.
Key items - SLOUCH INDUSTRIAL ARTEFACT
Radical neutrality - Key items and silhouettes
HANS DE FOER FOR G.U.
Inside-out: inverted jackets. exposed seams. Doublefaced light-weights, bonded and reversible. Focus on linings, facings and exterior pocket bags.
Radical neutrality - Target group 18/24 - denim
HANS DE FOER FOR G.U.
silhouettes - inside-out
Radical neutrality - Key items and silhouettes
HANS DE FOER FOR G.U.
Key items - INSIDE-OUT
Radical neutrality - Key items and silhouettes
HANS DE FOER FOR G.U.
JPEG Hyperculture
The internet has given birth to a fast-reacting and multi-contextual ‘JPEG’ Generation of image circulators, living life in a series of screengrabs while Multicultural heritages sow the seeds for an aesthetic revolution. unexpected collaborations from a generation that inhabits a random computer lanscape result in colourful mash-ups and thought-provoking combinations, perfect for a vibrant streetwear or urban aesthetic. The ‘JPEG’ Hyperculture plays out tensions between originality vs the adjusted, minimalism vs excessive visual stimuli, consumption vs production, storage vs recycling, anonymity vs identity, and celebration vs irony.
gLOBAL TREND s/S 2012
HANS DE FOER FOR G.U.
FUSE: Bold, fun and ostentious Long Cardigans. Printed bottoms. Mix JAckets. shorts and Wraps. Chunky knits and simple shell tops.
JPEG Hyper-culture - Target group 24/29 - CIty
HANS DE FOER FOR G.U.
silhouettes - fuse
JPEG Hyper-culture - Key items and silhouettes
HANS DE FOER FOR G.U.
Key items - FUSE
JPEG Hyper-culture - Key items and silhouettes
HANS DE FOER FOR G.U.
COMEDIC PREPPY: Gentrified tailoring. Pattern geometry and visual trickery. Voluminous trouser silhouettes. Gentlemen’s accessories-play
JPEG Hyper-culture - Target group 18/29 - Casual
HANS DE FOER FOR G.U.
silhouettes - comedic preppy
JPEG Hyper-culture - Key items and silhouettes
HANS DE FOER FOR G.U.
Key items - comedic preppy
JPEG Hyper-culture - Key items and silhouettes
HANS DE FOER FOR G.U.
Re-Hobo-made: Reinvented classics. vintage hybrids. Military.university. camouflage. Collectible embellishment. Girly looks with lace trimmings and cute ribbons.
JPEG Hyper-culture - Target group 18/24 - denim
HANS DE FOER FOR G.U.
silhouettes - re-hobo-made
JPEG Hyper-culture - Key items and silhouettes
HANS DE FOER FOR G.U.
Key items - re-hobo-made
JPEG Hyper-culture - Key items and silhouettes
HANS DE FOER FOR G.U.
cinemascope hedonism
The visual language of Cinematic reflects these changes in a universally familiar medium, taking the best of the past and reshaping it for this very different world. Cinema sharpens the world into a concentrated reality evokating many moods, all of them different, all of them poetic and sensual. Light and colour trigger nostalgic memories, palettes and textures. The grain and quality of classic film stock inspires tactile surfaces and vintage treatments.
gLOBAL TREND s/S 2012
HANS DE FOER FOR G.U.
sun-fade hip: Betty Draper cropped shrug jackets in coloured tweed. Asymmetric scarf shoulder tank. Sheer vests and pleat tops. boxy overlay tees and laddered knits. Shift dresses and scoop collar cardigans.
cinemascope hedonism - Target group 24/29 - CIty
HANS DE FOER FOR G.U.
silhouettes - sun-fade HIP
cinemascope hedonism - Target group 18/29 - Casual
HANS DE FOER FOR G.U.
Key items - sun-fade hip
cinemascope hedonism - Target group 18/29 - Casual
HANS DE FOER FOR G.U.
west-coast Chill wave: Cropped box jackets. Smocked sweats. Modest roll-up slacks. Skin-fit chinos. Square cut shirts. Cut-of waistcoats. Camisoles. Softstructured playsuits. Tiny two pieces and loose t-shirts.
cinemascope hedonism - Target group 18/29 - Casual
HANS DE FOER FOR G.U.
cinemascope hedonism - Target group 18/29 - Casual
silhouettes - west-coast chill wave
HANS DE FOER FOR G.U.
Key items - west-coast chill wave
cinemascope hedonism - Target group 18/29 - Casual
HANS DE FOER FOR G.U.
kidult Jive: Iconic cartoon graphics. Desperate seeking cropped Teddy jackets. Bold colour blocking across apparel with a 50’s jive twist.
cinemascope hedonism - Target group 18/24 - denim
HANS DE FOER FOR G.U.
silhouettes - kidult
cinemascope hedonism - Target group 18/24 - denim
HANS DE FOER FOR G.U.
Key items - Kidult Jive
cinemascope hedonism - Target group 18/24 - denim
