Robbin Wood page C-405 from the book. Crafting and Executing Strategy. The quest for competitive advantage. Concepts and cases. 15th edition. Authors: ...
International University in Geneva MBA 698 – Case Study Professor:
Pierre-Yves Bénain
Robbin Wood page C-405 from the book Crafting and Executing Strategy The quest for competitive advantage Concepts and cases 15th edition Authors: Thompson, Strickland, Gamble
Please read the case in advance and perform extra research on the internet if required.
Assignment Questions 1. What problems does Robin Hood have? What issues need to be addressed?
2. Do Robin Hood and the Merrymen need a new mission? new objectives? a new strategy?
3. What strategic options does Robin Hood have? Is continuing with the present strategy an option or is the present strategy obsolete?
4. Why not try to end the campaign by killing the Sheriff?
5. What are the pros and cons of accepting the offer of the barons to assist in securing King Richard’s release from prison?
6. What action plan would you recommend to Robin?
7. How should Robin implement the recommended plan? What action steps will need to be taken to make the recommended strategy work successfully?
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