What Is It?

HDTV Meets Motion Picture Film

Something new has arrived on the production scene - called 24 Frame Progressive HDTV (24P HD). It has stirred considerable marketplace excitement and has acquired a remarkable momentum even before the arrival of the actual product. Separately, it spurred an unprecedented accomplishment this year within the international ITU standards - making process for High Definition television, contributing to a breakthrough global standard for a digital HD medium for production and international program exchange. Motion picture film has indisputably acquired an important new partner. Digital HD has now achieved basic imaging attributes that greatly narrow the former separation between video and film quality. With contemporary digital HDTV, picture sharpness ranks with that of 35mm film. And now, HDTV has assumed a common platform with film in terms of the hugely popular capture rate of 24 frames per second. This new technical synergy between the two media portends a great deal in terms of expanding global production flexibilities.* * Excerpts from Sony Corporation HDTVProductionGuide

Star Wars Episode II: Attack of the Clones

THE CAMERAEYE Press Kit

“The familiar look and feel of motion picture film are here.” - George Lucas

Who’s Using it?

“We shot Star Wars: Episode II in 61 days in 5 countries in the rain and desert heat averaging 36 setups per day without a single camera problem. We have found the picture quality of the 24P Digital HD system to be indistinguishable from film.” -George Lucas & Rick McCallum

“Star Wars: Episode II is our last giant step toward Digital Cinema,” says George Lucas, describing his decision to shoot principal photography with Panavision-modified Sony HDW-F900 HDCAM 24Pcamcorders. “The familiar look and feel of motion picture film are present in this 24Psystem. And the picture quality between the two is indistinguishable on the large screen. It's an exciting step that we are taking, and working with Sony and Panavision, we plan to further advance this system over the coming years," continued Lucas. "These tests included a series of comparative shoots in which they shot a variety of scenes in parallel with motion picture film, including interior and exterior scenes, close-up and wide-angle takes, and a series of complex blue-screen composite shots," said Larry Thorpe, vice president of acquisition systems for Sony Electronics' Broadcast and Professional Company. "They made sure to compose all scenes for final 2.40:1 aspect ratio which also involved extraction of this widescreen format from the 16:9 digital capture. They used large format VistaVision film for the reference film origination," continued Thorpe. The tests also explored different technologies for the transfer of digital to motion picture film. The proprietary ILM transfer system, the EBR system of Sony, and the laser recorder system of E-Films of Los Angeles were used to transfer the digital material to 35mm film. The VistaVision film originals were processed to a 35mm-film release print. The two 35mm films were viewed on a large screen at the Skywalker Ranch Stag Theater on March 10. "The tests were really quite astonishing," said Jim Morris, president of Lucas Digital. "The image quality of the new Sony camera and the Panavision lenses exceeded our expectations, and really validate the 24P system as a great new tool for moviemaking. All of our hopes about digital capture for the big screen have started to be realized, and we are extremely jazzed by the possibilities." "This is the exciting dawn of a new era in moviemaking," said Star Wars producer Rick McCallum. "There is no turning back. It is being born within an environment of super teamwork among our people at ILM and Lucasfilm, and the folks at Panavision and Sony. We set the bar high for digital HD imaging and they have responded magnificently. We intend to cut through all of the industry angst and thrust 24P digital HD squarely onto the moviemaking stage. Star Wars: Episode II will do just that," he added.*

* Excerpts from Starwars.Com 2001

THE CAMERAEYE Press Kit, Page 2

Here’s Ours

The Camera Eye’s Sony HDW-F900 24P High Definition Camera

Production Equipment:

Post Production / Multimedia:

Steadicam SK System Beta SP Video Support Full Tungsten Package 3-Ton Grip Package

Media 100 Non-linear Editing System Adobe After Effects Production Bundle Adobe Illustrator Adobe Photoshop Macromedia Director Macromedia Flash

THE CAMERAEYE Press Kit, Page 3

Detailed Camera Package

High Definition Camera Package CAMERA Sony HDW-F900 24p High Definition Camera COMPLETE CINE SETUP Includes: Arri Leveling Arm, Chrosziel Quick Lock Plate, Bridgeplate, etc. Abacus Extension Viewfinder Canon Optex HJ9x5.5 BK LLSC (5.5-50mm) T2.3 Cine Style Lens Arri 6x6 Matte Box COMPLETE Black Pro Mist SET Microforce Zoom Control V+F Version 2 MicroForce Handle Double Sided Follow Focus Anton Bauer Quad 2702 Charger with A/C cord Anton Bauer Hytron 100 Bricks Anton Bauer A/C unit O'Connor 2060 Head & Sticks COMPLETE

STEADICAM Steadicam SK COMPLETE Steadicam Lo-mode Kit C-Stand, all necessary cables

VIDEO SUPPORT Miranda MDC-700 Down Converter Sony PHM-14M8U 14" HD Monitor with hard case Sony BVW-35 Betacam SP Deck Sony GV-D900 Mini DV Deck 20' RGB Harness ALL NECESSARY BNC CABLES, etc.

THE CAMERAEYE Press Kit, Page 3A

Detailed Grip & Electric Fixtures: 2 2 2 2 6 1 1 2 2 3 1 1

MOLE Studio 5ks MOLE Studio 2ks MOLE 1ks (407s) MOLE 2k Zip Lights MOLE Tweenies (650w) LTM 600 Fresnel LTM 400 Fresnel ARRI 300 Watt Fresnel LTM Pepper KINO FLO 2’- 2 Bank KINO FLO 4’ - Single ETC Source 4 Leko 750w

Fabrics: 2 2 2 2 6 1 2 2 2 2 8 2 2 4 2 2 1

1

1

18x24 Single Nets 18x24 Double Nets 18x24 Triple Nets 18x24 Silks 18x24 Solids 18x24 Cookie 2x3 Single Nets 2x3 Double Nets 2x3 Silks 2x3 Double Silks 2x3 Solids 12x48 Solids 4x4 Silk 4x4 Floppy Solids 4x4 Solids 4x4 Gel Frames 6x6 Frame Set: Single Net, Double Net, Silk, Griff, Silver Lame, Gold Lame, and Solid 8x8 Frame Set: Single Net, Double Net, Silk, Griff, Silver Lame, Gold Lame, and Solid 12x12 Frame Set: Single Net, Double Net, Silk, Griff, Silver Lame, Gold Lame, and Solid

Grip and Rigging:

Stands:

20 2 12 12 6 2 6 6 2 6 1 1 10 4 1 2 10 1

20 4 4 6 2 2 2 2 2 2 2

Baby Nail on Plates Baby Offset Arms Grip Clips #1 Grip Clips #2 Grip Clips #3 Plattapus Alligator Clamps Mafer Clamps Cardelinnis C-Clamps 4”Clamp w/ 5/8 Stud 90Degree 5/8 Gobo Heads 4-1/2 “ Grip Head (Lollypop) Set 2x2 Splitter 2x2 Holder Pulleys Tubing Hanger

Tools: 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Cordless Drills 4’Level Crow Bar Bolt Cutter Shaping File Round File Flashlight Framing Hammer Rubber Mallet Pliers 2 Cutter Needlenose Pliers Ratchet Set Drill Bit Set Hand Saw Square Nose Shovel Round Nose Shovel Staple Gun Allen Wrench Set Ten Wrench 10 Vice Grip

Matthews C-Stands 2’C-Arms Steel Maxis Beefy Babies Premier Standard Combo Sky High Combo Low Boy Combo Mambo Combo Medium Rollers Junior Double Risers

Miscellaneous: 1 1 1 1

Muscle Cart Head Cart Large Grip Cart Taco Cart

14 5 4 4

15lb. Sandbags 20lb. Sandbags 25lb. Sandbags 35lb. Sandbags

6 6 6 6 50 16

Pancakes (1/8 Apple) 1/4 Apple Half Apple Full Apple Wedges Cup Blocks

1 1 2 2

Doorway Dolly w/ Sideboards Set of Track Wheels 10’ Track - Straight 3’ Track - Straight

1 1

4-Step Ladder 8-Step Ladder

4

Furniture Pads

4 4

12 Road Cones 24 Road Cones

THE CAMERAEYE Press Kit, Page 3B

Who We Are

NewYork l Los Angeles 171 Willow Street Floral Park,NY 11001

1158 26th Street,#618 Santa Monica, CA 90403

www.TheCameraEye.com 310-621-8553

THE CAMERAEYE Press Kit, Page 4

What We’ve Done Clientele: ABC American Movie Classics Cablevision Canon USA

ABC’s The Mole

CBS Chase Manhattan Comedy Central Comedy On Tap Computer Associates Digital Entertainment Network Direct TV Fox Sports Hollywood.com

MTV’s Becoming

Home & Garden TV The Howard Stern Show Kappa Sports Wear Mattel Toys Morgan Stanley Dean Witter MTV Nickelodeon Samsung

MTV’s Becoming

Showtime Spike Radio Symbol Technologies, Inc. Time Life Vacation.Com VH-1 Viacom Corp. Symbol Technologies’ Worldwide Sales & Partner Conference 2001 THE CAMERAEYE Press Kit, Page 5

MTV’s Becoming: Limp Bizkit

MTV’s Becoming: Janet Jackson THE CAMERAEYE Press Kit, Page 6