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GROUP PRESENTATION FOR INVESTORS September – October 2009

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

Content Capital ownership

5

Stationery

Our strengths

6

Consumer

Strategy

7

Consumer stationery market

19

2008 Key Figures

20

Stationery consumer - Strategy

21

10

Positions in major market segments

22

International footprint

11

Quality @ BIC price

23

Group Key Figures

12

BIC Graphic

24

2008 Net sales by categories

8

Positions in our 3 core businesses

9

Recognized brands

CAPEX Strong balance sheet Return to shareholders

N°1 branded lighter manufacturer

29

Towards more value-added products

30

2009: continue to offer more value-added products

31

Shavers

Our marketplace

33-35

2008 Key Figures

36

Shavers - Strategy

37

A comprehensive range of quality products

38 39

13 14 15

Use of cash policy

16

2009: Objectives

17

Lighters Child-resistant regulation in Europe

26

Quality and innovation at a reasonable price

2008 Key Figures

27

3-blades one-piece market shares

40

Lighters - Strategy

28

Shavers in 2009

41-42 2

Content Recent acquisitions Focus on recent acquisitions

Sustainable development 44

Cello Pens Stationery consumer – Where will the growth come from? India’s writing instrument market India’s pen market Cello Pens key figures

45 46 47 48

Enhanced growth profile for both companies

49

Benefits for both companies

50

A value creating partnership

51

Antalis and Norwood Promotional Products

Capex

77

Key component of our strategy

62

Balance sheet

78

The key points of our approach

63

Net Cash Position

79

Update on cost reduction plan

80

FY09 expected operational trends

81

2009: outlook

82

H1 2009 results Key Figures

65

Stationery Consumer Market trends

66

Stationery

67

Lighters

68

Main exchange rate evolution vs. euro

84

Shavers – Market evolution

69

From reported IFO to Normalized IFO

85

Shavers

70

Consolidated P&L

86

Other Products

71

Quarterly figures

87-91

Net sales evolution by geographies

72

Appendix

H1 2009 Net sales breakdown by category H1 2009 Net sales breakdown By geographies

92

Rationale

52

Net sales - Consumer vs. Promotional products

73

Why Promotional Products

53

From Net sales to IFO

74

The US example

54-57

IFO Margin

75

Glossary

94

BIC Promotional Products

58-59

From IFO to Group Net Income

76

Disclaimer

95

93

3

Group Overview

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

Capital ownership As of December 31, 2008*

Bich Family 44% (54% of voting rights)

Public 29%

Arnhold and S. Bleichroeder Advisers, LLC 7% Silchester International 15%

*Figures calculated from the latest available information.

Treasury stock 1%

Mrs Edouard Buffard 5%

Number of shares outstanding August 2009: 48,487,888

5

Our strengths

Products

Brand…S

Worldwide leadership

Balance Sheet

N°2 Simple Reliable Inventive At the right Price

*one-piece shavers in major markets (US, Europe, Latin America)

Stationery 10% market share

N°1 Lighters 35% market share

N°2

Shavers 20% market share* of one-piece in USA and Europe

143 M€ Free Cash Flow after Acquisitions in 2008

210.6 M€ Net Cash Position at the end of 2008 6

Strategy

Î Support core products Î Meet consumers’ needs and desires through innovative products Î Improve our quality & manufacturing efficiency Î Leverage the

brand

Î Expand our geographical presence Î Capitalize on external opportunities and alliances Î Integrate sustainable development as a key component

7

2008 Net Sales breakdown by category

Other Products

Shavers

7% 7%

Stationery

19% 19% 47% 47%

27% 27%

Lighters

8

Positions in our 3 core businesses

Stationery 10% market share*

N°2

Worldwide for consumer stationery products

Lighters 35% market share*

N°1

Worldwide for branded pocket lighters

N°2

of one-piece shavers in major markets (US, Europe, Latin America)

Shavers 20% market share* of one-piece in USA and Europe

*: all market shares are in value

9

Recognized brands to leverage

A brand that simplifies people’s lives A well-known brand consumers feel close to A brand that offers good value for money A quality brand

A high level of awareness* (100% in France & Greece, 97% in the UK, 98% in the USA & in Australia, 91% in Brazil, 98% in Mexico, etc.) *: TNS Sofres - 2001

10

Our international footprint 2008 net sales breakdown by geography

MEAA Europe 6% 6%

Latin America

20% 20%

33% 33%

41% 41%

North America 11

EPS

Normalized Income From Operations

NET SALES

Group Key Figures

€1420.9 m

€214.3m

€3.00

2003 – 2008 growth average at constant currencies: +4.8%

2003 – 2008 Average Normalized IFO* margin: 16.6%

2003 – 2008 EPS* CAGR:

+8.1%

7.2%

5.0%

Free Cash Flow ***

€143m

4.7%

2.5%

2003

2.4%

2004

15.5%

16.2%

2003**

2004

2005

2006

2007

17.5%

17.9%

17.4%

2.03

159.6

2008

15.1%

2005

3.11

2003

2008 FCF / net sales:

7.0%

2006

2007

3.43

3.51

2008

3.00

2.15

2004

2005

157.2

2006

147.3 98.9

2007

116.0

2008

143.0

10%

2003

*: actual figures **: IFRS restated figure / French GAAP = 15.4% *** Cash from operating activities – cash from investing activities / after acquisitions

2004

2005

2006

2007

2008

12

CAPEX In million euros

90* 70

70

2003

2004

*Shelton real estate acquisition (€ 11m)

83 71

2005

2006

77

2007

2008

2009 Est.

13

Strong balance sheet EQUITY & LIABILITIES

ASSETS

359,7

Tangible assets

355,7

233,0

Intangible assets

232,0 1174,5

170,9

Net cash position

117,6

Other assets

475,8

Working capital*

210,6

Shareholders’ equity

163,5

426,6 182,6

2007

1172,1

2008

2007

Other liabilities

216,4

2008

Rounded figures in million euros 14

* Working capital = Net Inventory + Trade and other receivables – Trade and other payables – Other assets and liabilities

Return to shareholders In million euros

161

179 160 144

3 129

27* 31

63

1

13

99 49

43

1 58

64 65.5

86

72

71

49

2003

2004

2005

Free cash flow*

2006

Share buyback

40

2007

Dividend

25.7 2008

Acquisition

*: Cash from operating activities – cash from investing activities (before acquisition) **: 2004 exceptional dividend

15

Consistent use of cash policy 2006 PIMACO

Focus on Strategic acquisitions

-Adhesive labels -Brazil

2009

2007

2009

Atchison Products - Promotional products - USA

APP

Cello Pens

- Promotional products - Europe

- Writing Instruments - India

2009 Norwood Promotional Products - USA

Continue to look for strategic acquisitions, although following Cello Pens, focus will be to succeed in leveraging recent moves In euros 0,80

Dividend

1,15 0,90

1,35

1,30

1,35

1,00

45% payout

Regular dividend per share

in 2009 based on 2003

2004

Dividend per share

In million euros

71

86

72

2005

2006

2007

49

Share Buy-back 2003

2004

2005

2008 results

2008

Special Dividend

2006

40

2007

26

2008 16

2009: objectives

In a market slowdown, our target is to: Î gain shares in all categories

Î protect cash generation

17

Stationery

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

The consumer stationery market Total worldwide consumer stationery market = 6 billion euros in 2007 Key Geographical Markets (breakdown in value)

ROW

Breakdown by main segment (in value)

Europe Correction

India

10% 10% 6% 6%

China

27% 27%

7% 7%

Coloring 16% 16%

8% 8%

49% 49% 15% 15%

Japan

8% 8%

Markers

26% 26%

Pens

15% 15% 13% 13%

Pencils

Latin America North America & Oceania

BIC Estimate & Published Research – 2007 – Manufacturers figures –Pens, pencils, markers, coloring, correction

19

2008 Stationery Key Figures

2008

YoY Change

YoY Change at constant currencies*

Net Sales

673.3

-5.8%

-0.4%

Income from Operations

90.5

-16.2%

BIC Group In million euros

Normalized* IFO Margin

* see glossary

14.1%

20

Stationery Consumer – Strategy Leverage strength of BIC® brand to grow share in all segments to levels achieved in our Classic Ball Pen core segment Our challenges

1.

Grow in a market flat in mature countries

2.

Answer to the increased competition from low-cost Asian manufacturers with inconsistent quality products

3.

Build awareness of our innovations

4.

Grow in value-added writing instruments

5.

Adapt to the evolution different distribution networks (office product industry and retail channel)

Our strengths

1.

A brand that consumers trust

2.

Clear positioning Quality @ a BIC price Great value for money

3.

Strong positions in key segments

4.

Superior technical know-how to drive quality control and innovation

5.

Global presence following the acquisition of Cello®

6.

Sourcing capacities

21

Stationery Consumer – Positions in major market segments

N°1 in Europe (16% market share)

N°1 in Ball Pen (17% market share)

N°1 in Mechanical Pencils* (14% market share)

N° 2 worldwide with 10% market share N°2 in North America (13% market share)

N°2 in Marking (8% market share)

N°1 in Correction (17% market share)

BIC Estimate & Published Research – 2006 *: together with Newell

N°1 in Latin America (24% market share)

22

Stationery Consumer in 2009: “Quality @ a BIC price” More than 3m outlets worldwide

Historical and close relationship with the trade

Iconic products

Strong brands

Worldwide leadership positions

Strong positions in major market segments

Innovation

Consumer trust for more than 50 years 24 million BIC stationery products bought every day worldwide

23

Stationery Promotional Imprinted Products – BIC Graphic

B to B Our challenges

Our strengths

1. Competition from non-branded, low-cost, low-quality writing instruments 2. Global economic slowdown resulting in a reduction of customer promotional marketing budgets

1. A leadership position in quality and safety 2. Established distributor partnership programs, backed by service excellence 3. BIC® brand to leverage in key segments: Sticky Notes®, Mouse Pads, Magnets, Drinkware

24

Lighters

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

Child-resistant Regulation in Europe May 11, 2006: European Decision (2006/502/EC) April 12, 2007: European Decision (2007/231/EC)

March 11, 2007

December 31, 2007

March 11, 2008

94% of BIC® lighters sold to the trade are child-resistant Non child-resistant & novelty lighters imported or manufactured before March 11, 2007 can be sold to consumers

• All lighters imported or manufactured in Europe must be ISO 9994 compliant • All lighters imported or manufactured in Europe must be child-resistant • Novelty lighters import or manufacture in Europe banned

•All lighters sold to consumers must be ISO 9994 compliant •All lighters sold to consumers must be child-resistant •Novelty lighters sales to consumers banned 26

2008 Lighters Key Figures

2008

YoY Change

YoY Change at constant currencies*

Net Sales

376.9

-3.4%

+0.8%

Income from Operations

110.0

-12.2%

IFO Margin

29.2%

BIC Group In million euros

* see glossary

27

Lighters – Strategy

Strengthen our position as the only branded lighter with worldwide strengths Accelerate development of value-added lighters

Our challenges

Our strengths

1. Acceleration of the trend of tobacco consumption

1. Our brand

2. Promote the extension and enforcement of mandatory ISO 9994 International safety standards

2. Quality

3. Increase awareness of safety rules among distributors and consumers

4. Our distribution

3. Our safety programs

5. Our technical know-how 28

Lighters: N°1 branded lighter manufacturer Consumer preference

Safety – Quality – Prevention & education

Brand awareness US Disposable Pocket Lighter 86%

BIC

Competitor A

vs. market average

10%

More than 50 automatic quality controls Competitor B

8%

Market leadership Estimated market shares (in value)

> 60%

Integrated distribution network > 60%

• Dedicated Customer Support Teams in

35%

all countries

15 INR

63%

62% 63.6 INR = 1 euro (January 20, 2009)

47

Cello Pens

PENS

The leading Indian writing instrument brand

37% share of the

Appr. 5,000 employees

Indian Pen market

90% unaided

1 bn pens per year

awareness

(2 industrial sites )

The widest distribution network in India

Strong growth - High Profitability Approximately 30% FY07-08 EBIT margin

Cello Pens are distributed nationwide through Î 731,000 outlets all across India Î a network of 42 superstockists and 4,200 distributors

Revenue (INR Million) 4,100

2,300

12% 02-03

5

GR CA s e sal s r yea

07-08

48

BIC + Cello Pens: an enhanced growth profile for both companies

N°2 in North America (13% market share)

N°1 in Europe (15% market share) PENS

N°1 in India (37% market share)

N°1 in Africa

N°1 in Latin America (24% market share)

Writing instrument market shares

N°2 in Oceania (16% market share)

49

Strong benefits for both companies Develop emerging segments in India (Correction, Marking and Mechanical Pencils)

Extend BIC stationery business to one of the most dynamic writing instrument markets in the world

Partner with the N°1 brand in India

Supplement BIC® product range with select Cello® Pens products in other countries

PENS

Sharing best practices in new product development and manufacturing know-how

Strengthen Cello® Pens’ position in India by adding BIC products and BIC Brand to its domestic portfolio 50

A value creating partnership

H1 2009

Acquisition of 40% of Cello Pens writing Instrument business

April 2013

Call option to increase its stake to 55% at a price based on a formula tied to earnings

Deal structure

Transaction price

Financing & impact on BIC accounts

INR 7.9 billion total consideration paid for 40% of Cello Pens

Financed mostly through USD denominated bank loans

40% of Cello Pens net income will be accounted through the equity method and acquisition is expected to be EPS accretive from 2009

51

APP and Norwood Promotional Products

Vertical integration • N°1 branded supplier in imprinted writing instruments and lighters with strong positions in its markets (Europe, US, Latin America) • Excellence in order entry and imprinting

Horizontal integration

Horizontal and vertical integration

• European supplier with a wide range of distributors • A complete range of non-imprinted products • Specialized in sourcing

• Perceived as specialized player

A complete range of products and services

• 2nd US largest supplier of non-apparel promotional products • A complete range of imprinted and non-imprinted products • Sourcing capabilities

Imprinted and nonimprinted approach

N°1 global branded full service supplier Global sourcing capacities

Worldwide positions 52

Why the promotional products industry?

ƒ Promotional Products • Market size (end-users – est.)

A large market

- USA: 18 bn USD - Europe: 10 bn euros

ƒ cc. 5% of global advertising spending

Highly diverse & fragmented category

ƒ Approximately 3,000 suppliers in the USA and 2,000 in Europe ƒ Approximately 22,000 distributors in the USA and 20,000 in Europe ƒ Approximately 20 product categories, most of them with less than 10% of the total market

ƒ Growing share of wearable, bags, electronics suppliers, sport & leisure and special designs

53

Why the promotional products industry? The US example Î a cyclical business with significant growth for the last 20 years Total end-users advertising expenses in Promotional Products

Total end-users advertising expenses in Promotional Products

(in Bn USD)

(YoY % of chge)

+8% CAGR

19,4

18,1

25%

24%

20%

19% 18% 15% 13%

12%

4,2

11%

8% 4%

1988

13%

1991

1994

1997

2000

2003

2006

4%

6% 5%

5% 2% 2%

4%4% 4%

2008 -6%

-7%

-7% 85

89

93

97

01

05

08 54

Why the promotional products industry? The US example Î A major player in Media advertising Selected Media Advertising Sales (2007 – in Bn USD)

19,4

Selected Media Advertising Growth

18,9 17,8 14%

14,6

1999-2004 CAGR 2004-2007 CAGR

12%

8%

7,4

7%

7,3

5%

5% 4%

3,4

Promotional Products

Point of purchase

Cable TV

Yellow Pages

Couponing Out-of-home

Business magazines

2,9

Products Placement

3%

3% 2%

Internet

Promotional Magazines Products

3%

3% 2%

Outdoor

TV

Newspapers

2%

Radio

55

Why the promotional products industry? The US example Î A highly fragmented products category Food 2% Badges 2%

Electronics 2% Others 5%

Stickers 2% Games 2% Textiles 2% Wearables 31%

Housew ares2% Magnets 2% Automotive 3% Sporting Goods 3% Computers 3% Aw ards 4% Calendars 6% Business acessories 6%

Drinkw are 6%

Bags 7%

Writing instruments 10% 56

Why the promotional products industry? The US example Î A fragmented industry (including wearables) B o rder B ro s & Co P o lyco ncept No rth A merica No rwo o d P ro mo tio nal P ro ducts Ennis SanM ar B IC Graphic USA

2007 net sales

B o dek & Ro dhes

US TOP 10 suppliers

A sh City 3M P ro mo tio nal M arkets

Apparel only

Stato n Co rpo rate & Casual

0

50

100

150

200

250

300

350

400

450

Industry sources (SOI 2008) 57

BIC Promotional Products Business Mainly Internal growth 1969

1970 Î 2006

BIC enters the Promotional Products Business

Products & geographical diversification (Europe, USA, Latin America)

Mainly External growth 2007

Atchison (USA)

2009 Antalis Promotional Products (Europe)

Norwood Promotional Products (USA) Full range of imprinted & non imprinted products

Complete range of non imprinted products Imprinted bags Imprinted lighters, sticky notes, drinkware, … Imprinted Writing Instruments

58

BIC Graphic has leading experience in the business

59

Approximately 25% of BIC Group net sales in 2009 Group Net Sales breakdown by category Full Year 2008

Full Year 2009 estimated

Total Other Products 7%

25% Total Shavers 19%

Total Lighters 27%

Total Stationery 47%

Advertising & Promotional Products (BIC Graphic, Atchison, APP, Norwood)

Consumer business (stationery, lighters, shavers, other products)

75% Of which Promotional Products

ÎIn 2010, Advertising and Promotional Products will be reported on a stand alone basis.

60

Sustainable Development

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

Sustainable development Integrated as a key component of Group strategy A barometer with indicators and 3 year objectives Major work undertaken in the development of new materials and green products

Sustainable development features in the top five Group objectives: “Transform our commitment to Sustainable Development into eco-solutions that will deliver a true competitive advantage for the Group” Mario Guevara

62

Sustainable development The key points of the BIC approach Long-lasting products

Nothing superfluous

BIC® Cristal® 2.8 g material per km of writing

A range made from new materials

A measured environmental impact Distribution Production

Raw material

End of life

BIC® EcolutionsTM range 63

Q2 – H1 2009 RESULTS

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

Group H1 2009 key figures Net Sales: 713.1 million euros % of change

Normalized* Income from Operations: 109.1 million euros Margin

15.3%

14.9%

1,8% +0.1%

-2,3% As reported

At constant currencies*

On a comparative basis*

H108

Net Cash Position

EPS: 1.4 % increase In euros

1.45

1.47

H109

In million euros

210.6 149.2 61.5

H108

* see glossary

H109

June 08

Dec. 08

June 09

65

Stationery Consumer – Market trends Europe

USA

-1.6% -2.1%

-1.6%

-3.9% -5.1% -5.5% -5.6% -5.9%

-2.6% -2.9%

-10.2%

-6.2%

-11.4%

-5.9%

-17.7%

-9.3% FY 2008

FY 2008

YTD May-09

YTD May-09

Total Market Office Suppliers

Modern Mass Market

Source: NPD/IRI – excluding Wall Mart for the US & GfK for Europe

Super Stores

Traditional 66

Stationery Change in net sales at constant currencies*

Normalized* IFO margin

17,7% 15,5%

11,6%

11,1% -8.7% -10.8% In million euros

H109 IFO

H109 NET SALES

Net Sales

5,7%

-9.6%

Q1 2009

Q2 2009

H1 2009

130.3

189.6

319.9

14,9%

Q108

Q109

Q208 Q209

H108 H109

H1 2009 Consumer business : -5.4% at constant currencies, slight improvement in Q2 vs. Q1 09. - Europe and North America • Continued decline of the Office Products channel for all competitors • Back-to-school shipments delayed by many retailers to control inventory • BIC market share and position has been maintained - Latin America • Continued strong performance in South America, partially offset by declines in Mexico H1 2009 BIC Graphic – Promotional Imprinted business: -24.7% at constant currencies - Decrease of companies’ promotional and discretionary spending - Decline in line with industry trends Normalized IFO margin: 11.6% in H1 2009 compared to 14.9% in H1 2008 H1 2009 Gross profit impacted by • lower net sales in both Consumer and Promotional Products businesses • lower production volumes and continuous reduction of inventories in the Consumer business

* see glossary

67

Lighters Change in net sales at constant currencies*

Normalized* IFO margin

+ 13.1%

+ 5.8%

30.7% 26.7%

36.2% 32.3%

33.5% 29.7%

-0.5% In million euros

H109 IFO

H109 NET SALES

Net Sales

Q1 2009

Q2 2009

H1 2009

94.8

97.6

192.4

Q108

Q109

Q208 Q209

H108 H109

Europe Slight growth in net sales in H1 2009 driven by strong volumes in Q1 09 North America Good performance in H1 09 as a result of market share gains Latin America Good performance in Southern hemisphere countries, Mexico sales still soft Market share gains in most countries

Normalized IFO margin: 33.5% in H1 2009 compared to 29.7% in H1 2008 • Decrease of brand support (Child-Resistant regulation advertising campaign) • Favorable absorption of OPEX due to sales increase 68

* see glossary

Shavers – market evolution US market - % change vs YAG – Dollar sales

7.9%

7.6%

One Piece

Refillable

Total

6.30%

4.1%

3.8%

3.1% 2.5%

0.3%

0.1%

0.7%

1.2%

1.7%

-1.4% -2.3% -4.1%

2005

2006

2007

2008

May 2009

Î Overall market decreasing since the beginning of 2009 but one-piece segment still growing Î Consumers seem to be marginally trading down from systems to disposables

Source : IRI FDMX – May 09

69

Shavers Change in net sales at constant currencies*

Normalized* IFO margin

+4.6%

12.3% +2.8%

8.0% +0.6%

In million euros

Net Sales

1.5% Q1 2009

Q2 2009

H1 2009

58.9

70.9

129.8

H109 NET SALES

0.1% -1.1%

Q108

H109 IFO

2.8%

Q109

Q208 Q209

H108 H109

Europe Low single digit decrease. Launch of new products in many countries offset much of the decline of our single and twin blade products. North America Low single digit decrease in a depressed general economic climate. Consumers continue to exercise cautious spending. Latin America: Solid growth as our triple-blade one-piece business continued on a positive trend.

Normalized IFO margin: 8.0% in H1 2009 compared to 0.1% in H1 2008 Improvement mainly due to: ƒ Sales increase. ƒ Lower advertising investments compared to last year. 70

* see glossary

Other Products Change in net sales – H1 2009 +40.2%

+39.4%

+7.3%

On a comparative basis*

Consumer Business

At constant currencies*

Other Consumer Products net sales up 13.6% at constant currencies at the end of June ƒ Continuous success of phone card distribution in France

Promotional Products

As reported

Positive impact of APP consolidation in the second Quarter Net sales on a comparative basis down 16.5% ƒ Continued slowdown of the Promotional Products Industry

* see glossary

71

H1 2009 net sales evolution by geographies Change on a comparative basis*

Q109

North America & Oceania

Europe

Group

Q209

H109

Middle East, Africa & Asia

Latin America

+14.0% +12.6%

+8.1%

+2.6%

+2.3%

-0.8% -3.4%

-2.3%

-2.8% -4.7%

-3.9% -6.3% -6.7%

-6.5% -8.1%

Î See appendix page 25 for main currency impact * see glossary

72

H1 2009 net sales Consumer vs. Promotional Products Change on a comparative basis*

Q109

Q209

H109

5.00% +2.6% +1.3% +0.3% 0.00% -0.8% -2.3% -5.00%

-3.4%

-10.00%

-15.00%

-20.00% -20.3%

-25.00%

-24.5%

-28.2%

-30.00% Total Group

* see glossary

Total Group Consumer

Total Group Promotional Products

73

H1 2009: From Net Sales to IFO

Change

Change at constant currencies*

Change on a comparative basis*

713.1

+1.8%

+0.1%

-2.3%

342.9

336.4

-1.9%

101.1

100.8

- 0.3%

BIC Group In million euros

H108

H109

Net Sales

700.5

Gross Profit Income from Operations

* see glossary

74

H1 2009 Income From Operations margin

14.4%

+ 0.5

15.3%

14.9%

+ 0.6

14.1%

+ 1.6

- 1.2 - 1.8

ÎStypen factory closing costs

Î Mainly lower production volumes

ÎOngoing control of OPEX

Î Favorable benefit of lower lighter child resistant advertising expenses Î Lower brand support in shavers in the USA (BIC Soleil brand) vs. last year

H1 08

Exceptional items

H108 normalized

Gross Margin

Brand support

ÎImpact of cost reduction plan (-18.6m €) partly offset by APP negative goodwill (+10.3m €)

Other operating H109 normalized expenses

Exceptional items

H109 75

From IFO to Group Net Income BIC Group In million euros

IFO Exceptional Items

Q2 08

Q2 09

H1 08

H1 09

62.9

64.4

101.1

100.8

-3.7

-8.2

-3.7

-8.3

Normalized* IFO

66.6

72.6

104.8

109.1

Finance revenues / (costs)

5.5

-0.8

5.2

2.9

Income before Tax

68.4

63.7

106.3

103.6

Income tax

-23.0

-21.0

-35.7

-34.2

Tax rate

33.6%

33.0%

33.6%

33.0%

Income from associates Group Net Income

Net of shares outstanding net of treasury shares

1.2 45.5

43.8

1.2 70.6

Less favorable FX impact compared to last year

Cello Pens March-June 2009 Î Net sales: +8.3% Î IFO margin: 27%

70.6

48,531,424

48,131,917

48,531,424

48,131,917

EPS

0.94

0.91

1.45

1.47

Normalized EPS

0.99

1.02

1.51

1.58

* see glossary

Lower net interest income

January - June 2009 shares repurchased 48,821 (1.9M€)

76

CAPEX 90* 83 11

71

77

2nd Half

41 43 39

1st Half

FY 09 est. 60m

36

2005 *Shelton real estate acquisition (€ 11m)

45

42 32

32

2006

2007

25

2008

2009 77

Balance sheet

December 2007

June 2008

December 2008

June 2009

Inventories

333.3

354.7

304.3

323.3

Trade and other receivables

346.0

407.7

315.1

392.9

Trade and other payables

92.4

98.6

92.1

104.2

BIC Group In million euros

Working Capital

Significant enhancement in working capital: • Ongoing improvement of inventory management • Tight control of trade receivables

78

Net Cash Position + 97.8

Shareho lders remuneratio n

External Gro wth

-24.5

210.6 - 65.0

- 1.2

+ 27.0

149.2

Others

June 2009 Net Cash Position

- 63.1 -32.4

December H1 2009 cash 2008 Net Cash from operating Position activities

H1 2009 CAPEX

Dividend paid

Share buyback

Cello acquisition H109 payment

APP acquisition

79

Update on cost reduction plan Objectives Adapt our organization to the recent evolution of our key markets

Savings Approximately 30 million euros annualized savings starting in 2010 with full year expected benefits in 2011

FY 09 originally estimated costs Approximately 50 million euros partially offset by negative goodwill related to the acquisition of APP Î Net P&L impact: approximately 35 million euros fully in 2009 accounts (including APP negative goodwill)

H1 2009 realized

• Voluntary Retirement plan in the USA • Lighter and BIC Graphic plans completed in Spain • Atchison plant closed Î Total restructuring expenses: 18.6 million euros (of which 5.9 m euros cash)

Î H1 net P&L impact:

Î 8.3 million euros (including APP negative goodwill for 10.3 millions euros)

Î Full year 2009 net P&L impact estimated to be approximately 35 million euros 80

Full year 2009 expected operational trends

Stationery

Lighters

Shavers

Consumer ƒ Office Products channel should not recover before 2010 ƒ Retail channel sales will be subject to back-to-school consumer takeaway in North America and Europe, which could impact yearend reorders Stationery Promotional Products performance should be in line with H1 2009 trends

Second half of 2009 net sales should be flat compared to last year at constant currencies.

Full year 2009 net sales growth at constant currencies is likely to be in line with H1 2009 levels.

81

2009: outlook

Gain share in all categories

Protect cash generation

82

Appendix

Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

H1 2009 net sales – main exchange rate evolution vs. euro

% of sales

Average rate Average rate H108 H109 % of change

US Dollar

36%

1.53

1.33

13.0%

Brazilian Real

9%

2.59

2.92

-12.9%

Mexican Peso

5%

16.19

18.46

-14.0%

Canadian dollar

3%

1.54

1.60

-4.2%

Australian dollar

2%

1.65

1.88

-13.8%

South African Zar Non Euro European countries

1%

11.75

12.27

-4.4%

9.37 36.52 3.49 0.78

10.86 44.26 4.48 0.89

-15.9% -21.2% -28.3% -15.4%

Sweden Russia Poland British Pound

5%

84

From reported IFO to Normalized IFO BIC Group In million euros

H1 08

H1 09

IFO as Reported

101.1

100.8

-

-

+3.7

-

Cost related the restructuring plan announced in April 2009

-

+18.6

Negative Goodwill related to the acquisition of Antalis Promotional Products

-

-10.3

104.8

109.1

Gain on Real Estate Cost related to the closing of the Stypen factory in France

Normalized* IFO

* see glossary

85

Consolidated P&L

BIC Group In million euros

FY07

Q108

Q208

Q308

Q408

FY08

Q109

Q209

1,456.1

308.1

392.4

363.9

356.5

1,420.9

308.4

404.7

715.0

154.7

188.3

168.7

158.3

669.9

147.9

188.5

255.8

38.2

62.9

62.0

46.5

209.6

36.3

64.4

253.5

38.2

66.6

63.5

45.8

214.3

36.3

72.6

261.2

37.8

68.4

63.9

46.1

216.3

40.0

63.7

Group net income

172.9

25.1

45.5

42.5

31.9

144.9

26.8

43.8

EPS

3.51

0.52

0.94

0.88

0.66

3.00

0.56

0.91

49,244,579

48,620,706

48,531,424

48,429,501

48,357,724

48,357,724

48,134,632

48,131,917

Net Sales Gross Profit Income from Operations Normalized IFO* Income before Tax

Number of shares (1)

*: see glossary (1) Weighted average number of shares net of treasury shares

86

Group Quarterly figures

BIC Group In million euros

FY07

Q108

Q208

Q308

Q408

FY08

Q109

Q209

1,456.1

308.1

392.4

363.9

356.5

1,420.9

308.4

404.7

YoY actual changes

+0.6%

-6.7%

-1.6%

-0.6%

-1.3%

-2.4%

+0.1%

+3.1%

YoY changes at constant currencies*

+4.7%

-0.9%

+5.8%

+4.2%

-0.1%

+2.4%

-0.8%

+0.7%

YoY changes on a comparative basis*

+3.3%

-1.8%

+4.5%

+3.0%

-0.1%

+1.6%

-0.8%

-3.4%

IFO

255.8

38.2

62.9

62.0

46.5

209.6

36.3

64.4

Normalized IFO*

253.5

38.2

66.6

63.5

45.8

214.3

36.3

72.6

IFO margin

17.6%

12.4%

16.0%

17.0%

13.0%

14.7%

11.8%

15.9%

Normalized* IFO margin

17.4%

12.4%

16.9%

17.5%

12.9%

15.1%

11.8%

17.9%

Net Sales

*: see glossary

87

Stationery Quarterly figures

BIC Group In million euros

FY07

Q108

Q208

Q308

Q408

FY08

Q109

Q209

Net Sales

714.9

145.8

202.6

172.2

152.7

673.3

130.3

189.6

YoY actual changes

-3.1%

- 8.6%

- 2.9%

-6.3%

-6.3%

-5.8%

-10.6%

-6.4%

YoY changes at constant currencies*

-0.6%

- 2.3%

+ 4.7%

-1.3%

-3.9%

-0.4%

-10.8%

-8.7%

108.0

16.2

32.1

25.5

16.7

90.5

7.5

21.0

Normalized IFO*

108.0

16.2

35.8

27.1

16.0

95.2

7.5

29.4

IFO margin

15.1%

11.1%

15.8%

14.8%

10.9%

13.4%

5.7%

11.1%

Normalized* IFO margin

15.1%

11.1%

17.7%

15.7%

10.5%

14.1%

5.7%

15.5%

IFO

*: see glossary

88

Lighters Quarterly figures

BIC Group In million euros

FY07

Q108

Q208

Q308

Q408

FY08

Q109

Q209

Net Sales

390.3

82.3

94.4

95.6

104.5

376.9

94.8

97.6

YoY actual changes

-1.1%

- 10.2%

- 2.9%

-1.0%

-0.3%

-3.4%

+15.2%

+3.4%

YoY changes at constant currencies*

+3.7%

- 4.8%

+ 4.6%

+3.5%

-0.2%

+0.8%

+13.1%

-0.5%

IFO

125.3

22.0

30.4

29.0

28.5

110.0

29.1

28.2

Normalized* IFO

125.3

22.0

30.4

29.0

28.5

110.0

29.1

35.3

IFO margin

32.1%

26.7%

32.3%

30.4%

27.3%

29.2%

30.7%

28.9%

Normalized* IFO margin

32.1%

26.7%

32.3%

30.4%

27.3%

29.2%

30.7%

36.2%

*: see glossary

89

Shavers Quarterly figures

BIC Group In million euros

FY07

Q108

Q208

Q308

Q408

FY08

Q109

Q209

Net Sales

266.7

57.8

66.9

70.6

69.0

264.3

58.9

70.9

YoY actual changes

+5.1%

- 6.3%

- 6.0%

+6.3%

+2.3%

-0.9%

+1.8%

+6.1%

YoY changes at constant currencies*

+9.2%

- 0.4%

+ 1.0%

+11.2%

+3.5%

+3.9%

+0.6%

+4.6%

IFO

22.0

0.9

-0.8

8.3

2.5

10.9

1.7

6.7

Normalized* IFO

22.0

0.9

-0.8

8.3

2.5

10.9

1.7

8.7

IFO margin

8.2%

1.5%

-1.1%

11.7%

3.6%

4.1%

2.8%

9.4%

Normalized* IFO margin

8.2%

1.5%

-1.1%

11.7%

3.6%

4.1%

2.8%

12.3%

*: see glossary

90

Other Products Quarterly figures

BIC Group In million euros

FY07

Q108

Q208

Q308

Q408

FY08

Q109

Q209

Net Sales

84.2

22.2

28.5

25.5

30.2

106.5

24.4

46.6

YoY actual changes

+35.5% + 27.1% + 31.5% +33.1%

+16.7%

+26.4%

+9.8%

+63.8%

YoY changes at constant currencies*

+37.6% + 30.5% + 36.6% +36.2%

+15.6%

+28.8%

+9.4%

+62.8%

+9.4%

+5.6%

YoY changes on a comparative basis*

*: see glossary

91

H1 09 Net Sales breakdown by category

Other Products

Shavers

10% 10%

Stationery 18% 18%

Lighters

45% 45%

27% 27%

92

H1 09 Net Sales breakdown by geography

MEAA

Latin America

5% 5% 19% 19%

North America & Oceania

Europe 34% 34%

42% 42%

93

Glossary

• At constant currencies: Constant currency figures are calculated by translating the current year figures at prior year monthly average exchange rates. • Comparative basis: at constant currencies and constant perimeter. • Normalized IFO: normalized means excluding restructuring, real estates gain and APP (Antalis Promotional Products) negative goodwill.

94

Disclaimer

This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risks and Opportunities” of BIC “Reference Document” filed with the French financial markets authority (AMF) on 31 March 2009

95