JONATHAN AFLALO
Email:
[email protected] Web: www.jonathanaflalo.com
INTERNATIONAL AVIATION PROFESSIONAL WITH MORE THAN 6 YEARS PROFESSIONAL EXPERIENCE WITHIN THE AIRLINE, OEM, GROUND HANDLING AND TRAVEL INDUSTRIES, WITH VARIOUS MANAGERIAL AND TECHNICAL SKILLS: Market Research, Strategic Planning, Statistics & Forecasts Analysis. Business, Competitive, Market and Knowledge Intelligence. Yield / Revenue Management & Pricing. Writer of major publications, speaker at international conferences.
• • • •
• • • •
Data Warehouse, Data Mining & Business Analytics. ATPCO, Air Price, QL2, ICAO Data, CAPA, ATI, OAG, MIDT. Microsoft Office Suite (including VBA). Private Pilot License (250 hours of flight), Instrument Rating.
CURRENT OBJECTIVE Striving to secure a challenging position in the Aviation Industry with a focus on Strategic Intelligence or Business Development.
PROFESSIONAL EXPERIENCE
Since July 2012 Senior Market Analyst, ATPCO – Washington D.C. / Dulles International airport (USA) • Development, planning and execution of Product Marketing Strategy: o Identification of areas for growth through the creation of strategic product-‐line roadmaps to help drive adoption of the product portfolios and differentiating features, while reducing the distribution costs and protecting airlines revenues. o Analysis of the strategic fit of existing and new products and solutions through the development of market plans, business cases, go-‐to-‐market strategies, product launches and adoption. • Conduction of Competitive and Market Intelligence supporting strategic initiatives: o Monitoring and analysis of the competitive environment through the collection and maintenance of metrics and forecasts. o Conduction of market researches and definition of market segments through the analysis of stakeholders’ performances and threats, travel distribution trends and news and industry surveys.
March 2011 – June 2012 Strategic Intelligence Manager, Swissport – Washington D.C. / Dulles International airport (USA) • Management of a Business & Strategic Intelligence Unit at Swissport: o Coordination and direction at a global level Business, Market and Knowledge Intelligence needs, initiatives and tools for all lines of business and departments, regarding all stakeholders (airlines, airports, competitors and the aviation industry). o Promotion of all Business & Strategic Intelligence capabilities throughout the company globally to encourage alignment and sharing of best practices (trainings, workshops, newsletters, meetings and conferences, ambassadors in each division). o Benchmark of internal and external best practices regarding Business, Market and Knowledge Intelligence features. • Management of analytical tools and platforms to support statistical analysis (Business Intelligence): o Management of indicators and reports with a Data Warehouse providing Web and Mobile metrics analysis. o Managerial and technical administration of a Knowledge Base allowing systematic collection of intelligence on Swissport’s stakeholders for all Swissport’s airports globally. o Management of the Strategic Intelligence Unit Intranet portal that includes access to all available products and platforms. • Production of strategic studies and reports for all lines of business and all departments (Business, Market and Knowledge Intelligence): o Design of reports, balance scorecards and dashboards available on both the Intranet and Mobile devices providing decision makers with early-‐warnings on risks and opportunities. o Creation of strategic studies and reports regarding Swissport stakeholders’ stakes and trends to support decision making and Strategic Planning for all lines of business and for all departments. o Gathering of market trends, forecasts and stakes through statistical analysis regarding Swissport’s stakeholders as well as macroeconomics trends (performances, risks analysis, economic and financial forecasts). o Implementation of strategic documentation and news (automated newsletters to track news on stakeholders, management of industry-‐related magazines subscriptions and benchmarking products regarding the overhaul industry).
Impact of this Unit: supporting data to identify market opportunities for the opening of new lines of business and new stations, information helping proactive sales contact and bids preparation, awareness of airport’s environment and stakes, matching of market trends with Swissport’s current and prospective strategic initiatives, and primary source of information to support strategic decision making at executive level.
April 2010 – March 2011 Strategic Intelligence Specialist, Swissport – Washington D.C. / Dulles International airport (USA) • Set-‐up of a Business & Strategic Intelligence Unit for Swissport: o Analysis of the aeronautical and tourism industries best practices in term of Business and Market Intelligence. o Evaluation of Swissport Americas (needs as well as existing practices and habits). o Development of processes and a white paper for the management of the new unit. o Implementation of all Business & Market intelligence products and platforms in the USA, Canada and Latin America. o Coordination of the internationalization of this Unit to all other divisions globally (EMEAA, Cargo, Business Development, etc.). • Development of Business & Market Intelligence tools on competitors, suppliers and customers including market studies and forecasts: o Management of the development of a Data Warehouse platform (definition of the specifications, indicators and reports). o Definition and setup a Knowledge Base and reports regarding Swissport’s stakeholders (airports, airlines, competitors). o Implementation of an automated monitoring tool on news regarding Swissport’s stakeholders and the aeronautical industry.
Outcomes of the development of this unit: 72% of the management adopted and used Business & Market Intelligence products among which 71% used this information at least weekly or monthly.
March -‐ July 2009 (internship) Key Accounts Manager Assistant, Air France KLM – Tel Aviv / Ramat Gan (Israel) • Management and development of key corporates and travel agents accounts in the Israeli market: o Management of current and new key accounts with negotiated fares, flights proposal and rewards. o Production and improvement of the sales reporting capabilities for local and global key corporates and travel agents’ accounts. o Development an automated fares and flights selection tool to support sales proposals. • Design of a communication plan to promote the “corporate” offer for Israeli key accounts: o Analysis of the notoriety of the airline in Israel, including studies on the Israeli air transport stakes and trends. o Creation of a leisure travel product for corporate customers.
July 2007 -‐ June 2008 (internship) Pricing Analyst Assistant, Air France – Paris / Roissy Charles de Gaulle airport (France) • Establishment of studies and benchmark analysis on pricing and marketing topics on Short, Medium and Long haul networks: o Conduction of studies over the positioning of the pricing policy, the airline market shares and revenues. o Evaluation of the Fuel Surcharge policy through demand elasticity and performance control. o Analyses of customers travel behaviors to support the definition of fare rules. • Development of decision making tools and gained knowledge in using specifics airline’s software: o Implementation of an automated tool to follow-‐up SkyTeam market shares globally. o Creation of a tool to follow competition seats availabilities, as well as a comprehensive referential on the bags policy.
April -‐ August 2006 (internship) Strategy and Development Analyst, Arena (Havas Group) – Suresnes (France) • Implementation of a business plan for the development of a web-‐based community for Air France business passengers. • Support to coordinate the development of Arena’s new strategic plan and business model with the CEO.
Commercial and Development Assistant, TwinJet – Aix-‐en-‐Provence (France) • Development the network of the airline’s partners (hotel groups, magazines & press groups). • Design of a communication plan to promote the airline towards travel agents and the general public.
July – August 2005 (internship)
Communication Assistant, EADS – Paris (France) • Creation of a communication plan to promote awareness of the services offered for employees. • Organization of the new media library and improved the labor relations Intranet website.
July -‐ August 2004 (internship)
EDUCATION
2009-‐2010 Postgraduate degree in Air Transport Management, ENAC (#1 Aviation School in Europe) – Toulouse (France) • Thesis: Set-‐up of a Strategic Intelligence unit at Swissport Americas including an analysis on the aeronautical industry best practices.
1
2006-‐2009 Master in Business Administration, Grenoble École de Management (#20 MBA in Europe ) – Grenoble (France) • 2009: Joint-‐degree with the “Postgraduate degree in Entrepreneurship -‐ HEC Entrepreneurs” (#1 Entrepreneurship degree in France2). o Thesis: International development strategy for innovative human and financial resources management tools. o Founder & President of “GEM Entreprendre”: Entrepreneurship association managing 50 students and 10 projects. • 2007: Joint-‐degree with the “Master in International Business” (#5 Master in Management in the World3).
2003-‐2006 Bachelor’s degree with honors in Marketing and International Business, Négocia – Paris (France) • 2005-‐2006: Major on Business-‐to-‐Business Marketing. • 2004-‐2005: 1-‐year study-‐abroad: Washington University in St. Louis, MO (#14 Business degree in the USA4) and University of Kansas, KS.
SPECIAL SKILLS & INTERESTS
Languages • French – Fluent • English – Fluent (TOEIC 965/990)
• •
Hebrew – Fluent Spanish – Intermediate (ALTE level 2)
Aeronautics • Private Pilot License (aircraft) JAA and AESA with more than 250 hours of flight. Finalizing my Instrument and Multiengine ratings. • Commercial logbook of +320,000 Nm flown with 33 different carriers and 32 aircraft types at more than 70 airports globally.
Publications & conferences • Speaker at the International Conferences of “Strategic & Competitive Intelligence Professionals” (since 2012). • Co-‐author of “Aerospace Marketing Management” (Kluwer Academic Publishers, 2012).
Computers & Internet • Advanced use of Microsoft Office Suite, Adobe Dreamweaver & Photoshop, Business Objects and Pentaho, Meltwater. • Proficient with GDS (Amadeus), Sabre Air Price, QL2, ICAO Data, Aviation Intelligence (AWIN, ATI, CAPA, MIDT, BSP, OAG, and more). • Use of Visual Basic, HTML, Javascript and PHP (creating websites since 1996).
Current mandates & certifications • Member of the board of “GEM Entreprendre”, the entrepreneurship association of “Grenoble Ecole de Management” (since 2009). • Member of the “Revenue Management Society” of France and UK (since 2008).
1
The Economist (2011) Le Point (2011) Financial Times (2008) 4 Business Week (2011) 2 3
