Portfolio mona gonsai
...When I
begin
things I wish they would end
index
integrated branding brandbook retail identities exhibition calendars
PORTFOLIO | mona gonsai | 2007
INTERGRATED BRANDING
Branding for Brbee Pvt. Ltd. Client: Sanat Products, Himachal Pradesh Brbee is the premium brand that produces one of the most expensive, rare monofloral honey and honey products for domestic and export markets. It was a great opportunity to work on this new launch right from the scratch. This includes research, naming, product positioning and realising the brand. Millefiorii is the sub brand created for Indian markets.
PORTFOLIO | mona gonsai | 2007
INTERGRATED BRANDING
PORTFOLIO | mona gonsai | 2007
INTERGRATED BRANDING
PORTFOLIO | mona gonsai | 2007
INTERGRATED BRANDING
PORTFOLIO | mona gonsai | 2007
INTERGRATED BRANDING
PORTFOLIO | mona gonsai | 2007
INTERGRATED BRANDING
PORTFOLIO | mona gonsai | 2007
BRAND BOOK
Annasimona Brandbook Client: Annasimona, Mumbai & U.S. Annasimona is a premium lifestyle, home furnishing brand. This export house is going retail and competing with labels like Armani and versace. Here are few excerpts of the brand book which defines the brand colours, season colours and the graphic language. This is again a full service branding project.
PORTFOLIO | mona gonsai | 2007
BRAND BOOK
PORTFOLIO | mona gonsai | 2007
SPRING GREEN E
AUTUMN ORANGE E
RETAIL BRANDING
Retail Branding for Mom n me Client: Manjeera Builders, Hyderabad We developed entire identity systems for the specialised mall for mothers and kids. The scope of work included naming, identity, collaterals, systems signage and environment graphics.
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
momnme
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
Fresh@, fresh food retail store Client: Heritage Group, Hyderabad Heritage group has started a chain of retail stores that focusses mainly on home delivery of all kinds of fresh edibles. We did entire retail branding excersice from naming, developing identity, collaterals, packaging for private labels, uniforms, store layout, signage, store furniture, store interiors to supervise launching of the stores with necessary guidelines.
Naming The name signifies fresh as well as today’s IT culture where everyone wants serives at the door step with just one phone call. The name fresh@ is also very generic and provides flexibility to add the location/task with it. For eg. it gives the possibility to wirte Fresh@ vikrampuri if it is located at vikrampuri, Hyderabad. Whereas for home delivery it could be simply used as fresh@home.
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
RETAIL BRANDING
PORTFOLIO | mona gonsai | 2007
EXHIBIT GRAPHICS
Zebaaish, The Traditional Jewellery Pavillion Client: National Institute of Design. This is a project to design exhibition graphics for for the Filigree jewellery exhibition. NID displayed an exclusive jewellery collection in Mumbai. Ornamental forms inspired from the jewellery were used as the graphic elements to give a very rich and elegant look.
PORTFOLIO | mona gonsai | 2007
EXHIBIT GRAPHICS
PORTFOLIO | mona gonsai | 2007
EXHIBIT GRAPHICS
PORTFOLIO | mona gonsai | 2007
EXHIBIT GRAPHICS
PORTFOLIO | mona gonsai | 2007
IDENTITIES
Corporate Identities 1. 22nd Concovation, NID 2. Eucalyptus, Home furnishings, Hyderabad 3. Otv, Orissa television 4. Jai Research Foundation, Vapi 5. Construction Catalysers, Pune 6. QED, IT company, Pune 7. Discover 6 Sigma, Delhi 8. Geo Fitness Spa, London & India 9. Vira Technologies, Singapore
PORTFOLIO | mona gonsai | 2007
IDENTITIES
PORTFOLIO | mona gonsai | 2007
CALENDAR
Typographic Calendar 04 Project at NID This calendar was an experiment to play with typography. It aimed to use type to documen sound and the essense of the space on a 2d surface. Highly remarkable food eating places of Ahmedabad were captured to showcase the essence of different soundscapes.
PORTFOLIO | mona gonsai | 2007
CALENDAR
PORTFOLIO | mona gonsai | 2007
CALENDAR
PORTFOLIO | mona gonsai | 2007
CALENDAR
PORTFOLIO | mona gonsai | 2007
CALENDAR
Tribute to film makers Client: Talking Pictures This calendar was aimed to make a collector’s item for audience who has special interest in cinema. Designing two series of calendar has been great fun. Part one was focused on Film Makers and part two on their films. Each spread is treated like a poster depicting the essence of the film and the film maker’s style.
PORTFOLIO | mona gonsai | 2007
CALENDAR
PORTFOLIO | mona gonsai | 2007
Mona Gonsai
Address 201, Sky Heights, Opp Sunshree Gold, NIBM Road, Kondhwa, Pune. 4110048. INDIA
Qualification +91 9890398842 Professional Diploma Program In Graphic Design {1999-2004}
[email protected] National Institute of Design, Ahmedabad. Date of Birth Diploma in Commercial Art {1996-1999} 29th September 1978 Govt. Girls Polytechnic, Surat. Professional Experience emon Design Pvt Ltd., Pune; Maharashtra. INDIA {www.lemondesign.co.in} L December 2004 - Present
Designation at Lemon- Head Graphic Design. I lead projects from basic research, conceptualization to completion. My work also includes managing clients, writers, illustrators and printer /vendors. Work individually and collaboratively accross disciplines like Branding, Packaging, Signage, Retail, Exhibits, Product, Interactive and GUI for diverse clientele. Final detailing and finishing touch is my forte.
My Tools Adobe Illustrator CS2 | Adobe Photoshop CS2 | Adobe Indesign CS2 | M S Word M S Powerpoint | and anything that can be apt for the work
Language I Know Hindi, Gujarati and English.
I Believe in 1. Patience 2. Simplicity 3. Hard work
My Strength My strength lies in creating a crisp and refined end product.
PORTFOLIO | mona gonsai | 2007
Clients - Lemon and mine Otv, Orrisa Patni Computers, India Heritage Foods, Hyderabad Kellogs India, Mumbai NID, Ahmedabad Aditya Birla Group, Mumbai Eucalyptus Home Furnishings, Hyderabad QED, Pune TCS, Pune Wipro, Pune Annasimona, Mumbai Textrade India Ltd., Mumbai SKF India Ltd., Pune Seven Entertainment, Mumbai Anubhav Sinha Productions, Mumbai Owens Corning, Pune Cummins, Mumbai Sanat Products Pvt. Ltd., HP Jai Research Foundation, Vapi Geo Fitness Spa, London Frazer and Haws, Mumbai Manjeera Builders, Hyderabad
When I
end
things I wish they were only beginning...
