MBA698 Beyond Budgeting at UBS Presentation

a Strategic Choice. By Dekin O'Sullivan. Introduction. ○ The company. ○ Aims of the presentation: - Assess strategy execution. - Give a recommendation: drop.
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Beyond Budgeting at UBS, a Strategic Choice

By Dekin O’Sullivan

Introduction  



The company Aims of the presentation: - Assess strategy execution - Give a recommendation: drop strategy, continue or expand Presentation ouline: positioning, options, some issues with the strategy implementation, assessment.

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Positioning 



Industry changes: - Derivative market - Shortening product life cycles and customization. The « Beyond budgeting » book.

Options 

  

Alternatives to going « beyond budgeting »? (hire and train specialists, reduce risk exposure, …) But… Need for a competitive advantage What happens when you abandon budgets? Is it a viable solution? The Handelsbanken case.

2

Strategic objectives   

Financial objectives: reduce costs and growth. Non-financial: entrepreneurial culture A meta-strategy

Some issues with implementation    

Not fully implemented Organizational charts Compensation system A pilot project? A question of size? A question of culture?

3

Strategy execution assessment 

Financial targets: costs

Execution assessment (cont.)

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Execution assessment (cont.) Financial targets: profits



Wealth Management International performances before tax 6000

CHF million

5000 4000 3000

Series1

2000 1000 0 2001

2002

2003

2004

2005

2006

Execution assessment (cont.) 

Non-financial indicators:

-

Improved communication with the markets

-

Awards

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Conclusion     

The strategy is not harmful Still needs to be tested in a bearish market Assessment : implementation and execution are a success Recommendation : gradually extend to other divisions. But can it work for other divisions?

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