ADRENALINE EXPEDITION 2007 THE NORTH-WEST PASSAGE BY SAILBOAT ALONE FILE PARTNERSHIP AND BUDGET
SUMMARY
BECOME OFFICIAL PARTNER OF SEBASTIEN ROUBINET •
Profit from a good operation of communication in 2007
•
Strong values
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A real potential of public relations and communication
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Strong points and events for the partners •
General structure of the partnership
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Official partnership
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Right of exploitation of the image Visibility of ground Public relations
BUDGET
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CONTACTS
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ADRÉNALINE EXPÉDITION
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BECOME OFFICIAL PARTNER OF SEBASTIEN ROUBINET And you adapt :
• A strong visibility in a major adventure • A consequent accelerator of image • A good potential of public relations • A durable territory of communication
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BECOME OFFICIAL PARTNER OF SEBASTIEN ROUBINET
PROFIT... FROM A GOOD OPERATION OF COMMUNICATION IN 2007 2007-2008 international polar Year "... This API news will be the occasion to organize scientific international campaigns great scale, able to make reach new stages with polar research. These campaigns will be held as well in the northern hemisphere, as in the southern hemisphere and will take part to show the driving part which the polar areas with respect to the remainder of planet play. The effort of promotion near general public of this event must make it possible to present the vulnerable character of these areas, to attract rising generation of scientists, engineers, logisticians as well as new means... "
FROM STRONG VALUES • • • • • •
A innovating image - First boat to try this passage only to the veil, without engine. A clean image - an ethics : respect of the environment. A voluntary and dynamic image - a project which proposes competences and engagement. An image of dream and youth. A notoriety - Sponsorship of the project by Yvan Bourgnon and support of large navigators. A publicity thanks to a strong visibility in a major adventure...
REGISTER YOUR COMPANY IN A DASH ENVIRONMENTAL AND SCIENTIST WHILE ASSOCIATING TO YOU ADRENALINE EXPEDITION AND EXPLOIT THE IMAGE OF A HUMAN ADVENTURE, A TEACHING PROJECT AND A SPORTING CHALLENGE.
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BECOME OFFICIAL PARTNER OF SEBASTIEN ROUBINET
A POTENTIAL OF PUBLIC RELATIONS AND COMMUNICATION • • • • • •
Relation presses : a broad media cover, newspaper industry, televised, radiophonic and Web. Baptism of the boat : organization of an event shock in a singular place + sponsorship of the project by Yvan Bourgnon. Internet site : follow-up of forwarding thanks to the satellite telephone Realization of a film and reports arts persons Publication ; scientists and teaching: notebook of voyage, delivers edge... Siglés products : Tee-shirts, posters, postcards...
STRONG POINTS AND EVENTS FOR THE PARTNERS • • • • • •
Baptism of the boat: organization of an event shock in a singular place, with the presence of the godfather and the media. Quebec and Montreal: Base drives and forwarding, travels of press and the partners. Vancouver: Departure of forwarding for the passage of the North-West in May 2007, presence of the media and partners. Follow-up of forwarding: telephone satellite, relay Quebec media Montreal: Arrival of forwarding by the SAINT LAURENT river. Reception by the partners and the media. France: Return and organization of events, conferences, projections of images and films.
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OFFICIAL PARTNERSHIP
RIGHT OF EXPLOITATION OF THE IMAGE OF FORWARDING Title : “official partner of Adrénaline Expédition” • Exploitation in external communication Public relations Institutional Communication Produced and Promotional • Exploitation in internal communication
PUBLIC RELATIONS
OFFICIAL PARTNER STRATEGIC
INSTITUTIONAL COMMUNICATION
COMMUNICATION PRODUCED AND PROMOTIONAL
INTERNAL COMMUNICATION
YES yes
Under their engagement, after agreement of the skipper on the calendar of exploitation media
yes
yes
Under their engagement, in the project and except countryside media (except professional press of the sector)
yes
yes
On a purely additional basis and except countryside media (except professional press of the sector)
yes
PARTNERS TECHNICAL PARTNERS PARTNERS
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OFFICIAL PARTNERSHIP
VISIBILITY GROUND Title : “Name of the project and the boat” • The boat (Hulls, Veils) • vehicles technical • Clothing Internet site • the film • Actions of communication engaged by the skipper
PUBLIC RELATIONS • In France and in Canada • For all the duration of the operation is 2 years
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BUDGET The budget for the program sportsman 2006 and 2007
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CONTACTS
ADRÉNALINE EXPÉDITION 3, rue Saint Nicolas 34140 Bouzigues
[email protected] www.babouche-nw.com Anne-Lise Vacher-Morazzani Tél.: 00 (0)6 33 73 13 73
ADRÉNALINE EXPÉDITION
Sébastien Roubinet Tel.: 00 (0)6 10 35 92 86
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