Chapter 1
INTRODUCTION TO THE COMPANY It is alone in the world and
C’est seul face au monde et
guided by his consuming passion
guidé par sa passion dévorante
for motorcycles that Fred has
pour les motos que Fred est
reached to rise his name at the
parvenu à hisser son nom en
top. Here is how he managed to
haut de l’affiche. Voici comment il
make of Dub Performance the
a réussi à faire de Dub
inescapable society of French
Performance la société
Custom.
incontournable du Custom Français.
Introduction to the company / 1
Section 1
THE STORY OF AN UNCOMMON GUY…
Since the 90s, DUB PERFORMANCE© designs and manufactures exceptional motorcycles. With unparalleled design and unique finishes, each new creation ‘made in Lorraine’ commands attention. The inDubstry in Millery strives to continuously develop and its reputation has long since crossed frontiers. At the head of this enterprise, Mr Fred Duban: without a formal degree but oozing enthusiasm and ambition , is recognized today as one of the best "Kustom Builders." Here is the story of a guy who stands out from the crowd…
The story of an uncommon guy / 2
Fred’s success today is largely based on his
1340 HD Springer. Now his long hidden creativity can
resourcefulness and in his belief that "anything is
begin to emerge. As a Rock Music and firearms
possible". When he was only around ten years old, the
enthusiast, he will design a beast of a bike to represent
movie "Harley Davidson and the Marlboro
his image; he calls it the "Black Slug"and with his
Man" (directed by Simon Wincer in 1991) was a real
machine, Fred wins the 1st prize of the Free Wheels in
thunderbolt: Fred knew then that
1998. The scene is set and Fred
this was the life he wanted! For
uses this as a springboard for
him, the Harley Davidson became
what he describes as the
the symbol of power and freedom.
beginning of the adventure. At the
From then on, it would be what
Free Wheels he meets all sorts of
drives Fred and what enables him
characters, including Custom
to reach for his dream. Fred stops
press reporters such as those of
at nothing: for three years, he
Freeway and Wild magazines,
holds down three jobs at the same
many of whom have become
time and his determination begins
friends and remain supporters to
to pay off. He bought himself his
this day. He’s stoked up and his
first motorcycle, a well-merited
ambition has been fueled: the
r
/Afte Before
The story of an uncommon guy / 3
click for details
knowledge allows him
name for himself on the
to quickly accumulate
international stage.
experience and the
Success never seemed
process of confirming
so close.
his remarkable talent takes shape with every bike that he legendary "Black Slug" earned him his first press articles and he has been ‘spotted’ by the Harley Davidson dealership in Metz where he is offered a job and where he stays for three years. His thirst for
works on within these confines. In the meantime, he sells his precious “Black Slug” to create the "Slug Juice". This second creation, the beginning of a long series, will enable him to win numerous national awards with which he has made a
Driven by his passion, Fred sets up on his own and in 2003 creates the company Dub Performance©. He surrounds himself with a solid team, all passionate in custom building and his sterling work enables him to obtain custom bike builder status a year after the creation of his store. In 2005 he trademarks his own label. Besides his creative and construction skills, Fred has the fundamental quality of a custom bike builder: he knows exactly where to find the parts that are gold dust under a pile of scrap destined for the junkyard. So for now Freds dream has become reality but he is brimming with ambition and he can’t
The story of an uncommon guy / 4
be stopped: with loyal friends by his side, he
His increasing fame and
sets out to produce real works of art on 2
reputation mean that he is
wheels.
able to move to larger premises and in 2008 he
Gallery 1.1 VonDutch Bike
opens his current store in Millery. Freds own creative fusion of all that is state-ofthe-art in the custom bike world, drawing influence from Japan (for finishes) and the U.S. (market leader) all combine to produce inspired machines that are pure art forms. That same year, his solid reputation means that he is able to get his first registration document as a
In 2006, he creates the concept of motorcycles
constructor. His ambitions evolve and now he
in series. This means he can reaches a wider
aims to be a leader in the field. Motorcycle
audience and proves he can adapt to every
creations, each more beautiful than the last,
budget. The press articles begin to multiply and
with unique personalities, are rolled out and
he strikes up a partnership with VON DUTCH
grace his shop floor. He builds up his own label
with whom 10 bikes will be rolled out.
range of parts. The accessories and the clothes
The story of an uncommon guy / 5
all designed and created in the spirit
set him apart and his perceverence have
of Fred are a winning formula.
rewarded him with sucess. While several projects have already
When looking at this "success story", we can say that Fred can be proud to
obtained the French homologation,
have realised his dreams. Dub
European certification is also imminent.
Performance© is the largest French
Fred now plans to expand his catalog of
custom bike building company and its
parts and accessories with the Dub
reputation for quality is recognized
Performance© label. With such
worldwide. More than 500 magazine
achievements to his credit, his creativity
articles have been produced worldwide
and his will to innovate means that he will
and these hang with pride on the walls of
continue to represent the future of French
his store as testimony of this amazing
Custom. His philosophy of "nothing is
journey... The Dub' faced up to all the
Depuis les années 90, Dub Performance© conçoit et réalise des motos d’exception. Avec un design hors du commun et une finition sans égal, chaque nouvelle réalisation Lorraine provoque l’admiration. L’inDubstrie de Millery ne cesse de se développer et sa réputation a depuis longtemps traversé les frontières. A la tête de ce bouclard, Fred Duban : sans diplôme mais avec une volonté et une ambition débordantes, il est reconnu aujourd’hui comme l’un des meilleurs « Kustom Builder ». Voici l’histoire d’un mec hors du commun
challenges, and despite some
impossible" has definitely got under his skin...
struggles, his willingness to break ranks have
fter
➽
Before/A
Si Fred a réussi aujourd’hui, c’est sûrement parce qu’il a toujours était The story of an uncommon guy / 6
TIME LINE OF MAIN EVENTS
1991
1999 Fred includes a Harley Davidson dealership (Metz)
2003
Fred intègre une concession Harley Davidson (Metz) His first experiences on moped or the beginnings of a great passion.
The opening of DUB PERFORMANCE
Ses premières expériences en mobylette ou les débuts d’une grande passion
Ouverture DUB PERFORMANCE à Dieulouard
1998 1977
2004 2001
Birth of Dub
First press cover
Naissance du Dub’ First prize at the Free Wheels with the Black Slug
Maker statute Statut de constructeur
1ère couverture de presse
1er prix au Free Wheels avec la Black Slug
Introduction to the company / 7
2012
2005 Trademarking
DUB PERFORMANCE
Creation of radical motorcycles bearing his signature and approved for France
2009
Dépôt de la marque DUB PERFORMANCE
Création de motos radicales portant sa signature homologuées pour la France
World championship in Sturgis (USA) Championnat du monde à Sturgis (USA)
2008
2010
2014
International brand recognition Reconnaissance de la presse Internationale New premises in Millery
The European approval, which will be very soon, in the goal of an International development
Nouveaux locaux à Millery L’homologation Européenne ne saurait tarder (dans l’objectif d’un développement International)
Time line / 8
Chapter 2
ACHIEVEMENTS Not biker but designer, his
Non pas biker mais designer, ses
achievements are all unique. His
réalisations sont toutes uniques. Son
experience allows him to feel the
expérience lui permet de sentir les gens
people for whom he slog and bring out
pour lesquels il va bosser et de sortir
of bikes which perfectly stick to their
des bécanes qui collent parfaitement à
owners although they are always in
leurs propriétaires, bien qu’elles soient
tune with his profound personality.
toujours en phase avec sa personnalité
Turning the pages, you will discover the
profonde. En tournant les pages, vous
aura which emerges of his creations, a
découvrirez l’aura se dégageant de ses
unique touch as reflected in magazines,
créations, une touche unique dont
connoisseurs or even any layperson
témoignent les magazines spécialisés,
people, seized by the singularity of the
les connaisseurs ou même toute
machines.
personne profane, saisi par la singularité des machines.
Year : 2012
Section 1
Construction time : 6 months
N°116
Guru
Photographer : Fred BAGUR
sept-oct 2013
Cost : 62 200 $
Achievements / 10
The Guru show cases Dubs creativity because it is so radical. Although vintage and old-school styles are finding success in the world of Custom, Fred swims against the tide with this modern motorcycle.
He has perfectly etched his personality,
to be proved. It is anodized red with tube
his experiences and influences into this
diameter 50, as saying she does not go
project. His pal Thierry gave him “carte
unnoticed.
blanche” and was not disappointed: the Guru is paradoxical; it’s both provocative and refined.
Dub following his ideas of modernity and excellence with radial stirrups integrated to the millimeter to ensure the safest braking. It's
The chassis was
altogether insured by
made by an
Beringer's parts with
American company
hoses designed for
who accurately
aviation.
carried out Freds specifications which
The paradoxical side
were for a adjustable
that characterizes the
dragster frame. In
Guru is found again
this case it’s purely
with traditional rim
aesthetic, but it’s a
and the ultramodern
result.
triple clamp in
Dub
Performance©
demonstrates once
again the quality of its bikes with parts such as the inverted Marzocchi fork. She adorns the most prestigious motorcycles in the world and the quality is not anymore
aluminum surrounding the inverted fork. Fred's ideas are rather astonishing like at the rear a rim with a large diameter which gives an airy style, and a colossal tire AVON of 280mm covered of a homemade mudguard with the oil tank directly
Achievements / 11
Guru
integrated. The saddle made to measure was realized with a pneumatic damper of ATV. Fred has created the primary casing black anodized of exceptional quality, as well as mid-controls that improve the driving position by moving all the controls in the middle of the bike for an optimal ride comfort. Fred call on Americans' services for the motor, an S&S of kind Evo 1850 cc
accomplished than other machines, allowing to lean harder on a curve. Again, Norbert Millotte has put his expertise
gearbox, of the brand Baker of kind "Right
at the service of Dub Performance© for a
Side Drive”. In contrast, the air filter, the
result perfectly consistent with rather
racing tailpipe or the saddle come straight
provocating theme of the Guru, contrary to
from the "inDubstrie", in Millery.
the precision of completion and
Details that don’t go unnoticed: the speedo,
➽
integrated in a tubular frame, and for the
La Guru traduit la créativité de Dub de par son côté radical. Alors que les styles vintage et old-school connaissent un franc succès dans le monde du Custom, Fred va s’imposer à contre-courant avec une moto moderne.
A travers ce projet, on ressent sa personnalité, ses expériences et ses influences qu’il a su parfaitement retranscrire. Son pote Thierry lui a laissé carte blanche et il n’a pas été déçu : la Guru a un esprit paradoxal, elle est à la fois provocante et distinguée.
fastidiousness of the detail.
fully integrated into the handlebars, the gas
Realized tastefully and with a view
tank, originally an old Kawasaki part that
completely shifted, the Guru has been
nobody wanted anymore, that was entirely
in 2012 the 6th probate from Dub
customized and the ground clearance most
Performance©.
Achievements / 12
Guru
- technical reviews
Accessories
Finishes
Fork Engine
Rear wheel
Frame
Front wheel
Coverage
Achievements / 13
Photographer : Éric CORLAY
Section 2
r e c a R Jump
N°244
Year : 2011 Construction Time: 4 months Cost : 55 300 $ Achievements / 14
Without wanting to over play the cliché of ‘themed’ motorcycles, the Street Racer 2011 signed Dub Performance© does none the less pay tribute to the French Foreign Legion. Marc, a former legionnaire, gave Fred ‘carte blanche’ with the only requirements being that he incorporate his time with the Legion as well as his regimental number, 7612.
Approved in France and with plans to
will be the one to make the chassis based
become approved all across Europe,
on a rigid Dub Performance© frame initially
this retro bike designed in 4 months
composed of a tube of an inch in diameter
has many in-house pieces. The leather
and a single beam split below the engine.
seat, suspended by pro-shocks
The Hardtail finishes with a pair of
absorbers, the coil cover, air cleaner, belt buckle and other elements all bear the oval logo of Dub Performance©.
aluminum turntables that are set within the frame, which looks great appearance and suggests unequaled solidity. The inverted fork designed by Marzocchi has
Fred Dub has grown in reputation and his
cable pipe contained in triple clamps
quality work is famous all the way to
manufactured at Dub Performance©.
Huntington Beach, where Todd Silicato and his firm, Todd’s cycle, are located. He
The engine is an 1850 cc S&S Evo with a super E carburetor and a DUB air filter. The exit crankcase, clutch cover and the exhaust are also Dub Performance© parts. Fred includes a Baker oil box, Right Side Drive of the highest quality. The filler hole of the oil tray which is located just behind the trademark Dub seat, is skillfully intergrated into the mudguard. The primary is also made by Dub Performance© and was developed in partnership with Primo Rivera. Finally, the
Achievements / 15
icing on the cake : the Jump Racer has a
shock" adjustable damper. It is ingenious
hydraulic clutch which provides a more
and a surprise in this context because it
comfortable, softer ride, and requires less
was originally designed for all terrain bikes.
maintenance. For the rims, they are HD Wheels – without
Millotte who chose the colors pastel
in terms of quality on
blue, brown and
the market today -
cream. It all
with for the front, a
corresponds with the
diameter of 20'' and
theme requested by
a tyre of 280
Mark, such as for
millimeters and for
example the motto
the rear, 21''
"Legio Patria Nostra"
diameter with a tyre
which means "The legion is our
The Jump Racer is
homeland". Norbert
equipped with an IST system that enables
always produces stunning work which
the electronic management of ignition. The
fits perfectly and this time is no
Rizoma 28-22mm motorcross style
exception.
and Braking levers.
➽
of 120 millimeters.
and are also equipped with Rizoma grips
Sans tomber dans l’excès des motos à thèmes, cette Street Racer de 2011 signée Dub Performance rend hommage à la légion étrangère. Marc, un ancien légionnaire, lui a donné carte blanche avec comme seuls impératifs de faire apparaître son appartenance au régiment de parachutiste et son numéro d’incorporation, le 7612.
Finally, the paint job was given to Norbert
doubt the best brand
handlebars include Moto-gadget controls
r e c a R p m Ju
Homologuée en France dans l’optique de le devenir à travers toute l’Europe, cette
The Jump Racer stands out from the crowd. Once again, Dub has aimed high and has managed to combine
It’s worth specifically pointing out that the
the exuberance of his designs with
seat is fitted with a very effective "pro-
the demands made by official norms. Achievements / 16
Jump Racer - technical reviews Accessories Finishes
Engine
Fork
Rear wheel
Coverage
Frame
Front wheel
Achievements / 17
Section 3
y o T t o H
N°208
BOOST MOTO N°58
Year : 2009 Time of realization : 6 months Cost : 28 000 $
Photographer : Éric CORLAY
Achievements / 18
The Hot Toy really is toy for adults. It’s virility makes it stand out and invariably appeals to the ‘big kid’ in all of us.. It’s style more than hints at off-road riding.
When Jean-Marc knocked on the door of the workshop in Millery, he had a specific idea in mind; the son of the former president of SLUC Nancy basketball wanted a motorcycle modelled befitting of him. This was before taking into account the persuasiveness of Fred who had already visualized a Bobster style Dub Performance© motorcycle. After heated discussions, Fred gets the go-ahead of
A full kit Dyna 2000i was used for the
JM and yet another Team Dub project
ignition and coil, and a Mikuni HSR 42
gets off the starting blocks.
carburetor. A Wiseco forged piston kit was
The Hot Toy seduces us with its 70's looks marked by its large motocross handlebar, by it’s studded Vee Rubber tyres on 883R wheels and by its front white grilled buggy style headlight. Fred delved into the past to inspire the present with this contempory Bobster! This robust toy has been made around an 883cc Sportster with a 5-speed gearbox, recovered from a crash bike and completely reconditioned and modified.
added for better performance. The brakes are Beringer 6 piston calipers front and back. The only mud guard is to the rear and has been custom made and fully integrated into the chassis, a rigid DUB mono-beam in sparkling white. An unusual detail: the kickstand is at the rear of the hardtail What strikes us most with the Hot Toy is the way it ‘hangs together’ and is shown off by the rust-orange bodywork. The anodized aluminum parts are not only Achievements / 19
aestheticaly pleasing but provide better
Fred is a perfectionist; this is obvious when
protection from wear & tear, corrosion and
you look at the detailing of the logo on the
are heat resistant. The collaboration
tank and on the saddle. And the color is no
between Beringer and himself allowed Fred
after thought on the Hot Toy, the choice of
to put his stamp on a number of parts such
this very particular orange-rust is calculated
as the risers, the
and it is in part what
front footrest, the 3D
gives this Sportster
air filter, the gas cap,
it’s originality. The
coil cover …. the
paint with Candy
tailpipe is also made
orange and silvery
by Dub
gray is by Norbert
Performance©,
Millotte who always
understated and set
gives a guaranteed
in a rigid tubular
result with
frame.
impeccable finishing
If the general appearance of the Hot Toy seems simplistic, think again - the The elaborate leather mono saddle with the embossed logo, is just one example of this craftsmanship. Although it is robust, it can
La Hot Toy est un vrai jouet pour les grands. Elle ne passe pas inaperçue et son allure virile pourrait satisfaire tous les grands enfants mordus de bécanes et qu’on se le dise, vous en fait sûrement parti… Son style est une invitation à la conduite offroad.
details such as are obvious on the epoxy rims and the Hot Toy lettering written in gold leaf. You will agree that we have described here an exceptional toy that you will
➽
details reflect master craftmen at work .
Hot Toy
Quand Jean-Marc a frappé à la porte du bouclard de Millery, il avait une idée précise en tête ; le fils de l’ex-président du SLUC Nancy basket voulait une moto à son image. C’était sans compter sur la force de persuasion de Fred qui visualisait déjà une moto
not find anywhere else…
be uncomfortable over long distances but the artistry and vintage style are a perfect match for this bike. Achievements / 20
Hot Toy
- technical reviews Accessories
Finishes
Engine
Fork
Rear wheel
Front wheel Coverage
Frame
Achievements / 21
Year : 2013 Time of realization : 6 months
Section 4
DC Bike
Cost : 40 700 $
N°208
Photographer : B2B Photography
Achievements / 22
DC SHOES is a brand of it’s own which combines current fashion and extreme sports. It perfectly reflects the spirit and the lifestyle of extreme sports.
The brand advocates a radical spirit that fits perfectly with the one at Dub Performance©. Their innovative vision allows them to create irresistable stateof-the- art product designs. It is from this combination of ideas, from this common world view that is born a partnership between the two brands. The aim was to create a bike in accordance with their values. aorund a 1340cc Harley Davidson engine At the beginning of the project, Dub
with a Dyna 2000i ignition. The parts
already had a clear idea of the motorcycle
signed Dub Performance© are many like
to be modelled on the DC Shoes brand.
the handlebar, the risers, the frame, the
The biker and rider styles had to at all
tank or the saddle mounted on springs,
costs be expressed through this machine.
similar with the one on the Tiki Slug.
The DC combines originality and imaginative ideas. It includes out of the
At first glance, we feel that Fred has
ordinary parts such as skateboards for
literally let himself go on this bike and that
footrests or the ape-hanger handlebar,
the DC summarizes all his follies. It is
which contrasts with the overall
mounted on a custom made rigid frame
look of the bike. The bike is built
together with a Sportster fork. At the front,
Achievements / 23
DC Bike we can see an Avon tyre and a 21” halfDC SHOES est une marque à part entière qui surfe sur sa propre vague, alliant courants de mode et sports extrêmes.
moon rim and at the rear, a Dunlop tyre – rather rare for Dub– with a full rim of 18”. The painting is rather complex because of the DC's logos which are all over. To further complicate matters, the unique fender and the tank are colorful and the frame is decorated with epoxy paint, which was a hugely meticulous task. It goes without saying that this extra-ordinary work was entrusted to the great Norbert Millotte. DC Shoes reflects a young, crazy and innovative spirit which is the meeting point
spirit in a ski resort that the bike was inaugurated, surrounded by snowboards and rock’n roll music. "Lead the example represents the DC Shoes brand since its
➽
for others to follow," a slogan that
Elle reflète à la perfection l’esprit et le style de vie des sports extrêmes. La marque prône un esprit radical qui colle parfaitement à celui de chez Dub Performance©. Leurs visions novatrices réussissent à créer l’incontournable à tous les coups en créant des produits hors du temps. C’est de ce rapprochement d’idées, de
inception, always on the fringes of what is trendy, coming out with some products against the tide, proclaiming loudly its vision. With a slogan like this, there is no doubt, these two brands are made to get along... of the brand and the Dub's work. It with this Achievements / 24
DC Bike - technical reviews Accessories
Finishes
Fork Engine
Front wheel Rear wheel
Frame
Coverage
Achievements / 25
Photographer : Fred BAGUR
Section 5
g u l S i k i T
N°70
Biker’s Power August 2010
Year : 2007 Time of realization : Less than 2 months Cost : 40 200 $
Photographe : Éric CORLAY
Achievements / 26
It’s impossible to stick a particular label on the Tiki Slug. It’s a new style, combining originality and exoticism.
“Mr. Prepa” takes us aback once more with this unexpected "Beach Cruiser" style.
It was created as a tribute to the alternative sports and extreme sports that have been a part of Fred’s life experiences and forged his personality. The Tiki and its hints of Tahitian take us on an exotic journey with its explosion of surprisingly hot colors and its eccentric floral patterns. Fred managed to juggle this delicate balance without getting carried away by his ideas and the result: it's one of the most beautiful and original Dub Performance©'s creations with which he will then win the chopper prize at the Blue Beach Bike Show. The Tiki Slug is a hybrid of fanciful ideas, whether it is the foot rests fashioned from kids skateboards, the flash painting or the salvaged reconditioned parts. This is a project at reduced cost done in record time. Fred puts forward the "cheap thrills" spirit by using a damaged SCS softail frame that he
completely customises and a Sportster scrap part to make up the mini rear fender. The Tiki has a slender line, which is out of the ordinary and creates this enigmatic reunion between surf and motorcycle. While neither one or the other, the Tiki sits comfortably between vintage and modern. Her "Ape Hanger" handlebar guarantees better control of the machine, a distinct lack of a front brake and the hidden cables gives a lighter appearance. One right foot brake Achievements / 27
Tiki Slug does away with the master cylinder. The motorcycle is based on a narrow
equipped with a gross Primo kit 4. The tank
Sportster fork with a rigid Dub Performance
terms, the best kit that the market has to
frame setting off the "Beach Cruiser" spirit
offer. As usual, Fred integrates a range of
with a low slung saddle.
his DUB parts such as the 3D air filter, the
Tiki summarises all Freds desires and was constructed in the spare time around two projects proving that this self taught, self
Il est difficile de ranger la Tiki Slug dans une case, c’est un style nouveau, mêlant originalité et exotisme. M. Prépa nous surprend une fois de plus avec cet esprit « Beach cruiser » sur lequel nous ne nous l’attendions pas.
is a Cole Foster Replica CCI. In simple
oil tank and the handles. Wheels are composed of full V-Rod rims with an Avon rear tyre set off by a ‘bijou’ fender.
made young man is the consummate
For the paint work, Fred chose a Cyrius
professional. The remarkable bike has an
yellow sourced from Renault Sport; the rest
Evo millésime91 engine with a Dyna 2000i
was entrusted to Norbert Millotte and his
ignition and Mikuni HSR carburetor. It's
son Cedric. This outburst of sunny colors is the perfect balance between eccentricity and conformity, like Fred himself !
shows that despite his
➽
This off the wall creation
Elle a été créée en hommage à tous les sports alternatifs, ces sports extrêmes qui ont forgés la personnalité de Fred. La Tiki et sa résonance Tahitienne nous dépayse par son explosion de couleurs chaudes et improbables et par ses motifs fleuris excentriques. Fred a réussi à mettre la touche juste sans
success, Fred is consistently fuelled by a cunning array of ideas. Enormously passionate, his goal is to create machines which make an impact. Achievements / 28
Tiki Slug - technical reviews Accessories
Finishes Fork Engine Frame Rear wheel
Front wheel Coverage
Achievements / 29
Photographer : Lorryson Arts
Section 6
g n i r p Miss S
N°265
Year : 2012 Time of realization : 2 months Cost : 52 500 $
Achievements / 30
The motorcycles which roll out of the inDubstrie are recognizeable by their devastating style, reflecting the Dub's personality and his sporting influences. But Fred knows how to adapt to the demands of his customers and the Miss Spring is a good example
Even if he likes violent bikes with an
carburetor. Fred has chosen RSD
imposing appearance, he followed
models as engine crankcases for
Didier’s instructions by basing it on a
distribution and clutch. In order that the
2007 Softail Springer for which he
whole picture hung together, Fred
changed the overall look.
replaced the imposing tail pipe with a
The in-house DUB Ape-Hanger
Zodiac reworked by Dub'; it was
handlebar and the tank are narrow
minutely adjusted so that it fits perfectly
which already give the Miss Spring a
in the frame.
makeover from the charactistic heavy Softail Springer. The motor is an HD Twin Cam model with a Mikuni HSR42
finer Paul Yaffe system. The tank is a
A Performance Machine brake system was chosen along with wheels 23'' at the front and 17'' at the rear equipped with Vee Rubber and Dunlop tyres and RevTech rims. The speedo is by motogadget and foot controls by Kustom Tech. There are a lot of aftermarket's parts on the Miss Spring with, for example, the fenced Arlen Ness lighthouse or the Custom Chrome plate holder. But we see especially "Dub trademark" pieces like the renowned air filter, the green
Achievements / 31
Miss Spring Les motos qui sortent de l’inDubstrie se reconnaissent par leur style dévastateur, reflétant la personnalité du Dub et ses influences sportives. Mais Fred sait s’adapter aux demandes de ses clients et la Miss Spring en est un bon exemple. Alors qu’il aime les brêles violentes à l’allure imposante, il a suivi les directives de Didier en se basant sur un Softail Springer de 2007 dont il a modifié l’aspect général. Fred nous offre un retour aux sources loin d’être incompatible avec l’exception.
and black saddle with scaled effect, the handlebar, the grips, the risers or the mud guard, carefully cut to the millimeter. To perfectly interpret Didier's spec’, Norbert Millotte mastered a sequined paint job with shades of green and details painted in gold leaf. Once again, Fred delivers a great project. He has artfully selected the different aftermarket parts in order to achieve, as always, a harmonious result.
➽
Le guidon Ape Hanger DUB et le réservoir étroits donnent un tout autre look à la Miss Spring. Elle perd son allure massive qui caractérise pourtant le Softail Springer. Achievements / 32
Miss Spring
- technical reviews
Accessories Finishes Fork
Engine
Coverage Rear wheel
Frame Front wheel
Achievements / 33
Section 7
r e t s o o R X2
Year : 2010 Time of realization : 2 months Cost : 62 400 $
N°105 Photographer : Fred BAGUR
Achievements / 34
Fred had started out to build himself a bike as a tribute to the work of his idol Jesse Rooke, it was to be called the Rookster but the project was adopted by his mate JeanSeb and it evolved to become the Rooster. Inevitably that the number of successful projects rolling out of the inDubstrie of Millery was going to make a noise, and occasionally one needs to make a sacrifice and give in to the client.
This is what happened with Jean-Seb
disappoint on the open road either as it
who fell for the Rookster project
delivers in both power and
when he saw it on the bench. The
maneuverability. All controls are in the
motorcycles name was adapted but
center which allows for optimum
the conceptual idea stays the same.
driving comfort. The Rooster is an
Fred’s plan was to produce his own
example that is at once virile with its
custom interpretation in the spirit of
rugged appearance and safe due to
Jesse Rooke.
the cross handlebar which ensures
The idea is not to imitate but rather to
easy handling.
pay hommage to the exceptional work
Again, Dub parts adorne the bike with
of his idol, so Fred orders one of his
the ignition cover, the air filter and
monoshock forks which he will
especially with the transparent primary
combine with a Dub Performance© frame in a "Beach Cruiser" spirit. It's a rigid single beam which incorporates the fuel tank. Fred has always had a weakness for loud bikes and this one is no exception! The Rooster produces a powerful growl through its very original stainless steel muffler. It's equipped with a 1200cc Buell X1 engine combined with a Mikuni carburetor. This chopper doesn’t Achievements / 35
Movie 2.1 First Ride
X2 Rooster A l’origine Rookster pour un usage perso et en hommage au travail de son idole Jesse Rooke, elle est devenue Rooster pour son pote Jean-Seb.
cover which gives us a view of
"beach cruiser" style by
the clutch. Another innovative
placing the tank under the
detail, the kickstand on the
beam of the frame.
right side. Other accessories selected by Fred define the specificity of the bike such as the one-man saddle on springs, the Led headlights and the mud guard which, through its minute craftwork, subtly integrates the oil box. Fred has chosen to accentuate the plunging that already characterizes the
To perfect the Rooster style, Norbert opted for a pretty stylish paint work with an eyecatching detail: the #74 written on silver leaf. In short, if this was a challenge, we could say that he won it, and if it was just a crazy idea then we can congratulate him on his risk-taking which has payed off, as it usually does!
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appearance of the framework
Car oui, la succession de projets à succès qui sortent de l’inDubstrie de Millery fait du bruit et il faut parfois savoir se dévouer pour combler le client. C’est ce qui s’est passé avec JeanSeb qui a craqué pour le projet Rookster alors qu’il était déjà sur les rails. La moto a changé de nom et s’est transformé en Rooster même si l’idée est restée la même. Le but était pour Fred d’apporter sa propre perception du custom avec un esprit à la Jesse Rooke. Non dans l’idée d’imiter mais plutôt de rendre compte du travail d’exception de son idole, Fred va lui commander une Achievements / 36
X2 Rooster - technical reviews Accessories
Finishes
Frame
Fork
Engine
Front wheel
Rear wheel
Coverage
Achievements / 37
Section 8
M D M 8
N°219
Year : 2009 ConstructionTime : 4 months Cost : 90 500 $
Photographer : Eric CORLAY
Achievements / 38
Never did the word "exception" make more sense that in this particluar case. Whether it is by its context or by the motorcycle in itself; the 8MDM has a perfect line and it is minimal in a way that equals that of the finest European achievements. It benefits form the very best after market parts, carefully selected by the Dub Performance© team
It was baptized 8MDM as "Huitième
return was more ambitious: what Walz
Merveille Du Monde" (The Eighth
had pictured and wanted to have built
Wonder of the World) by Philippe, the
was a luxurious full custom crafted by
owner, who was predictably, more
Dub. A customer like no other, lover of
than satisfied with the work done by
fine pieces of machinery, with already
the team in Millery.
several jewels in his possession… The
Although the effectiveness and
was not an option. If you ask Fred how
competences of Fred have been well
he had imagined the bike before starting
proven, the stress was nonetheless
the project, he answers that he wanted
omnipresent for him when Philippe
to embody "both performance,
detailed his requirements. After an initial
simplicity and flowing lines" with a sober
visit just to test the water as it were, his
"black and nothing other" cloak of paint.
bar had been set very high and failure
Sometimes less is more and it's pure perfection that Fred delivers with the 8MDM combining a fine balance of mass, color and detail. The first obstacle: no frame available on the market can satisfy his client. Fred didn’t throw in the towel and he produces a superbe Street Racer chassis. The fork is made up of inverted blacks tubes, housed in DUB's own tripletree. A colossal work that reflects the accuracy and the extremely rare Achievements / 39
8MDM
quality of this model. This racing monster is equipped with an 2000cc S&S engine,
Jamais le mot « exception » n’a eu plus de sens que dans ce cas précis. Que ce soit de par son contexte ou par la moto en elle-même, la 8MDM à une ligne parfaite qui égal les plus belles réalisations Italiennes, ne laissant apparaître aucune vis de fixation. Elle jouit des meilleurs éléments présents sur le marché, sélectionnés avec soin par l’équipe de Dub Performance©.
equal to Philip’s requirements. It has a primary kit , 6-speed gearbox and a Baker's RSD clutch powered by hydraulic controls by Dub Performance©. Then there are the in-house Trademark pieces like the famous aluminum air filter, the risers and the handlebar with a 28mm central diameter. The ever dependable Beringer brakes are up to the power of the machine. The
This is topped off with an in-house
8MDM is set on a Wide Racer kit with
exhaust.
300mm & 18'' Avon rear tyre and SAS air
The 8MDM has been a real challenge for
suspension. The large light is a V-Rod model. At the front, we find a digital DUB handlebar with a central diameter of 28mm and pins of 22mm, tipped off with Rizoma's handles. The black seat pad, marked by its sobriety, sits over the battery and appears to flow into the steel tank giving a remarkable impression of fluidity.
time, their creativity and their expertise to sculpt this gem. The paint is a translucent black lacquer crafted by the Paint Box
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dashboard by Motogadget centered on the
the Dub' and his team. They gave their
Elle a été baptisée 8MDM pour huitième merveille du
workshop. All elements are welded to the frame which produces this perfectly harmonious black beauty of a motorcycle. The minimal look of the 8MDM proves once again that finesse and sobriety go hand in hand with class and luxury. Achievements / 40
8MDM - technical reviews Frame
Accessories
Engine Finishes Fork
Rear wheel
Coverage Front wheel
Achievements / 41
Year : 2009
Section 9
R.I.P
Construction Time : about 12 months Cost : 35 000 $
N°215
Photographer : Eric CORLAY
Achievements / 42
The R.I.P, a very personal bike which conveys Yann's universe, the long-time friend of the Dub Performance team. The three letters for "Rest In Peace", a tribute to all the big names from the Kustom world. A name that may seem macabre but which relates to the cult personalities who have contributed to shape his world.
Yann is this unusual character who
This project was strictly overseen by
has an incredible collection of Rat
Yann who had a clear idea of what he
Fink and other figures of this type,
wanted. The result is an insane show-
and who has the symbols of his
bike with parts each one more unlikely
passion engraved on the walls of his
than the last. The kind of bike that
home and forever engraved on his
leaves a lingering trail in its path.
skin. He dedicated this bike to major
The Dub' and his gang set off with the
"kustomisers" such as Ed Roth, Von
completion of a Hot Rod style chassis,
Dutch and Boyd Coddington who
which is the basis for this unique design.
have always been his idols.
A made to measure rigid frame which
The R.I.P is described by Fred as "a bike made by friends for their friend".
includes a simple SuperBell cradle and an unusual hardtail incorporating a perforated column with a golden effect and a bespoke rear fender. Yann carefully selected a large number of the pieces which go to make up the R.I.P such as the aluminum Mooneyes tank, very popular at that time, placed at the front of the bike and serving as oil tank. He fell for original crown shaped plugs signed Crime Scene Chopper as well as for the caged rear light and the risers. Yann went further by asking his friends at Dub to integrate the legendary
Achievements / 43
R.I.P
hubcap of a Pontiac 54's hood onto the tank. A stunning bespoke paint job on the
R.I.P : une moto bien personnelle qui nous transmet l’univers de Yann, le pote de toujours du team Dub Performance. Ces trois lettres pour Rest In Peace, en hommage à tous les grands noms du monde du Kustom. Un nom qui peut vous paraître macabre mais qui relate finalement des personnes cultes ayant contribuées à forger son univers.
tank goes without saying. Other unusual pieces, a bottle opener inspired by the Billy Lane style placed on the column and the part engraved "Indian Larry Legacy" added to the Dub tank. A full monty of references to the world of custom Bike building is the least we can say about this bike. The position of the oil tank at the front provides the possibility to put the exhaust on the left. It is wrapped in alternating strips and zinc parts. The engine is a 1200cc XL model fully revised by the Dub
Performance©
team.
It comes with the Mikuni HSR42's carburetor and the DUB's 3D air filter. The front wheel is
primary housing thus allowing the removal of the usual bike handles and pedals. The gold colored long Shifter speaks for itself; it comes from Kustom Tech as do the foot controls. An awkward detail is the lack of comfort in
21'' and the rear wheel, is a signature Dub
the saddle which has neither springs nor a
Performance© piece with a diameter of 18''
system to improve the posture but it is not a
and an Avon tire of 180mm. Braking is
guy like Yann who is going to complain.
provided by Beringer in the front and by PM
The "Paint Box" workshop provided a
at the rear. The R.I.P has a manual Shifter
red candy paint job which rocks,
clutch. It’s a centrifugal type, in other words,
garnished with stars referring to the
it works on "all or nothing" and so it's not
big names from the real world of
suitable for a soft-start. It is located in the
Kustom's.
➽
fitted with a PM model with a diameter of
Yann est ce personnage atypique à l’incroyable collection de Rat Fink et autres figures du domaine, aux symboles de sa passion gravés sur les
Achievements / 44
R.I.P - technical reviews Accessories
Finishes
Frame Fork
Engine Coverage Front wheel
Rear wheel
Achievements / 45
Section 10
e c i u J e n i a c Co
Year : 2010 Construction Time : 1 year Cost : 90 000 $
N°224
Photographer : Lorryson Arts & Éric CORLAY
Achievements / 46
The Cocaine Juice was born from a partnership of ideas between three guys who have been around a while and with well-defined styles.
Bill Dodge, formerly associated with
personal touch in order to produce an
Jesse James, today owns his own
exceptional bike. The Dub Performance©
brand, Bling Cycles. He’s a fan of the
team deliver on the most amazing mix that
‘Old-school’ style of bike and has made
is baptised Cocaine Juice.
an important contributtion toward the bling-bling side of this style of motorcycle. Claude, the off-the-wall friend of the Dub Performance© team, who wanted a completely crazy and radical build, to reflect his own personality. And of course, the Dub' and his International
No guessing required, the frame of the bicycle is provided by Bling Cycles. A Chopper style to accentuate the oldschool flavor, in line with the Bill Dodge ethos. Also in this vain, the handlebars are Apehanger created by Dub through to the handles. Its construction is rather unique since Fred chose to cut two handlebars in
reputation thanks to which this collaboration was made possible. They all three put their
Achievements / 47
e c i u J e n i Coca
length to get the final large diameter Apehanger. Braking is provided by Beringer
La Cocaïne est née d’un partenariat d’idées entre trois mecs au caractère bien trempé et au style bien défini. Bill Dodge, autrefois associé à Jesse James, il vole aujourd’hui de ses propres ailes avec sa marque Bling Cycles. Mordu de bécanes oldschool, il a fortement contribué au côté blingbling chic de la moto. Claude, l’ami décalé du team Dub Performance©, qui souhaitait une réalisation complétement folle et radicale, fidèle à sa personnalité. Et bien sûr, le Dub’ et sa réputation Internationale grâce à laquelle cette collaboration a été possible.
at the front and by PM at the back. The tubes are welded in such a way as that the hoses are mostly invisible, which gives an interesting uncluttered look. The Cocaine Juice is motored by an 1800cc S&S Evolution. The levers are joined at the center with a Primo kit and the hydraulic clutch which is in turn mounted on a Baker box. The exhausts which clocked up 50 hours to manufacture and finish reflect the tremendous work that has gone into the bike. They leave the front cylinder, intersect in X and end up on the left side. Other striking parts are the rear fender only just covering the wheel, the Dutch Brothers tank, rims custom shaped as are the forks . Since we are on the subject of ununsual parts, the most stunning and prestigious of all has got to be the gold air filter, accented with 93 diamonds, which accessorises the Cocaine Juice. A mad indulgence for which it has
engineering which enabled this bike to distinguish itself by it’s elegance. The fine paint work is done by Joel Muller from the "Paint Box" workshop. The harmonious result hangs on the many finishing details such as mounting bolts which are completely invisible, the home-made triple clamp which allows the tubes to screw on without it being seen… not a thing out of place or an unsightly detail, right up to the seat tailored with genuine Louis Vuitton leather. A classy motor with a touch of bling.
➽
made it’s name.
it is without doubt, the time and meticulous
Ils vont tous les trois apporter leur touche personnelle pour réaliser une bécane exceptionnelle. C’est un mélange des plus Achievements / 48
Cocaine Juice - technical reviews Accessories
Fork Finishes Frame Front wheel
Engine Rear wheel Coverage
Achievements / 49
Section 11
Scratch
Year : 2012 Time of realization : 1 year Cost : 88 800 $
N°122
Dec-Jan-Feb 2012-2013
Photographer : Alain SAUQUET
Achievements / 50
For several years, Dub Performance© has built on his reputation for quality. The bosses broad vision and creative flair is reflected in his achievements and makes him and his exceptional motorcycles stand out from the competition. Being on the front page of hundreds of magazines around the world invariably finishes by attracting big names like in this instance Sébastien Loeb.
Adrenalin junkie that he is, Mr Loeb decides to put the realisation of the machine of his dreams in Fred’s hands.. The rally legend is also an avid enthusiast of two wheels and the Dub talent to bring a Racer style to a Harley has completely won him over. In addition, Alsace is his home region of origin, which just reinforces his conviction that Fred Duban is his man.
simple but effective. The Dub goes to
The pressure is on; the bar has been
work on a bespoke chassis Racer,
raised and Fred must embrace this
which later gets officially approved
challenge in order to prove himself
certification. In place of honnour are
once again.
the Dub Performance© made to measure saddle and swing arm. The
When you create a bike for an eight times World Rally champion, you don't hold
arm is held by high quality SAS pneumatic dampers. To stay true to the desired Racer theme, Fred choses
back on the power and this
the latest inverted Marzocchi fork,
champion had a very specific
worthy of the most beautiful steed. The
idea in mind: a Street Racer
bike also benefits from the latest in
bike lean, understated,
Beringer radial calipers.
Achievements / 51
The Loeb is equipped with an S&S Twin Cam
For the occasion, a in-house body work
2L engine. It is fitted to a Baker 6 speed gear
entirely of sheet metal was created. It was
box driven by an in-house primary kit. The
subsequently coated with a matt grey paint,
most beautiful accessories are required to
"Lambo" reflecting the image of S. Loeb
dress this motorcycle worthy of a champion;
which was carried out by the very best,
here the Rizoma brand for a Fat Bar
Norbert Millotte. After a 12 long months of
handlebar is used along with an electronic
graft, the result is spectacular. Fred not only
speed and rev counter. By following the
proved his talent with this challenge but it
wishes of S. Loeb, the exhausts and the
has also impressed one of Frances top
Micron mufflers are backed by Moto GP. To
champions.
support this beast of power, an enormous Avon rear tire of 300mm is fitted on Dubs
Scratch Depuis plusieurs années, Dub Performance© s’est forgé une réputation en béton. L’ouverture d’esprit du boss se ressent dans les réalisations et permet de se démarquer de la concurrence. La touche créative du Dub donne à ses motos une aura particulière qui les distingue. Après avoir fait la une de centaines de magazines spécialisés du monde entier pour son art du Custom, son talent résonne et ses modèles séduisent de grands noms comme Sébastien Loeb.
In Dub We Trust!
own 18'' wheels . Movie 2.2 An exceptional bike for a incredible champion
➽
Sebastien Loeb called in to check on progress being made
A la recherche d’adrénaline, c’est à Dub qu’il va confier la réalisation de la machine de ses rêves. La légende des rallyes est aussi un passionné de deux roues et la capacité du Dub à accorder le style Achievements / 52
Scratch
- technical reviews
Accessories Finishes Fork Frame Front wheel
Engine Coverage Rear wheel
Achievements / 53
Section 12
S T I M I L OUTER
Year : 2012 Project duration :
1 month Cost : 68 300 $
N°128 Photographer : Frédéric BAGUR
Achievements / 54
When two worlds meet and speak the same language, the result can be explosive. This timeless bike was produced for the company Outerlimits Powerboats. The English powerboat brand with a global reputation doesn't go in for half measures and puts power front of stage. It is with this spirit that Dub approached the Outerlimits project.
He presented his gem in the Harley
Performance© accomplishments, we
Festival at Grimaud (south of
can clearly see the seamless
France) in 2012 at a time when most
combination of technology, power and
bikes still reflected the old-school
finesse. Dub managed to interpret a
movement. His spectacular V-Rod
2003 V-Rod custom creation as a
was to be etched on the consience of those that set eyes on it’s imposing presence.
perfect reflection of the Outerlimits boats. At the front, sit state-of-the-art Marzocchi forks benefiting from made to measure triple clamps . Add to that
The marriage between elegance and
a Dub Performance© wheel rim and
performance that has made the
some Beringer radial calipers and the
reputation of the Dub Performance
result is stunning. It was a challenge
trade mark is in full evidence in the fine
to create a Racer style combined with
lines of the Outerlimits. As with all Dub
Techno spirit, but Fred enjoys the challenge of finding the appropriate parts. He turns on the big guns by accessorising with some bespoke billet details. In addition to these, many other Dub Performance© pieces equip the Outerlimits and almost his entire V-Rod collection is represented. The swingarm, the head lamp and the engine covers show off his catalog
Achievements / 55
S T I M I L R E T OU Lorsque deux mondes se rencontrent et parlent le même langage, le résultat est détonnant. La bécane, complétement hors du temps, a été réalisée pour la compagnie Outerlimits Powerboats. La marque Anglaise à résonnance mondiale ne fait pas dans la dentelle et met la puissance au premier plan, comme en témoignent ses bateaux de course.
collection. For the engine, it's an 1130cc HD along with a KN air filter and a Vance and Hines exhaust, a famous American brand. At the rear, a huge Avon tire of 300mm is saddled by a bespoke fender. Suffice to say that the equipment is powerful and of the highest quality, the essence of the Outerlimits Powerboats. Again, Fred has hit at the right time. It’s difficult not to stare fixedly at this radical machine. To add a final touch to the bike, the talents of Norbert Millotte are captured once again. The white paint is accented by red linear touches which remind us of
➽
the image of the famous Outerlimits boats.
C’est dans cet esprit que Dub a réalisé la Outerlimits. Il a présenté son jouet au festival Harley de Grimaud en 2012 où la plupart des bécanes reflétaient le courant old-school du moment. Il a su marquer les esprits en s’imposant à contre-courant avec sa VRod spectaculaire.
Achievements / 56
OUTERLIMITS
- technical reviews
Accessories Finishes
Frame Fork
Engine Rear wheel
Coverage
Front wheel
Achievements / 57
Section 13
g u l S o t o Pr
Year : 2009 Time of realization : 1 year Cost : 340 400 $ Photographer : Frédéric BAGUR
N°95 Achievements / 58
The Proto Slug.. an awesome creation that propelled Fred Duban to the international stage. This Dub Performance prototype is quite simply a marvel to behold.
It's the perfect combination of the
opportunity for Fred to mix it up with
best ideas, the best parts, and the
characters who have inspired Fred
greatest follies that Fred ever had,
from his very beginnings. Fred did not
drew or dreamed of all put together.
fail to impress with his beast of a street
The bike is supreme as it oozes class
bike which is based around a 2009
and raptures us with its aggressive
Merch 2200cm3 twin. The masterpiece
appeal. The result does not need
of this creation is the impressive street
commentaries; the pictures speak for
bike style frame crafted by the Dub
themselves...
Performance Team. Other in house Dub Performance trademark pieces
It’s with this exceptional mount that
were the alluminium swing arm and the
Fred puts himself forward in the World
carbon fibre dash. The colosal work
Custom Championship at Sturgis in
put into this project by Fred and his
2009. It is noteworthy that he is
merry men is undeniable.
the only frenchman to present at this prestigeous world acclaimed event. This event which draws together all the notorious figures in custom bike building, is an
Achievements / 59
ProtoSlug
tears as he proudly presented his beast on the world stage.
La Proto Slug… une créature à part qui a propulsé Fred Duban à l’international. Ce prototype Dub Performance© est tout simplement une pure merveille.
This bike draws together all his skilled knowledge, right down to the finest detail, the stainless steel exhaust pipes and coil cover both made in the Dub workshop. The noble 180 horse power mount is stunningingly cloaked in a sublimely elegant paint job. Words do not do justice to this
Il constitue l’association parfaite des meilleures idées, des meilleures pièces, des plus grandes folies que Fred n’a jamais eu, dessiné ou rêvé. La moto vise les sommets avec une classe absolue et un côté méchant poussé à son paroxysme. Elle excelle dans les deux extrêmes ce qui donne un ensemble hallucinant. Le résultat se passe de commentaires, les photos parlent d’ellesmêmes…
exceptional creation which is the signature The Proto Slug also show cases various
piece of Freds achievements thus far.
aftermarket parts such as the handlebars, the central controls, the Rizoma foot rest and the Laurent Fleurty saddle of the highest quality. This bike really does represent Freds highest achievement to date not to mention a total material cost of 100 000€ and more than 1500 working hours. It is the culmination of all the ideas that have been floating about in Freds not inconsiderable imagination and it perfectly represents the grandiose visionary talent of it’s master. An eagle eye
➽
would even have noticed Freds
C’est avec sa monture d’exception que Fred a participé aux championnats Achievements / 60
ProtoSlug - technical reviews Accessories
Finishes
Engine
Fork
Front wheel Coverage Frame
Rear wheel
Achievements / 61
Year : 20012
Section 14
g u l S l o o K
Time of realization : 3 months Cost : 40 600 $
JUILLET 2012
Photographer : Eric CORLAY
Achievements / 62
To begin with, the Kool Slug was a personal project designed to show case the best of Dub Performance© parts. The bike symbolized a happy medium between modern and old-school styles.
To begin with, the Kool Slug was a
Fred used his own trade mark parts in
personal project designed to show
abundance to build the Kool Slug:
case the best of Dub Performance©
handlebar, risers, oil tank equipped
parts.
with a DNA’s fork Springer model,
The bike symbolized a happy
tank, black leather seat fitted on
medium between modern and oldschool styles.
springs and aluminum foot pegs. These modern pieces are in contrast with the cam seed Avon 18’’ tyres
It underlines Fred’s capacity to rise
which provide the vintage accent. All
above tendencies and custom build a
this rests on Gasser rims by PM. The
bike that suits the individual client.
V-rod’s headlight accentuates the old-
The striking turquoise shows off a
school trend. The Kool Slug merges
substantial range of parts signed Dub Performance©. Its high maneuverability doesn’t compromise its power and the Kool Slug is a example how the two can be perfectly compatible. This machine was originally destined to illustrate the brand but quickly became, in 2013, an object of desire for a Russian buyer.
Achievements / 63
KoolSlug in hand with an exhaust from a Slovenian Au départ, la Kool Slug était un projet perso étudié pour représenter au mieux le travail de Dub Performance©.
La machine symbolise le juste milieu entre les styles old-school et moderne.
brand, Akrapovic and a Dyna 2000i ignition system. A case signed Dub Performance© is coupled with a HD 5 speed gear box. For the finishing touch, the great Norbert Millotte was once again invited to practice his dark art and chooses turquoise blue paint with blue and gray streaks. The Dub Performance© shield sits proud on the the rear fender. Fred has succeeded in rolling out different styles to produce a new look just like the “Blasted” did, a bike by Todd Sillicato
of the “inDubstry” an attention grabbing bike loaded with his own trade mark parts.
for Performance Machine, one of the biggest names in the Custom world and who has been an inspiration for Fred over the years. Bobber meets Hot-Rod in the Kool Slug with an accredited rigid frame by Kraftech. It is equipped with a 1200cc HD engine which goes hand
➽
De cette façon, elle souligne la capacité qu’a Fred à retranscrire tous les courants de mode en réalisant la moto qui vous correspond. La belle bleue joue également le rôle de vitrine en portant un éventail conséquent de pièces signées Dub Performance©. Sa haute maniabilité ne lui fait pas perdre de sa puissance et la Kool Slug semble être le bon compromis. La moto qui, à la base, devait illustrer la marque est vite devenue un objet de convoitise pour trouver preneur en Russie en 2013. Achievements / 64
KoolSlug
- technical reviews Accessories
Finishes
Engine
Rear wheel
Fork
Frame
Coverage Front wheel
Achievements / 65
Chapter 3
STORE His reputation for quality and serious has enabled it to develop its own range of parts and clothes. His catalog continues to expand and now has over a hundred references. Here is a selection. Sa réputation de qualité et de sérieux et le succès de ses réalisations lui ont permis de développer sa propre gamme de pièces et de vêtements. Son catalogue ne cesse de s’étoffer et compte aujourd’hui plus d’une centaine de références. En voici une sélection.
ECT 3D OBJ
Store / 66
Gallery 3.1 Other
cool stuff
S ection 1
Parts Click on the items
Arm Kit Wide Racer 300 for Softail
On line Shop
Store / 67
Le filtre à air le plus cher du monde coûte 7990 € soit un peu plus de 11 000 $.
The most expensive air filter of the world costs € 7,990 either
a little more than
$ 11,000. It is covered in 67.85 grams of yellow and white gold and 2 carats of cognac diamonds black and white. On top, one sees the three letters : DUB. One look at the customized bikes and achievements of Fred is enough to see that he creates against the current. It goes in the opposite direction
➽
of what works and it's a roaring success. While styles
Il est recouvert de 67,85 grammes d’or jaune et blanc et de 2 carats de diamants cognac noirs et blanc. Sur le dessus, on voit apparaître 3 lettres, DUB. Il suffit de jeter un œil sur les prépas et les réalisations de Fred pour s’apercevoir qu’il crée à contre-courant. Il va dans le sens inverse de ce qui marche et ça a un succès fou. Alors que les styles « old-school » et « vintage » dominent le marché en 2010, la personnalité décalée de Fred va l’amener à créer le parfait opposé, une pièce des
"old-school" and "vintage" dominate the market in 2010, the Fred's personality will lead to create the perfect opposite, an item most "bling-bling" hood chic spirit. To achieve this madness, Fred turned to the jewelry shop Léry-Bouvier.
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As in his way of seeing things,
Store / 68
this is not a Motorcycle…
this is a Café Racer Dub Performance
On line Shop
Store / 69
S e ction 2
Clothes Not satisfied with customizing motorcycles, the style conscious Fred has taken it upon himself to fine tune his mates dress sense with his own Dub clothing brand. His style differs from that of the 'classic american biker' because its modern free-style image is more representative of the relaxed. The idea being to feel comfortable and at ease while riding and working on your bike.
Toujours attentif à l’esthétisme, Frédéric Duban ne se contente pas de customiser des motos ; il s’est aussi engagé à «tuner» ses potes en créant son style vestimentaire Dub. Le style Dub se distingue du « motard classique américain ». Il représente mieux la jeunesse, la liberté et la cool-attitude. L’idée est de se sentir à l’aise dans ses fringues pour rider et bricoler sa bécane.
Fred's line includes t-shirts, shirts, jackets, trousers, sweat shirts, caps and the last but not least, the Dub Béret.
Ainsi, Fred propose depuis 10 ans des tshirts, des chemises, des vestes, des pantalons, des sweat-shirts, des casquettes, sans oublier l’incontournable béret Dub.
Fred occasionally teams up with other brands of the same genre for limited series collections such as for example Dickies shirts and jackets embroidered with the Dub Performance logo and the latest DCshoes T-shirt also with the Dub logo limited to a series of 30.
Fred s’associe à d’autres marques du même courant. Il lui arrive d’ailleurs de créer des gammes « collector », produites en séries limitées, comme par exemple, les chemises et les vestes Dickies brodées Dub Performance ou bien encore, le dernier T-shirt collector DC-shoes imprimé Dub et limité à 30 exemplaires.
Custom once, custom forever !
Custom un jour, custom toujours ! Store / 70
Store / 71
Gallery 3.2 Previous collection
1 sur 19
Clothes / 72
Chapter 4
PARTNERS In his quest for success,
Dans sa quête du
Fred has had the good luck
succès, Fred a la chance
to be accompanied by major
d’avoir été accompagné par
brands. These partners
de grandes marques. Ces
always supported him and,
partenaires l’ont toujours
by trusting him, continue to
soutenu et, en lui faisant
contribute to the success of
confiance, continuent de
it. Thank them.
contribuer à sa réussite. Merci à eux.
Join us as a partner in our next updated edition
Send us an email
Partners / 73
OUR SERVICE… ★ More than 28.000 parts in stock ★ Optimized logistics to process the incoming orders fast and without delay ★ Immmediate delivery from stock! Next day delivery-service to almost all EU countries ★ Benefit from distributor pricing ★ Competent and friendly service from specialists of their fields
... IS YOUR BENEFIT ★ CCE sells exclusively to authorized dealers ★ Always the best deal: low prices resulting from bulk purchase ★ American and European high quality brands for Harley-Davidsons ★ Accessories and custom parts for American and European custom bikes
★ TÜV-Attack: International TÜV-certificates for a wide range of parts ★ Productlines of European manufacturers included in the wide product portfolio ★ All parts and material are continously checked for quality control ★ Easy order by phone or through the Dealer Store
★ „On-line“ service: Technical advice from well-experienced customizers
☛
www.custom-chrome-europe.com
JOIN US ON FACEBOOK
ONLINE CATALOGUE
FIND YOUR DEALER
Partners / 74
★ Setting style trends for HarleyDavidson motorcycles is nothing new for Custom Chrome. We rocked the aftermarket world back in 1986 when we introduced the first generation of RevTech forged aluminum wheels. ★We’re still rockin’ and rollin’ over two decades later with our newest forged billet wheel designs. Whether you’re looking for the stylish simplicity of a RevPro or the intricate elegance of the T-5 and Velocity, you can find a wheel to make a statement about your personal interpretation of the individual style you want from your twowheeled freedom machine.
★ Our wheels start with a blank forged from high-strength aluminum alloy. They are machined by state-of-the-art multi-axis computer-controlled CNC machines to designs developed on the latest CAD systems. Once the computers have done their magic, craftsmen take over and polish the wheels to a mirror finish before the finishing touch is added by the chemists at the chrome shop.
★ Whether the first step in customizing a factory-fresh stocker, or the finishing touch for a one-off custom, you’ll find RevTech wheels bring you the engineering, performance and stunning good looks you want for your motorcycle.
★ To let you sleep well at night, we send our wheels to independent laboratories where they are torture-tested beyond anything they will ever encounter on the potholed roads of California, the frost-heaved byways in the winter-plagued north or the high-speed wonderland of the German Autobahn.
Check out our
online catalogue Partners / 75 Partners / 75
S ection 2
This historical society has come across the time and has gained notoriety uncommon. His reputation today enables it to supply its tires to more than 150 championships of all
Through his study of technology
nationalities. Avon certifies these skills on all
and his advanced manufacturing,
types of vehicles, be it cars, bikes, trucks etc.
Avon brand follows up the greatest races motorcycles and
Movie 4.1 Learn All About Avon Tyres
automobiles worldwide. His great resistance to speed and endurance is solicited here.
☛ www.avonmotofrance.fr
Partners / 76
Always based on its wealth of traditional skills, Avon is constantly evolving in response to advances in technology and promises to remain one of the world's leading for years. His tires make the difference through intransigent testing programs to ensure the highest quality. The innovative society that it is now designs motorcycle tires new generation of 3D Ultra range.
Requiring the best, "DUB PERFORMANCE" chose the brand to adorn his creations.
FOR YOUR TIRES, ASK
☛ www.avonmotofrance.fr
Avon tyres / 77
Partners / 77
S ection 3
DCSCHOES “LEAD AND OTHERS WILL FOLLOW” Founded in 1994, the brand has always ridden with verve between extreme sports and fashion trends. DC Shoes reinvents itself constantly and doesn't stop to update its basics to address the demand. The global brand offers some footwear, apparels and
Leading brand of skate performance shoe, it continues to innovate by reworking the appearance and technicality of its models, which do not go unnoticed. Its reputation for quality allows him to sponsor the highest performances of extreme sports worldwide.
accessories marked by the skateboarder or classical styles. She dresses and follows the riders and reflects perfectly the spirit and lifestyle of athletes of extreme. The best riders of skateboarders and snowboarders, of motocross and BMX are crazy about it.
☛
www.dcshoes.com
Partners / 78
DCSCHOES “DONNE L’EXEMPLE ET LES AUTRES SUIVRONT” Créée en 1994, la marque a toujours su surfer avec brio entre sports extrêmes et courants de mode. DC Shoes se réinvente en permanence et ne cesse d’actualiser ses fondamentaux pour coller à la demande. La marque mondiale propose des chaussures, vêtements et accessoires marqués par un style skateur ou plus classique. Elle habille et suit les riders en reflétant parfaitement l’esprit et le style de vie des sportifs de l’extrême. Les meilleurs riders de skate et de snow, de motocross et de BMX en sont fous. Marque leader de la chaussure de
➽
☛ www.dcshoes.fr
skate de performance, elle ne cesse Partners / 79
Chapter 5
CREDITS & ACKNOWLEDGMENTS
Credits & Acknowledgments / 80
PHOTOS
VIDEO
Vincent GIORGETTI
Fred BAGUR
Olivier VINDEL
Eric CORLAY
Laurent PHIALY
B2B Photography
Lorryson Arts
Alain SAUQUET
Laurent PHIALY
ES
MAGAZIN
clic
/ DESIGN M GRAPHIS
TRANSLATION
Geraldine WHITCOMBE-POWER
Project Manager
PHIALY Laurent
Johana PECHE Laurent PHIALY
Special thanks to Arthur & Chloé Phialy
Credits & Acknowledgments / 81
