in DANONE's Annual Report AWS

19 mars 2013 - Sales evolution by geographies. 59%. 56%. 54%. 53%. 45%. 40%. 41%. 44%. 46%. 47%. 55%. 60%. 2007. 2008. 2009. 2010. 2011 YTD 2012. (9M). Europe (exc.CIS). Growth markets (inc.US&CIS). 2007. 2009. 2010. 2011. 2008. 2012. Top 10 contributors to 2012 sales. Russia. France. USA. China. Spain.
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Emmanuel Faber Vice Chairman and Co-Chief Operating Officer

Disclaimer

This document contains certain forward-looking statements concerning DANONE. Although DANONE believes its expectations are based on reasonable assumptions, these forward-looking statements are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those anticipated in these forward-looking statements. For a detailed description of these risks and uncertainties, please refer to the section “Risk Factors” in DANONE’s Annual Report (which is available on www.danone.com). DANONE undertakes no obligation to publicly update or revise any of these forward-looking statements. This document does not constitute an offer to sell, or a solicitation of an offer to buy, Danone shares.

2

2012 a step change

> € 20 bn sales

> € 2 bn free cash flow

> 60% sales in growth markets

-35% CO2 3

2012 a step change

> € 20 bn sales Strong brands

€20 bn

€15 bn

4

2012 a step change

x2 Free Cash Flow in 5 years

> € 2 bn free cash flow Capital expenditures (€ mln)

2 088 1 874 1 713

976 832

1 427

706

699

2008

2009

885

1 183 986

2010

2011

2012

Acquisitions

2007

2008

2009

2010

2011

2012 (e)

5

2012 a step change

Sales evolution by geographies

59%

Top 10 contributors to 2012 sales

60% 56%

55%

54% 53% 47% 46%

45%

44% 40%

41%

Noram & CIS) Growth markets (incl. (inc.US&CIS)

Europe (exc.CIS) 2007

2007

2008 2008

2009 2009

2010 2010

2011 2011

> 60% sales in growth markets

2012 YTD 2012 (9M)

#1

Russia

10%

#2

France

10%

#3

USA

8%

#4

China

6%

#5

Spain

6%

#6

Indonesia

6%

#7

Mexico

5%

#8

Argentina

5%

#9

UK

5%

#10

Brazil

4% 6

2012 a step change

-35% CO2 Connecting business & sustainability

Carbon footprint reduction Volumes -35%

Tonnes C02

Innovation & consumer satisfaction

Efficient sourcing

Employees engagement & loyalty

7

A unique mission

Bring health through food to the largest number of people

2007-2012 From 600 mln to 900 mln Danone consumers 8

Bring health through food to the largest number of people

Rank

1

Score

6.3

9

A 2 tier momentum 2012 key figures

Growth Markets

Sales breakdown

Europe ex CIS

Sales

Sales

12.5 bn +12.4 % Like-for-like(1)

8.4 bn -3.0% Like-for-like(1)

Trading operating margin

60%

40%

13.2% +80 bps Like-for-like(1)

(1) Like-for-like : Based on constant scope of consolidation and constant exchange rates

Trading operating margin

15.7% -190 bps Like-for-like(1)

10

FY 2012 Results

2012 objectives

Sales growth (1)

FY 2012



5-7%

+5.4%

Stable,

14.18% -50 bps Like-for-like(1)

Trading operating margin

adjusted to -50 bps in June

Free cash flow (2)

€ 2 bn

€ 2,088 mln

(1) Like-for-like : Based on constant scope of consolidation and constant exchange rates (2) Free cash flow: Cash flow from operations less capital expenditure (net of disposals) and excluding business combinations fees

 11

A 2 tier momentum 2012 key figures

Growth Markets

Sales breakdown

Sales

12.5 bn +12.4 % Like-for-like(1) Trading operating margin

13.2% +80 bps Like-for-like(1)

60%

Invest & leverage

12

Fresh Dairy US : Building a strong market leader The The onlyonly keykey player playerin all segments in all segments

Total Fresh Dairy products : value market shares Total Danone

Core

31.9%

Oikos* and Light&Fit Greek $ sales

x 2.2

27.2%

Light

Competitor 1 2011

Active Health

2012

Competitor 2

14.9%

Dannon Category Captaincy

Greek

9.4%

32.0% 24.0%

Danone Greek

Kids

Q4 2011 Organic

Q4 2012

Source : IRI Multi Outlet

2010

2012

(% retail universe with Danone as category caotain)

* Dannon + Stonyfield

13

Fresh Dairy US : Greek yoghurt becoming a component of Americans’ diet Fresh Dairy products category Value market shares by segment

Greek

35.1%

27.3%

Core Light 16.9%

Competitor 1

Kids 10.8%

Active Health

42.7%

Greek yoghurt segment Value market shares

Danone

26.6%

9.3% Competitor 2

2009

2010

2011 Source : IRI Total Food US

2012

Competitor 3 Source : IRI Multi Outlet

2011

2012

12.3% 7.4%

December 2012

Fresh Dairy CIS : From integration in 2011 to growth in 2012 Back to solid volume growth

Strong portfolio

+13% 2012 Like-forlike sales growth

Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12

2012 Like-forlike sales growth

Strong platform RUSSIA Belarus Ukraine

+22%

+6% 2012 Like-forlike sales growth

15

Baby Nutrition : leveraging our platform 2012 like-for-like growth

Our mission:

+11.6% Danone market share (Danone Universe)

Expert & ambitious mums

Prudent & harmonious mums

+ 30 bps

28.6%

28.9%

2011

2012 16

Waters : unlocking the potential of the category +15.7%

2012 like-for-like growth

+10.0%

Aquadrinks: a key contributor to our growth

+10.0%

20% CAGR

+5.3%

+1.0% 2008

FY 2009 FY 2010 FY 2011 FY 2012

2009

2010

2011

2012

Like-for-like sales growth

Mizone

> 10 bn litres

> € 500 mln

≈ € 500 mln 17

Waters : Strong engine in emerging markets Sales breakdown

Europe ex CIS

Growth markets

38% 62%

Growth markets 2009

2010

2011

2012

Europe

Like-for-Like Sales growth 18

A 2 tier momentum 2012 key figures

Sales breakdown

Europe ex CIS Sales

Adapt & Fix

40%

(1) Like-for-like : Based on constant scope of consolidation and constant exchange rates

8.4 bn -3.0% Like-for-like(1) Trading operating margin

15.7% -190 bps Like-for-like(1)

19

Restoring growth in Europe: our roadmap

Drive category growth

The best product

+ The best packaging

Deliver value for money The right price point

+

Deepen consumer connection

Differentiating innovation

20

Restoring growth in Europe: Example in Dairy Portugal Stronger brand identity + better formula + ownable pack

The right price

Renovation of Corpos Danone, core range and Dan’up €1.99

€1.99

€1.99

Innovation

21

Restoring growth in Europe: Example in Dairy UK

Innovation Greek yogurt segment

Enhanced consumer & shopper experience Activia Summer Specials

Kiss cup

Loved brands

New shelf ready packaging on 80% of the range

New campains Intensely Creamy new flavours (Banoffee & Blueberry)

22

Restoring growth in Europe: Example in Waters

Stronger brand identity

Aquadrinks roll-out Flavoured water

Water + Juice

Right positioning & price

23

Plan for competitiveness in Europe EUROPE – 26 countries

SAVINGS €200mln

&

ADAPT & SIMPLIFY ORGANISATION & PROCESSES

REGAIN COMPETITIVE EDGE 24

Plan for competitiveness in Europe Reorganization Project of European management & support functions (Presented to European Works Council on February 19th)

Shift from a“Country” to a “Cross-Country” Business Unit model :  Example of “DACH”* zone in Dairy division

* DACH = Deutschland, Austria, Communauté Hélvétique

25

Plan for competitiveness in Europe Reorganization Project of European management & support functions (Presented to European Works Council on February 19th)

Simplifying processes and mutualizing expertise :  Example of “DACH” zone in Dairy division Cross-Country level

DACH

Operations

General Manager

Support functions

• Supply, purchasing and manufacturing joined in one centralized Operation team • Mutualization of support functions, and reduction of reporting & administrative processes at country level

Germany

Austria

Switzerland

Slovenia

Country Manager

Country Manager

Country Manager

Country Manager

Country level : focused on consumer & brand activation • • • •

Media planning Promotion & in-store activation CRM Product launches 26

Mutualizing expertise : example in sourcing Global sourcing organization for the Dairy division

GLOBAL

SOURCING

Business Units • • • •

Suppliers

Optimized processes between suppliers and Danone Business Units Reduced volatility & secures access to markets Reduced buying costs through scale effect Increased product differentiation : increased innovation, shorter time to market 27

2012 Group equation 2012 key figures

TOPLINE

MARGIN

% Group Sales

LFL Growth

% margin

LFL margin change

ALMA

38.4%

+ 15.7%

14.81%

+ 31 bps

NORAM & CIS

21.2%

+ 6.7%

10.21%

+ 144 bps

EUROPE (ex CIS)

40.4%

-3.0%

15.66%

- 190 bps

TOTAL

100%

+ 5.4%

14.18%

- 50 bps 28

2013 objectives

2013 objectives

Sales growth (1)

At least 5%

Trading operating margin(1)

-30bps to -50bps

Free cash flow (2)

Around € 2 bn Ex exceptionnal items

(1) Like-for-like : Based on constant scope of consolidation and constant exchange rates (2) Free cash flow: Cash flow from operations less capital expenditure (net of disposals) and excluding business combinations fees

29

2013-2014 VISION

2013 a year of transition

Europe : Adapt & fix – Savings & competitiveness

2014 back to

Strong Sustainable

– Value for consumers

Growth markets : Invest & leverage

30