Nov 28, 2005 - Aims at 2-3% of international mail market ... and automation ..... "Image that beside the Post Office you could also buy products and services of ...
Topics The Post’s challenges The Post Strategic Axes Market intelligence at La Poste – some examples Conclusion
13 December 2005
2
Topics The Post’s challenges The Post Strategic Axes Market intelligence at La Poste – some examples Conclusion
13 December 2005
3
Challenge 1 - E-substitution Domestic Mail Revenue vs. GDP (at market prices) (Domestic Mail Revenue without Invoice to the State)
140 130 E-substitution
120 110 100
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 GDP (inflation incl. – Base 100 = 1995)
Post Domestic Mail revenue (Base 100 = 1995)
Source:
Annual Financial Report of The Post SA 1993 – 2003, BNB, Federal Office of Plan, Ministry of Economic Affairs 13 December 2005
4
Challenge 2 – Market Deregulation Market liberalization will lead to more competitors 2003 : Already 30% of the revenue is open to competition 2006 : 40% of the revenue will be open to competition 2009 : Next steps toward full market liberalization? (European rules)
Mail
2003
Areas under monopoly
2004
2005
2006
2007
2008
2009
8%
Automotive Groups
Check DM figures 30
Leading to some significant volume growth potential
13 December 2005
31
Leading to some significant volume growth potential: example retail D
A B C D E D
B,C
D
A
13 December 2005
32
Stage 2: Quantifying opportunities and threats (2/2) Understanding the market
Quantifying opportunities
Assess our actions
Evaluate best perceived and accepted sales channel ?
13 December 2005
33
Intention to use alternative distribution formats - Bank
Q16
Base: Total sample 2004 "Image that beside the Post Office you could also buy products and services of De Post in other locations. Could you then indicated for each of the locations how likely it is you would buy products and services of De Post there."
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