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Jackson does Ford pickup track ads. Former boxing star Georges Forman is a spokesperson for Meinder Muffins. These marketers hope that consumers of their.
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Katrina PANCHOUT Marketing Strategy

Q.C.M. 1. Which of the following is a definition of trend? A. A trend is unpredictable and short-lived B.A trend has no social, economic, and political significance C.Trends are large social, economic, polical long to form, but once in place influence for a long timer D. A trend is a set of beliefs and values that shapes people's preferences E. A trend is a direction or sequence of needs that have durability. 2. Consumer behaviour is a challenging field because: A. while it is easy to understand consumer behaviour, it is difficult to interpret it B. consumer needs and wants may influence how they acts C. texte manquant D. texte manquant E. texte manquant 3. The Manufacturer of Slim Jim sausage uses Macho Man Randy Savage, a World Championship Wrestling superstar as a spokesperson. Country music star Alan Jackson does Ford pickup track ads. Former boxing star Georges Forman is a spokesperson for Meinder Muffins. These marketers hope that consumers of their product will see these people as members of reference groups. A. Associative B.aspirationnal C. secondary D. primary E. Affiliation 4. The first step of the buying process is the: A. information search B. evaluation of alternatives C. purchase decision D. location of alternatives E. recognition of the need or problem 5. While shopping for groceries, Larson asks himself « what would the children really like for tonight ? » In this case, the children's rôle in the buying decision would be: A. initiators and influencers B. influencers and users C. deciders and influencers D. gatekeepers, influences, deciders and users E. initiators, influencers, deciders and users 6. Six weeks ago, Keith and Paula paid $1,500 for a Special Comfort mattress for their

bed. Last night a customer service representantative of the manufacture of the mattress called them to thank them for buying the mattress abd know if they were happy with it. Why would a manufacturer bother with such a call? A. to motivateKeith and Paula to buy another mattress B. to satisfy legal requirements C. to avoid any negative publicity that Keith and Paula might hear above the mattress and its manufacturer D. to reduce any postpurchase dissonance E. to makesure it remained in Keith and Paula's consideration set 7. Traditionnally, mass marketing of a consumer product results in: A. the largest potential market for that product B. increased product prices due to the lack of differentiation and decreased competition C. easier channel selections D. fewer competitors because there are fewer markets E. lower proft margins 8. An exercise equipement company produces exercise equipement designed for people with back injuries. Since this is a small market largely ignored by other exercse equipement makers, this equipement manufacturer is engaged is marketing. A. local B. aggregated C. individual D. niche E. derived 9. The ultimaye level of marketing segmentation is

marketing.

A. local B. niche C. individual D. homogeneous E. mass 10. If everyone 's choice for their computer printer were a Canon BJC-3000 color buble jet printer, there would be a performance segment, in the computer printer market. A. homogeneous B. heterogeneous C. diffused D. stratified E. clustered 11. When Time Warner introduced Vibe magasine, it was described as « a new publication that covers urban music and culture ». From this statement, you should be able to describe the segmentation strategy when for this magasines as: A. geographic segmentation B. geoclustering

C. demographic segmentation D. behavioral segmentation E. psychographic segmentation 12. Firm that offer tailored programs for several different market segments engage in marketing. A. differentiated B. single-segment concentration C. undifferentiated D. market specialization E. product specialization 13. While studying consumer-buying patterns for liquor, Joan has learnt more gin, vodka, and Scotch are drunkNew York city on a per capita than in any other city in the U.S. She is studying data : A. geographic B. demographic C. psychological D. personality E. lifestyle 14. which of the following is an example of demographic segmentation variable? A. generation or social class B.personality C.attitude towards the product D. lifestyle E. user status 15. Which of the following is an example of a psychographic segmentation variable? A. occupation B.education level C.readiness stage D.lifestyle E.usage ratio YOU HAVE AN HOUR.