“Gestion de Projet Innovant”

Innovation in food-processing Backer:

Hannu Makkonen

Tutors:

Derek Mainwaring Krys Markowsky

Samuel Ahnine Clémentine Faisant Tiao Sayana Mahindhoratep Juliette Nou Olivier Sultan Julien Teyssier

January 2007

Outline • Project presentation • Methodology – Team organization – Tasks schedule – Tools

• • • •

Food-processing sector Interviews Analysis Conclusion 2

Project presentation • Subject: – Deciding on a new technological investment

• Objective: – To validate theories about innovation adoption decision-making process and to compare with studies realized in Finland Contacts with food-processing firms Interviews Global analysis 3

Project presentation • Models of innovation: – Sequential models – Serendipitous models – Political models

• Interests: – A concrete application of our management skills – Direct links with managers – Our interest about food-processing – Concrete view of company process on innovative project – To improve our professional English

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Food-processing sector • Low expansion (in comparison with other sectors) +0.9% turnover of food-processing companies

• Different industrial activities: – Dairy, crop, organic products – Distributors – Wines and liquor – Fish and aquiculture – Cattle and meat 5

Team presentation • 3 Girls • 3 Boys

majoring in Biotechnology majoring in Computer Science

• Triple competencies – Management – Biotechnology – Computer science

Complementarity

• An efficient mix of personalities 6

Methodology • Communication: – Meetings Check our work

– E-mail Communicate quickly

– Content Management System Dokeos Diffusion our publication Communicate our content 7

Management Project • Named Clementine as a project chief – Coordination of the team • To share tasks • Pert diagram – Tasks schedule – Estimate our advancement 8

Tasks schedule

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Methodology • Study theories – First reading – Splitting chapters – Brainstorming => Mix of our ideas

• The Black Box – – – –

To understand in deep the subject To bring a global view To define the limits To help us to make the questionnaire 10

The black box • First version

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The black box • Second version

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Methodology • Contacts: – E-Mailing and phoning Send a short presentation: flyer

– The relationships In the school: – Yannick Le Gall In the group: – Olivier Sultan 13

Methodology •

Interview – Three interviews: 1. Face to face interview: in the school 2. Phoning conference: in the school 3. Visio conference: three remote areas – The guidelines of interviews was done by the questionnaire

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Questionnaire framework • Presentation – Company, manager and activity

• Context around the innovation • Different solutions? • Actors in decision-making process • Decision criteria • Global duration of the process 15

Interviews • 3 interviews: – Yannick Le Gall, R&D Manager in the cheese department – Eric Vouland, Director of Innovation & development department in natural fruit and vegetal ingredients – Isabelle Sultan, Products Manager in an international dairy company

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N°1 European dairy company Group strategy

Marketing department

Production reorganization

Increase series of products

Supplier Innovative machine proposal

Financial department

R&D department

Production department

CEO

INNOVATION ADOPTION

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Diana naturals Group strategy Gain market share

I & D Department Innovative proposals

Team project I &D Department

Sales Department

Purchase Department

Production Department

I & D Manager

Marketing

Feasibility study, gain evaluation

Market study Low price High price

I & D Department

CEO

INNOVATION ADOPTION

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Danone Danone Russia Identified business source

Marketing Department Tested concepts

Innovation comity (CEO and all departments directors)

Human resources

Team project Marketing Department Logistics Department

Production Department Sales Department…

Feasibility study, gain evaluation, market study…

Innovation comity

INNOVATION ADOPTION

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Analysis • 2 kinds of management: – Familial organization

Centred decision power

– International organization process

Formalized decision

• Different approaches of innovation: – Techno-push – Market-pull – Integrated (Techno-push and market-pull) 20

Analysis • Links with Makkonen’s models: – Diana naturals Serendipitous and sequential model – Danone Political model – N°1 European dairy group Familial model 21

Conclusion • Difficulties to precise the goal of the subject • Use of management tools • Multicultural environment • Real vision of decision-making process • Great opportunity to create professional contacts

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Thanks for your attention

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